Dennis Yu knows a thing or two about search algorithms. As an early Yahoo employee who trained the people who went on to build ad products at Google and Facebook, he's witnessed every major shift in digital marketing. But even he was caught off guard by how quickly AI search transformed his business.
"We want to show up more in ChatGPT, as we know people will be having conversations about us there." says Dennis, whose training programs are now used by 800 universities worldwide. This dilemma ended when Dennis discovered Writesonic.
Within three months, the results spoke for themselves: AI bot visits grew from 3,500 to 5,000 weekly, human visitors tripled, and most remarkably, they acquired two $100,000 clients who found them through AI search recommendations.
The Challenge: Flying Blind in an AI-First World
BlitzMetrics had built an empire on understanding search. They produced the #1 bestselling books on Google Ads, Facebook Ads, and TikTok, selling over 800,000 copies. Their free ebook website draws half a million daily visits. They'd mastered traditional SEO.
But AI search was different. "I’ve spoken at about 20 conferences. I’ve shown Writesonic and said something like, 'Hey, if you want to show up in ChatGPT, the big question is how you actually do that.' So I explained: first, you need to understand where the bots are coming from, what they’re looking for, how you rank compared to others, and what the top results look like."
Building a Content Factory for the AI Age
Dennis implemented what he calls the "Content Factory," a four-stage process designed to maximize both traditional and AI search visibility. But it needed the right measurement tools to work.
"We produce video content, mainly podcasts with subject matter experts. Process it through Descript and now Writesonic. Post it everywhere. Then promote with ads to drive initial traffic," Dennis shares. "But here's what we learned: AI doesn't just care about keywords. It cares about authority, context, and trusted sources."
"Take a cosmetic dentist," Dennis explains. "They don't want anyone searching for 'cheap dental work.' They want successful individuals who value quality. So we create content that ChatGPT would recommend to that specific persona, not just anyone asking about dentistry."
Turning 800 University Partnerships Into AI Dominance
The real breakthrough came when Dennis realized AI systems recognize and trust individual experts. "We interview people like Roger Wakefield, the top plumbing educator. ChatGPT knows who Roger is. When our content features recognized experts, it carries more weight."
With 800 universities using their training and partnerships with industry leaders, BlitzMetrics had authority to spare. They just needed to make it visible to AI.
Using Writesonic across multiple websites they manage, Dennis discovered critical visibility gaps. "Writesonic showed us gaps we didn't know existed," says Dennis. "We found competitors getting mentioned in places we'd never considered. We engaged there, and suddenly our AI visibility jumped."
The Numbers That Changed Everything
For Dennis, Writesonic became more than just another analytics tool. It became his advisory system for AI visibility across their entire portfolio.
"I use it alongside Google Analytics, our Infusion software, and Ahrefs. But Writesonic shows me things the others can't," he explains. "It identifies content gaps specific to AI search. It shows me where we're losing to competitors in AI recommendations. Most importantly, it gives me actions I can take today to improve."
The results speak for themselves: Human visitors from AI sources increased 3x. Total monthly AI-influenced traffic hit 50,000 visits. And most importantly, those visits converted into multiple clients worth $100,000 each.
"We're tracking three sites now and already need more," Dennis notes. "Every serious site we manage needs AI visibility tracking."
Looking Forward: AI Search as Table Stakes
Today, Dennis considers AI visibility tracking as essential as Google Analytics. "You wouldn't run a website without tracking your traffic. Soon, you won't run a business without tracking your AI visibility."
BlitzMetrics is now expanding their Writesonic usage, planning to track more sites and access advanced features.
For agencies and educators looking to scale their impact in an AI-first world, Dennis has clear advice: "Start tracking your AI visibility now. The investment in putting time to using the Writesonic tool has definitely given us more clients. We've had a couple of clients come in that are worth $100,000 each. The companies that wait will spend years trying to catch up, just like they did with SEO. But this time, the window is closing faster."
