How to write an email that can boost conversions

Table of contents

Do you know that there are 4 billion daily email users?

Email is one of the most widely used and effective forms of communication in the digital world.

Be it reaching out to potential customers, nurturing existing relationships, or promoting your products or services, email marketing can help you with all. You just need to figure out which email marketing hack works for you.

But how do you write an email that people open, read, and respond to? In short, how to craft an email that stands out from the clutter and engages your audience?

That's where email copywriting comes in.

Table Of Contents

What is email copywriting?

Email copywriting is the art of crafting emails that achieve your desired outcomes. It involves understanding your audience, writing with a clear purpose, and delivering value in a concise and compelling way.

Email copywriting is about crafting a message that speaks to your audience, solves their problems, and inspires them to take action.

This blog post covers how to write an email that gets results. Plus, get ready to meet Writesonic's email generator that can help you create amazing emails in minutes. But first, let's look at some of the benefits of writing a good email copy.

Email Templates for Ecommerce
100+ Email Templates for eCommerce

7 Reasons Why You Need to Write a Good Email Copy

Writing a good email copy can have a huge impact on your marketing and sales performance. Here are some of the reasons why you need to master this skill:

Entices customers to click on your email.

With so many emails flooding their inboxes, customers are likely to ignore or delete most of them. But if you write an email that sparks their curiosity, interest, or emotion, you can increase your open rates and conversions.

The first thing people notice is your email subject line and preview text. They decide whether to open it or ignore it. If you’re falling short of ideas, generate a catchy headline using Writesonic’s Email Subject Line Generator.

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Pro tip: Use power words and numbers to create urgency. Avoid spammy words, caps, and exclamation marks that trigger filters or suspicion.

Generates more leads and traffic.

A good email copy is not only meant to get your customers to open your email. It also helps to drive more people to your website, landing page, blog, or social media platforms and compels them to take action.

By providing useful information, solving problems, or offering incentives, you can encourage your recipients to click on your links and explore your offers.

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Pro tip: Use clear and concise language, bullet points, and formatting to make your email easy to read and scan. Add testimonials to build trust and credibility. Avoid using long and complex sentences, paragraphs, or jargon that make your email hard to read and understand.

Creates and maintains brand voice.

The purpose of your email copy is not just to communicate the message. Instead, it also helps you to establish and reinforce your brand personality, values, and tone. This, in turn, can build trust and rapport with your customers and differentiate you from your competitors.

Remember, a good email copy is consistent, authentic, and distinctive. Make sure to create content using consistent brand voice and tone as it helps to resonate with your customers and makes them feel connected to your brand.

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Pro tip: Never use words, phrases, and images that clash with your brand identity and voice. It dilutes your brand message, mission, and vision, alienates your customers, and makes them feel indifferent or distrustful of your brand.

Convinces subscribers to buy.

Your email copy is not only a source of information but a source of persuasion. It has the power to influence your customers' decisions and actions.

A good email copy is customer-centric, benefit-oriented, and value-driven. It focuses on your customers' problems, desires, and goals and persuades your subscribers to take the next step in your sales funnel.

In simple terms, by highlighting your value proposition, addressing objections, and creating urgency, you can motivate your customers to act on your call to action.

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Pro tip: Take into consideration the objections, risks, and fears of your customers. And don’t use vague and generic CTAs as it can leave your customers wondering what to do next.

Builds up customer enthusiasm.

Apart from persuasion, your email copy can also be a great way of persuasion. It inspires your customers to take action and achieve their desired outcomes.

A good email copy is positive, emotional, and aspirational. It uses words, images, and stories that evoke positive emotions and feelings. It shows your customers the benefits and value of your products or services in action.

So, make sure that your email copy creates excitement and anticipation for your products or services. By teasing your features, benefits, or results, you can spark your customers' imagination and desire and make them eager to try your offers. Have features in mind and not sure how to turn it into benefits? Writesonic’s AI writer where you can turn Features to Benefit tool can help you. Here's how.

Feature to Benefit Generator - How to write email
Feature to Benefit Generator
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Pro tip: Paint a vivid picture of the future and the results your customers can expect. And make sure it’s exciting enough because bland and boring descriptions can create a sense of boredom, indifference, or skepticism.

Enhances customer loyalty.

Your email copy is not only a one-time thing. It helps to build long-term relationships with the customers.

An email copy is a great way to nurture and retain your existing customers. By providing ongoing value, support, and appreciation, you can strengthen your relationship with your customers and increase their satisfaction and loyalty.

Make sure to use personalization, segmentation, and customization to tailor your email to your customers' preferences, interests, and behavior.

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Pro tip: Try to use friendly, polite, and conversational tone to build rapport and trust. It expresses gratitude, appreciation, and recognition to show your customers that you care and value them.

Better customer outreach.

A good email copy can also help you reach out to new or potential customers. By crafting a personalized, relevant, and respectful message, you can introduce yourself, build credibility, and generate interest in your offers.

When writing an email copy, be responsive, helpful, and empathetic. It acknowledges your customers' inquiries, complaints, or feedback. Plus, it provides clear, accurate, and relevant information or solutions.

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Pro tip: Try to show empathy, understanding, and compassion for your customers' situations and emotions. Being unresponsive, unhelpful, and apathetic can make you lose customers.

How to Write an Email That Gets Results (Step-by-step)

Now that you know some of the tips and best practices for writing an effective email let's look at how to write an email that gets results. Here are some of the steps you should follow:

Write a compelling subject line

The subject line is the first thing that your customers see when they receive your email. It determines whether they will open it or not.

Therefore, you need to write a compelling subject line that grabs your customers' attention and interest. You can also use curiosity, emotion, or personalization to make your subject line stand out. To speed up your process, use an Email Subject line generator like the one Writesonic offers. All you need to do is add product name and description. Then, select language and quality, and hit generate.

Here’s a glimpse of how it generates subject lines magically.

Email Subject Lines Generator - How to write email
Email Subject Lines Generator

A compelling subject line is:

  • Short and concise (less than 10 words or 50 characters)
  • Clear and specific (not vague or misleading)
  • Relevant and personalized (not generic or mass)
  • Catchy and intriguing (not boring or bland)
  • Benefit-oriented and value-driven (not feature-oriented and price-driven)
  • Positive and emotional (not negative or rational)

Some examples of compelling subject lines are:

  • How to write an email that gets results
  • You've been selected for a special offer
  • The secret to writing an exceptional email
  • Congratulations, you've won a free trial
  • Last chance to save 50% on Writesonic
  • Your exclusive invitation to our webinar

Nail the preview text.

The preview text is the snippet of your email that appears next to or below your subject line in your recipient's inbox. It gives your recipient a glimpse of what your email is about, and it can influence their decision to open it or not. Your preview text should complement your subject line and expand on the benefit or value of your email. You can also use a question, a teaser, or a cliffhanger to entice your recipient to open your email.

The preview text is the second thing that your customers see when they receive your email. It is a short snippet of text that appears next to or below your subject line.

It gives your customers a glimpse of what's inside your email. Therefore, you need to nail the preview text that entices your customers to open your email.

A nailing preview text is:

  • Short and concise (less than 20 words or 100 characters)
  • Clear and specific (not vague or misleading)
  • Relevant and personalized (not generic or mass)

Some examples of nailing preview texts are:

  • Learn the tips and tricks to write an effective email
  • Don't miss this limited-time opportunity to get a great deal
  • Discover the secrets that only the pros know
  • You're one of the lucky winners of our contest
  • Hurry, this offer expires in 24 hours
  • Join us for an exciting and informative session

Start with a warm greeting

The greeting is the first line of your email, and it sets the tone and mood for your email. Your greeting should be friendly, respectful, and personalized, and address your recipient by their name. You can also use a compliment, a thank you, or a reference to their situation to make your greeting more engaging and personable.

Start with a warm greeting that makes your customers feel welcome and appreciated. A warm greeting:

  • Uses your customers' names (not generic terms like Dear Sir/Madam)
  • Uses a friendly and polite tone (not cold and formal)
  • Uses a human and personal tone (not robotic and impersonal)
  • Matches your brand voice and your customers' expectations (not inconsistent or inappropriate)

Some examples of warm greetings are:

  • Hi John
  • Hello Sarah
  • Greetings Mark
  • Dear Lisa
  • Welcome Emma
  • Congratulations James

Work on email body copy

The body copy is the main part of your email, and it delivers the message and value of your email. Your body copy should be clear, concise, and compelling, and follow the 4 P's (Promise, Paint, Push, Proof) formula. You can easily generate the entire email with the help of Writesonic’s Email copy generator. Here’s how.

Email Copy Generator - How to write email
Email Copy Generator

An email body copy: -

  • Focuses on pain points and relevancy
  • Uses clear and concise language
  • Uses bullet points and formatting
  • Uses testimonials, social proof, or statistics
  • Uses actionable language
  • Avoids industry jargon

An example of email body copy is:

Subject: How to write an email that gets results

Preview: Learn the tips and tricks to write an effective email

Greeting: Hi John

Body: Do you struggle with writing email copy that gets opened, read, and responded to?

Do you wish you could write an email copy that attracts, engages, and convinces your customers?

Do you want to write an email copy that improves your email performance and achieves your email marketing goals?

If you answered yes to any of these questions, then you need to read this email.

In this email, we'll show you how to write an exceptional email that gets results. We'll share with you some tips and best practices to write an email copy that is relevant, clear, and compelling.

By the end of this email, you'll be able to write an email that:

  • Entices customers to click on your email
  • Generates more leads and traffic
  • Creates and maintains brand voice
  • Convinces subscribers to buy
  • Build up customer enthusiasm
  • Enhance customer loyalty
  • Better customer outreach

Sounds good?

Then keep reading.

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100+ Email Templates for SaaS & Startups

Write an actionable CTA.

The call to action is the last line of your email, and it tells your recipient what you want them to do next. Your CTA should be clear, specific, and urgent and highlight the benefit or value of taking action. You should also use a button, a link, or a color to make your CTA stand out and easy to click.

How to write an actionable CTA:

  • Uses a verb, not a noun
  • Uses active voice, not passive voice
  • Uses imperative mood, not indicative mood
  • Uses specific and clear language, not vague and generic language
  • Uses positive and optimistic language, not negative and pessimistic language
  • Uses a single and focused action, not multiple and confusing actions
  • Creates a sense of urgency, scarcity, or exclusivity

Some examples of actionable CTAs are:

  • Start your free trial today
  • Claim your 50% discount now
  • Join the webinar before it's too late
  • Download your ebook instantly
  • Book your consultation slot
  • Learn more here

End with a closing line

The closing line is the last part of your email, and it wraps up your email and leaves a positive impression on your recipient. Your closing line should be polite, professional, and friendly, and restate your main point or message. You can also use a sign-off, a signature, or a PS to add a personal touch or a bonus to your closing line.

A closing line:

  • Uses a friendly and polite tone (not cold and formal)
  • Uses a human and personal tone (not robotic and impersonal)
  • Matches your brand voice and your customers' expectations (not inconsistent or inappropriate)
  • Expresses gratitude, appreciation, or recognition (not indifference or demand)
  • Provides contact information or support (not leave your customers hanging)

Some examples of closing lines are:

  • Thank you for your time and attention
  • We appreciate your business and loyalty
  • You're awesome; keep it up
  • We're here to help; just let us know
  • We hope to hear from you soon
  • Cheers, The Writesonic Team

Proofread

The final step in writing an email is to proofread your email copy. Proofreading your email copy means checking and correcting your email copy for spelling, grammar, punctuation, or syntax errors.

Proofreading your email copy also means reading and editing your email copy for clarity, consistency, and impact. Proofreading your email copy can help you to write an email copy that is error-free, polished, and credible.

To proofread your email copy, you can use tools such as Grammarly, Hemingway, or ProWritingAid, to check and correct your email copy. You can also read your email copy aloud, backward, or from a different device to spot and fix any errors or issues.

Write an Exceptional Email with Writesonic

As you can see, writing a good email copy is not easy. It requires a lot of time, effort, and creativity, plus a lot of research, analysis, and testing.

But what if you could write an exceptional email in minutes without breaking a sweat?

That's where Writesonic comes in.

Writesonic is an AI-powered writing tool that helps you to write amazing email copy in minutes. It uses advanced natural language generation and deep learning to generate high-quality, engaging, and persuasive email copy.

Writesonic can help you to write various types of emails, such as customer service emails, welcome emails, product update emails, offer or discount emails, and cold outreach emails. It can also help you to write email subject lines, preview texts, headlines, subheadings, bullet points, and CTAs.  Writesonic makes all  types of content writing easy!

All you have to do is enter some basic information about your emails, such as recipient, recipient’s position, and description. Then, select language and quality, and hit generate.

Writesonic will then generate several email copy options for you to choose from. You can then edit, tweak, or refine your email copy as you wish. Wondering how to write an email in Spanish? Writesonic supports 25+ languages. Amazing, isn’t it?

Well, Writesonic can prove to be a game-changer for or email copywriting. It can enhance your creativity and expertise and help you to write faster, easier, and better. Get ready to try Writesonic for free and see for yourself how it can transform your email writing.

Tips to write an effective email

While Writesonic can help you to write an exceptional email, you still need to follow some basic tips and best practices to write an effective email. Here are some tips to help you write an effective email, whether you use Writesonic or not:

Personalization is the key

Personalization is one of the most important factors that influence email performance. Personalized emails have higher open rates, click-through rates, and conversion rates than generic emails.

Personalization means using your customers' names, preferences, interests, behavior, or location to tailor your email to them. Personalization also means using a human and personal tone, such as using "you" and "I" instead of "we" and "our."

Personalization shows your customers that you know them, understand them, and care for them. Personalization makes your email more relevant, engaging, and persuasive.

Focus on pain points and relevancy

Another important factor that influences email performance is pain points and relevancy.

Pain points are the problems, challenges, or frustrations that your customers face. Relevancy is the degree to which your email relates to your customers' pain points and offers a solution.

Focusing on pain points and relevancy means identifying your customers' pain points and showing how your products or services can solve them. It means segmenting your customers based on their pain points and sending them relevant emails.

Focusing on pain points and relevancy shows your customers that you have a solution for their problems, that you can help them, and that you can provide value.

Follow the 4 P's formula

A simple and proven way to structure your email is to use the 4 P's formula: Promise, Paint, Push, and Proof.

Promise: Start your email with a promise that captures your customers' attention and interest. A promise is a headline, a subject line, or a preview text that makes a bold, specific, or intriguing claim.

Paint: Next, paint a picture that shows your customers the benefits and value of your products or services. A picture is a story, an example, or a scenario that illustrates how your products or services can solve your customers' pain points and help them achieve their desired outcomes.

Push: Then, push your customers to take action and buy your products or services. A push is a CTA, an offer, or a deadline that creates a sense of urgency, scarcity, or exclusivity.

Proof: Finally, provide proof that backs up your promise and your push. Proof is a testimonial, a social proof, or a statistic that validates your claim and builds trust and credibility.

Avoid industry jargon

One of the biggest mistakes that email marketers make is to use industry jargon in their email copy. Don't assume that your recipient knows or understands the technical terms or acronyms that you use in your industry.

Industry jargon is the technical, specialized, or obscure language that is used by professionals or experts in a certain field or industry. Using industry jargon in your email copy can confuse, alienate, or bore your customers. It can make your email copy hard to read, understand, or relate to. Use simple, plain, and conversational language that anyone can understand and relate to.

Keep it short and concise

Don't bore or overwhelm your recipient with long or irrelevant emails. Keep your emails as short and as concise as possible, and focus on the main point or message. Use bullet points, subheadings, and white space to make your emails easy to scan and read.

This is one of the biggest and most common mistakes that email marketers make. It can make your email copy lose focus, clarity, and impact and can also make it look unprofessional, disorganized, or sloppy.

Instead of writing long and rambling email copy, write short and concise email copy that gets to the point. Use short and simple sentences, paragraphs, and bullet points that make your email copy easy to read and scan.

Use actionable language

Don't be vague or passive with your emails. Use strong, active, and positive words that convey your confidence and authority, and inspire your recipient to act.

So, another most important aspect of email copy is to use actionable language that motivates your customers to take action. Actionable language is the language that tells your customers what to do, how to do it, and why to do it.

Actionable language includes:

  • Using verbs, not nouns
  • Using active voice, not passive voice
  • Using imperative mood, not indicative mood
  • Using specific and clear CTAs, not vague and generic CTAs
  • Using positive and optimistic language, not negative and pessimistic language

Using actionable language can help you to write an email copy that is direct, clear, and persuasive.

Do spelling and grammar checks

Nothing can ruin your credibility and professionalism more than spelling and grammar mistakes in your emails. Always proofread your emails before sending them, and use tools like Grammarly or ProWritingAid to catch and correct any errors.

Spelling errors can make your email copy look unprofessional, careless, or incompetent. They can also make your email copy hard to read, understand, or trust. Doing a spelling and grammar check also means reading and editing your email copy several times before sending it. It can help you to write an email copy that is error-free, polished, and credible.

Avoid caps and exclamation marks

Don't use caps or exclamation marks excessively in your emails, as they can make your emails look spammy, aggressive, or desperate. Use them sparingly and only for emphasis or urgency.

Caps and exclamation marks are used to express emphasis, excitement, or urgency. However, using them too much can make your email copy look spammy and trigger spam filters or email clients that block or flag your email.

Avoiding caps and exclamation marks can help you to write an email copy that is respectful, professional, and effective. Use them only when you really need to highlight something important, valuable, or urgent.

Leverage the power of psychology

The final tip for writing an email copy is to leverage the power of psychology. Psychology is the study of human behavior, thoughts, and emotions. Leveraging the power of psychology means using various psychological principles, techniques, or triggers to influence your customers' behavior, thoughts, and emotions.

Leveraging the power of psychology includes:

  • Using social proof, such as testimonials, reviews, or ratings, to show your customers that others trust and value your products or services.
  • Using scarcity, such as limited time, limited stock, or exclusive access, to create a sense of urgency and fear of missing out.
  • Using reciprocity, such as free gifts, bonuses, or discounts, to create a sense of obligation and gratitude.
  • Using authority, such as credentials, endorsements, or awards, to create a sense of credibility and expertise.
  • Using personalization, such as names, preferences, or behavior, to create a sense of relevance and connection.
  • Using curiosity, such as questions, puzzles, or teasers, to create a sense of interest and intrigue.

Leveraging the power of psychology can help you to write an email copy that is engaging, persuasive, and effective.

Types of Emails

There are many types of emails that you can write for different purposes and scenarios. Here are some of the most common ones:

Customer service email

A customer service email is an email that you send to your customers to respond to their inquiries, complaints, or feedback. A customer service email should be responsive, helpful, and empathetic. It should acknowledge your customers' issues, provide solutions or information, and show compassion and understanding.

An example of a customer service email is:

Subject: Re: Issue with your order

Greeting: Hi Mark

Body:

Thank you for contacting us and letting us know about the issue with your order.

We're sorry to hear that you received the wrong item. We understand how frustrating and disappointing that must be.

Please accept our sincere apologies for this mistake. We take full responsibility for it and we'll do everything we can to fix it as soon as possible.

Here's what we'll do to resolve this issue:

  • We'll send you the correct item by express delivery at no extra cost
  • We'll provide you with a prepaid shipping label to return the wrong item
  • We'll give you a 20% discount coupon for your next purchase

To process this, we'll need some information from you:

  • Your order number
  • Your shipping address
  • A photo of the wrong item and the packing slip

Please reply to this email with the required information, and we'll take care of the rest.

We appreciate your patience and understanding in this matter. We hope this will not affect your trust and satisfaction with our brand.

If you have any questions or concerns, please don't hesitate to contact us. We're here to help.

Welcome email

This is the type of email that you send to your subscribers when they join your email list, sign up for your product or service, or make their first purchase. The goal of this email is to welcome, congratulate, and onboard your subscribers and make a positive first impression. You should use a warm, enthusiastic, and grateful tone and address your subscribers by their names. You should also introduce yourself, your brand, or your offer, provide value or incentive, and invite them to take action or explore more.

An example of a welcome email is:

Subject: Welcome to Writesonic

Greeting: Hi Emma

Body: Congratulations on joining Writesonic, the AI-powered writing tool that helps you to write amazing content in minutes.

We're thrilled to have you on board, and we can't wait to see what you'll create with Writesonic.

To get started, here's what you need to know:

  • You have 2500 words to try out Writesonic for free. You can use them to generate various types of content, such as email copy, blog posts, landing pages, ads, and more.
  • You can upgrade to a paid plan anytime and get unlimited access to Writesonic's features and benefits. You can choose from Starter, Pro, or Business plans, depending on your needs and budget.
  • You can access our tutorials, guides, and resources to learn how to use Writesonic and get the most out of it. You can also check out our blog, podcast, and newsletter to get tips, insights, and inspiration for your content creation.

As a welcome gift, we're giving you a 20% discount coupon for your first month of any paid plan.

Just use the code WELCOME20 at the checkout and enjoy the savings.

This offer is valid for 7 days only, so don't miss this chance to upgrade and unlock your full potential with Writesonic.

If you have any questions or feedback, please feel free to contact us.

We're always happy to hear from you and help you.

Product update email

This is the type of email that you send to your customers when you launch a new feature, update, or improvement to your product or service. The goal of this email is to inform, educate, and excite your customers, and encourage them to try or use your product or service. You should use a friendly, informative, and persuasive tone and address your customers by their names. You should also highlight the benefit or value of your update, provide a demonstration or example, and urge them to take action or give feedback.

An example of a product update email is:

Subject: Introducing our new feature: Email templates

Greeting: Hello Sarah

Body: We have some exciting news for you.

We've just launched a new feature that will make your email writing even easier and faster.

Introducing: Email templates.

Email templates are ready-made email copy options that you can use for various types of emails, such as customer service emails, welcome emails, product update emails, offer or discount emails, and cold outreach emails.

With email templates, you can save time, energy, and resources. You can write an exceptional email in minutes without breaking a sweat.

Here's how email templates work:

  • Choose the type of email you want to write.
  • Enter some basic information about your email, such as your audience, your goal, your product, or your offer.
  • Writesonic will generate several email copy options for you to choose from.
  • Edit, tweak, or refine your email copy as you wish.
  • Copy and paste your email copy to your email platform and send it.

It's that simple!

To celebrate this launch, we're offering you a special deal.

For a limited time only, you can get 50% off your first month of any paid plan. Just use the code EMAIL50 at the checkout and enjoy the discount.

This offer expires in 48 hours, so hurry up and grab it while you can.

Don't miss this opportunity to try out our new feature and write amazing email copy with Writesonic.

Offer or discount email

An offer or discount email is an email that you send to your customers when you have a special offer or a discount on your products or services. An offer or discount email should be enticing, persuasive, and urgent. It should showcase your offer or discount, highlight its benefits and value, and create a sense of urgency, scarcity, or exclusivity.

An example of an offer or discount email is:

Subject: Last chance to save 50% on Writesonic

Greeting: Hi James

Body: This is it. Your last chance to save 50% on Writesonic, the AI-powered writing tool that helps you to write amazing content in minutes.

This is the best deal we've ever offered, and we don't know if we'll ever offer it again. If you've been thinking about trying out Writesonic, this is the time to do it.

With Writesonic, you can:

  • Write various types of content, such as email copy, blog posts, landing pages, ads, and more.
  • Generate high-quality, engaging, and persuasive content in minutes.
  • Save time, energy, and resources on your content creation.
  • Improve your content performance and achieve your content marketing goals.

And now, you can get all this and more for half the price.

But you have to act fast. This offer expires in 24 hours, and once it's gone, it's gone.

Don't let this opportunity slip away. Click the button below and claim your 50% discount now.

Conclusion

Emails are a powerful and essential tool for communication in the digital world. But writing a good email is not as easy as it sounds. You need to craft a message that grabs the attention of your recipients, persuades them to open your email, engages them with your content, and prompts them to take action.

If you want to save time and cost, use Writesonic, an AI-powered writing tool that can help you create exceptional emails in minutes. It can help you generate high-quality and compelling emails, which can boost email performance and results.

If you want to learn more about Writesonic, sign up for free now.

Happy email writing!


Pragati Gupta

A professional content creator & copywriter who helps businesses to transform ideas into powerful words & convert readers into customers.

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with Writesonic!

Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
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Get started with Writesonic!

Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE