ChatGPT is putting ads in its answers. We track them daily.
A live, daily index of the sponsored ads ChatGPT is rolling out inside its answers.
of ChatGPT answers showed an ad yesterday
Built on a large daily sample of real AI answers, not a census of the whole market. The exact numbers are indicative, but the sample is big enough to reflect overall trends in AI advertising.
How often ChatGPT answers carry an ad
The share of ChatGPT answers that showed a sponsored ad, day by day. Hover any day for the exact count out of all answers captured.
ChatGPTMost AI answers still have no ad
Every AI answer is an organic answer, and sometimes a sponsored ad gets inserted alongside it. Here's how rare that still is today.
12,645 of 404,945 answers carried a sponsored ad
Brands showing up most in AI ads
The brands appearing most often in AI ads on the latest snapshot, ranked by total appearances.
- BrandAppearancesShareRank
- 1
nike.com1,9600.9%—
- 2
samsung.com1,9530.9%—
- 3
apple.com1,5030.7%—
- 4
hp.com1,0410.5%2
- 5
lenovo.com9830.5%1
- 6
gartner.com8970.4%17
- 7
dove.com8860.4%2
- 8
asus.com8540.4%—
- 9
lg.com7350.4%1
- 10
dell.com6430.3%1
- 11
mi.com6330.3%—
- 12
philips.com6150.3%3
- 13
adidas.com6010.3%6
- 14
amazon.com5560.3%15
- 15
microsoft.com5430.3%9
Which industries buy sponsored ads
The industries running the most sponsored ads in AI answers right now.
- IndustryAdsShare
- Business & Productivity Software7045.6%
- Specialty Retail3482.8%
- Accounting & Tax Services1941.5%
- Consumer Apps & Utilities1541.2%
- Broadline Retail1511.2%
- Marketing & Advertising1501.2%
- Business Consulting1321.0%
- Career Services & Job Search1311.0%
Where the sponsored ads are showing
How sponsored ads break down across country markets on the latest snapshot.
- MarketAdsShare
- 🇺🇸United States12.4K98.4%
- 🇦🇺Australia1831.4%
- 🇨🇦Canada190.1%
- 🇬🇧United Kingdom20.0%
- 🇰🇷South Korea10.0%
- 🇳🇿New Zealand10.0%
- 🇸🇬Singapore10.0%
How a sponsored ad shows up in ChatGPT
A representative look at ChatGPT's native sponsored card: a brand and product on the left, a product image on the right, slotted right into the answer.
Illustrative examples of the native sponsored format using real brands that advertise in AI answers. Product copy is representative.
Here are a few options worth considering based on current recommendations:
Nike Pegasus 41
The everyday running shoe, with responsive cushioning. Free shipping.
Ads do not influence the answers you get from ChatGPT. Your chats stay private.
Learn about ads and personalization ›
Get the AI Ads Index in your inbox
A weekly digest of what changed in AI advertising: top movers, new advertisers, and the numbers that matter.
- No spam. Unsubscribe anytime.
Questions about the AI Ads Index
See your brand's ads in AI answers
This index is the market view. Writesonic's AI Ads Tracker shows your own ads, your competitors' ads, and paid vs organic placements across AI answers, all in one place.
