How AI Search Is Rewriting the Rules of SEO in 2026
AI search engines like ChatGPT and Perplexity are reshaping SEO. See how Generative Engine Optimization works, what's changed, and how to get cited in 2026.

GEO Strategist at Writesonic
Rohit is an GEO Strategist at Writesonic with nearly a decade of experience driving organic growth across industries. Over the past 9 years, he has partnered with brands across BFSI, ecommerce, and B2B SaaS, helping them turn search visibility into measurable revenue. His expertise lies in Generative Engine Optimization (GEO) and AI Search, where he crafts strategies that help brands earn placement in answers from ChatGPT, Perplexity, Google AI Overviews, and beyond.
AI search engines like ChatGPT and Perplexity are reshaping SEO. See how Generative Engine Optimization works, what's changed, and how to get cited in 2026.
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