Biosynth: What do they do?
Creating accurate scientific product descriptions at scale is a challenging process! Most life science companies struggle with balancing technical accuracy, marketing appeal, and production volume.
Biosynth solves this. They're a leading provider in the life sciences industry, delivering reagents, custom synthesis, and manufacturing solutions to global clients.
Their expertise spans over half a million products, serving pharmaceutical, life science, and diagnostic sectors with cutting-edge facilities and expert teams.
But their content creation process was bottlenecked. With extensive collaboration needed between scientists and marketers to write product descriptions, they needed a more efficient way to scale their content production.
Facing the Content Crisis
The challenges were significant:
- Only 250 product descriptions produced weekly
- Required complex collaboration between scientists and marketers
- Small marketing team overwhelmed with responsibilities
- High costs of outsourcing ($75k for 250 descriptions)
- Need for both scientific accuracy and marketing appeal
"Two folks working tirelessly just to deliver 250 product descriptions weekly… It was clear — manual writing wasn't scaling up." - Adrian Hery Barranco, Marketing Officer
Moving Towards a New Solution
Biosynth implemented Writesonic's AI solution to transform their content operation. Writesonic didn't just generate descriptions. It revolutionized their entire content ecosystem:
Previous manual process wasn't sustainable:
- Scientists and marketers working in silos
- Time-intensive collaboration required
- Expensive outsourcing options
- Limited production capacity
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The solution leveraged Writesonic's AI capabilities:
- Custom-trained AI models for scientific content
- Technical accuracy preservation
- Automated content generation
- Seamless CMS integration
- Multi-team accessibility
Key improvements:
- Scientific jargon translated into marketing-friendly content
- Consistent technical accuracy across descriptions
- Streamlined review process
- Enhanced SEO optimization
- Rapid content deployment
Simple formula: Scientific expertise + AI automation + Quality control = Scalable product descriptions
The Results Speak
The transformation was remarkable:
- Scaled to 5,000 product descriptions weekly
- Significant reduction in production time
- Expanded content creation across teams
- Maintained technical accuracy
- Enhanced SEO optimization
Beyond Metrics: The Broader Impact
Since implementing Writesonic's AI-powered strategy, Biosynth has achieved:
- Consistent content production at scale
- Maintained scientific accuracy
- Built efficient content system
- Extended AI benefits to sales team
- Preserved technical authenticity
"Writesonic's AI content generator has become an integral part of Biosynth's marketing toolkit. The platform has empowered us to scale our scientific product descriptions to nearly 5,000 a week." - Adrian Hery Barranco
We're proud to partner with Biosynth, demonstrating how AI-powered content creation can transform technical product documentation while maintaining scientific accuracy and marketing appeal.
Technical content creation isn't just about volume — it's about scaling expertise efficiently while maintaining precision and accessibility.
