How to write tweets that go viral

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Have you ever scrolled your Twitter feed and thought, “Damn! Looks like a battleground of wits!”

Well, Twitter is a place where you can get to know about “what’s happening in the world” or “what’s trending.”

The best part is that Twitter has over 396.5 million users globally, which makes it one of the most powerful social media platforms. Twitter can help you reach a wider audience, promote your brand, and grow your business.

But for that, you need to come up with great tweets! After all, content plays an important role in social media marketing.

Thinking about how to write tweets that are effective and engaging?

Don’t worry! Just a few small changes to your tweet copy can help you level up your Twitter marketing game. Let’s dive deep into the details.

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6 tips for writing effective tweets

When it comes to Twitter, the key is to be brief but also engaging and interesting. In just 280 characters or less, you have to make an impression. So, how do you do it?

Here are 6 tips for writing effective tweets:

Leverage the power of data and numbers

Twitter is a powerful platform that allows you to share your voice with the world. But did you know that you can also leverage the power of data and numbers to make your tweets more engaging and effective?

Data and numbers can be very effective in tweets, especially if used in an interesting or surprising way. Why? Simply because they are easy to digest!

By using data and numbers in your tweets, you can add context and depth to your message. Plus, you can use numbers to highlight important points and statistics.

And the best part, by including links to data-rich articles and studies, you can add credibility and authority to your tweets. So if you want to make your tweets more engaging and effective, start leveraging the power of data and numbers. Your followers will thank you for it!

Here are a few tips for using numbers and data in your tweets:

  • Keep your tweet concise and to the point, and avoid jargon.
  • Use numbers and data to support your argument or point of view.
  • Add charts, graphs, and infographics to make your data more visually appealing.
  • Make sure to include data from credible sources to add weight to your argument.

So, if you have data that supports your brand or product and can add value, make sure to include it in your tweets!

Example: The tweets have data and numbers, which makes them look more authentic and credible.

Twitter Goverrnment Example - How to write tweets
Twitter Goverrnment Example

Use AI to write engaging tweets

If you’re still not sure where to start, Writesonic can help. Writesonic is an AI content writing tool that can help you write better tweets in seconds.

  1. Sign up with Writesonic - it’s free (no credit card required)
  2. Select the ‘Tweet Generator’, you can also search it from the Search bar.
  3. Enter the topic you want to generate a tweet on.
  4. Select the language and quality type (it is recommended to keep quality as premium for better results)
  5. Hit generate

Viola!! Tweet suggestions with the character limit count is generated for your use. Pick one and go tweet!

Tweet Generator - How to write tweets
Tweet Generator

If you aren’t satisfied with what you generated, fret not - generate again probably with a better input.

Ready to take your tweets to the next level? Sign up and give Writesonic a try for free.

Create a sense of curiosity

If you understand human behavior, you know how powerful the curiosity factor is. Tweets that create a sense of curiosity are more likely to be noticed and retweeted. And that’s what you want, isn’t it?

When creating curiosity in tweets, it's important to remember that less is more. You want to give your audience just enough information to pique their interest without giving away too much.

Try to be creative and unexpected in your tweets while still staying on brand. If you can get your audience to ask "what happens next," you're on the right track.

Here are a few thing you can do to create curiosity in your tweets:

  • Ask a question that people want to know the answer to.
  • Share a preview of your content that will make people want to read more.
  • Make a bold statement that makes people want to see if you can back it up.
  • Try to avoid giving too much information away so that people are left wanting to know more.
  • Use strong verbs and an active voice to really capture people's attention. You can use passive to active voice generator to speed up your task.
  • And finally, don't be afraid to be a little bit playful - a touch of humor can go a long way in making your tweets more engaging.

No matter what you do, just make sure that your tweets are interesting and engaging, and you're sure to see more people interacting with your content.

Example: This tweet by Rebekah is a perfect example of how to create curiosity in just a few words. After reading, “this is all you need to write the best social media bio,” the voices in the head go like, “what do I need?,” right?

How to create curiosity in tweets - How to write tweets
How to create curiosity in tweets

Choose the right hashtags

Want to boost your engagement on Twitter? Time to make the most out of hashtags!

Hashtags are a great way to get your tweets noticed by people who are searching for specific topics. For example, as per Twitter data, there is a 10% increase in the attention a Twitter ad gets when it includes a branded hashtag.

So, if you are thinking about how to write tweets that get more engagement, here’s your answer - use hashtags. Here are a few tips for choosing the right hashtags for your tweets:

  • First, think about what keywords or phrases best describe your tweet. These will be your main hashtags.
  • Next, look at trending hashtags that are relevant to your tweet. You can find these by looking at the "Trends" section on Twitter.
  • Finally, use a mix of both popular and niche hashtags. Popular hashtags to reach a wider audience and niche hashtags to reach a more targeted audience.

But be careful not to use too many hashtags, or your tweets will start to look spammy. It is recommended to use a maximum of 1-2 hashtags per tweet. Plus, make sure the hashtags you are using are relevant to the content of your tweet.

Example: Here’s how Hubspot uses #MondayMotivation to connect with a larger audience and share insights by Adam Grant.

Hashtags example - How to write tweets
Hashtags example

Of course, hashtags can help you to connect with like-minded people and start conversations on Twitter. But what if you could take it one step further and use trending topics to really get people talking?

Wondering what exactly it means? Well, when something is trending on Twitter, it means that a lot of people are talking about it. This could be a news event, a TV show, a hashtag campaign – anything that’s captured the public’s attention. If you can join in on these conversations, you’ll get more eyes on your tweets and, hopefully, more followers.

But make sure to join the conversations that are relevant to your brand. Find a way to organically join in on a trending topic to see some great results.

Here are a few tips that can help you make the most out of trending topics:

  • Monitor trending topics regularly and jump on relevant conversations.
  • Use trending topics to start your own conversations and engage with others.
  • Make sure your tweets are interesting and add value to your audience.
  • Be strategic with your hashtags to get more reach on your tweets.

So, what are you waiting for? Start engaging!

Here’s how you can find trending topics on Twitter.

Trending topics on Twitter - How to write tweets
Trending topics on Twitter

Ask questions

Asking questions in your tweets is a great way to get people engaged.

If you can grab the attention and make your audience think, you are almost halfway there. And if you can get people talking to you, you’ll build stronger relationships with your followers.

But when writing a tweet, remember that you have limited characters. You need to be super concise in your language so that it can elicit a response from your followers. Here are a few social media hacks for asking questions in your tweets:

  • Keep your questions short and to the point.
  • Avoid yes or no questions; instead, ask open-ended questions that encourage discussion.
  • Be specific in your questions-this will help you get the information you are looking for.
  • Make sure your questions are relevant to your followers.
  • Be creative in your questions and ask questions that will make your followers think.
  • Try Question generator to come up with unique questions that can get more engagement.

Asking questions in tweets is a great way to start a conversation with your followers and get them engaged with your content. So next time you log on to Twitter, remember to ask some questions!

Example: Here’s how Hubspot used a simple question to appeal to marketing professionals. Plus, the formatting is so on point, which makes it more readable.

Asking questions in tweets example - How to write tweets
Asking questions in tweets example

Be creative

Finally, be creative in your tweets.

Think outside the box and come up with tweets that are unexpected and attention-grabbing. If you can be creative and stand out from the rest, you’ll be more likely to get noticed—and that’s the goal, after all.

Leverage the power of photos, GIFs, quote tweets, polls, and more to craft a scroll-stopping tweet. Need an out of the box image? Photosonic can help you turn your imagination into art with its AI image generation model

Here are a few things you can try to be more creative with your tweets:

  • Use hashtags to help your tweets stand out. Hashtags are a great way to get your tweets noticed by others.
  • Use images and videos in your tweets. People are more likely to engage with tweets that contain visuals.
  • Use Twitter’s poll feature to engage your followers in a fun and interactive way.
  • Be creative with your tweet copy. Write tweets that are witty, humorous, interesting, and engaging.
  • Use Twitter’s Moments feature to share stories and thoughts in a creative way.

Remember, the sky's the limit when it comes to creativity on Twitter, so have fun and be creative!

Summarizing in 280 characters (not actually)…

Writing effective tweets takes practice, but with these tips, you can write tweets that will engage your followers and further your brand. Plus, to automate your tweeting process, use Writesonic. It can help you to craft some awesome tweets that can get more clicks.

Happy tweeting!

Pragati Gupta

A professional content creator & copywriter who helps businesses to transform ideas into powerful words & convert readers into customers.

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Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE