9 AI Content Marketing Use Cases Every Business Should Know

If you’re in the content industry, you must have heard of AI content creation. 

People are using AI to write blog posts, create images, build an email series and even spot little grammatical errors. In fact, a whopping 88% of marketers are already using AI to simplify their jobs — and getting great results. 

In fewer words: AI’s redefining content. 

But how exactly are marketers using AI for content creation? If you’re wondering the same, this guide is for you. We’ll answer all your AI content marketing questions, discuss the various ways AI can create content, and also tell you the best tools for the purpose.

But first, let’s learn what exactly is AI content marketing.

What is AI Content Marketing?

AI content marketing is the practice of using artificial intelligence tools to automate and enhance various aspects of content creation and marketing. By using AI tools and algorithms, marketers can generate content ideas, create outlines, write drafts, optimize SEO, and automate marketing processes. 

This improves the efficiency, productivity, and overall effectiveness of content marketing strategies.

Now, this doesn’t mean all of the content creation process is handled by AI tools. If you’re imagining AI tools tirelessly working and limitlessly churning out content, devoid of any human — let’s take a step back. 

The AI content marketing process needs some level of human input in the form of prompting and supervising, in addition to AI content creation tools. But the process requires considerably less time, effort, and money as compared to 100% human content creation.

Let’s put it this way. You handle the fun side of content creation: ideating, instructing, and approving, while AI handles the tedious side: researching, writing, creating, and analyzing.

This also answers one glaring question: no, AI won’t replace human jobs.

However, for each of these functions, you need dedicated AI tools to get effective outputs.

What Tools Are Required for AI Content Marketing?

For AI content marketing, you need dedicated AI writing and image creation tools such as Writesonic and Photosonic. 

Even though the whole idea of creating content using AI started with ChatGPT, the tool has quite generic use cases. It covers surface-level content when generating blog posts, has little personalization when writing emails, and requires additional configurations to create images.

But if you use dedicated AI content creation tools, say Writesonic, you’ll get better quality content and also numerous options to configure the output according to your requirements — something necessary when using AI as part of a brand’s content marketing strategy. 

Here’s a list of AI content marketing tools you can try out to streamline your content creation process.

In the next section, we’ll explore the various ways you can use AI in content marketing along with an overview of the required AI tool.

AI Content Marketing: 9 Use Cases

You can use AI for several different marketing use cases like creating blogs, landing pages, email series, and even social media posts. You can also check and optimize content for SEO, brainstorm content ideas, and build content calendars with AI tools.

Let’s look at each of these AI content marketing use cases in detail.

1. Create Blogs

AI-powered content creation tools, such as Chatsonic and Writesonic’s AI Article Writer 6, can be used to generate outlines and first drafts for blog articles. These tools analyze data patterns and user input to generate high-quality and relevant content. You can then refine and personalize the content to align with their brand voice and target audience.

Alan Ranger, a photography expert, used Writesonic’s AI Article Writer 6 to scale his content creation and saw a 500% increase in blog impressions within 6 months. 

Read this case study to understand how Writesonic helped Alan Ranger achieve these results.

Let’s see how we can generate blogs using AI. Here we’re using Writesonic’s AI Article Writer 6 to write a blog post on the best coffee accessories. 

We’ve first added the topic and selected the type of article we want:

Then, we select the primary and secondary keywords we want to target. (Yes, the article comes out automatically SEO-optimized!):

Select a few additional settings, and the tool gives us a well-researched and engaging article that’s ready to use:

You can generate listicles, product reviews, technical blogs, news articles, and factual articles — all using Writesonic’s Article Writer 6. 

Check out this step-by-step guide on how to write articles using AI for detailed instructions.

2. Create Ad Copy

We discussed long-form articles using AI. But what if you want to write shorter ad copies? Well, with AI content marketing tools, you can do that too. By analyzing data patterns and user preferences, AI-powered tools can generate compelling and persuasive ad copy that drives engagement and conversions.

Take Chatsonic, a conversational AI tool, for example. The chatbot can help you generate anything from tag lines, slogans, and brand names to social media and print ad copies.

Here’s an ad copy we generated for our hypothetical green tea brand:

Along with the ad copies, Chatsonic also gives an explanation of why exactly it has used each word and how each element contributes to making it engaging.

3. Brainstorm Content Ideas

Running out of inspiration for your next blog post or marketing copy? Chatsonic can help brainstorm content ideas by providing creative suggestions, new perspectives, or identifying burning hot topics in your industry. 

Here, we asked Chatsonic to help us generate new ideas for our next blog on content marketing:

Notice how it went through news sources and top articles to find trending topics. Also, notice how it lists the sources so we can verify the credibility of the ideas.

With Chatsonic, your next brainstorming session won’t be boring and empty, but rather quick and bustling with new ideas.

4. Create Content Calendars

AI tools can also build custom content calendars. Whether it’s for your blog or social media account, AI content marketing tools can help determine an ideal schedule, plan the topics for particular days, and also tell you which platforms you should focus on and how many times each week.

Let’s continue the above example. We asked Chatsonic to create a content calendar for the above topics.

And that’s how easy it is. We have an entire month of content planned, week by week. And the best part? We can use AI to generate these blog posts in a jiffy.

5. Create Podcasts

By 2025, the number of weekly podcast listeners in the US alone is going to hit 114.7 million. If you’re not creating podcasts for your brand yet, you’re missing out on a huge marketing opportunity.

Wondering how to get started? You guessed it right: AI! With AI content marketing tools, you can generate scripts and transcripts for podcasts, making it easier for marketers to create audio content. These tools can analyze data patterns and user preferences to generate scripts that align with the target audience’s interests and preferences.

Here is an example of easily generating a script for your next podcast.

6. Optimize On-Page SEO

If you’re investing in content marketing, you must know how important it is to optimize content to rank on search engines. However, manually optimizing content for SEO can be difficult, especially if you don’t have the required technical knowledge or resources.

But with AI, you have an SEO assistant always at your fingertips. Check this SEO Checker and Optimizer by Writesonic:

It gives a detailed analysis of how well your content is optimized for the given keywords and also gives you suggestions on how you can improve the content for better SERP rankings.

Learn how to use the SEO Checker and Optimizer tool to rank your website with this comprehensive guide.

7. Create Landing Pages

Creating effective landing pages is a challenge, especially if you frequently launch products or have discount sales. Now, when creating landing pages, it’s not just about the written copy. You need attractive graphics, compelling UX, and proper code for the page to function. 

AI tools like Chatsonic handle all of this. Here’s an example of a landing page for a fitness app we created using Chatsonic:

Notice how it explains why each element is important at the side. Also, check the code it provides in the other tab, in case you want to deploy the page on your own website. With tools like these, you can create attractive landing pages for any offer or product within a few minutes.

8. Create Social Media Content

Writing social media content is a whole other game. The content needs to be short, attention-grabbing, and to the point. If you’re looking to expand your online presence by sharing content on social media platforms, AI tools like Socialsonic are your go-to. 

Look at this LinkedIn post we generated using Socialsonic:

With just the topic and a few instructions, the AI tool generated three different variations of the same post. Once you select one, you can either post it directly from the tool or schedule the posting and first comments for a later time.

Either way — your social media content planning is sorted.

9. Create Email Content

Email marketing is one of the most popular ways many B2B and B2C brands market their content. Since emails reach directly into the customers’ inboxes, it is a much more personal and effective way of selling your products or services.

But, if you’ve ever tried writing a promotional or even a cold email, you know how difficult it is to get it perfect. You have to highlight all the right points and keep it engaging, all the while not sounding sales-y. 

With Writesonic, you can craft such persuasive emails effortlessly, regardless of their purpose. From compelling email subject lines to promotional email content, Writesonic can do it all.

Here’s an email for an e-commerce store we wrote using Writesonic:

You can select different options or switch up the instructions to generate email variations or even create an entire email series.

Use The Right AI Content Marketing Tools

By now, you must’ve understood that using AI is one of the best steps you can take to boost your content marketing strategy. However, to get the most out of AI, you need to use the right tools that save you time without compromising on the quality.

Chatsonic is one such tool that can help you with a plethora of AI content marketing use cases. Whether it’s writing ad copies or creating content calendars, Chatsonic’s generative AI and multimodal capabilities make it an all-in-one tool for content creation.

Ready to power your content marketing strategy with AI? Sign up for Chatsonic today. 

Samanyou Garg

Samanyou is the founder of Writesonic. He is passionate about using AI to solve complex real-world problems, and he also won the 2019 Global Undergraduate Awards (nicknamed the junior Nobel Prize).