Top 10 AI Copywriting Tools to Boost Your Content in 2024

As a copywriter, I can firmly say that content is crucial for all successful marketing campaigns, whether they are emails, blogs, or social media posts.

Are you also confused about how to make your content writing process more manageable? Well, the answer to it is AI copywriting tools.

These platforms use AI and machine learning algorithms to create text that resonates with your target audience's needs and gives a human touch to your writing.

As a marketer or entrepreneur, you can streamline the entire content creation process and improve the quality of your blogs using copywriting tools, making them a must-have for writers and marketers alike.

However, with numerous AI copyright tools available in the market, it was challenging for me to choose the best one.

To make your work easy, I have created this blog to inform you about some of my top choices and most efficient AI tools for copywriting. These platforms helped me write a compelling copy, and I can boast all of them as they not only increased my website traffic but also boosted conversions.

How does Writesonic Analyze and Select Tools?

As a marketer, you might already know the importance of writing the best piece of content that caters to your target audience's requirements and preferences.

Honestly, I have used numerous tools in my career, but Writesonic is the best one that helped me build my skills in writing concise and persuasive content, compelling headlines, and strong CTAs.

You might be wondering what made Writesonic at the top of my list. It is because this tool considered all these essential factors to find the perfect match for what you are looking for:

• Intuitive dashboard to provide a user-friendly experience for users to generate high-quality content
• Integrations with numerous eCommerce platforms such as Amazon, Shopify, eBay, and more
• Identify and address your content's SEO weakness to optimize the content on the search engine
• Produce personalized content by analyzing large amounts of data and making predictions after understanding and segmenting your audience
• Affordable subscriptions for startups to scale content 10x faster

And the list goes on. To know more about Writesonic and other tools, just scroll down!

Top 10 AI Copywriting Tools

Remember, a potent copywriting tool should be simple to use and offer powerful features, such as built-in AI Article Writer, Google Ads Generator, Paraphrasing Tool, Story Generator, etc.

Moreover, with features like tone customization, multilingual support, and a built-in plagiarism checker, these tools should ensure that the content generated is unique and tailored to specific needs.

Instead of conducting a Google search and examining multiple sources to identify the top AI copywriting tools, we performed an in-depth analysis and testing.

Apparently, not all AI copywriting platforms are the same. Some provide more useful features and higher-quality outputs than others. Therefore, we have compiled a list of the best AI copywriting software based on their popularity and our own experience.

1. Writesonic - Best for AI content creation and SEO tools

If you want to elevate your content game and increase your online visibility, then there is no better copywriting tool than Writesonic. It is a model-agnostic tool, which means the platform is not dependent on one LLM provider.

You can use it to create high-converting Facebook ad copy that helps you reach a wider audience and increase engagement.

Additionally, its Paraphrasing Tool helps you reformulate sentences while maintaining their original meaning, making your text more unique.

This tool is invaluable as it enhances the overall tone and style of the copy and conveys complex ideas in a clear and concise manner.

Leveraging Writesonic's AI Article Writer 6.0 also allows you to write accurate and error-free articles. Simultaneously, its SEO-Checker and Optimizer offer real-time SEO insights that optimize content, improve search engine ranking and visibility and boost website traffic.

Writesonic also offers the option to repurpose your old content, allowing you to share it on different platforms. Some of its tools, like AI Art Generator from Text, help you create infographics or any other image that you have in mind by translating any text into an image. Yes, you read that right!

From content automation to SEO optimization and competitor semantic analysis, Writesonic is a tool that makes your work a whole lot easier. You can use it to optimize your content in one click and skyrocket your organic traffic.

With so many features to offer, let us understand some of them in detail.

Key Features

• AI Article Writer- Use Writesonic's AI writer tool to generate fact-checked, cited content. It can create a blog of up to 5000 words by using real-time data. The unique thing about it is that it does automatic internal linking and auto-generate FAQs. With this tool, you can generate articles in 30+ languages
• SEO-Checker and Optimizer- This potent tool instantly checks your content's On-page SEO and provides better keyword options and suggestions to improve the SEO score. It also integrates in real-time with Google, providing you with deeper insights to align your content with your business goals and objectives
• Keyword Research Tool- Using this tool, you can identify the best keyword as per your topic. It provides you with numerous options based on the keyword difficulty level, volume, and traffic
• Topic Clusters Tool- Its topic cluster tool offers you numerous pillar and cluster page options. All you need to do is enter the seed keyword around which you want to create the content, and it will provide you with multiple topics based on search volume, search intent, and average difficulty
• AI Text Humanizer- Use AI Text Humanizer to turn your AI-generated content into natural-sounding human-written text. It makes your text more readable and relevant, thereby boosting engagement
• Security and Privacy- Writesonic is SOC 2 Type 2 and GDPR compliant, demonstrating their commitment to protecting your data with secure processing practices. It also offers tools to exercise your GDPR rights effectively

Pros

• Advanced AI for deep content analysis
• Detailed content scoring and improvement suggestions
• Integrates well with WhatsApp, Slack, Zapier, Google Search Console and many other platforms
• Offers detailed keyword and topic insights

Cons

• The wide variety of customization tools can feel overwhelming initially.

Reviews & Ratings

G2: 4.7/5 (1900+ reviews)

Capterra: 4.8/5 (2000+ reviews)

Pricing

• Free Plan: One Time
• Chatsonic- $12/month (billed annually)
• Individual- $16/month (billed annually)
• Standard- $79/month (billed annually)
• Enterprise: Starts at $9999/year

2. Jasper- Best for crafting multichannel campaigns

Jasper focuses on providing branded AI content that helps you stand out from your competitors. It is a one-stop solution for producing content that relates to your brand positioning, voice and style guidelines.

With Jasper AI Copilot, you and your team members can collaborate on the different pieces of content you are working on and see updates in real-time.

Features

• Integrates with third-party tools like WordPress, Google Docs, Zapier and HubSpot
• Provides over 50 templates to help you write different types of copy
• Use its Jasper Art feature to create new images based on what you and your imagination feed it

Pros

• Provides a grammar checker and plagiarism tool
• Supports voice prompts and keywords, so you don't have to write if you don't feel like
• Offers numerous tone options to help you capture your voice consistently

Cons

• No free and unlimited plans
• It requires a lot of human input

Reviews & Ratings

G2: 4.7/5 (1200+ reviews)

Capterra: 4.8/5 (1800+ reviews)

Pricing:

• Free: 7-day trial
• Creator: $39/month/seat
• Pro: $59/month/seat
• Business: Contact the sales team

3. Copy.ai- Best for generating content in diverse styles

Copy.ai is one of the best AI copywriting software for businesses looking for a solution to make their content creation effortless. It offers more than 90 tools to write different kinds of content and generates a unique copy based on that brief in a few clicks.

Its brainstorming sessions render a wealth of creative suggestions, enabling you to explore new ideas and perspectives. Furthermore, Copy.ai's AI technology constantly learns from the content it creates, making it more effective over time.

Features

• Its translation features allow you to create content in various languages and regions by automating the entire localization process
• Enables you to convert raw sales call transcripts into polished blog posts, case studies, and marketing materials
• Integrates with popular platforms such as Shopify, Slack, and Trello

Pros

• Generates digital ad copy, such as for Facebook ads and Google ads
• It can create eye-catching subject lines and email content tailored to your brand's voice
• You can create workspaces or access the workflow templates to scale content

Cons

• You will need to do a lot of fact-checking
• It creates vague content sometimes

Reviews & Ratings

G2: 4.7/5 (170+ reviews)

Capterra: 4.5/5 (60+ reviews)

Pricing:

• Free: Forever
• Starter: $36/month
• Advanced: $186/month
• Enterprise: Contact sales team

4. Copysmith- Best for writing content to boost leads and sales

Do you want to generate content and product descriptions in bulk for your website? Copysmith's AI copywriting assistant can do the job. This tool is known for producing eCommerce product descriptions in your choice of tone, including neutral, professional, funny, and exciting.

Alongside, this tool also helps you write emails, text for landing pages, blog outlines, trending topics, and more. Its campaign builder allows you to create comprehensive campaigns in just a few clicks.

It also offers a plagiarism checker that helps you identify unoriginal sentences.

Features

• Its AI Rules feature provides you complete control over tone, title length, and description guidelines for accurate, low-maintenance content generation
• Use it's AI Response Generator to create personalized responses to emails, support messages, and reviews for improved and streamlined communication
• Integrations with Frase, Hootsuite, Google Ads, Shopify, Chrome, Google Docs, Zapier, WooCommerce, and Word

Pros

• Rewrites copy into several different languages
• Its Intuitive Text Editor uses a topic model to evaluate your content against competitors, helping you craft a compelling copy that Google will love
• Create content in more than 65 languages

Cons

• It has a complicated custom content generator
• It offers fewer templates, compared to its competitors

Reviews & Ratings

G2: 4.3/5 (10+)

Capterra: 4.2/5 (20+)

Pricing: Contact sales team

5. Anyword- Best for creating data-driven content

The list of the best AI copywriting tools is incomplete without Anyword. This tool lets you target a specific audience with purpose-driven AI-generated content.

Its performance prediction feature makes marketers' forecasting easy by evaluating the success of their content's performance before it is published.

It uses analytics to anticipate a performance score for all types of content, including social posts and articles. You can also use its API to optimize content on your site continuously.

Features

• Its Customer Personas feature allows you to tailor your content to your target audience's needs
• Its Copy Intelligence feature helps you analyze your existing content for better results
• A/B testing feature facilitates users to see how different keywords can impact the performance of your content

Pros

• Automatically generates key talking points from any webpage
• It provides you with a Chrome extension that adjusts large language models
• You can choose from various short-copy templates that will fit all of your copywriting tasks

Cons

• It doesn't have a plagiarism checker, so you need to switch to another tool to ensure the content is not plagiarized
• It does not offer built-in SEO tools. Therefore, you need to use another keyword research tool

Reviews & Rating

G2: 4.8/5 (1200+ reviews)

Capterra: 4.8/5 (390+ reviews)

Pricing

• Free: 7-day trial
• Starter: $39/month
• Data-Driven: $79/month
• Business: 349/month
• Enterprise: Contact sales team

6. Wordtune- Best for personalizing your content with statistical facts

Wordtune is another well-known platform, it positions itself particularly as being for e-commerce teams and agencies. This AI copywriting software helps you transform your ideas into compelling text.

This exceptional tool allows you to change the tone of your content and rewrite it altogether. It also provides you with the option to write or translate the content into 10 languages for your audience to build a faster and wider connection.

It can make copywriting easier than ever as it can rephrase and rewrite your content, improve content flow without losing the original meaning, and summarize long-form content.

Features

• You can use its summarizer tool to receive an AI-generated summary of your content
• With "shorten" and "expand" features, you can change the length of your text to match your writing format
• Integrates with various popular platforms like Google Docs, Gmail, Twitter, Slack, and Microsoft Word

Pros

• It is available as a Chrome extension and Microsoft Word add-in
• The platform suggests relatively more powerful alternatives to energize your copy
• It offers various techniques for expanding text, such as explanations, questions, etc.

Cons

• It may sometimes give suggestions in repetitive patterns
• This tool does not provide much help in ideating headlines, ad copy, or outlines as it majorly focuses on its AI rewriting and summary tools

Reviews & Ratings

G2: 4.6/5 (175+ reviews)

Capterra: 4.4/5 (75+ reviews)

Pricing

• Free: Forever
• Advanced: $6.99/month
• Unlimited: $9.99/month
• Business: Contact sales team

7. Article Forge- Best for generating long-form content

If you ever thought of gauging the effectiveness of your content before you hit publish, Article Forge can help. It uses analytics to forecast performance scores for any content type.

This AI copywriting tool is perfect for creating long-form content. It allows you to state the length of the content along with the topic name and it will generate a copy with natural sections and subsections.

Longer content gets more shares on social media as compared to shorter content. More shares help your business reach a broader and newer audience. Using this tool you can also add relevant images, videos and links to your copy, making it ready to publish.

The best part is that it ensures that the generated copy passes AI detection checks, by producing human-like text.

Features

• This tool works in real-time, which means you can create accurate articles on current events
• It comprises a scheduling feature for deciding when your content gets posted online
• Integrates with tools like SEO Autopilot, WordAi, RankerX and many more

Pros

• It's AI algorithms ensure that the generated content is of high quality and grammatically correct
• It offers various customer support options to assist users with any issues or questions
• All content undergoes a Copyscape check to identify plagiarism, therefore you don't have to opt for an additional checker

Cons

• The generated content is not as accurate or relevant as desired
• The login process is a bit of a hassle as there is no Google integration

Reviews & Ratings

G2: 4.2/5 (50+ reviews)

Capterra: 4/5 (10+ reviews)

Pricing

• Free: 5-day trial
• Monthly Plan- $13/month
• Business- Contact sales

8. Quillbot- Best for rewriting existing content

Quillbot stands out because of its professional features and user-friendly editor, making it a perfect choice for marketers and individuals. It used advanced AI algorithms to provide engaging and optimized content, ensuring compelling and SEO-friendly content.

Its integrated AI SEO feature helps refine your content to improve visibility and ranking on search engines.

Features

• Users can translate the content in more than 40 languages
• It offers AI detection feature so that the generated content does not shows AI generated content
• It also comprises of a Grammar Checker to fix all the grammatical errors such as spell checks, sentence formation, punctuation errors

Pros

• It proofreads your content, detects errors and fixes awkward phrasing
• This tool enables you to expand or shorten your content which helps increase your word count or express yourself concisely
• It inserts web content and have it cited automatically

Cons

• It has a character limitation for both free and paid plans
• It does not used OpenAI GPT technology for rephrasing the content

Reviews & Ratings

G2: 4.4/5 (30+ reviews)

Capterra: 4.5/5 (140+ reviews)

Pricing: Contact the sales team

9. Frase- Best for research and AI writing

Frase is a perfect AI copywriting tool to plan, develop and create well-optimized content for SEO. You just need to enter the keyword and it provides a topic, SERP and community research on it.

It is an all-in-one copywriting tool as it does everything from writing content brief to content analytics. It makes your SERP research easy by analyzing and condensing content from the top search results of any query.

Features

• Its project management feature facilitates you to track progress for each of your documents
• It offers built-in templates for generating content or you can also create custom templates as per your requirement
• You can use its team collaboration feature to assign documents to different writers

Pros

• Visualizes SERP metrics like domain rating, word count and heading count to create the content within 6 seconds
• It allows to optimize content inside Google Docs and WordPress
• It suggests keyword in every content to increase its ranking on SERP

Cons

• It sometimes gives inaccurate information, therefore you must review the content before using it
• It auto-refreshes frequently, thus you might lose your outline builder data if you are yet to download the data

Reviews & Ratings

G2: 4.8/5 (290+ reviews)

Capterra: 4.8/5 (330+ reviews)

Pricing

• Free: Trial
• Solo: $15/month
• Basic: $45/month
• Team: $115/month

10. ChatGPT- Best for generating content in a conversational manner

ChatGPT is one of the best free AI copywriting that is ideal for outlining a blog post or starting a draft. You can use it to create a copy on any topic for your website but yes you need to be very precise while giving the instructions.

As, otherwise you might have to give multiple prompts to get the desired outcome. It is a one stop solution for all your content needs, such as blogs, copywriting or creating engaging captions for social media posts.

Features

• It gives natural answers to questions in a conversational tone
• It recognizes and responds to rudimentary questions accurately
• This tool understands language nuances like sarcasm, ironic remarks, puns, and cultural references, which enables it to generate content accordingly

Pros

• It gives real-time responses based on your input
• ChatGPT can generate responses in numerous languages, such as English, French, German, Spanish, etc.
• With the feedback it receives on its responses, it learns, adapts, and improves over time

Cons

• It cannot be used as an authoritative source of information
• It can only respond to one query at a time. If you ask numerous questions at a time, it may struggle to prioritize and slow down without responding to all the questions

Reviews & Ratings

G2: 4.7/5 (550+ reviews)

Capterra: 4.6/5 (50+ reviews)

Pricing

• Free: Forever
• Plus: $20/month

Also read: 9 Chatbase Alternatives in 2024 That Are Custom ChatGPT-Trained

How can AI writing tools improve the efficiency of copywriting tasks?

A lot of people are using AI software for copywriting today because of the various benefits it offers. Let’s dig deeper to look at some of its benefits that can help improve the efficiency of copywriting tasks-

1. Increased Productivity

Using AI tools speeds up the whole copywriting process by creating drafts, automating repetitive tasks, and providing content suggestions. It also gives fresh and unique ideas that can help spark your inspiration and overcome creative blocks for creating more engaging and innovative content.

2. Improved Quality

Leveraging AI writing tools helps improve the quality of the blogs by maintaining a consistent tone and style across all written content.

It identifies and marks errors, suggests improvements on how to rephrase specific sentences, and provides relevant data and insights to maximize its impact.

3. SEO-Optimization

A lot of copywriting tools help you write persuasive copy and improve search engine optimization. This helps increase your SERP ranking, visibility, and organic traffic. Additionally, these tools can be used for contextual targeting purposes.

AI copywriting platforms can find relevant keywords and create a list of the most searched keywords to use in your content. Some of them also tweak your content accordingly to make it more search-engine friendly.

4. Cost-Effective

Some free AI copywriting tools can eliminate the requirement of hiring large teams of marketers or freelancers for writing purposes, making it a cost-effective solution for businesses.

AI combined with human input can create high-quality content at a fraction of the cost. Yes, it is tried and tested!

5. Scalability

Using AI copywriting tools, many businesses have increased the volume of their content without hampering the quality.

Evidently, scalability is essential for businesses or individuals looking to expand their digital outreach quickly. The best part is that these tools maintain the standard and tone consistency of the content they produce.

However, it would have been challenging and resource-intensive if you were dependent solely on human writers.

How to Choose the Right AI Copywriting Tool?

There are various AI copywriting tools available, but not every software can match your requirements. Therefore, choosing the best one requires careful consideration of numerous factors.

Here is a list of some of the essential things that you need to consider before making an informed choice:

1. Content Generation

It is a significant factor to consider. Be it any AI copywriting tool you choose, it should have the ability to create different types of content such as blogs, articles, social media posts, Google or Facebook ads, etc.

2. Editing and Proofreading

Apart from writing good content, it is also essential to see that the platform edits the content. This includes grammar checks, style, tone, sentence formation, readability, etc. The content that it creates should be ready to be published.

3. User-Interface

Whether you are a beginner or a professional, a tool's user-friendliness is a vital factor to take into consideration. The tool should be such that it should be easy to navigate and require minimal training.

4. Customization Options

It should provide you with the flexibility to change the length of the post, tone, and style to fit your brand voice and target audience's needs.

5. Creative Assistant

These tools must provide you with features like plot development, supporting brainstorming and overall text enhancement.

6. Catalog Management

AI writing platforms serve as a centralized hub that allows businesses to organize and maintain product information seamlessly. In today’s time, when every organization requires a huge volume of content and a diversity of products, having this feature helps maintain consistency.

Using a catalog manager, businesses can effortlessly update, edit, and categorize product details, by ensuring that the AI-generated descriptions remain accurate, relevant, and aligned with the brand’s messaging.

7. SEO-Optimization

The software you use must have the capabilities to optimize content for SERPs. This includes topic and keyword research, keyword placement, topic clusters, relevant headings and subheadings, strong CTAs, and readability enhancements.

8. Multi-Language Support

The platform that you choose should support numerous languages. This can be helpful, particularly if you require multilingual content.

9. Integrations

Integrations are an essential factor that a lot of people might forget to check initially and then regret. You should always check that the platform integrates with your existing and all renowned CMS and marketing tools.

10. Cost-Effective

The cost of automated copywriting software can vary. You can use some AI writing software for free, while some of them require large chunks of money.

Before making the final choice, you must consider your budget and analyze which tool gives you the most output according to your requirements.

Final Verdict: The Best Copywriting Tool for You!

Various AI copywriting tools can quickly assemble data on the requested topic and create compelling content based on the information and parameters set.

The key to finding the right tool for you is structured experimentation. You can do this by perceiving the most challenging and time-consuming parts of your writing job and then testing each one for its features and user interface.

Following this process will help you choose the right software that solves your challenges.

As a team of content writers and SEO experts, we explored various AI copywriting tools, but Writeonic stands out among all. It offers multiple tools that can make writing a breeze. For example, its AI Article Writer can create content of up to 5000 words within seconds. Best part? The articles it creates are SEO-optimized and primed to rank on Google within no time.

It offers different price plans to suit every requirement. If you want to scale content that ranks well and achieves the desired results, Writesonic is the perfect tool that can make it happen.