Timely response is the essence of providing a smooth customer experience. But let's be honest: with different time zones and a globally located audience, answering customer questions quickly is easier said than done.
While rule-based chatbots tried to solve the problem, they often misunderstood the inquiries and could only handle simple requests. That’s when AI-powered chatbots came and changed everything.
These intelligent bots can handle complex requests, understand context, and even learn from past conversations to provide top-notch customer support 24/7. They quickly became brand representatives, answering queries and providing personalized experiences that customers can’t resist.
And if you’re looking for inspiration to build a custom chatbot for your website, you’re in the right place. This article lists 21 chatbot examples from the most innovative brands. Get ideas for your customized brand representative and take your customer service to the next level.
What are chatbots, and how do they work?
Ever landed on a website with a chat icon practically begging for your attention? That's a chatbot. Once you click on it, it invites you to initiate a conversation.
But what exactly are chatbots, and how do they respond to our queries accurately?
Let's take a closer look.
Chatbots are computer programs designed to talk to humans. They're the friendly digital assistants on websites, ready to help you find information, answer your questions, or even guide you through a purchase.
There are two types of chatbots:
- Rule-based chatbots
- AI-powered chatbots
Rule-based chatbots are like diligent students who stick to the textbook—programmed with pre-defined rules and can only respond to specific commands. An example is PTC’s chatbot, which gives users a few options, and the conversation proceeds based on the user's selection.
The problem with rule-based chatbots is when you ask them a question outside of their rulebook, they may give you a digital shrug.
But, AI chatbots can understand and respond to complex user queries. They use Natural Language Processing (NLP) and Machine Learning (ML) to identify keywords, understand context, and extract information to provide timely and accurate responses.
AI chatbots can also interpret user intent and sentiments to offer personalized responses. For example, Shopify’s help center chatbot encourages users to log in to answer account-specific questions.
So, whether it's a live agent, a rule-based chatbot guiding you through a website, or an AI-powered chatbot helping you troubleshoot a problem, these digital assistants transform how you interact with your customers.
Also Read: How to build a custom-ChatGPT AI chatbot?
21 chatbot examples from the most innovative brands in 2024
I reviewed many websites to identify the most innovative ways brands use chatbots. Then, I categorized them to make it easier for you to search based on industries.
Customer service chatbot examples
The launch of ChatGPT and advancements in NLP contributed greatly to AI-powered customer service chatbots becoming a hot topic among business owners and marketers. Chatbots powered by ChatGPT and trained on company data could handle complex queries and technical questions from multiple customers at a time.
Here are our favorite examples of customer service AI chatbot examples:
1. Botsonic — a custom AI chatbot
Botsonic is a GPT4-powered AI chatbot that can be trained on specific data to keep conversations tailored to users’ queries. It responds to questions after identifying keywords and extracting information from the data you’ve equipped it with.
Botsonic effectively answers basic and technical questions. The best part is that it provides “sources” for additional context. If the user would like more information, they can click on the link to read the whole document.
But more than a chatbot, Botsonic is a no-code chatbot builder. You don’t need to be a coding genius or hire external help to build your customized chatbot because Botsonic lets you do it in three steps:
- Upload your company docs, URLs, files, and past customer interactions to Botsonic.
2. Give your chatbot a name, brand logo, colors, and contact details.
3. Get an embed code, paste it on your website’s backend, and it’s ready!
Botsonic makes building a custom chatbot effortless!
Review the list below to find a relevant chatbot inspiration and build your GPT4-powered custom chatbot in five minutes using Botsonic.
2. Mailmodo’s sales bot
Mailmodo’s chatbot made it to this list because of its humanlike appearance. The chatbot displays a human making hand gestures to encourage visitors to call, showing that humans—not machines—are on the other side.
Other than that, the chatbot gives three options for visitors to choose from based on their convenience:
- Book a video/audio call
- Start an online chat with humans
- Or schedule a meeting
3. Wordtune’s technical support bot
Like Ahrefs, Wordtune has customized the chatbot on its help center page to answer only technical questions. The chatbot answers basic queries, provides links to support materials, and an option to connect with the sales team.
Isn’t having a chatbot that answers customers’ product-related questions a great idea? Well, it’s easy to build one. Upload product docs to Botsonic, and you’ll have a technical support chatbot ready in less than ten minutes.
4. Elegant Themes’ support bot
Elegant Themes’ chatbot stood out because it provides various things: an option to connect with the sales team, links to support docs, and the latest news about product updates and deals. The “Messages” tab makes finding old chats easy as it takes you to your previous conversation logs.
5. Spectrum’s rule-based chatbot
Spectrum’s chatbot pops up automatically and invites you to start a conversation. It’s a rule-based chatbot that provides information, such as sales timings, contact numbers, and order details, to new and existing customers.
E-commerce website chatbot examples
E-commerce brands get two times more traffic than B2B websites, so having a chatbot to cater to this traffic’s needs is like a blessing. Chatbots in the e-commerce industry have helped brands answer customers’ queries about product details like order status, delivery partner’s contact details, and order summary.
6. Myntra’s personalized assistant, Maya
Myntra offers a ChatGPT-powered fashion assistant for mobile app users that recommends fashion and beauty products based on customers' preferences. To personalize recommendations, Maya gathers basic information, such as the user’s preferred brand choices, body figure details, etc.
On its website, Myntra shows a notification bot that lists news about the latest launches, deals, and discounts. You can also subscribe to notifications to stay updated.
7. Domino’s order booking/tracking chatbot
Domino’s chatbot is programmed to take online orders, recommend nearby Domino’s stores based on location, track order details, ask questions, and give feedback. For more specific help, it asks you to leave your mobile number so a sales representative can reach out.
8. Zouk’s credits chatbot
Zouk’s chatbot pops up once a user logs in to their account. It displays Zouk credits and referral links to encourage users to buy more products or get bonuses by bringing referrals. You’ll also find a notification bot that shows new deals.
If you’re not a member, the chatbot encourages you to sign up for a Zouk account to get benefits:
9. Shopify’s personalized chatbot support
Shopify’s AI-powered chatbot assistant helps customers solve queries specific to their account or store-related. It’s also trained on Shopify’s help docs to answer basic and complex questions about its features.
SMS automated chatbot examples
Website-embedded chatbots aren’t the only type. With 85% of people preferring SMS over email or phone communication, it presents an incredible opportunity for marketers to automate SMS through chatbot marketing. Here are the best chatbot examples:
10. Be Young’s SMS bot
Be Young’s SMS bot gives required order details such as order confirmations, delivery status, expected date of delivery, and other relevant information. These texts also include tracking links to follow order status.
11. MakeMyTrip’s flight bot
Like Be Young’s bot, MakeMyTrip deploys an SMS bot that sends information about your upcoming flight details, such as journey date, flight timings, airport cabs, and booking status.
WhatsApp automated chatbots
WhatsApp ranks first among the most popular global mobile messenger apps. It gives users a more convenient messaging experience than email and SMS, which is why brands use WhatsApp-automated chatbots to reach their customers globally. Here are our favorite WhatsApp automated chatbot examples:
12. Air India AIX support
Air India AIX WhatsApp support shares journey details with onboarding passengers. The chatbot is programmed to enable passengers to cancel, reschedule, and modify their flight journeys.
13. Kotak Mahindra Bank’s chatbot
Kotak Mahindra Bank is known for its digital approach, which makes banking effortless for its customers. With its WhatsApp chatbot, KMB shares account opening details and notifications. It’s also programmed to help new account openers apply for credit/debit cards, modify account details, and apply for loans through WhatsApp without visiting their bank branch.
14. BeBodywise’s WhatsApp bot
BeBodywise’s WhatsApp bot is personalized to the customer’s account. After customers purchase BeBodywise’s products, they receive daily/weekly reminders to follow their customized routines, refill stock, and doctor appointments.
15. Zomato’s chatbot
Zomato’s WhatsApp bot sends notifications about their food orders, such as the delivery partner's name and number, order status, and tracking links. Zomato also has a separate bot for sending discounts, offers, and deals.
Also Read: How to train your WhatsApp chatbot?
Healthcare chatbots
Healthcare is one of the industries that accepted chatbots graciously—according to a report by StraitsResearch, the CAGR of chatbots in healthcare between 2019 and 2031 is 16.97%. As healthcare chatbots can provide immediate, personalized care, many healthcare brands are finding creative ways to accept them:
16. UC Health chatbot, Livi
UC Health’s chatbot Livi is personalized to send patients timely reminders for medicine refills, diet plans, exercise details, etc. This chatbot keeps track of each patient’s medical routines and encourages them to take better care of themselves. It can also answer common FAQs.
17. Symptomate
Symptomate is an AI-powered chatbot that interviews users on simple health-related questions to identify symptoms and instruct patients on the next steps to take to cure diseases before those symptoms grow worse. Based on your location, it can recommend you nearby clinics for more detailed consultation.
Education chatbots
ChatGPT, Gemini, and Claude are great examples of chatbots in the education industry. But these just set the stage, check out these two powerful chatbot examples from ed-tech brands that are helping learners learn effectively.
18. Duolingo’s Max
Duolingo is famous for its creative marketing campaigns, but Duolingo Max is a whole new level. It’s a GPT4-trained chatbot that answers learners’ questions in real-time. It can solve queries and explain the process while chatting like a friend to provide a fluent learning experience.
19. Grammarly’s AI writing assistant
Grammarly also launched its writing assistant chatbot that can fix written text based on your requirements. It can improve text, expand on ideas, identify gaps, create counterarguments, and even ideate solutions for areas of improvement. While working on articles, it acts like a chatbot assistant that is readily available to solve your problems.
Human resource chatbots
Human resource chatbots are also widely used to streamline recruitment processes. I found one great example for recruiters and one for job hunters. See them below:
20. Ehnancv artificial intelligence assistant
Ehnancv is a resume builder, and the AI assistant is available once you log in to your account. Based on the details you provide in chat, it’ll help you enhance your resume and cover letter by optimizing it with appropriate keywords from the job description and adding relevant skills.
21. Olivia chatbot by Paradox
Olivia is an AI-powered chatbot with experience in recruiting. It helps HRs and job seekers by answering FAQs, sending notifications, and answering questions specific to the user’s profile. It’ll also help recruiters sort candidate profiles and automate the recruitment process.
Strategies for effective chatbot development
Although building a custom chatbot for your business is easy, especially with tools like Botsonic, there are four things you should keep in mind while designing yours:
- Understand your audience’s needs: Building a chatbot without understanding your audience’s needs is like doing it for the sake of it. Don’t create a chatbot just because everyone has it—conduct market research and understand what your audience needs before building one.
- Integrate with existing systems to feed more data: Don’t waste time creating new documents to train your chatbot when existing data, such as company documents and customer conversations, is the fastest way to optimize it for your audience.
- Optimize it for multiple languages: If you’re catering to a global audience, making a multilingual chatbot allows you to provide a more personalized experience to users.
- Focus on user privacy: If you’re collecting user data through a chatbot, protect it. It’s also a good idea to show a privacy policy to let your visitors know about it, just like PTC’s chatbot privacy policy:
Ready to build your custom chatbot?
Don't let your lack of coding expertise hold you back. With Botsonic, you can quickly build a customized chatbot tailored to your brand. Upload your knowledge base, documentation, and company resources, and leave it to Botsonic. Elevate your customer experience with an AI-powered assistant ready to engage your audience 24/7.
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