Best Arctic: What do they do?
Tourism marketing is resource-intensive! Most travel companies need multiple content creators, social media managers, and copywriters to maintain their online presence. Small tourism operators often struggle to produce enough quality content across all channels.
Best Arctic solves this. A leading tourism company in Northern Norway, they offer unique Arctic experiences and tours. Whether you're chasing the Northern Lights in winter or experiencing the Midnight Sun in summer, Best Arctic delivers unforgettable Norwegian adventures.
Their experiences were exceptional. But their content creation was bottlenecked.
One-Person Show
- The content challenges were clear:
- Single marketing manager handling all content
- Limited content output capacity
- Heavy reliance on freelancers
- Need for native English proofreading
Main issue: couldn't scale content without hiring
"I was the only marketing person in the company. I had a lot on my hands and didn't have time for everything." - Carolina, Marketing Manager, Best Arctic
The Strategic Shift
Writesonic didn't just generate content. We mapped tourism content needs across channels:
Travelers searched:
"Northern Norway travel tips"
"Best time to see Northern Lights"
"Summer activities in Tromsø"
Tour operators needed:
"Arctic tour descriptions"
"Norwegian experience packages"
"Tourism partnership information"
Each need became an opportunity to create targeted content using Writesonic's tools:
- Blog content for Northern Norway Travel Blog
- Product descriptions for tours
- Social media content B2B and B2C marketing copy
Key content gained significant traction:
- Organic traffic became #1 traffic source
- Product descriptions improved SEO performance
- Blog content drove consistent engagement
Simple formula: Local expertise + AI scaling + Quality assurance = Efficient growth
The Results Speak
The transformation was remarkable:
- 2-3x increase in content output
- Eliminated need for additional hire
- Achieved #1 position in organic traffic
- Eliminated freelance proofreading costs
- Maintained consistent content quality
More than just numbers
Since implementing Writesonic's AI-powered content strategy, Best Arctic has transformed:
- Established stronger online presence
- Increased B2C direct bookings
- Reduced dependency on B2B commissions
- Created scalable content system
- Maintained authentic brand voice
We're proud to partner with Best Arctic, who demonstrates how AI-powered content creation can transform tourism marketing while maintaining local authenticity.
Content creation isn't just about volume - it's about empowering small teams to achieve big results while preserving the authentic voice that makes travel experiences special.
