12 AI writing tools for your brand in 2023 (paid + free)

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Content creation and marketing are challenging tasks that require creativity, research, and writing skills.

However, not everyone has the time, resources, or talent to produce engaging and effective content. That's why many content creators and marketers are looking for AI writing tools that can help them generate, optimize, and edit content faster and easier.

Brands that heavily invest in AI writing tools and copywriting softwares profit from speedier and much more error-free high-quality content output than the brands who aren’t taking benefit of AI.

Here are some recommendations for the finest paid and free AI writing tools to help you increase your productivity and meet deadlines with ease.

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6 best AI writing tools you need in 2023

Writesonic - for marketers & creators

Writesonic AI writing tool

Writesonic is an AI writing tool that can help content creators and marketers write better content in less time. Writesonic can generate, optimize, edit, research, and plan various types of content, such as

  • blog posts
  • landing pages
  • ads
  • emails
  • social media posts
  • product descriptions

and more! Writesonic offers a freemium pricing structure and options for users, based on their content needs and usage.

This AI writing tool is designed to provide users with three benefits.

  1. Saving time and money
  2. Enhancing creativity and quality
  3. Achieving content goals and performance with the fastest content creation

Writesonic is a one-stop shop for creators as it offers -

  1. AI article & blog generation -  Generates topic ideas, outline, introduction, and full article creation with a 1500-word post. You can also learn how to write a blog post from scratch here. You can also check Article writer 5.0 to create factual and personalized content.
  2. Instant article writer - ​​Creates a 1500-word blog post in one click.
  3. Sonic editor (GPT-3) - A doc-like generator that creates unique content based on your inputs. Train the AI by entering 20+ words and see how well it can produce long-form quality content of any length.
  4. Article Rewriter - Provides you with a new rephrased article by just clicking one button.
  5. Landing page generator - Generates entire landing pages with code in 30 seconds.
  6. AI image generation - Generate unique images for your blog and campaigns by just adding input. You can save 30 hours of design-man hours evey week.
  7. Tone evaluation - Evaluates the emotional tone of words written and can change from passive to active voice.
  8. Sentence Exander - Expands a sentence you want to the desired length.
  9. Topic idea generator - Recommends topics based on a keyword
  10. Product description generator - Generated high-quality product descriptions for eCommerce stores/websites.
  11. Facebook ad copy generator - Produce unique Facebook ad copy from scratch.
  12. Google ad generator - Generate SEO-optimized Google search ads that help your brand getting discovered.
  13. Quora answer generator - Generate answers as well as leads with ease.

And this is not all! Check out 80+ content templates Writesonic offers for an easier writing process.

Writesonic’s pricing will give you pricing plans based on word count and the quality of words used.

Writesonic pricing

What do users like about Writesonic?

Jonathan B, Managing Partner.
Writesonic takes complex written source material of any kind and allows me to instruct the app as to what form, voice, structure or takeaway I'd like to see generated. That's valuable to me, and the large number of options for choosing how text is processed is a big plus for me.
Vassos H, Social media manager
By using writesonic I have solved the main issue that was writing captions for social media or writing articles for my website. This helped my business performance increase.


Rytr AI writing tool

Rytr is a web-based tool that uses natural language processing and machine learning algorithms to help you write engaging, original, and SEO-friendly texts in minutes.

You can choose from over 20 different writing tones, styles, and formats, and get personalized suggestions, feedback, and corrections along the way.

There are 20+ content generation templates available on Rytr. These consist of:

  1. Emails
  2. Instagram adverts
  3. Product descriptions, just like Writesonic
  4. Blog post concepts
  5. Blog summaries

Rytr lacks long-form content creation generators so doesn’t solve complete writing needs but is an AI writing tool for short form-copy needs. Here’s a list of 7 other Rytr alternatives if you’d want to compare and pick one.


This AI writing tools’ pricing is very straightforward. You only have to pay for what you actually consume, and there are no long-term contracts or hidden fees. Only the main challenge here is they calculate on the number of characters and not words.

Rytr pricing


  1. Uses scientific methods for copywriting, such as AIDA & PAS, to produce the best quality work that needs little to no editing.
  2. Refined content outputs lead to good text production.
Mohammad A, Associate Manager
I use Rytr to generate short-form generic content. If you are looking for a simple AI writing tool at a very low budget, Rytr should be your first choice.


  1. 5000 characters each month, which is around 700–800 words.
  2. Rytr doesn’t offer a free trial to its users.
John H, CIO

No long-form tool is available and offers too few words to perform an outcome.

If you are looking for a one-stop solution for all your writing needs, Writesonic can be a better choice as compared to Rytr as it offers long form and short-form content generations.


Copysmith AI writing tool

Copysmith AI writing tool can quickly write complete articles with various content types and voice tones.

Copysmith generates -

  • Emails
  • Advertisement headlines
  • Product descriptions
  • Marketing copy
  • SEO meta titles and descriptions

and much more.

Copysmith's attributes that stand out:

  1. Sophisticated content rewriter.
  2. Can create blog titles as the starting point for paragraph introductions and outlines.
  3. Create original work without plagiarism.
  4. Supports taglines, metatags, Google ads, Facebook ads, Instagram ads, and many more.
  5. Multilingual assistance.


Though there are no free plans available with Copysmith, you can avail 7 days of free trial but need to add your credit card details.

Copysmith pricing


  1. A user-friendly interface and tutorial for complete beginners are available.
  2. Has in-built plagiarism checker
Vlad B, email marketer
Although this is a young company, it has much potential. Credits can expire if unused for too long, so keep track of them.


  1. If you don’t utilize the credits within a set period, they would lapse. For instance, you would lose money if you bought $90 worth of credits and did not use them over 12 months. They don’t get renewed for next month.
  2. Although the blog post generator generates material, it is ethically ambiguous and not advisable for long-form content.
Trisha k, Content developer
The blog article generation process is quite lengthy and requires all the details, which is quite annoying and time-consuming.


Jasper AI writing tool

Jasper is an AI writing tool that assists writers rather than helping them produce finished pieces independently.

Jasper offers over 50 templates, including AIDA, PAS, blogs, social media, and marketing for creating content.

The program is simple to comprehend and decent quality, but it can help produce short-form content better than long-form content. Check out 10 Jasper alternatives that offer what it doesn’t.

Key features

  1. Plagiarism-free generation.
  2. Produce a blog article in parts using multiple templates it offers. It doesn’t offer a one page generation for a complete blog post.
  3. Support almost 25 languages.
  4. Supports readability for a lower or higher school level.
  5. Grammarly, Copyscape, and Surfer SEO integration are all used to handle on-page SEO.


Jasper’s pricing falls into a higher pricing range. It offers a 5-day trial but not without a credit card!

Jasper pricing


  1. Jasper is a decent option if you require an AI scriptwriter free from modification restrictions because of all the innovative things it can do.
  2. Jasper is an AI writing assistant that uses recipes and commands to generate good writing.
Agency in marketing and advertising
It worked well for short sentences and ad copy. For long-form, it produces paragraphs that make no sense. The platform ended up costing me more time than it was worth to read, pick and then go back and edit everything.


  1. Terrible customer service
  2. The tool can become pricey if you use more words than you have on your monthly plan.
  3. It doesn’t create a complete article together. You need to make use of different features like introduction, conclusion and paragraph generator to come up with one blog post.
Jeff M

Nothing. It was a waste of time after three months and $360 using Boss Mode. My experiments proved that JarvisAI content hurt my Google SERPs. It was a worthless regurgitated phrasing, brain dead copy.

Choose a better AI writer that helps you with everything and that is factual not hurting your SERPs i.e. Writesonic. Dig in deeper of how Writesonic compares with Jasper.


Closerscopy AI writing tools

Using Closerscopy, you can create a wide range of tasks, including:

  1. Producing books
  2. Blog posts
  3. Social media material
  4. Sales emails
  5. Presentations

and more.

Additionally, it features a variety of marketing procedures and structures that make it simple to use AI to produce high-quality content.

Features of Closerscopy

  1. 300+ advertising workflows & frameworks
  2. Private artificial intelligence boosted
  3. Utilize the wizard instructions to compose a whole blog article in a few minutes.
  4. Educated via practical examples
  5. 127 languages supported


ClosersCopy offers three different programs. ClosersCopy has a $49.99 monthly starting price.

Closerscopy pricing


  1. User-friendly editor.
  2. Suitable for a variety of niches and simple to use.
Sergio A, self employed
To be completely honest, the only issue I have a problem with is while writing long-form articles; most of the time, the output has low quality, and many times the output's topic is way too far from the input. 


  1. AI is not flawless and lacks consistency and formatting in its output.
  2. It lacks the feature of producing long-form content.
Sayed Sayeedur R, SEO analyst and content.
I disliked the efficiency and formatting of their content output.

AI Writer

AI Writer
AI Writer AI writing tool

It's one of the most precise AI writing tools, besides Writesonic. It creates articles from scratch using cutting-edge AI writing algorithms. It will give you top-notch, pertinent content appropriate for your target audience.

Features of  AI Writer that stand out

  1. Creates original articles based on a title you provide
  2. Produces content that is factually correct by checking the citations
  3. Tool for rewording text
  4. Citation checker
  5. API use


AI Writer offers a 7-day free trial with only 12 credits for you to try out the writer. Which is too less to test out if it’s worth the price.

AI Writer pricing
AI Writer


  1. Easy to use and have some cool features.
  2. Searches the web for the most relevant keywords and topics before producing an article.
Kevin M, Director

AI Writer, with very little input, can spin content. The content is not good, but it spins fast and relatively cogent content.


  1. AI-Writer collects content from web pages using trademarked words or other offensive languages.
  2. Long articles start to seem robotic.
Kevin M, Director

Yikes, this software is a mess for my application. It scrapes content from similar pages across the web, and often that content references trademarked terms or otherwise inapplicable for my usage

Did you find your best AI writing tool yet?

Choosing the best AI writing tool can be a daunting task.

However, if given a suggestion –  Writesonic is the creator's choice with 4.9 on Capterra and G2.

But, it’s time to unfold some free AI writing tools besides Writesonic.

6 free AI writing tools to explore in 2023

Writesonic: The best free AI tool for you

Writesonic AI writing tool

The top free AI writing tool on the list – Writesonic, can generate content in 25+ languages, like Spanish, English, French, and others.

It can create excellent articles, blog posts, landing sites, Google advertisements, Fb ads, emails, product descriptions, youtube copies, and more in just a few seconds.

One of the program's most notable and used content generation templates are its excellent ad copywriting generations, which include:

  1. LinkedIn advertisements
  2. Facebook ads
  3. Instagram ads
  4. Google ads
  5. Youtube

For brands who desire to jot their ideas down without bothering about writer's block, Writesonic is a fantastic tool. You can rapidly and effectively produce content with the assistance of this free AI writing tool.

Regardless of what you're working on, you'll be able to complete the task swiftly and effectively with the support of more than 80 content generators for all your content needs.

Marjorie Jane A, Editor
This is a highly recommended platform for a Senior Copywriter/ Editor like me. I started with their FREE plan and compared it with the other Copywriting Ai apps. I canceled the subscription from the other popular platform and returned to Writesonic

Chatsonic - Like Chat GPT with superpowers

Chatsonic AI writing tool

Chatsonic (like ChatGPT) is a conversational AI chatbot built on GPT-3 technology. It is capable of answering any question under the sun in real-time. It can also have human-like conversations on any random topic with you.

All this looks good, but is Chatsonic really better than ChatGPT?

When we said superpowers, we meant it!

Let’s see how these superpowers can write great content for your brand.

  1. Chatsonic presents factual, relevant and real time content as it is built on a powerful connection with Google search that helps to generate unique copy and AI artwork. You never have to go back and check the relevancy with Chatsonic.
  2. ChatSonic also helps generate AI images as it is integrated with two different models, i.e., stable diffusion and DALL-E that fit your content instead of settling for a stock image. It is quicker and more effective.
  3. With Chatsonic's persona mode, you can generate content that your audience relates to. Select the preferred persona and Chatsonic will transform to generate content accordingly.
  4. It even remembers information from past conversations, so no matter how long it has been since your last chat, the conversation will feel natural and engaging.
  5. The best part is you can do all this by literally talking to Chatsonic. Yes, It understands voice commands and talks back just like Siri / Google Assistant.
  6. Chatsonic provides the option to share, edit, or download your conversations. You no longer need a separate document to save this information.
  7. To make things easier, ChatSonic API access allows you to seamlessly integrate ChatSonic with your current software, providing an effortless user experience
Chatsonic persona mode - AI writing tool
Chatsonic persona mode

With the hype OpenAI’s ChatGPT has created, you might be inclined to use ChatGPT. Before you do so, check out the ChatGPT alternatives that are far better than Chatsonic.


Grammarly writing tool

Who doesn’t know about Grammarly and how well it can help you with any grammar or writing errors? But little did we know that it is a free online AI writing tool as well that helps especially in avoiding errors, enhancing style, and following different conventions and expectations.

Its more than a simple spell checker or grammar tool. Grammarly supports -  

  • Gmail
  • Outlook
  • Apple Mail
  • Word Doc
  • Google Docs
  • Salesforce
  • LinkedIn
  • Facebook
  • Discord


Quillbot is not a simple synonym generator or reworder. It's a free AI paraphrasing tool that helps in rewriting any text in seconds.

In addition to the paraphraser, Quillbot has a free AI writing tool that searches through research articles, lengthy emails, and news articles to pinpoint essential points and give a high-level summary of the content.

Stand out attributes of Quillbot:

  • Vocabulary improvement
  • Glossary powered by AI
  • Grammar checker
  • Resuming Instrument
  • Generate citations
  • Utilizing a word and character counter


Wordtune AI writing tool

If you ever struggle with finding the right words to express your thoughts, ideas, or emotions, you might want to try Wordtune. Wordtune is a personal writing assistant and editor that helps you rewrite, refine, and enhance your sentences with ease.

Components of Wordtune that stand out

  • Identifies grammatical errors depending on context.
  • Identifies the content's appropriate intensity
  • Sentence restructuring
  • Provides any term with contextually appropriate synonyms.
  • You can make the wording shorter or longer as necessary.


INK is an AI writing tool that helps you optimize your content for both humans and search engines. It analyzes your topic, keywords, and audience to give you personalized tips and suggestions to improve your writing quality and SEO ranking.

Key characteristics of this free AI writing tool:

  • Optimizing the metadata
  • Grammar and spelling recommendations
  • Image compression and resizing for optimization
  • Sentimental evaluation
  • Incorporation of WordPress
  • Color blindness and dyslexia compatibility options
  • The score for content comprehension
  • Suggestions for topics

Handpicking the best AI writing tool for you in 2023

The best AI writers can help you create high-quality, engaging, and personalized content for your brand in 2023, saving you time, money, and hassle. Whether you need headlines, slogans, blogs, ads, emails, landing pages, or social media posts, there is an AI writing tool for you.

However, not all AI writing tools are created equal. Some may be too expensive, too limited, too complex, or too unreliable. That's why we recommend Writesonic as the best choice whether you are looking for a paid or a free AI writing tool in 2023. Writesonic is powered by OpenAI, the most advanced AI platform in the world, and offers a range of features and benefits that make it stand out from the crowd.

With Writesonic, you can:

  • Generate unlimited content ideas, headlines, slogans, and other copy elements in seconds, with just a few keywords or a brief description.
  • Write full-length articles, blogs, newsletters, and stories with the help of templates, outlines, and content generators, without any plagiarism or grammar issues.
  • Optimize and enhance your existing content with smart rephrasing, summarizing, rewriting, and editing tools, to make it more engaging, relevant, and SEO-friendly.
  • Access a library of ready-made content for various niches, industries, and purposes, that you can customize and use for your brand.
  • Enjoy a flexible and affordable pricing plan, starting from $19 per month, that lets you choose the features and amount of content you need, without any hidden fees or contracts.
  • Try it for free, with 10000 premium words to use any feature you want, and see the results before committing to a paid plan.

Writesonic is the ultimate AI writing tool for your brand, whether you are a marketer, a blogger, a freelancer, or a business owner. It can help you create content faster, better, and easier and boost your online presence and reputation. Don't miss this opportunity to take your content creation to the next level with Writesonic. Try it today for free and see the difference.

Frequently asked questions

Q1: What are AI writing tools?
AI writing tools are designed to help writers create content more efficiently, by automating some of the writing processes. Some AI writing tools can generate entire articles on their own, while others only provide suggestions or templates that the writer can use to help them create content more quickly.

Q2: What are best AI writing tools in 2023?
Some of the best AI writing tools for your brand and teams in 2023 are -

  1. Writesonic (the best choice)
  2. Rytr
  3. Copysmith
  4. Jasper
  5. Closerscopy
  6. AI Writer

Q3: Are there any free AI writing tools?
Yes, there are quite a few free AI writing tools but we have picked the best 6 for you to pick from for your content needs in a budget.

  1. Writesonic (preferred by 80% of the marketers)
  2. Grammarly
  3. Quillbot
  4. Wordtune
  5. INK

Manvi Agarwal

Manvi, content lead at Writesonic, is a true visionary when crafting content. Her product-led approach, infused with interactive user-oriented strategy and SEO tactics, delivers maximum ROI

Get started
with Writesonic!

Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE

Get started with Writesonic!

Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE