10 AI SEO Tools (Free and Paid) That Deliver Results

Do you know?

84% of content marketers and SEOs said that AI and Automation have impacted their SEO strategy (HubSpot)

It’s 2024, and from startups to big tech companies, everyone is integrating AI into their SEO strategies. AI SEO tools are no longer ‘nice to have’ but ‘must have’ tools for your SEO toolbox.

So, if you have been looking for a magic wand to skyrocket your website’s visibility and outsmart your competition, you’re at the right place.

This blog post covers the 10 best AI SEO tools in 2024 to help you make SEO smarter, faster, and more effective than ever before.

So, let’s get started.

What are AI SEO tools?

So, what are AI SEO tools, and why have they become a buzz in the SEO world?

These tools leverage the power of artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) to enhance SEO efforts for better SERP rankings.

The AI SEO software can help with:

• Keyword research and optimization: Find and recommend the most effective keywords based on the search query data or current trends.
• Content analysis: Scrutinize content and suggest improvements based on the best SEO practices.
• Technical SEO: Identify and resolve issues related to website performance, such as broken links, slow page load times, and improper redirects, and resolve them.
• Backlink analysis: Assess the quality of backlinks and recommend improvements based on it.
• Optimize user experience: Enhance site structure and navigation based on user behavior and engagement metrics.
• Do competitive analysis: Get insights into the competitors’ strategies, highlighting opportunities for improvement.

By utilizing artificial intelligence SEO tools, marketers and website owners can achieve a more proactive and data-driven SEO strategy, enhancing their site's visibility and search rankings effectively.

10 best AI SEO tools to try in 2024

AI SEO tools are designed to streamline your SEO efforts by automating tasks, providing insights, and ensuring you stay ahead of the curve. Here’s a quick overview of the best AI SEO tools you should consider incorporating into your SEO strategy in 2024:

1. Writesonic AI SEO Tools Suite

Best For: Agencies, website owners, SEO managers, and digital marketers looking for an all-in-one tool to maintain and boost SEO standing.

About the tool:

Writesonic is a cutting-edge AI technology platform that aims to transform digital marketing practices focusing on accessibility and effectiveness.

It’s known for its ability to integrate seamlessly with various SEO and content creation tasks. And here’s the kicker: It provides a suite of tools designed to optimize website performance, enhance content quality, and improve search engine rankings.

From conducting in-depth keyword research to optimizing and filling content gaps, Writesonic ensures that both newbies and professional marketers have the right set of tools.

Here’s a closer, detailed look at what Writesonic offers:

Writesonic Keyword Research Tool

This tool leverages AI to scour through extensive keyword databases, identifying the most effective keywords tailored to specific markets. It analyzes search trends and user behavior to suggest optimal keywords for SEO campaigns.

Key features:

• Real-time keyword discovery and analysis
• Integration with content creation tools
• Detailed metrics on keyword competitiveness and search volume

Also, check out 13 free keyword research tools to boost your organic traffic.

Writesonic On-Page SEO Checker Tool

The On-Page SEO Checker tool provides a thorough audit of your website’s SEO setup. What does it do? It identifies and offers solutions for issues ranging from technical SEO drawbacks to content optimization.

Key features:

• Comprehensive SEO health reports
• Actionable insights for on-page optimization
• Regular updates on SEO performance

Writesonic AI Content Gap Analyzer Tool

This tool compares your site’s content with competitors’, identifying gaps and opportunities for improvement in keyword usage and content coverage.

Key features:

• Competitive analysis at a granular level
• Suggestions for content enhancement
• Tracks performance improvements over time

Writesonic AI Topic Clustering Tool

This tool helps organize and structure your content into logical clusters, enhancing SEO through improved site architecture and internal linking.

Key features:

• Automated topic discovery and clustering
• Easy-to-navigate interface for managing clusters
• Integrates with other SEO and content tools

Writesonic AI Article Writer 6.0

Think of this as your personal, advanced AI writer. This handy assistant will help you generate high-quality, SEO-optimized articles backed by real-time data and proper internal linking and citations. And the awesome outcome? A ready-to-rank article on Google that’ll drive traffic.

Key features:

• Generates real-time data
• Ensures that the article follows the brand voice
• Automated internal linking

Writesonic's suite of AI SEO tools offers a perfect mix of tools designed to elevate your SEO game in 2024. It provides the tools you need to succeed in a competitive digital world. From refining your keyword strategy and optimizing your site to filling content gaps and organizing your content library.

It does it all!

Looking for more? Check out the best SEO software for agencies that you can try out. Also, check out 16 free SEO tools to level up your SEO game.

Ratings:

G2: 4.7/5

Capterra: 4.8/5

2. Ahrefs

Best For: Suited for a wide range of users, from freelance SEO specialists to large businesses looking for an all-in-one SEO toolkit.

About the tool:

Ahrefs has solidified its position as an indispensable tool in SEO. It offers a comprehensive suite of features designed to enhance your website's visibility and ranking.

The platform offers a robust set of features for keyword research, competitor analysis, and more.

But what does it stand out for?

Ahrefs is known for its rich database and powerful analytics, offering deep insights into SEO performance and competitor strategies.

Let's see the specifics that make Ahrefs a standout choice for SEO professionals and enthusiasts alike.

Key features:

• Utilizes one of the largest backlink databases to provide detailed insights into backlink profiles.
• Offers extensive keyword data across various search engines, helping users find valuable keywords.
• Enables users to uncover competitors' SEO strategies, including their backlinks, keywords, and content marketing practices.
• Offers a site auditing tool to identify SEO issues on a website and provide recommendations.
• Helps discover content ideas and analyze the performance of content in your niche.

Pricing

Plans start at $129/month.

Limitations

Ahrefs is on the pricier side, which might be a barrier for individuals or small businesses with limited budgets.

Why we like it

Ahrefs link building and backlink research tool are quite impressive.

Ratings:

G2: 4.5/5

Capterra: 4.7/5

3. Surfer SEO

Best For: Content creators, digital marketers, SEO experts, and businesses of all sizes looking to optimize their online content and improve their search engine rankings.

About the tool:

Surfer SEO enhances the SEO performance of web content, blog posts, articles, and more.

The free AI SEO tool stands out by offering data-driven analysis of your pages, comparing them to those currently ranking highly on SERPs.

Surfer SEO analyzes 500+ ranking factors and leverages NLP to come up with actionable insights and recommendations. The insights help to improve the content’s structure, keyword usage, number of words, and overall SEO strategy.

The tool analyzes the factors contributing to higher rankings, making it easier for website owners, content creators, and SEO professionals to optimize their pages more effectively.

Key features:

• Helps with comprehensive content analysis.
• The SERP analyzer provides a detailed comparison of your content against up to 50 competitors, helping you understand areas of improvement.
• Content Editor analyzes 500+ ranking factors to develop specific, actionable steps for improving content for better SEO performance.
• Offers valuable insights into keyword optimization.
• Has a very user-friendly interface, making it easy to navigate its features effectively.

Pricing

The paid plan starts at $89/month.

Limitations

Surfer SEO’s keyword research feature is not as robust as some users would like. Additionally, the newest app releases have received mixed reviews. If you are looking for a better Surfer SEO alternative, try out Writesonic.

Why we like it

Surfer SEO’s Content Editor is noteworthy. It analyzes the content on various parameters to ensure it is SEO-optimized. The AI outline builder helps to create high-quality and well-optimized content.

Ratings:

G2: 4.8/5

Capterra: 4.9/5

4. Alli AI

Best For: Businesses seeking to automate extensive SEO tasks across multiple websites without extensive technical expertise.

About the tool:

This AI-driven SEO tool designed to automate and optimize websites for better search engine rankings. It offers a suite of features, including bulk on-page optimization, keyword research, rank tracking, and backlink building, all aimed at improving website performance and visibility.

Key features:

• Implement site-wide changes instantly with a single click using Bulk On-Page Optimization.
• Make code and content changes directly on the page with Live Editor.
• Generate site-wide page titles with A/B testing capabilities to find the most effective options using a self-optimizer.
• Real-time deployment to make the optimization process more efficient.
• Tools for identifying relevant keywords and tracking website rankings in real time.
• Assists in creating high-quality backlinks.

Pricing

Starts at $299 per month with scalable options for businesses of varying sizes.

Limitations

It lacks more advanced capabilities for off-page SEO tasks like backlink analysis and outreach tools.

Why we like it

Works well with various CMS platforms, making it a great tool for people who do not have much knowledge when it comes to technical SEO.

Ratings:

G2: 3.9/5

Capterra: 4.3/5

5. SE Ranking

Best For: SMBs and marketers looking for an all-in-one SEO tool that provides comprehensive functionalities at a competitive price.

About the tool:

SE Ranking is a comprehensive SEO suite designed to assist businesses and SEO professionals in optimizing their websites, tracking rankings, and analyzing competitors.

It offers a robust set of features, including keyword research, backlink analysis, website audits, and social media management. This makes it a versatile tool for improving online visibility and search engine rankings.

Key features:

• Monitor keyword rankings across multiple search engines and devices using Rank Tracker.
• The Website Audit tool can quickly identify and fix SEO issues with in-depth site audits.
• Analyze and manage backlink profiles with the Backlink Checker.
• Generate leads automatically with the built-in lead generation tool.

Pricing

SE Ranking offers a 14-day free trial,with paid plan starting at $55/month.

Limitations

SE Ranking lacks the depth of data and local SEO capabilities provided by some of the more prominent SEO tools.

Why we like it

SE Ranking helps to track websites in real-time across various search engines. Plus, its all-in-one platform integrates various SEO tasks.

Ratings:

G2: 4.8/5

Capterra: 4.7/5

6. Sitechecker

Best For: Freelancers, marketers, SEO individuals, and SMBs looking for an all-in-one SEO solution to improve their website's performance and rankings.

About the tool:

Sitechecker, a versatile real-time SEO monitoring tool, integrates data from Google Analytics, Google Search Console, and its own tools like Site Audit, Rank Tracker, and more into one view. This makes it  a complete suite of tools to monitor, analyze, and optimize for growing organic traffic, conversions, and revenue.

Sitechecker streamlines the SEO process and improves website rankings efficiently.

Key features:

• Offers a website auditing tool to identify and fix technical SEO issues.
• Allows you to monitor keyword ranking to refine the content strategy with the Keyword Tracking tool.
• Helps analyze and monitor backlink profiles with the Backlink Analysis tool.

Pricing

Sitechecker offers a 14-day free trial, with a paid plan starting at $49/month.

Limitations

Aome users find a lack of depth in keyword and backlink databases compared to larger competitors like Writesonic, which could limit its effectiveness for certain advanced SEO strategies.

Why we like it

Sitechecker quickly identifies issues and provides recommendations for fixes. The actionable advice quickly improves the site’s SEO health. Plus, its UI is clean and user-friendly.

Ratings:

G2: 4.6/5

Capterra: 4.6/5

7. Screaming Frog

Best For: SEO professionals, marketers, and website owners who need a powerful and detailed SEO tool for technical website audits

About the tool:

Screaming Frog SEO Spider is an advanced SEO site audit tool. The desktop-based web crawler is known for its efficiency in performing fast and comprehensive SEO audits of websites.

The tool identifies technical SEO issues, analyzes and scrapes website data, and provides actionable insights to improve website performance and search engine rankings.

It can crawl both small and large websites and provide recommendations. Meanwhile, with manual checking, there are chances you will miss a redirect, title, or duplicate page issue, and it is also very time-consuming.

Key features:

• Helps with comprehensive SEO audit.
• Tracks all backlinks and searches for new keywords.
• Provide insights for on-page SEO, including technical aspects.
• Allows users to analyze competitors’ websites.

Pricing

Screaming Frog offers a free version that limits crawling up to 500 URLs.

For unlimited access and advanced features, such as scheduled crawls, custom extraction, and integration with Google Analytics and Search Console, the paid version is priced at £199.00/year.

Limitations

Screaming Frog’s user interface could be considered outdated by some users. Additionally, its complexity and multiple features might pose a steep learning curve for beginners.

In addition, for very large websites, such as e-commerce sites, the tool's performance may be less efficient.

Why we like it

Screaming Frog is fairly simple to download and configure. It offers comprehensive tutorials and support, making it accessible to users with varying levels of SEO expertise.

Ratings:

G2: 4.7/5

Capterra: 4.9/5

8. CanIRank

Best For: Startups aiming to establish a strong online presence from the beginning, as well as SEO professionals managing multiple clients looking to do SEO audits.

About the tool:

CanIRank is an advanced SEO software that combines AI with comprehensive SEO tools to provide specific, actionable recommendations rather than just data.

It is designed specifically to assist businesses, especially small businesses, startups, and freelancers, in improving their website's search engine rankings by identifying high-potential keywords, optimizing content, and building effective backlinks.

CanIRank offers unique features like Ranking Probability and Keyword ROI Score, which are tailored to the specific needs of your website, making it a powerful tool for enhancing online visibility with less cost and risk.

Key features:

• Delivers specific actions based on AI analysis to optimize your site.
• Helps to identify "low-hanging fruit" keywords your site can rank for quickly with the Keyword Difficulty tool.
• Weekly SEO Progress reports showing key SEO metric improvements and completed tasks.
• The SERP Analysis tool helps to gather extensive data on keywords, including information from leading SEO tools.
• SEO Competitive Analysis Software provides insights into competitors’ strategies.

Pricing

CanIRank offers a free plan, and paid plans start at $49/month.

Limitations

Beginners might initially find CanIRanka a bit complex. Some advanced features are only available in higher-tier plans. If you are looking for a cost-effective and better tool, we recommend giving Writesonic a try.

Why we like it

CanIRank gives a clear picture of where you stand amongst the competitors. It also helps you identify the opportunities for how you can improve and climb SERP rankings.

Ratings:

G2: 4.7/5

Capterra: 4.7/5

9. Clearscope

Best For: Larger companies, corporations, and teams that require comprehensive content optimization tools to improve their SEO strategy.

About the tool:

Clearscope is an AI-powered content optimization tool. It is designed to help content creators, marketers, and SEO strategists improve their content's performance on search engines.

By leveraging advanced natural language processing (NLP) and latent semantic indexing (LSI) keywords, Clearscope provides actionable recommendations to enhance content relevance, structure, and readability. It aims to streamline the content creation process, making it easier to create high-ranking, search engine-friendly content.

Key features of Clearscope:

• Uses NLP and LSI keywords to optimize content and make it rank higher on SERPs.
• Analyzes top-ranking pages for target keywords, providing insights into user queries and competitor strategies.
• Tracks the performance of existing content to help users maintain and improve key metrics.
• Helps to do keyword research to find profitable keywords and relevant terms for content optimization.
• Generates data-backed content briefs to guide writers.
• Seamlessly integrates with popular platforms.

Pricing:

Clearscope plans start from $199/month.

Limitations

Clearscope lacks some features found in more comprehensive SEO tools, such as backlink analysis and technical SEO audits. Additionally, it does not offer any free trial.

Why we like it

Clearscope is known for its content optimization capabilities. The tool is adept at creating SEO-optimized content. Also, it offers an easy-to-use and intuitive interface.

Ratings:

G2: 4.9/5

Capterra: 4.9/5

10. Semrush

Best For: Digital marketing teams and businesses that need a comprehensive toolset for SEO.

About the tool:

Semrush offers a wide range of tools to improve search engine performance, such as keyword research, competitor analysis, backlink audits, site audits, and more.

This is a go-to tool for digital marketers and SEO professionals looking to enhance their online presence and improve their search engine rankings.

Key features:

• With a database of 25 billion+ keywords, the Semrush Keyword Magic tool offers detailed insights into search volume, keyword difficulty, and more.
• Provides deep competitor insights, allowing users to analyze competitors’ keyword strategies, backlinks, and advertising tactics.
• The Backlink Analysis tool helps to compare your site’s backlink with competitors and identifies potential link-building opportunities.
• Semrush’s Site Audit tool conducts a thorough analysis of the website to identify and prioritize SEO issues and provide recommendations to improve site health and performance.
• Utilizes advanced tools to optimize content for SEO, including on-page SEO checkers and content audit features.

Pricing:

Semrush’s paid plan starts at $129.95/month.

Limitations

Semrush offers a robust suite of tools is one of the more expensive AI SEO tools on the market. The cost can add up, especially for larger teams requiring multiple user accounts.Some users may also find the interface a bit complex during the initial stage.

Why we like it

Semrush is an all-in-one tool for SEO, PPC, content marketing, and more. It provides deep insights into SEO performance and strategies. It also provides in-depth and self-explanatory reports.

Ratings:

G2: 4.5/5

Capterra: 4.7/5

Why AI SEO tools are a must-have in 2024

AI SEO tools have completely changed the SEO world. Here's why they are important:

• Improves efficiency: AI SEO tools help automate routine tasks like keyword research and data analysis, helping SEO professionals focus on strategy.
• Ensures accuracy: Using advanced technology, these AI SEO tools provide precise insights and predictions.
• Scalability: With business needs, AI SEO tools can effortlessly scale up operations, supporting large volumes of data and complex web structures.
• Content optimization: AI enhances content effectiveness by suggesting precise adjustments that align with current SEO best practices and audience preferences, ensuring higher engagement and better user experiences.
• Competitive advantage: Utilizing AI in SEO provides a distinct edge by automating and optimizing tasks more efficiently than competitors. This leads to improved rankings and visibility.

In essence, the integration of AI into SEO tools provides unmatched efficiency, accuracy, and scalability, making them game changers for any business focused on digital growth.

How to Choose the Right AI SEO Tool for Your Needs

Choosing the right AI SEO tool can significantly impact your digital marketing strategy and online success. So, how do you choose the best AI SEO software that aligns with your specific needs and goals?

Here’s a quick guide to help you make an informed decision:

1. Identify your SEO goals

Are you looking to:

• improve overall website performance
• conduct keyword research
• optimize existing content,
• Or something else altogether?

Knowing your goals exactly will help you narrow down and look for tools that specialize in those particular areas.

2. Assess your budget

Evaluate your budget for AI-based SEO tools, considering both free trials and tiered pricing options. Ensure the tool provides value relative to its cost.

3. Evaluate key features

Different tools specialize in different areas. Look for features that align with your goals. For instance, Writesonic specializes in on-page SEO, keyword research, and content gap analysis, and Ahrefs is good for backlink analysis.

Research the features relevant to you while shortlisting AI-powered SEO tools.

4. Consider the ease of use

Go for an AI SEO tool that is user-friendly and matches your team’s technical proficiency.

Check if the tool has:

• An intuitive interface
• Provides comprehensive tutorials and support
• Options to customize it so that it can fit into your workflow

5. Look for integration capabilities and scalability

Check if the tool can integrate with your existing systems like CMS, GSC, and more. Also, check for scalability, i.e., how many projects or websites it can manage, how many users it allows you to add, and so on.

6. Customer support

See if the AI SEO tool you go for offers reliable customer support and a strong user community. Check the quality and responsiveness of the support team.

7. Reviews and case studies

These can help you understand the tool's real-world applications. Check for testimonials from businesses, detailed reviews with pros and cons, and case studies with measurable results.

8. Trial period

Use the free trial to test the core features, assess the tool’s usability, and determine the needs before making final decisions.

By considering these factors, you can choose a tool that not only improves your SEO efforts but also aligns with your long-term digital marketing strategy.

Remember, the best tool is one that fits seamlessly into your workflow and provides actionable insights to drive your online success.

Improve your online presence with the #1 AI SEO tool - Writesonic

Selecting the right AI SEO tool can significantly improve your digital marketing efforts. From Writesonic to Semrush, each tool offers unique benefits tailored to different needs.

To make the best choice - define your SEO goals, check your budget, evaluate key features, look for scalability, integration capabilities, and customer support, and then make the final decision.

By aligning your choice with these factors, you'll find that Writesonic not only meets but exceeds expectations, transforming your SEO strategy into measurable success.

From content generation to SEO analysis, Writesonic is a one-stop solution for your SEO needs. Moreover, it leverages advanced technology, offers a user-friendly interface, and a comprehensive set of unique tools, which makes it stand out.

Choose wisely and transform your SEO efforts into measurable success. Get your hands on the best AI SEO tool 2024 - Writesonic!

Frequently Asked Questions (FAQs)

1. Can AI SEO tools help with content creation and optimization?

Yes, AI SEO tools analyze large datasets to identify high-performing keywords, suggest content topics, and provide insights into optimizing existing content for better search engine rankings.

For example, Writesonic offers an on-page SEO tool that can help you create SEO-friendly content by providing relevant content suggestions.

2. What technical SEO tasks can AI tools automate?

AI SEO tools can automate a variety of technical SEO tasks, including

• Site Audits: Identifying and fixing issues related to site speed, mobile usability, broken links, and more.
• Backlink Analysis: Monitoring and analyzing backlinks to identify opportunities and potential issues.
• Keyword Research and Tracking: Finding high-value keywords and tracking their performance over time.
• On-Page SEO: Providing recommendations for meta tags, headers, and content structure.
• Competitor Analysis: Analyzing competitors' strategies to identify gaps and opportunities in your own SEO efforts.

3. Are AI SEO tools suitable for small businesses?

Absolutely. AI SEO tools provide insights that can help you gain a competitive edge.

Many tools offer scalable pricing plans to fit different budgets. Plus, their user-friendly interfaces make them accessible even for those with limited SEO expertise.

For small businesses looking for comprehensive features to boost online visibility and attract more traffic, Writesonic’s SEO suite can prove to be the best option.

4. What are the limitations of AI SEO tools?

Some AI SEO tools’ limitations include high cost, steep learning curve, dependency on data quality, lack of human creativity, over-reliance on automation, and more. Be very rational when using AI SEO tools.