AI tools like ChatGPT have started reshaping how we approach SEO. They’re not replacing SEO strategies (thankfully, because we all know SEO is equal parts art and science), but they’re making the process smoother, faster, and, honestly, a lot more fun.

In this blog, we’re sharing ChatGPT prompts for SEO—from keyword research to content creation to technical audits. 

And if you’re curious, we’ve also covered best practices and tips for creating the best prompts on ChatGPT. 

ChatGPT for SEO: A perfect match?

SEO is all about understanding what people are searching for, how search engines interpret content, and optimizing every little element for visibility.

ChatGPT, on the other hand, is all about language. It can process queries, generate human-like responses, and break down complex information in seconds.

When you pair the two, ChatGPT becomes your brainstorming buddy. It helps with keyword ideation, writing optimized titles, structuring content, and even generating meta descriptions.

And if you’re using a tool like Chatsonic, you can take it further by incorporating real-time SEO trends, live data from the web, and tools like Ahrefs, Semrush, and Google Search Console—something standard ChatGPT lacks without plugins.

Using AI and ChatGPT for SEO isn’t just about automation. It’s about making better decisions faster and expanding your horizons and thought process. 

Benefits of using SEO prompts for ChatGPT

Here are some reasons why I like to use ChatGPT or AI for SEO:

1. Speed: AI shaves off hours from tasks like keyword research, competitor audits, and meta-tag generation. What used to take hours is now done in minutes.

2. Scale: Need 20 title tag options for a 50-page website? AI doesn’t get tired. 

3. Creativity boost: Stuck on fresh keyword angles or content ideas? AI tools take you out of that writer’s block by presenting you with fresh ideas instantly–minus the hours spent on research!

4. Data-backed insights (with Chatsonic): While ChatGPT’s data is capped, Chatsonic’s AI agent taps into live Google data and integrations with all your favorite marketing tools, giving you more relevant and up-to-the-minute keyword trends or SERP insights.

5. Consistency: AI doesn’t forget best practices. Whether it’s formatting heading structures or ensuring natural keyword placement, it keeps things tidy.

ChatGPT prompts for SEO: What’s covered in this blog

Here’s a quick overview of the different types of ChatGPT prompts we’ve covered to help streamline and automate SEO tasks:

1. Keyword research prompts
   • Discovering new keyword opportunities
   • Competitive keyword analysis
   • Understanding search intent
2. On-page SEO prompts
   • Title tag and meta description creation
   • Heading structure optimization
   • Internal linking suggestions
3. SEO content writing prompts
   • Creating SEO-friendly blog outlines
   • Natural keyword placement
   • Optimizing content for featured snippets and AI overviews
   • NLP-friendly content optimization
   • Creating blog FAQs
4. Technical SEO prompts
   • Generating and testing schema markup
   • Website SEO analysis to identify issues
   • Backlink analysis
5. SEO strategy and analysis prompts
   • Competitor analysis
   • SEO audits
   • Creating SEO roadmaps
   • Analyzing and creating SEO reports (GSC and GA4 data)

1. Keyword research prompts

Prompts for discovering new keyword opportunities

Finding fresh keyword opportunities is usually a time-consuming task. AI simplifies this by giving you seed ideas and expanding them based on niche, audience, or even long-tail variations.

Here’s an example prompt you can plug into ChatGPT:

You’ll notice that ChatGPT’s keyword data won’t be 100% correct and might differ from what you see on other keyword research tools. ChatGPT cannot pull live data because it relies on a cap for historical data. 

If you want keyword suggestions based on what’s trending today or competitors’ latest data, Chatsonic’s live Ahrefs and Semrush integration can feed you more up-to-date suggestions. 

Especially handy if you’re working in fast-moving niches like tech, finance, or a competitive industry. 

As you can see, Chatsonic provides a comprehensive and research-backed SEO report for keyword research instead of generic and inaccurate outputs from ChatGPT:

Prompts for competitive keyword analysis

Competitive keyword analysis is all about seeing which keywords drive your competitors’ traffic and spotting gaps you can target.

Prompt:

Again, ChatGPT alone won’t fetch real-time competitor data. As you can see from the output I received, the insights are collated from random blogs and websites, not actual data from trusted sources like Ahrefs. 

This is where the Chatsonic SEO AI agent works best. 

Since Chatsonic taps into real-time search results and can easily scan through links, you can use a similar prompt in Chatsonic and get fresh competitor keyword data. This saves you a manual search session, and you don’t have to switch to a third-party competitor analysis tool.

Prompts for understanding search intent

Search intent is tricky but crucial. You don’t want to stuff keywords blindly—you need to know whether users are looking to buy, learn, or compare.

Here’s a simple but effective ChatGPT prompt:

Want even more accuracy? With Chatsonic’s access to current SERP features through Ahrefs, you can check what type of pages are ranking (blog posts, product pages, comparison sites) and fine-tune the intent analysis accordingly.

2. On-page SEO prompts

On-page SEO is where many people struggle to balance both creativity and optimization. Whether it’s writing clickable title tags, organizing content structure, or building internal links—ChatGPT can speed up the process and help you stay consistent.

Prompts for title tag and meta description creation

Crafting the perfect metatags isn’t just about stuffing keywords. You need to make it engaging, within character limits, and optimized for click-throughs.

Here’s a ChatGPT prompt you can use:

Prompt:

Prompts for heading structure optimization

Heading structures (H1, H2, H3) aren’t just for readability—they’re crucial for SEO and featured snippets. But many people overlook them. With the right heading structures, web search algorithms can understand your page better, making it easier for your content to rank. 

Here’s a prompt to fix this:

Prompt:
“Review the following blog outline and suggest an SEO-friendly heading structure (H1, H2, H3 hierarchy) with relevant keyword placements: [Insert blog outline].”

Prompts for internal linking suggestions

Internal linking is one of those tasks we all know we should do—but often skip. AI makes it easy to spot logical linking opportunities.

Here’s a ChatGPT prompt to speed up your internal linking process:

Prompt:

To make this process more data-driven, Chatsonic’s up-to-date crawling capabilities can help as it integrates with your website and can automatically scan for potential internal link opportunities without providing any references. Here’s a prompt I tried on Chatsonic:

3. ChatGPT prompts for SEO content writing

We all know that content is the backbone of SEO. But SEO content writing isn’t just about cramming in keywords—it’s about creating value while ticking off your keyword optimization checklist. 

The right prompts can help you streamline this process, ensuring your content is structured, keyword-rich, and ready to rank. Let’s break down how you can use ChatGPT to speed up content optimization for search engines. 

Prompts for creating SEO-friendly blog outlines

Starting with a solid blog outline saves you hours of backtracking. But not just any outline—you want one optimized for both readers and search engines.

Here’s a simple but powerful ChatGPT prompt:

Prompt:

If you want to go one step further, Chatsonic allows you to scrape what’s currently ranking for SERPs.

For example, you can ask Chatsonic:

This gives you a clear competitive edge as you’re not just guessing, you’re filling gaps based on exactly what top-ranking blogs have already covered. 

Prompts for natural keyword placement

Keyword placement can be tough. How many keywords are too much or too little for your blog? Plus, remembering to include all your target keywords can become challenging. 

Here’s a ChatGPT prompt to make it easier:

Prompt:

Or you can also try this prompt to ensure your existing content contains keywords:

Prompt:

[Insert Content]’

Prompts for optimizing content for featured snippets and AI overviews

Everyone’s chasing that coveted featured snippet or AI-generated overview spot. The trick for ranking in AI overviews is to write clear, concise formats that Google loves to pull.

Use this ChatGPT prompt to make your content featured snippet-ready:

Prompt:

Prompts for NLP-friendly content

Search engines are smarter now. Thanks to NLP models like BERT, they understand context, not just keywords. Your content needs to reflect that.

Here’s how to use ChatGPT for this:

Prompt:

Prompts for creating blog FAQs

Adding an FAQ section isn’t just helpful—it’s also an easy way to target long-tail keywords and appear in Google’s People Also Ask boxes.

Here’s a ChatGPT prompt you can use to optimize content for FAQs:

Prompt:

Of course, unlike Chatsonic, ChatGPT won’t be able to pull up live data about popular search queries or Google’s People Also Ask boxes. Instead of generic FAQs, use real search data through Chatsonic. Simply use this prompt:

This way, you’re ensuring your FAQs align with what users are actively searching.

💡Check out: 22 Best ChatGPT Prompts for Social Media

4. Technical SEO prompts

Let’s be real—technical SEO is where many people get overwhelmed. 

Schema markups, site structure, broken links–it’s a lot! But the good news is you don’t have to manually tackle everything. 

ChatGPT and other alternatives can simplify a big chunk of it, especially when it comes to generating, testing, and analyzing. 

Prompts for generating and testing schema markup

Structured data helps search engines better understand your content, giving you rich results in SERPs. But writing schema markups manually can be tedious, and small errors can break it.

Here’s a prompt to have ChatGPT generate it for you:

Prompt:

Once you get the schema, you can run it through Google’s Rich Results Test to validate. 

Prompts for website SEO analysis to identify issues

Running a technical SEO audit used to require multiple tools, long reports, and manual checks. ChatGPT can help you streamline this by organizing checks and even summarizing issues.

Here’s a starter prompt:

Prompt:

Since ChatGPT can’t directly crawl live sites without external plugins, you won’t get actual insights and tailored steps. But this is where Chatsonic’s ability to pull live site data gives you an advantage:

Prompts for backlink analysis

Backlinks are still a big deal for SEO—but analyzing them manually takes time. Here’s a ChatGPT prompt to simplify things:

Prompt:

For real-time competitor backlink insights, Chatsonic’s integration with search results gives you extra leverage and it can scan links so you don’t have to attach external files:

💡Learn more about: How to write the perfect ChatGPT prompt

5. SEO strategy and analysis prompts

Strategy is where everything comes together. 

You’ve got your keyword research, on-page SEO content automation, and technical SEO in place—but without a solid strategy, lack of insights from key metrics, and continuous analysis, it’s easy to plateau. 

Let’s look at how you can use ChatGPT to simplify competitor analysis, SEO audits, and roadmap creation.

Prompts for competitor analysis

Understanding your competitors’ SEO game is crucial if you want to outrank them. But analyzing multiple competitors manually can take hours! 

Here’s a ChatGPT prompt to streamline it:

Prompt:

Since ChatGPT can’t pull real-time data, and has pulled insights from inauthentic sources like Reddit, you can instead ask Chatsonic to do the same:

This saves you the manual digging and ensures your strategy is based on the most recent data.

Prompts for SEO audits

Running periodic SEO audits is non-negotiable. But creating an organized, actionable audit checklist? That’s something ChatGPT can handle for you.

Here’s an effective prompt:

Prompt:

You can customize it further based on the site size or goals.

For live audits, Chatsonic can be even more powerful:

Because of Chatsonic’s ability to pull fresh site data, you’ll spend less time cross-referencing between different tools.

Prompts for creating SEO roadmaps

SEO is not a one-and-done deal. You need a clear roadmap to stay consistent, track progress, and align teams.

Here’s a ChatGPT prompt to get started:

Prompt:

“Create a 6-month SEO roadmap for a website in the ‘[Insert Industry]’ niche. Break down tasks by month, covering keyword strategy, technical improvements, content creation, link building, and performance tracking. Make sure to include measurable KPIs for each stage.”

Want to make it even more tailored? With Chatsonic, you can plug in your Google Search Console account and website and get a detailed roadmap for any topic cluster or keyword based on live data.

This way, you’re not just planning blindly—you’re building a roadmap grounded in the competitive landscape.

💡Also check out: ChatGPT Prompts for Email Marketing

Analyzing and creating SEO reports

SEO reporting is one of those tasks that’s crucial but often time-consuming—especially when you’re dealing with Google Search Console (GSC) or GA4 exports filled with rows of clicks, impressions, CTR, and position data. Luckily, AI can simplify this process. 

How to use ChatGPT for custom SEO reports

While ChatGPT can’t pull real-time data or access GSC directly, you can still use it effectively by feeding it your GSC export as a CSV or formatted table.

Prompt:

This works well for static data you’ve downloaded. ChatGPT will parse through the numbers, summarize trends, and even suggest action points. This is great for when you want presentable data in an instant. 

How to use Chatsonic for real-time SEO reporting

Chatsonic takes SEO reporting a step further. Thanks to its Google Search integration, you can not only feed it GSC or GA4 exports but also:

• Cross-reference live SERP trends. 
• Compare competitor data in real-time. 
• Pull recent ranking changes alongside your GSC metrics. 

Here’s an example:

Prompt:

What I love about this approach through Chatsonic is that I don’t need manually provide any data. Since Chatsonic directly integrates with my Google Search Console account, it automatically picks up relevant data points required for analysis and SEO reporting and presents it an easy to understand manner.

This allows you to get a well-rounded SEO report without manually juggling between GSC, competitor analysis tools, or external reporting tools.

TL;DR:

• ChatGPT: Best for structured GSC/GA4 data analysis when you can manually paste CSV/table data. Great for identifying trends, summarizing reports, and creating actionable recommendations—but based only on static data you provide.
  
• Chatsonic: Ideal if you want to combine your GSC data with live competitor and SERP insights, making your reports more comprehensive and up-to-the-minute.

💡 Learn more about: How to Make ChatGPT Sound More Human

Best practices for using ChatGPT and for SEO

Integrating ChatGPT into your SEO workflow requires much more than copying standard prompts. 

It demands structured thinking, clarity of objectives, a deep understanding of SEO nuances, and knowing how to align AI-generated outputs with real-world data, client goals, and ranking algorithms.

Below, I’ll break down advanced-level best practices that professionals should follow when using ChatGPT for SEO.

1. Use layered prompt chaining to retain contextual integrity

SEO tasks aren’t isolated; they are interlinked. Keyword research influences content outlines, which affect meta descriptions, blog structure, etc. 

Most professionals make the mistake of giving ChatGPT a large, singular task, expecting nuanced output. But I’ve noticed that AI chatbots function better when the context and prompts are progressively built.

So instead of giving ChatGPT or other AI models a large prompt, provide step-by-step chaining, feeding the output from one task into the next, to avoid contextual drift.

Example workflow:

A step-by-step process like this works better as each step retains the context and keeps the AI aligned with your specific site structure, audience, and objectives. This chaining approach avoids disjointed outputs, making the final product far more usable.

2. Integrate real-time data sources 

SEO professionals are often working with data that changes rapidly—competitor rankings, backlink profiles, or keyword trends. Unfortunately, ChatGPT cannot access live data, so using it without updated inputs risks outdated insights and even AI hallucinations. 

For this reason, I prefer an AI tool like Chatsonic specifically for tasks requiring fresh SERP visibility:

3. Provide datasets and examples wherever possible

AI outputs are only as good as the input data and references provided. If you’re working on a content piece, providing some kind of samples is the best way for AI to understand exactly what kind of output you expect. 

In terms of SEO, audits require consideration of actual metrics, not hypothetical structures. So, providing actual metrics and data is crucial for obtaining the most accurate results from AI. 

Prompt examples:

The goal is to treat ChatGPT like a data analyst, not a guesser. Never leave it to fill in the blanks.

4. Define persona roles and control tone for consistency

AI-generated outputs often fluctuate in tone, depth, and precision. Inconsistent output makes scaling SEO strategies across multiple clients, teams, or projects difficult. Not to mention, each industry and organization will have a particular style and content guidelines they will follow. 

To maintain more consistency throughout your AI responses, create reusable, persona-defined prompt templates. For example:

This reduces output unpredictability, ensuring:

• Consistent depth across different projects
• Alignment with brand voice
• Reduced editing workload

5. Build modular, scalable prompt templates

If you’re handling SEO for multiple sites or clients, manually typing new prompts wastes time and risks inconsistency.

The solution here is to create modular templates with defined variables:

• [Client Name]
• [Target Keyword]
• [Competitor URLs]
• [Current GSC Data]

Example:

This approach enables scaling SEO processes across accounts without sacrificing quality.

Tips for refining and customizing prompts

Creating an effective base prompt is just the start. To consistently produce accurate, actionable, and context-aware outputs, you need to refine prompts systematically and apply tight control over variables like format, language, and AI behavior.

Here are some techniques I like to use for refining and customizing ChatGPT prompts to get usable results with minimal rework.

1. Adjust for specificity and precision

Initial outputs are often too broad or lack nuance. To refine, treat each AI output as a first draft, and then guide improvements using targeted follow-ups.

Examples:

• Clarify intent:
  “Reframe point 3 for a B2B SaaS audience with a focus on lead generation.”
  
• Demand examples:
  “Support point 2 with a real-world example relevant to the finance niche.”
  
• Trim excess:
  “Reduce the paragraph length to under 50 words, removing repetition and filler language.”
  
• Force clarity in SEO context:
  “Add search volume ranges next to each keyword and recommend suitable content types.”

Never expect the first result to be publication-ready. Each follow-up prompt should target a single area for improvement to retain control over the refinement process.

2. Always clarify output format upfront

AI models default to general explanations unless precise format instructions are given. Defining structure ensures that outputs are immediately usable—not something you need to clean up post-generation.

Format control examples:

• Tables for clarity:
  “Present the output in a table with columns: Keyword, Search Intent, Suggested URL Structure, Current Ranking Position.”
  
• Bullet points with limits:
  “Summarize action points in bullet format, each under 12 words, without introductions or conclusions.”
  
• Report-style outputs:
  “Provide a 3-section report: Current SEO Issues, Recommended Fixes, Estimated Impact Timeline.”
  

With this tweaking, you avoid excessive post-processing and receive outputs that fit directly into your workflow, whether it’s a client report, blog draft, or internal SEO plan.

3. Set constraints on prohibited language and style

AI often inserts fluff, exaggerated claims, or vague terms that don’t align with professional SEO writing standards. Preemptively controlling for tone and language avoids time wasted editing these out.

Here are some prompts you can use to avoid this:

• Tone directives:
  “Use formal, technical language suitable for enterprise SEO consultants. Avoid casual phrases.”
  
• Prohibited terms:
  “Do not use words like ‘boost’, ‘skyrocket’, or ‘unlock’. Focus on factual, data-backed statements.”
  
• Sentence structure control:
  “Limit sentence length to under 20 words. Prioritize clarity and direct statements.”
  

This ensures your content aligns with brand guidelines, client preferences, or personal style without extensive rewrites. To take it a step further, you can compile a whole list of terms and phrases you want ChatGPT to avoid and copy-paste that list for your prompts. 

4. Use temperature control 

Temperature is a parameter in AI language models that adjusts the creativity and accuracy level of the output. It determines how much flexibility the model has when generating responses.

Here’s what temperature adjustment can do for your AI outputs:

• Low temperature (0 to 0.3):
  The model behaves deterministically. It will choose the most probable, consistent outputs every time. This is ideal for SEO tasks that require accuracy, structure, and precision—such as:
  
  • Schema markup generation
  • Technical SEO checklists
  • Keyword classification
  • Meta title and description writing

With a lower temperature setting, you’ll get fewer surprises and less creativity, making it perfect for factual, standardized outputs.

• Medium temperature (0.4 to 0.6):
  A balance between predictability and creativity. It allows for slight variations but still maintains coherence. Best suited for:
  
  • Blog outlines with varied subtopic suggestions
  • Heading structure optimization
  • Internal linking ideas tailored to content clusters

• High temperature (0.7+):
  The model produces diverse, more creative outputs, taking more risks with word choice and structure. Use this when brainstorming:
  
  • Blog title ideas
  • Social media captions
  • Content hooks
  • Multiple tone variations for A/B testing

Regardless of which platform you’re using—ChatGPT, Chatsonic, Claude, or Perplexity, understanding how temperature settings influence output randomness helps you control the output based on task complexity.

Ready to go beyond static SEO prompts? Try Chatsonic!

Let’s be honest—anyone can throw a prompt at ChatGPT and get a half-decent answer. 

But if you’ve made it this far, you know that’s not enough. You don’t need just “answers.” You need insights backed by real data, aligned with what’s happening right now, and tailored to your strategy—not just a generic output.

That’s the gap most people miss. And it’s the gap Chatsonic fills.

Where ChatGPT stops at pre-2023 knowledge, Chatsonic goes further with:

• Real-time SERP checks when Google’s shifting by the hour.
• Competitor analysis and keywords pulled fresh from the web—no plugins, no scraping tools, just smart integrations.
• Research insights that aren’t two years old.

Plus, Chatsonic offers custom brand voice settings so outputs match your tone and automated workflows to speed up everything from research to publishing. 

No more toggling between tools or wondering if you’re optimizing based on outdated data. Chatsonic doesn’t just answer; it adjusts, reacts, and pulls exactly what you need—live, accurate, and ready to apply.

If you’re serious about keeping your SEO strategy sharp, fast, and data-driven—Chatsonic is where you start.

Want to check out more ChatGPT-related content? We’ve got you covered! Get more insights on:

• How to Use AIPRM for ChatGPT
• Claude vs. ChatGPT: A Detailed Comparison
• 15 Best ChatGPT Chrome Extensions You Didn’t Know About
• Top 6 ChatGPT Alternatives for Research
• 21 Best ChatGPT Plugins You Didn’t Know About

💡 For a full list of ChatGPT-related content, check out our blog.