When Blue Star Ferries, one of Greece's premier ferry operators, asked Advengers about appearing in AI search results, the timing couldn't have been better. The agency had been quietly mastering AI visibility for six months, developing a systematic approach that was ready to deliver.
"We noticed our clients were invisible when people asked ChatGPT about Greek islands or ferry services," says Giannis Kapogiannis, who leads a five-person SEO team at Advengers. "Blue Star Ferries has a domain rating of 79, they're incredibly trustworthy, but AI wasn't recommending them. We had to change that."
Advengers' client roster reads like a who's who of Greek business: Alfredson.gr (energy provider), major casinos, leading news outlets. But it was Blue Star Ferries that became their AI visibility success story.
Creating a Three-Step System That Actually Works
While competitors were still debating whether AI search mattered, Giannis's team at Advengers developed a repeatable process that delivered measurable results.
Step 1: Technical Foundation First. "In GEO, like SEO, technical audit is everything," Giannis explains. "If AI can't properly crawl and understand your site, nothing else matters." They prioritized fixing technical issues before any content work.
Step 2: Strategic Prompt Research. Using Writesonic's prompt gap analysis became their secret weapon. "When we show clients their competitors appearing for prompts they're missing, their reaction is always 'Oh no, I have to be there!'It's our best sales tool."
Step 3: Content That Connects. Instead of generic content, they created strategic pieces targeting specific prompts. For Blue Star Ferries, this meant comprehensive destination guides for Greek islands that naturally incorporated ferry services.
The results came faster than expected. Within two months of active optimization, Blue Star Ferries saw 15% visibility growth, gained 10 new brand mentions, and secured 100 additional citations from authoritative sources.
Turning Competitor Gaps Into Client Wins
The breakthrough moment came when Advengers discovered Hellenic Seaways, Blue Star's main competitor, dominating AI responses for Greek island travel queries.
They didn't just identify gaps, they systematically closed them. For prompts like "best ferries to Mykonos," they created comprehensive content about Mykonos as a destination: culture, food, beaches, transportation. Then strategically linked to Blue Star's booking pages.
"We can't create a page for every single prompt," Giannis explains. "But by creating authoritative content about islands and destinations, with strong internal linking to ferry schedules and bookings, we give AI the signals it needs to recommend Blue Star."
The strategy worked. Blue Star's first brand mention rate jumped 15.5%, meaning AI platforms now mentioned them first more often when discussing Greek ferry travel.
Making AI Visibility Understandable for Traditional Clients
The biggest challenge wasn't technical, it was educational. Many senior executives at Greek companies feared AI or didn't understand its importance.
Advengers developed a comprehensive pitch presentation that transformed skeptics into believers. They showed real examples: competitors appearing in AI responses while clients remained invisible. They demonstrated how tourists planning Greek holidays through ChatGPT would never discover their services.
"Senior directors are afraid of AI," Giannis admits. "But when we show them their competitor appearing in ChatGPT responses and they don't, everything changes. Fear turns into urgency."
Their presentation became a template, educating clients about:
- Why AI search matters for Greek businesses
- How AI impacts tourism, e-commerce, and publishing
- Real competitive analysis showing AI visibility gaps
- A clear roadmap connecting SEO and GEO strategies
This education-first approach opened doors. Clients who initially resisted now demanded comprehensive AI visibility strategies.
Beyond Visibility: Building a Full-Service AI Practice
Advengers uses Writesonic for far more than just tracking metrics. They've integrated it into their entire workflow.
"We use Writesonic to create pitch presentations for new clients," Giannis reveals. "We have templates that our AI customizes for each prospect. We use it for SEO audits, prioritizing fixes, and of course all our GEO work."
They've been Writesonic users for two years, but the GEO capabilities transformed their service offerings. Now Advengers is expanding from three pilot clients to their entire portfolio, targeting sectors where AI search behavior is reshaping discovery:
Tourism: Helping attractions appear when travelers plan Greek itineraries Financial Services: Ensuring visibility for banking and e-commerce queries Education: Capturing students researching Greek universities
Each sector requires different strategies, but the three-step process remains consistent.
Unexpected Discoveries That Changed Everything
Using Writesonic's citation analysis revealed competitive dynamics Advengers never expected. Sources they'd never considered were driving AI visibility. Specific Reddit threads, niche travel forums, even competitor blogs mentioning other brands.
"We found opportunities everywhere," Giannis explains. "UGC sites we'd ignored, forums we'd never heard of, even our competitors mentioning us in their content. Without Writesonic, we'd never have found these."
The Action Center feature, which they recently discovered, promises to accelerate their process even more. It automatically identifies content opportunities, suggests topics based on successful citations, and even connects to article creation.
"The process we do manually, finding gaps, researching content, it's all automated now," Giannis notes. "What takes us days, the platform does in minutes."
Scaling Success Across Greece and Beyond
Six months after starting their GEO journey, Advengers is positioning AI visibility as a core service. They're moving from experimental pilot projects to comprehensive strategies for their entire client base.
"We're not just doing GEO, we're doing SEO and GEO together," Giannis emphasizes. "They're not separate strategies. Strong SEO feeds AI visibility. AI visibility drives traditional search. It's one ecosystem."
Advengers' next challenge: Greek language optimization. Currently limited to English prompts, they're working with Writesonic to enable Greek language tracking, which will unlock the local market completely.
"Greek tourists ask ChatGPT questions in Greek," Giannis explains. "When we can track and optimize for Greek prompts, it changes everything for our clients."
Looking ahead, Advengers sees AI visibility becoming as essential as traditional SEO. They're already planning to upgrade their Writesonic plan to access advanced features and support more clients.
"Six months ago, GEO was an experiment," Giannis concludes. "Now it's our competitive advantage. Clients come to us because we can make them visible where their competitors can't. And we're just getting started."
