ChatGPT is putting ads in its answers. We track them daily.
A live, daily index of the sponsored ads ChatGPT is rolling out inside its answers.
of ChatGPT answers showed an ad yesterday
Built on a large daily sample of real AI answers, not a census of the whole market. The exact numbers are indicative, but the sample is big enough to reflect overall trends in AI advertising.
How often ChatGPT answers carry an ad
The share of ChatGPT answers that showed a sponsored ad, day by day. Hover any day for the exact count out of all answers captured.
ChatGPTMost ChatGPT answers still have no ad
Every ChatGPT answer is an organic answer, and sometimes a sponsored ad gets inserted alongside it. Here's how rare that still is today.
33,100 of 108,689 answers carried a sponsored ad
Brands showing up most in AI ads
The brands appearing most often in AI ads on the latest snapshot, ranked by total appearances.
- BrandAppearancesShareRank
- 1
samsung.com1,6741.5%—
- 2
nike.com1,4621.4%—
- 3
apple.com1,1361.1%—
- 4
philips.com8120.8%4
- 5
cerave.com7710.7%—
- 6
royalcanin.com7280.7%—
- 7
lg.com7130.7%—
- 8
mi.com7010.6%3
- 9
asus.com6730.6%1
- 10
lenovo.com6560.6%1
- 11
adidas.com6160.6%4
- 12
bosch.com6110.6%—
- 13
bestmoney.com6030.6%9
- 14
dove.com5860.5%—
- 15
thedermaco.com5470.5%2
Which industries buy sponsored ads
The industries running the most sponsored ads in AI answers right now.
- IndustryAdsShare
- Business & Productivity Software4.7K14.2%
- Specialty Retail2.2K6.6%
- Career Services & Job Search1.1K3.2%
- Accounting & Tax Services1K3.0%
- Business Consulting8462.6%
- Investing & Trading7812.4%
- Marketing & Advertising6411.9%
- Dog Products & Services6101.8%
Where the sponsored ads are showing
How sponsored ads break down across country markets on the latest snapshot.
- MarketAdsShare
- 🇺🇸United States31.5K95.3%
- 🇨🇦Canada7472.3%
- 🇦🇺Australia5731.7%
- 🇺🇸United States1210.4%
- 🏳️430.1%
- 🇰🇷South Korea250.1%
- 🇳🇿New Zealand80.0%
How a sponsored ad shows up in ChatGPT
A representative look at ChatGPT's native sponsored card: a brand and product on the left, a product image on the right, slotted right into the answer.
Illustrative examples of the native sponsored format using real brands that advertise in AI answers. Product copy is representative.
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Questions about the AI Ads Index
See your brand's ads in AI answers
This index is the market view. Writesonic's AI Ads Tracker shows your own ads, your competitors' ads, and paid vs organic placements across AI answers, all in one place.
