With the rise in competition, every brand is scrambling to stand out of the crowd in the digital world. And here CONTENT CREATION comes into the picture.
Content plays a crucial role in digital marketing activities and is the driving force behind successful campaigns, SEO, social media marketing, and more. Every single piece of content acts as a chance for a business, an opportunity to grow your brand presence, drive more engagement, and in short, connect with your potential customer. So now, let’s jump to content creation.
Like you cannot go to any random doctor for an eye checkup but an ophthalmologist, you cannot go to any writer for writing a compelling piece of copy. So yes, there are different types of content, and you need different writers for the same.
Most importantly, if you are into digital marketing or looking to promote your business online, you should learn the nuances that distinguish content writing from copywriting.
Copywriting Vs. Content Writing: The last guide you’ll ever need to read
Do you often get confused between copywriting and content writing? Well, you are not alone, as most of the people are confused between them.
Content and copywriting are often used interchangeably. But there is a lot of difference between the two. Copywriting is typically more persuasive and targeted to a specific audience, while content writing is usually more informational.
Want your business to be successful? Well, you need to know which role you should take on in the company. What's more, both skill sets also require different skill sets and techniques.
In case you want to create a successful blog with interesting and informative content, it's best if you hire someone who specializes in content writing. But if you're looking for someone who can craft compelling marketing copy for advertisements and brochures, then it’s better to hire a copywriter instead of a content writer.
Let’s deep dive into the difference between copywriting and content writing.
What is copywriting?
Copywriting is the art of writing a persuasive copy to sell a product or service. The main objective of writing a copy is to persuade your readers to buy your product or avail your services. In short, the goal is to make the readers take the action they desire.
Copywriting is a type of writing that typically communicates the benefits of a product or service with the hope of generating sales. Copywriters tend to work closely with clients to ensure that they are able to convey the business's message in a way that will motivate customers to make a purchase.
The most common types of copywriting are:
- Advertisement copy often includes headlines and short descriptions about a product or service.
- Press releases communicate an important point about a company or organization.
- Email marketing provides updates and announcements about a business to customers on a regular basis.
- Sales letters use persuasive language and emotional appeals to persuade people into making purchases.
What is content writing?
Content writing is the art of creating content that captures the attention of your audience. The main objective of content writing is to deliver information to the readers.
Content writing is a great way to build trust with your customers and show them you are an authority in your field. Content writers will create articles, blog posts, webinars, infographics, videos, or other forms of media that are informational in nature. They will take on topics that are related to your business's industry or niche to produce helpful content for readers.
Difference between copywriting and content writing
- Copy sells, content informs
A copy is written with the purpose of selling a product or service. But the purpose of content writing is to educate, inform, or entertain the audience.
- Copy creates urgency, and content inspires emotions
The main objective of copy is to make readers take the desired action whereas, the objective of content is to build an engaged audience.
- Copy is generally short form, and content is long-form
Copywriters write copy for an ad, billboard, product catalog, social media, emails, and more, whereas content writers write content for blog posts, articles, press releases, magazines, and more.
How do copywriting and content writing play an important role in growing business?
In a digital world, content has become king. The internet is flooded with online content daily, and this number grows exponentially. With so much content, it’s hard to know where to start and how to narrow your search. This is where copywriting and content writing come in. It helps businesses to gain a competitive edge in this digital world.
Check out some statistics as to why your business needs content and copy:
- Copy has twice the impact than design, when it comes to landing page conversions.
- Websites with spelling mistakes and grammar errors have up to 85% higher bounce rates.
- 80% of people just focus on the headlines. This is why you need a great copy.
When to use Copywriting
Copywriting is used when a company wants to create a sense of urgency or provide information about a product or service like generating a Facebook ad copy. Copywriters will typically work with clients to make sure the message gets across in a way that creates a sense of urgency or provides information about a particular product or service.
Let’s take an example. If you're an e-commerce brand and you want to sell your products it's very important that you focus on writing a product description. Now to do that, copywriting is probably the best strategy for you. Let's take another example, where you run an e-commerce site and want to sell your new handbag line, a copywriter would be the right fit for you. A copywriter can take up the task of writing a product description and convince shoppers why they should buy these bags.
Check out this copy, "Buy now before we sell out! Our new handbag line will be gone before you know it!" Don’t you think this ad would convince shoppers that they need these bags as soon as possible? Well, that’s what a copywriter can do for you.
When to use Content Writing
If you're looking for blog posts, articles, or other informational pieces to share with your audience, content writing is your best bet. Content-writing is the perfect style for blogging and article writing because it provides valuable information without being salesy. It also allows you to share company news through a third party.
Content writing is also an excellent option if you want to give customers advice on how to use your products or services. For example, if you sell shoes online, content-writing would allow you to write a blog post to provide tips on what types of shoes work best for particular occasions like weddings or business meetings. Content writing is primarily from an informational perspective.
How to decide which one is right for your business?
Content and copywriting can seem like similar concepts. However, there are various things you need to keep in mind when deciding which to use for a particular project.
Copywriting is a form of marketing that utilizes words to create a persuasive message. It is typically used in advertisements, sales materials, and other marketing documents.
Content writing is a form of marketing that utilizes words to create useful, educational, or entertaining content. It is typically used in blogs, websites, and other digital media.
Always consider your goals and audience when deciding which copywriting or content writing style will best suit your needs.
Also, when deciding between copywriting versus content-writing, it's important to think about what type of message you need delivered and who will be receiving it.
If you're looking for informational posts that are educational in nature, then content writing will work best for your needs. If, however, you're looking for posts that are meant to grab people's attention and highlight a particular product or service then, a copy is preferable.
Copywriting should be used when there's a need to promote specific products or services. This type of writing is good for catchy headlines that are designed to grab people's attention and make them want more information about the product or service in question.
If your company wanted to advertise their new dish soap, copywriting could be helpful in crafting ads like "Introducing our newest product: Luxurious Dish Soap!" while providing the necessary information about the product in question.
Conclusion
Both content and copywriting serve a different purpose, and both are important to your business.
Content creation is not easy. To come up with great content, you require a huge team or some help. Writesonic can help you to simplify the tasks by taking 50% or more of this workload off your plate.
Writesonic is an AI-powered tool that can generate content in seconds. Want to try it for free? Head on to our website.
