Who Loses When You Win in AI Search? A Study of 10.7 Million Answer Changes
We analyzed 10.7 million AI answer changes to understand brand displacement in AI search. In 90% of brand entries, at least one other brand left.
We analyzed 10.7 million AI answer changes to understand brand displacement in AI search. In 90% of brand entries, at least one other brand left.
We measured citation influence across 2,000+ brands. YouTube (3.19x), Reddit (3.17x), and Gartner (3.15x) deliver 3x lift. Your own website? Just 1.3x.
The AI Ads Index is live. The first public daily index of sponsored ads inside ChatGPT answers, refreshed every morning.
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