Whether you are a website owner, content marketer, or business person, you know how important it is to keep your website always optimized for SERPs.
Optimizing both the on-page and technical aspects of your website is crucial to ranking in search engine results and getting organic traffic. However, SEO isn’t a one-and-done game. With changing algorithms and constant updates, you need to regularly audit your website for SEO and fix any issues that crop up.
And the best way to do it? Using AI agents for SEO audits. These AI-powered tools are capable of analyzing thousands of pages at once to give you detailed and accurate insights into your website’s SEO performance.
Wondering how to use them? In this guide, we’ll discuss an 8-step strategy on how to conduct an SEO audit using AI agents.
Let’s get started.
New to AI agents? Check out our detailed guide on “What Is an AI Agent?“ to know more about their capabilities and use cases.
What Are SEO Audits?
An SEO audit is a comprehensive evaluation of a website’s search engine optimization health. It involves analyzing various on-page and technical elements that affect a site’s visibility and ranking in search results. SEO audits help identify issues, opportunities, and strategies to improve organic traffic and overall search performance. Key components include:
- Technical analysis (e.g., site speed, mobile-friendliness)
- Content quality assessment
- Backlink profile evaluation
- User experience examination
Regular SEO audits are crucial for maintaining and improving a website’s search engine rankings. However, they are also time-consuming — which means conducting them periodically might not be feasible if you only rely on manual efforts and generic tools.
Instead, you need to use AI agents for SEO audits to complete comprehensive site audits within minutes, and with greater accuracy and better insights.
Learn more about AI agents and how they help with SEO using our blog on SEO AI Agents.
Wondering how to get started? Check this quick 8-step strategy on how to use AI agents for SEO audits.
How to use AI agents for SEO audits
Here’s a step-by-step strategy on how you can use AI agents for SEO audits to get better, in-depth insights:
1. Conduct a Comprehensive Site Crawl
If you’re someone who’s familiar with SEO, you must know how important a thorough site crawl is for an effective SEO audit. It helps identify technical issues, content gaps, and structural problems that might be hindering your site’s performance in search results.
However, if you’re using the usual tools, you need to crawl the website, export the flies, and then manually go through the items to check for issues. This might work for smaller sites. But when dealing with larger websites, it can easily become a lengthy, time-consuming process that might also turn out to be expensive.
You can easily cut down the time spent crawling a website using an AI agent designed for SEO.
How SEO audit AI agents help
These AI agents are capable of scanning thousands of pages, detecting technical issues, content gaps, and structural problems that might have escaped your eye. They use advanced algorithms to identify patterns and prioritize issues based on their potential impact on SEO performance.
And all this in a single platform. You don’t need to export files, maintain sheets, or use different tools to scan through the data. A single AI agent does it all and gives you the final report.
Take Chatsonic, for example. The SEO audit AI agent can scan your website, identify the required URLs, and give you a report consisting of all the data within minutes.
It can provide instant insights on website URLs, cutting down both your website crawling time and expenses.
Once you’ve crawled your website using Chatsonic, let’s move on to the next step.
Remember: Chatsonic can help you with all stages of the SEO audit. You don’t need additional tools or human expertise for the same.
2. Optimize Technical SEO Elements
After you’ve crawled the website, you need to check it for technical SEO using AI agents. This includes site speed, mobile responsiveness, and XML sitemaps — elements that directly impact your visibility in search results.
Now, instead of individually analyzing each page for, say, site speed, you can simply do so using Chatsonic. Here’s how:
Notice how it links to Google PageSpeed Insights. That’s because we asked it to gauge the load speed of web pages on writesonic.com.
Similarly, you can use the simple command above to check your website for any technical SEO element. Depending on the command, Chatsonic directly connects to the required tool, accesses the insights, and analyzes the required data on its own.
You can then fix the technical SEO issues on your website, and continue with the next steps of the SEO audit.
3. Assess Content Quality and Relevance
Content quality and relevance are as important for a website to rank as technical SEO. High-quality, relevant content satisfies user intent and signals to search engines that your site is a valuable resource. It’s key for attracting and retaining visitors, as well as earning backlinks.
But how do you effectively review content? Manually visiting each web page, checking the content, comparing it with competitors, and fixing the issues is a tedious process. For large websites with thousands of pages, it’s practically impossible.
Instead, quickly review it using AI agents like Chatsonic. As they are backed with natural language processing (NLP) and relevant content analysis tools, they can assess content quality, readability, and relevance accurately.
Notice how it suggests content improvements and identifies opportunities for internal linking to boost your site’s overall SEO performance.
These insights could easily cost you hours of effort if done manually.
4. Analyze User Intent and Search Behavior
Along with content analysis, understanding user intent is also crucial for aligning your content with what searchers are actually looking for. This improves relevance, engagement, and ultimately, your search rankings.
And user intent and search behavior analysis heavily relies on data. That means generic tools won’t suffice. You need AI-backed platforms that can analyze a large number of data points at once and translate them into actionable insights.
Let’s check how you can use Chatsonic to analyze the user intent and search behavior of our target audience:
With a single command, Chatsonic gives us a detailed overview of the organic search performance, top keywords, their intent, and search behavior of our target audience.
It also consolidates all the data in a comprehensive report. We can directly use the insights instead of interpreting them and finding areas of improvement.
5. Optimize Your Backlink Profile
A strong, diverse backlink profile is crucial for establishing domain authority and improving search rankings. Quality backlinks act as “votes of confidence” from other websites, boosting your site’s credibility in the eyes of search engines.
However, manually analyzing and building backlinks is extremely time-consuming and can be inaccurate. It’s difficult to assess the quality of each linking domain and identify potentially harmful links without extensive research.
This is where AI agents help. AI agents change backlink analysis by automating the assessment of backlink quality and relevance. They can identify potentially toxic links, discover new link-building opportunities, and even suggest outreach strategies for acquiring high-quality backlinks.
Take Chatsonic for example.
It processes millions of backlinks in seconds, providing a comprehensive overview of your link profile. It identifies high-value link opportunities, flags potentially harmful links, and suggests personalized outreach strategies for acquiring new, quality backlinks.
With your off-page factors optimized, let’s turn to improving your site’s architecture and internal linking strategy.
6. Refine Site Architecture and Internal Linking
A well-structured site improves both user experience and search engine crawlability. Effective internal linking distributes page authority throughout your site and guides both users and search engines to your most important content.
But that doesn’t mean you need to manually add internal links to each of your articles. While that’s the usual practice, it’s practically not possible to check each and every page, especially for large websites.
Instead of doing that, you can simply let AI agents handle the site architecture and internal linking strategy. These agents can analyze content relationships to suggest an optimal site hierarchy and identify internal linking opportunities.
Here’s how you can look for internal linking opportunities for your website using Chatsonic.
Using the AI agent, we could identify pages that could benefit from additional internal links and get recommendations for improving user flow based on actual user behavior data.
Now that we’ve optimized your site’s structure, let’s focus on enhancing the mobile experience.
7. Enhance Mobile SEO and Page Experience
With mobile-first indexing, ensuring your site performs well on mobile devices is crucial. Mobile optimization directly impacts your search rankings and user experience, affecting engagement and conversion rates.
With AI agents like Chatsonic, you can optimize your content for mobile devices too. They can analyze Core Web Vitals and suggest specific improvements to enhance mobile performance.
It provides tailored recommendations for improving mobile page speed and user experience, with predictions on how these changes will impact your Core Web Vitals scores.
As we continue to refine your site’s performance, let’s also focus on planning your SEO strategies for the future.
8. Implement SEO Forecasting and Strategy Planning
Predictive insights help you allocate resources effectively and focus on strategies with the highest potential ROI. It allows you to stay ahead of SEO trends and adapt your strategy proactively.
AI agents are the best at offering predictive insights for SEO. These tools can forecast potential rankings for target keywords, predict the ROI of proposed SEO changes, and generate automated action plans based on audit findings.
Here’s an example of how you can predict your SEO performance and get the best recommendations using Chatsonic:
It provides detailed predictions on how proposed changes might impact your rankings and traffic, helping you prioritize your SEO efforts for maximum impact.
Use The Best AI Agents for SEO Audits: Chatsonic
By using AI agents for SEO audits, you’re not just optimizing your website — you’re future-proofing your online presence. Remember, while AI is a powerful tool, it’s most effective only when you make the right choice of tools.
Chatsonic is one of the best AI agents for SEO audits you can use. Its SEO capabilities, — ranging from analyzing the content quality to checking the backlink profile — can help you complete your SEO audit process in minutes.
With connected tools like Google Search Console and Ahrefs, you’ll still get reliable insights as before. But now, you’ll also save hours and effort.
Ready to fast-track your SEO audit process? Try our SEO audit AI agent today!