Give InKind: What do they do?
Creating support networks during difficult times is challenging! Traditional methods of organizing care - from meal trains to wishlists - are fragmented and time-consuming. Give InKind fixes this by providing a unified platform for coordinating all aspects of community support.
Their platform enables care calendars, wishlists, donations, meal deliveries, and more. But with thousands of product listings and constant content needs, they faced a massive content creation challenge.
The Content Challenge
Content creation was overwhelming:
- 16,000+ product listings needed
- Unique descriptions for third-party integrations
- High agency costs ($10,000s monthly)
- Quality inconsistencies across content
- Resource-intensive process
“The first project was the product listing content. When writing for a product called GiftYa, we want to add particular nuances to some of these product descriptions. So we used the ‘write your own AI’ feature. We had an offshore team crank through 16,000 product listings. Which is why we have used 3.5 M words!” - Lauren, Product Manager @ Give InKind
The Writesonic Solution
Writesonic transformed their content workflow:
- Automated product description generation
- In-house content creation capabilities
- Landing page copy optimization
- Content quality improvement
- SEO enhancement
"We've saved thousands of dollars per month by not using external agencies and starting to use Writesonic. We have written it for the landing page copy. I really appreciated that. I thought that was awesome." - Lauren, Product Manager @ Give InKind
The Results Speak
The transformation was remarkable:
- 16,000 product listings created
- Thousands in monthly savings
- Higher quality content output
- Faster content creation
- Improved SEO performance
More Than Just Numbers
- Brought content creation in-house
- Enhanced brand consistency
- Improved product descriptions
- Streamlined workflow
- Better resource allocation
We're proud to partner with Give InKind, demonstrating how AI-powered content creation can transform community support platforms while maintaining empathy and human connection.
Content creation isn't just about volume - it's about scaling compassionate communication while preserving the personal touch that makes support meaningful.
