13 Essential Blogging Tools Every Blogger Needs to Know

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Do you ever feel like your blog needs a little help? Maybe it's time for an intervention? Well, no matter if you're a beginner or a seasoned pro, there are going to be times when your blog isn't working the way it should. Maybe you need help with something specific, or maybe you just want to make your life easier.

When it comes to running a successful blog, there are a ton of little things you can do to make sure it's profitable and optimized. From outsourcing some of the heavier lifts to finding the best tools for your blog, there are plenty of things you can do to make sure your blog is a success.

In this article, we'll be discussing the best tools for running a blog that makes the most out of your time. From social media management to optimization services, there are plenty of tools out there to make sure your blog is running as smoothly as possible. In this article, we'll be discussing the top 13 tools for your blog that make the most out of your time.

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13 best blogging tools to make your life easier

With the growing demand for online content, blogs have become an essential part of any content marketer's arsenal. In fact, research shows that 97% of marketers say that blogs are an important part of their content marketing strategy.

But with so many new innovative ways and tools to enrich your blogs, knowing what will work best for you can be challenging. Here's a list of the essential blogging tools every blogger needs to know about. From free tools to paid services that will save you time and money, read on to discover what's right for your blog and budget.

1. Writesonic: The ultimate writing assistant

When it comes to writing blog posts, having a reliable and efficient writing assistant is essential. Writesonic is an AI-powered writing assistant that can help you generate factually correct high-quality blog content in no time. Not only that, while creating your blog, Writesonic can adhere to your specific brand voice.

Writesonic - blogging tools

All you need is to enter the topic on the AI Article Writer 5.0 tool and hit the search articles button. Or, you can add your own reference as well. The blog writing tool will come up with 2000+ words of content that is fully SEO-optimized and ready to be published on your website. Wondering how?

Check this video below:

Writesonic Article Writer

You can even generate blog topic ideas and craft compelling headlines using this blogging tool. It's like having a personal writing assistant right at your fingertips.

From creating outlines to polishing your final draft, Writesonic can handle it all. It uses advanced AI and machine learning algorithms to analyze your input and provide you with relevant suggestions and recommendations.

Whether you need help with writing introductions, structuring your content, or improving your overall writing style, Writesonic has got you covered.

With Writesonic, you can save time and effort while producing top-notch blog content. Say goodbye to writer's block and hello to a more productive and efficient blogging experience.

Writesonic has more than 5 million users across the globe. You can also be a part of this extended community and improve your productivity and efficiency to create more blogs. Check what Writesonic users say about the tool,

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Pro Tip: How to make the most out of Writesonic?
✅ Use the AI Article Writer to generate comprehensive blog posts on topics of your choice.
✅ Experiment with the ad copy and landing page features to enhance your blog's monetization strategies.
✅ Take advantage of the platform's Brand voice feature to create and maintain brand identity across different social channels.

2. Blogger: Best blogging tool for beginners

As the original content management system (CMS), there's no denying that Blogger is one of the best blogging tools for beginners. It's free and easy to set up. Plus, the application allows you to create a professional-looking blog in just a few minutes.

Furthermore, Blogger comes with plenty of helpful features for blog starters, including:

Multiple blogging platforms with diverse features: You can set up your blog on both WordPress and blogger.com.

Easy management of your blogs: Add, edit, and delete posts, assign categories and tags, and delete blog history with a few clicks.

Built-in SEO: Engagement and backlink analysis let you see which posts are getting the most attention on Google and how your blog is performing compared to other blogs in your niche.

A fully-featured blog editor: Easily create and edit blog posts with the powerful blog editor, which comes with an integrated word cloud, image generator, and more.

Pro Tip: How to make the most out of Blogger?
✅ Customize your blog's design with the variety of templates available.
✅ Integrate Google AdSense to monetize your blog effortlessly.
✅ Use the built-in analytics to track your blog's performance and audience insights.

3. WordPress: The classic blogging platform

Over the last decade, WordPress has become synonymous with blogging. WordPress is free to use, with a huge ecosystem of plugins, themes, and services to help make your blog stand out from the crowd.

What makes WordPress one of the best blogging tools ever is its user-friendly editor. The WP editor makes it super easy to create and publish blog posts. You can format your text, add images and videos, and even schedule your posts to be published at a specific time. With its intuitive interface and extensive community support, WordPress is a great choice for bloggers of all levels of experience.

Beyond blogging, you can use WordPress to power your entire digital presence. To be able to do that, knowing how this platform works will be a plus, but knowing how to deal with common problems with WordPress will be a must to create an amazing website. Also, with powerful SEO and Conversion optimization tools, you can create a professional website, mobile app, and more— all within WordPress.

Pro Tip: How to make the most out of WordPress?
✅ Explore the vast library of plugins to add functionality and features to your blog.
✅ Regularly update your WordPress version and plugins to ensure security and access to new features.
✅ Join WordPress forums and communities to stay updated with the latest trends and best practices.

4. Canva: Create stunning visuals for your blog

According to some data published on Optimonster, articles with images get 94% more views when compared to those with no visuals. That's why it's exquisitely important to create relevant custom images for your blogs.

Canva is a game-changer when it comes to creating custom blog images. With Canva, you can design visually appealing graphics that can be used as featured images, in-content images, and more. The platform offers a wide range of templates and design elements to help you create stunning visuals that will captivate your readers.

What sets Canva apart from other design tools is the quality of its templates. The templates are professionally designed and can be easily customized to meet your specific needs. Whether you're looking to create quote overlays, custom banners, or engaging visuals, Canva has you covered.

Pro Tip: How to make the most out of Canva?
✅ Utilize the quote overlay feature to create eye-catching images that include your favorite quotes.
✅ Create custom banners for your blog posts to enhance their visual appeal and make key points stand out.
✅ Experiment with different design elements, fonts, and colors to create a unique and cohesive visual style for your blog.

5. Google Analytics: Track and optimize your blogs

Understanding how your blog is performing is crucial for its success. That's where Google Analytics comes in as one of the most essential blogging tools. It provides valuable insights into your blog's performance and audience engagement.

With Google Analytics, you can track important metrics such as number of page views, bounce rate, and average session duration. You can see where your blog's traffic is coming from, which pages are the most popular, and how visitors interact with your content. With this data, you can make data-driven decisions to optimize your blog and improve its performance.

Google Analytics also offers advanced features such as goal tracking and conversion tracking. You can set up specific goals for your blog, such as newsletter sign-ups or product purchases, and track how many visitors are completing those goals. This allows you to measure the effectiveness of your blog in driving conversions and adjust your strategy accordingly.

Pro Tip: How to make the most out of Google Analytics?
✅ Set up goals to track conversions and important user actions on your blog.
✅ Segment your audience to understand different user behaviors and preferences.
✅ Integrate Google Analytics with other tools like Google Search Console for a holistic view of your blog's health.

6. Yoast SEO: Optimize your blog for search engines

Search engine optimization (SEO) is crucial for the success of your blog. In fact, a good percentage of blogs are created, keeping SEO interests in mind. A study says that 72% of online marketers describe content creation as their most effective SEO tactic.

Yoast SEO is a powerful and user-friendly plugin that helps you optimize your blog posts for search engines. It provides a range of features to ensure that your pages and posts are properly optimized for SEO, making it easier for search engines to understand and rank your content.

What sets Yoast SEO apart is its simplicity. Once installed, the blogging tool guides you through the process of optimizing your pages and posts. It provides a checklist of SEO elements to consider, such as keyword usage, meta descriptions, and more. By following the instructions provided by Yoast SEO, you can ensure that your blog is fully optimized for search engines.

Pro Tip: How to make the most out of Yoast SEO?
✅ Install the Yoast SEO plugin and activate it on your WordPress website or blog.
✅ Write your pages and posts as you normally would, paying attention to the SEO analysis provided by Yoast SEO.
✅ Address any issues or suggestions highlighted by Yoast SEO to ensure that your content meets basic SEO requirements.

By utilizing Yoast SEO, you can optimize your blog for search engines and increase your chances of ranking higher in search results.

7. Ahrefs: Keyword research and competitor analysis

According to some studies, 75.5% of marketers use keyword research for creating content. If you want to create blogs on topics that your audience is searching for on the internet, keyword research is the way to go. It is essential for driving organic traffic to your blog.

Ahrefs is a powerful tool for conducting keyword research and analyzing your competitors. With Ahrefs, you can discover the best keywords to target, analyze your competitor's strategies, and track your website's rankings.

While Ahrefs is not a free tool, it offers a free trial period, allowing you to explore its features and see how it can benefit your blog. Alternatively, you can consider using other keyword research tools like Semrush or KWFinder, which also offer free trials. Whichever tool you choose, investing in a keyword research tool is crucial for ranking higher on search engines like Google.

Pro Tip: How to make the most out of Yoast SEO?
✅ Sign up for a free trial of Ahrefs or a similar keyword research tool.
✅ Use the tool to conduct keyword research and find high-volume, low-competition keywords to target in your blog posts.
✅ Explore the competitor analysis features to gain insights into your competitors' strategies and identify areas for improvement.
✅ Take advantage of the content explorer feature to discover popular content related to your niche and create similar, high-performing content.

By leveraging the power of Ahrefs, you can optimize your keyword strategy and outrank your competitors in search engine results.

8. Google AdWords: Amplify your blog's reach

Google AdWords is the key to unlocking vast audiences and driving targeted traffic to your blog. As a pay-per-click advertising platform, AdWords allows bloggers to create ads that appear on Google search results, ensuring visibility to potential readers actively searching for related content.

What sets AdWords apart is its precision targeting. You can tailor your ads based on keywords, demographics, location, and even the devices used by your audience.

You can choose between two different ad types: text ads and image ads. For text ads, there are 6 different ad formats, including an ad format that automatically changes words based on what people are searching for.

For image ads, you have options to choose between up to 11 different ad formats, including an ad format that automatically creates an image ad based on the person's geographic location.

Pro Tip: How to make the most out of Google AdWords?
✅ Conduct thorough keyword research to ensure your ads reach the most relevant audience.
✅ Set a budget that aligns with your blog's goals and continuously monitor your ad performance.
✅ A/B tests your ad copies to determine which resonates best with your target audience.
✅ Use correct keyword match types. Google AdWords offers broad, phrase, and exact-match types of keywords. Starting with a broad match can help gather data, which can then be refined using phrases and exact matches.

With Google AdWords, you're investing in a tool that promises visibility, engagement, and growth for your blog.

Buzzsumo is a treasure trove for bloggers seeking insights into trending content, influential creators, and audience engagement metrics. By analyzing what content performs best for any topic or competitor it empowers bloggers to craft content that resonates.

Buzzsumo's strength lies in its comprehensive content analysis, revealing which articles get the most shares, comments, and engagement. The platform is super easy to use. Just enter your blog's main keywords and check out popular content on topics you're interested in.

You'll then see popular content sources on topics related to your keywords and get a good idea of the types of posts that are performing well on your blog. Keep in mind that you should only promote content that you have permission to share on your own blog.

Pro Tip: How to make the most out of Buzzsumo?
✅ Identify top-performing content in your niche and draw inspiration for your posts.
✅Use the Content Analyzer tool to identify top-performing headlines and engagement metrics.
✅ Connect with influencers in your domain to amplify your content reach.
✅ Monitor your blog's performance and see how it stacks up against competitors.
✅ Use Question Analyzer to find questions from platforms like Quora and Reddit. You can utilize them as long-tail keyword variations and answer pertinent questions in your content.

10. Hubspot: Your all-in-one blogging solution

When it comes to growing a business through content— be it through blogging or any other form of digital media — there's only one name that comes to mind: Hubspot.

Hubspot is more than just a tool; it's a comprehensive platform that caters to every aspect of inbound marketing, including blogging, email marketing, and CRM. Its integrated approach ensures that bloggers can manage, analyze, and optimize their content seamlessly.

One of the standout features of Hubspot is its lead scoring tool. This tool allows you to identify which blog topics are driving business and leads. By understanding what content resonates with your audience and drives conversions, you can create more targeted and effective blog content.

The beauty of Hubspot lies in its holistic approach, offering tools and analytics that cover the entire blogging lifecycle.

Pro Tip: How to make the most out of Hubspot?
✅ Utilizing the platform's content strategy tool to plan and structure your blog posts.
✅ Engaging with your audience through personalized email campaigns.
✅ Analyzing detailed reports to understand your blog's performance and areas of improvement.
✅HubSpot provides a vast library of educational content, from blog articles to online courses and certifications. You can use these educational resources to stay updated with the latest marketing trends and best practices.

11. HootSuite: Promote your blogs on Social media

In the age of social media, HootSuite emerges as a savior for bloggers looking to manage multiple platforms efficiently. From scheduling posts to monitoring mentions and tracking engagement, HootSuite streamlines your social media strategy, making it one of the best tools for blogging.

HootSuite's charm lies in its centralized dashboard. The unified view allows bloggers to oversee all their social channels in one place. Also, you can use the OwlyWriter to work as your blog writing tool. It can generate post ideas, write captions, and even create content based on specific prompts.

With HootSuite, you can set up alerts for keywords, hashtags, and topics that are important to your business and brand so you'll always know when something is happening. You can also pause and re-publish old tweets, schedule social media posts, and much more.

Pro Tip: How to make the most out of Hootsuite?
✅ Utilizing the platform's content strategy tool to plan and structure your blog posts.
✅ Engaging with your audience through personalized email campaigns.
✅ Analyzing detailed reports to understand your blog's performance and areas of improvement.

12. Optimizely: A/B testing made simple

For bloggers keen on optimizing every element of their site, Optimizely is a godsend. This platform allows you to A/B test different versions of your blog, from layouts and CTAs to content and images, ensuring you deliver the best user experience.

The brilliance of Optimizely lies in its intuitive interface and detailed reporting, making A/B testing accessible to all. Using a series of tests, you can find out what headlines improve your traffic and what headlines have a negative impact on your site's ranking.

Pro Tip: How to make the most out of Optmizely?
✅ Regularly testing different design elements to see what resonates with your audience.
✅ Analyzing test results to understand user behavior and preferences.
✅ Implementing changes based on data-driven insights to improve user engagement and retention.

With Optimizely, every decision is backed by data, ensuring your blog always puts its best foot forward.

13. Bufferapp: Schedule, publish, analyze

Bufferapp simplifies the art of content distribution, making it one of the most essential tools for blogging. As a social media management tool, it allows bloggers to schedule, publish, and analyze their posts across various platforms. Its clean interface and robust analytics make content distribution a breeze.

What sets Bufferapp apart is its focus on analytics, providing bloggers with insights into post performance, engagement metrics, and optimal posting times. With the new Buffer Writesonic integration, you can easily create content to promote your blogs through social media posts and schedule it via Buffer. It saves a lot of time for marketers and social media experts.

Pro Tip: How to make the most out of Bufferapp?
✅ Use Buffer's Queue System to auto-schedule posts based on pre-set times.
✅ Discover content ideas using the RSS feeds. Receive daily suggestions for fresh content.
✅ Integrate Buffer and Writesonic through Zapier to automate content sharing using Writesonic's social media and blog writing tools.


Blogging is an essential part of any digital marketing strategy. It allows you to create content and share your voice with the world. The best bloggers are those who can find their own voice and create content that is relevant to their audience.

Though blogging can seem like a daunting task when you're just getting started, it doesn't have to be. With a little bit of effort and the right tools, you can make your blogging experience much easier and more effective.

If you are a blogger, these are the tools that you should try out to make your life easier and grow your blog. From free tools to paid services, these tools will save you time and money. Plus, you can choose it according to your budget. So, get ready to take your blogging to the next level by putting these tools to use.

Want to automate your blog writing process? Try Article Writer 5.0 now!

Pragati Gupta

Pragati Gupta is a Content Marketer @Writesonic, specializing in AI, SEO, and strategic B2B writing. Leveraging the power of Generative AI, she produces high-impact content that drives superior ROI.

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