What is retargeting?

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Do you know that the average website conversion rate is just 2%?

Well, in today’s attention-deficit world, it’s getting more and more difficult for brands to cut through the noise and drive real ROI with their digital marketing efforts.

Now, you might be wondering what happens to the rest 98%, right? Are they lost? Or is there a way to find them?

There’s an effective marketing strategy that allows you to reach your potential customers again in a non-intrusive way. And that strategy is retargeting.

It works by placing relevant ads on websites or apps after they have visited your site or seen your ad.

If you think that retargeting is something only e-commerce businesses can use, you are mistaken. This strategy can be used by any business looking to drive more sales with its existing audience.

In this blog post, you can find everything you need to know about retargeting. And also introduce you to the power of AI writing tools and how it can help in retargeting. So, let’s get started.

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What is Retargeting?

Retargeting is one of the most effective marketing strategies. It allows you to keep your brand in front of potential customers who have already shown interest in what you have to offer.

In short, retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. As mentioned above, only 2% of traffic converts on the first visit. Retargeting helps to reach out or target the remaining 98% of the potential customers and encourages them to come back and complete the purchase process.

It can prove to be an effective way to improve your ROI since you’re only targeting people who have already shown an interest in what you have to offer. And since retargeted ads are more likely to be clicked on than regular display ads, retargeting can also help improve your click-through rate (CTR) and lower your costs per click (CPC).

The great thing about retargeting is that it allows businesses to laser focus their advertising spend on people who have already shown an interest in what they do.

Thinking about adding retargeting to your marketing mix? Here are a few things to keep in mind:

  • Retargeting can be extremely effective, but it can also be annoying if done wrong.
  • Make sure you have a clear goal for your retargeting campaign before you start.
  • Segment your audience, so you’re only targeting the people who are most likely to convert.
  • Create compelling ad copy that offer value and are relevant to what people are looking at on your site.
  • If done correctly, retargeting ads can be a powerful tool in your marketing arsenal. But, like with any form of advertising, it’s important to have a clear strategy in place before you start.

How to set up retargeting

As a marketer, you know the power of retargeting. But you also know that it can be a bit daunting to set up a campaign, right? Don’t worry! Here’s everything you need to know about setting up retargeting ads.

Choose the right audience

First, you need to identify your audience. Who are you trying to reach with your retargeting ads? You can create a list of the people who have visited your website or interacted with your brand in some way. Try using tools like Google Analytics or Facebook Pixel. After collecting this data, invite a zoom call with your team and brainstorm ways to target this new audience

Select the right ad platform

Once you know who your target audience is, you need to decide what your target audience is. In short, you need to select the right platform for your retargeting ads. There are a number of different platforms you can use. Select the one that works best for your business.

Create ads that are relevant and impactful

Now that you’ve got the technical stuff out of the way, it’s time to work on your ads. Make sure your ads are relevant to your audience and have a clear call to action. And, of course, they should be visually appealing. Photosonic can help to generate unique and compelling images.

If you need some inspiration to write ad copy, check out the post on how to write an ad copy for Facebook, Google, and LinkedIn. Make sure your ad is creative and catches people's attention. You want people to see your ad and be intrigued enough to click on it.

Measure the marketing campaigns

Finally, you need to track your results and create a PPC report for convenience.
Retargeting ads can be very effective, but you need to track your results to ensure they are working for you. Monitor your click-through rate and conversion rate to see how your ads are performing.

Retargeting ads are a powerful tool that can help you boost your conversions and sales. If you follow these steps, you can set up retargeting ads that will help you boost your conversions and sales.

Retargeting vs. remarketing campaign

Remarketing and retargeting are two important digital marketing tactics that help companies drive return visitors to their websites. Both retargeting and remarketing may sound similar as they are meant to achieve the same goals.

However, the difference is in the tactics that are used by both of them. Retargeting uses paid ads to target or re-engage the audience who visits your website or social media handles. Whereas remarketing uses email campaigns to target customers or people who have previously done business with your brand. To create emails that can boost sales, try an Email copy generator.

In terms of goals, retargeting is all about bringing back visitors to your website, so that they can convert. The average conversion rate for PPC is 2.35%, which means 90% of the traffic isn’t going to convert on the first visit. And retargeting ads give a chance to bring back the visitors and maximize the PPC ROI.

This means your ad copy also plays a crucial role when it comes to retargeting. If you are new to this or want to speed up the process, try the following:

Remarketing is focused on re-engaging with your current customers, keeping them updated, and encouraging them to buy more from you. This is turn helps to increase the ROI.

In a nutshell...

Retargeting is a very effective way of driving people back to your brand, boosting sales, and increasing your ROI. With an ever-increasing number of people being online, you need to make sure you are re-engaging your past customers.

Retargeting is an important part of marketing because it is a proven method of driving people back to your site after they have left without making a purchase.

Now that you know what is retargeting and how it can help your business, when are you leveraging the power of it? If you want to create a compelling ad copy, try using Writesonic.

Pragati Gupta

Pragati Gupta is a Content Marketer @Writesonic, specializing in AI, SEO, and strategic B2B writing. Leveraging the power of Generative AI, she produces high-impact content that drives superior ROI.

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Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE