The Cannabis Marketing Agency: What do they do?
Cannabis marketing is complex and highly specialized! Most marketing agencies struggle with industry-specific content creation, facing high costs ($100-250 per article) and writers who don't understand the unique market dynamics.
Paul founded Maaly, a dedicated cannabis & CBD marketing agency to solve this challenge. They provide comprehensive marketing services for cannabis and CBD brands, focusing on both acquisition through SEO and content marketing, and retention through email marketing. Their flywheel approach connects acquisition to retention, creating sustainable growth for clients.
Their expertise was solid. But they faced challenges with consistent content creation.
Hidden From View
The content challenges were clear:
- Expensive content production ($100-250 per article)
- Writers lacked industry understanding
- Slow content delivery
Main issue: couldn't scale content without compromising quality
"We found that the writers were slow, they didn't understand the topic matter that well, and they didn't understand the customers our clients were trying to attract." — Paul, Founder and Chief Strategy Officer, Maaly
The Strategic Shift
Using Writesonic, they implemented a hybrid approach:
- AI-powered initial content creation
- Human editing for perfect alignment
- Industry-specific optimization
- Quality control at every step
The team leveraged WriteSonic's Article Writer 6.0 to create SEO-optimized content while maintaining their high standards:
- Comprehensive industry research
- Competitor analysis
- Target audience understanding
- Brand voice consistency
Success Story Spotlight:
One article targeting a highly competitive keyword reached top 3 on Google within 4-5 months, outranking major medical and content websites purely based on content quality - with no backlinks initially.
Simple formula: AI efficiency + Human expertise + Industry knowledge = Competitive advantage
The Results Speak
- The transformation was remarkable:
- 50% reduction in content production costs
- 3-4 high-quality articles produced weekly
- Team optimization from 7 to 4 people
- Top 3 Google rankings in competitive keywords
- 4,000 daily clicks (up from 100) for one client
More than just numbers
Since implementing WriteSonic's AI-powered content strategy, the agency has transformed: Streamlined content production workflow Maintained consistent quality at scale Reduced operational costs Improved competitive positioning Enhanced client results
"The content produced by Writesonic has a little bit more creativity injected into the articles. It's not just regurgitating existing content like other AI tools." - Paul
We're proud to partner with this cannabis marketing agency, demonstrating how AI-powered content creation can transform specialized industry content while maintaining authenticity and expertise.
Content creation isn't just about volume - it's about scaling expertise while preserving the industry-specific knowledge that makes content valuable.
