Jungo Solutions’ clients had earned trust. Paid search still rewarded whoever could spend the most.
Founded by engineer and marketing strategist Kayla Chalmers, Jungo Solutions brings an analytical, systems-based approach to digital marketing. Rather than treating SEO, AI Optimization, content, and paid advertising as isolated channels, the agency develops integrated strategies designed to improve visibility, acquisition efficiency, and long-term business growth.
But those advantages did not always translate into online visibility.
In high-intent categories such as insurance, healthcare, and education, Jungo Solutions’ clients were often competing with national companies that could continuously increase their advertising budgets. Rising cost-per-click rates made it harder for independent and specialist businesses to maintain lead volume without accepting a higher acquisition cost.
The agency needed a repeatable way to help its clients compete without tying every new lead to another dollar of media spend. It needed a channel where authority, relevance, and customer trust mattered more than the size of the advertising account.
AI search created that opening.
Buyers started asking ChatGPT who to call.
In early 2025, Kayla began noticing a change in how prospects discovered Jungo Solutions’ clients.
People were no longer moving directly from a Google search to a website or advertisement. Some arrived after asking ChatGPT or another AI platform which company they should choose.
The shortlist was being shaped before the prospect visited the client’s website.
AI search also worked differently from paid search. The engines were not ranking bids. They were assembling answers using signals such as third-party citations, detailed reviews, clear business information, relevant content, and consistent authority across the web.
Their reputation could become a distribution advantage, but only if Jungo Solutions could see what the AI engines believed, understand why competitors were appearing instead, and turn those findings into a practical action plan.
“We’ve cut Google Ads for two clients because they’re getting enough leads through AI. And those leads, other than what they’re paying us, they’re organically driven, which drives down CAC.”
Kayla Chalmers, Founder of Jungo SolutionsThree GEO platforms evaluated to support Jungo Solutions’ established, strategy-led approach.
The agency needed a platform that could answer three questions for every client:
- Where is the client appearing across AI search?
- Why are competitors being cited or recommended instead?
- What should the team do next to close the gap?
Kayla evaluated three GEO platforms against those requirements.
Content quality mattered just as much as visibility data. After an AI writing tool already in the agency’s stack failed the copywriting team’s review, Kayla ran a blind comparison using the same topic.
Writesonic’s AI Article Writer produced the stronger output in that test.
The GEO capabilities completed the decision. Writesonic brought prompt-level visibility, competitor citation analysis, and content execution into the same platform.
Writesonic helped Jungo Solutions streamline the transition from visibility analysis to strategic execution.
Jungo Solutions’ five strategic GEO focus areas
Each month, Jungo Solutions evaluates visibility, prioritizes opportunities, executes tailored improvements, and measures performance.
1. Benchmark AI visibility
Jungo Solutions runs the high-intent prompts that matter to each client.
The team maps where the client appears, which competitors are recommended instead, and how the answers differ across ChatGPT, Google AI Overviews, Gemini, and other relevant AI platforms.
2. Reverse-engineer competitor citations
The team analyzes the sources AI engines use when mentioning or recommending competitors.
These may include industry directories, review platforms, publications, local listings, or third-party articles. Jungo Solutions then identifies where the client’s presence is missing, inconsistent, or incomplete.
3. Strengthen review signals
Jungo Solutions audits client reviews across platforms such as Google, Yelp, and category-specific directories.
Jungo Solutions helps clients develop ethical review-generation strategies that encourage authentic, detailed customer feedback across relevant platforms.
4. Restructure content for AI answers
The team improves content clients already own before creating new content.
Existing pages and articles are restructured around the questions buyers ask AI platforms. Jungo Solutions adds direct answers, FAQ sections, clearer headings, and concise summary blocks that make important information easier for both users and AI engines to extract.
5. Keep business information consistent
Jungo Solutions standardizes company names, service categories, locations, credentials, and common abbreviations across the client’s digital presence.
For example, content may introduce the full name of an institution before using the abbreviation buyers commonly search for.
This helps AI engines connect citations, reviews, and authority signals to the correct business.
Six months at Access College America.
Access College America (ACA), a college admissions consultancy, became one of the clearest demonstrations of the model.
For this account, paid advertising generated leads at approximately $275 per lead, above the agency’s target range of $150 to $250.
Jungo Solutions set out to establish AI and organic search as a more efficient acquisition channel.
Months 1–2: Build the foundation
Jungo Solutions focused on SEO and GEO without running paid campaigns.
The team benchmarked the client’s AI visibility, analyzed competitor citations, strengthened review signals, and restructured priority content around the questions families asked during the admissions process.
Month 3: Support seasonal demand
Paid search and display were introduced selectively to support the client’s seasonal peak.
The GEO work continued in parallel, giving Jungo Solutions a direct comparison between the paid and organic channels.
Month 4: AI and organic leads beat paid
By Month 4, AI-driven and organic search generated more leads than paid advertising, with the client also reporting stronger lead quality.
Organic cost per lead was $190, compared with $275 for paid advertising leads. That was $85 less per lead, or approximately 31% lower than paid advertising.
Month 5: Paid budget cut by 50%
Jungo Solutions reduced the client’s paid advertising budget by 50% without a fall in total lead flow, creating opportunities to reinvest in sustainable, long-term visibility and acquisition strategies.
Month 6: Paid media falls below 5% of the budget
By Month 6, paid media represented less than 5% of the client’s total marketing budget. AI and organic search had become the primary sources of leads, with paid advertising playing a smaller supporting role.
Note: Cost-per-lead figures reflect campaign-level spend rather than fully loaded marketing costs. Paid media share is calculated against the total marketing budget. Results reflect Access College America’s specific market conditions, competitive environment, and marketing strategy; performance and timelines may vary.
Clients began reporting AI leads themselves.
Before the GEO work, Jungo Solutions would review campaign reports with clients and ask whether leads were coming in. As AI-driven leads started arriving, clients began contacting the agency themselves, passing on what prospects had told them about finding the business.
“We used to rely heavily on reporting and client check-ins to understand where leads were coming from. Now clients proactively send me emails or text messages excited that new prospects are finding them through AI. That’s when you know the strategy is making a real impact.”
Those messages gave Jungo Solutions another way to assess the work: clients were hearing directly from prospects who had found them through AI.
From one agency to another: the real value was not another AI tool.
Jungo Solutions incorporated Writesonic into its broader SEO and AI Optimization framework, using the platform’s visibility insights and citation analysis to support strategic decisions and ongoing performance improvements.
One workflow from diagnosis to execution
The same platform shows where a client appears, exposes the sources influencing competitor visibility, and supports the content needed to close the gaps.
An adaptable methodology across clients
Jungo Solutions’ adaptable GEO methodology supports businesses across a wide range of industries, including hospitality, healthcare, education, professional services, and other competitive markets.
The prompts, competitors, sources, and priorities adapt to each client’s market and needs.
A commercial story clients understand
The stronger client conversation is about what follows: qualified leads, lower acquisition cost, reduced paid dependency, and a stronger position in the channels influencing future buyers.
A scalable operating rhythm
Every account follows the same loop:
Benchmark. Diagnose. Execute. Measure. Repeat.
That consistency gives Jungo Solutions a path to expand GEO delivery across more clients without rebuilding its methodology for every engagement.
GEO is now part of Jungo Solutions’ agency model, not an experiment.
The agency now has a defined GEO methodology, a repeatable monthly sprint, and client evidence connecting the work to lead quality and acquisition cost.
Kayla sees the opportunity through the same lens as the early years of SEO.
“I saw that when SEO really started launching in 2006, 2007, 2008, our clients who got SEO going early were in pretty positions a few years later. That is the way I feel like AI is going to be too. If you get in early and AI is mentioning you, they are going to keep mentioning you.”
