The 11 Best Keyword Research Tools to Try in 2025

Keyword research tools — they’re one of the basic and necessary factors of any SEO strategy. Ask any SEO expert, and they’ll suggest having at least one keyword research tool in your arsenal that you can absolutely rely on. After all, they don’t just give you the search volume and keyword difficulty. They also decide how quickly, accurately, and effectively you conduct the keyword research.

Especially in 2025, when AI is impacting search trends and search engines like ChatGPT are slowly becoming mainstream, using an up-to-date tool for keyword research has become even more important.

But among the hundreds available in the market, how do you find the best keyword research tool that actually fits your needs, without spending the dollars to test each one of them out? To solve this issue, we curated this list of 11 keyword research tools — tools that our SEO team has personally tested and recommended you try out in 2025.

Let’s cut to the chase.

Factors We Considered When Ranking the Keyword Research Tools

Most keyword research tools offer similar features, or at least, they claim to. But practically, they may perform quite differently. You may find that one tool is quick to show the metrics while another tool might give excellent keyword suggestions. However, using each one of the tools to evaluate them isn’t feasible for everyone.

We’ve kept all these factors in mind when creating our keyword research tool list. Also, we’ve included both free keyword research tools and the paid ones, so there are options for everyone. Each of these tools is evaluated by our team and judged based on all the below factors before making their place on this list:

1. Data Accuracy and Relevance – A keyword tool is only as good as its data. We evaluated how reliable and up-to-date the keyword insights are, including search volume accuracy, competition levels, and trend predictions.
2. Ease of Use – A tool’s effectiveness depends on its accessibility. We considered the user interface, onboarding experience, and learning curve to determine whether a tool is suitable for beginners, professionals, or both.
3. Features Offered – Beyond keyword suggestions, we looked at tools that provide deeper insights, such as search intent, competitor keyword tracking, SERP analysis, and multi-platform keyword research. Advanced filtering options and integrations with SEO tools were also taken into account.
4. Cost vs. Value – The best tool isn’t always the most expensive. We analyzed pricing structures and the value provided at each price point, comparing free vs. paid features. Some tools offer limited but useful free versions, while others require a premium subscription for any kind of access.
5. AI Capabilities – With AI-based search engines gaining popularity, and many blog posts ranking in AI overviews, keyword research isn’t limited to traditional SERPs anymore. We’ve highlighted tools that can also track AI-based crawler visits to your content, and consider this an important factor that any good keyword research tool should include in 2025.
6. Scalability – Different users have different needs. A freelancer or small business may need a lightweight tool, while enterprise SEO requires robust platforms with API access and extensive databases. We assessed which tools are best suited for various user levels.

By evaluating keyword research tools through these factors, we have identified the top keyword research tools that are suitable for your requirements.

11 Best Keyword Research Tools

With a clear understanding of the key factors that define a high-quality keyword tool, let’s explore the best options available in 2025. These tools cater to different needs, from beginner-friendly free options to advanced platforms for SEO professionals.

1. Writesonic’s Free Keyword Generator Tool

Writesonic’s Free Keyword Generator is an AI-driven tool designed to simplify keyword research for content creators, bloggers, and marketers. 

It focuses on quickly generating keyword ideas based on a seed keyword or description, making it a great option for those looking to enhance their content strategy without investing in expensive SEO tools. The best part is you don’t need to sign up or provide any payment information — the tool is completely free.

Let’s take a quick look at how it works. Say you run an online business selling clothes for kids and your target region is the US. All you need to do is write that description in the box and click on generate keywords.

The tool uses AI to give you a list of keywords suitable for your business or content description:

While it doesn’t offer deep analytics likeits paid counterparts, it’s a valuable starting point for brainstorming keyword ideas and discovering trending topics. It’s also one of the easiest tools to use and is suitable even for people outside the SEO industry.

Key Features

• AI-Powered Keyword Suggestions: Automatically generates a list of related keywords based on an input term, seed keyword, or business description.
• User-Friendly Interface: Simple and intuitive design ensures a smooth experience for beginners with no SEO expertise required.
• Integration with Writesonic’s AI Tool: Seamlessly connects with Writesonic’s AI writing tool, allowing users to generate blog content, ad copies, and product descriptions using suggested keywords.
• Multi-Industry Support: Can be used across various niches, including e-commerce, blogging, affiliate marketing, and social media content creation.

Pros:
✔ Free to use with no registration required.
✔ Fast and efficient keyword generation using AI.
✔ Great for brainstorming content ideas and finding relevant topics.
✔ Ideal for beginners and small businesses needing quick keyword inspiration.

Cons:
✘ Does not provide in-depth SEO metrics like keyword difficulty, CPC, or competitive analysis.
✘ Limited in terms of advanced research compared to premium SEO tools.
✘ No SERP analysis or backlink data for deeper SEO insights.

Best For

• Bloggers and content marketers looking for quick keyword ideas.
• Small businesses and startups needing a free keyword research option.
• Anyone outside the SEO industry or just testing the waters of SEO.

Pricing

Free: The keyword generator is completely free to use for up to three generations every day.

Overall, Writesonic’s Free Keyword Generator is a great entry-level tool for those who need fast keyword suggestions without diving into complex SEO analytics. However, for those looking for more advanced research capabilities, signing up to Writesonic and exploring its features using the free credits is a better option.

2. Google Trends

Google Trends is a free tool by Google itself that allows users to analyze the popularity of search queries over time. Unlike traditional keyword research tools that focus on search volume and competition, Google Trends provides insights into how interest in a keyword fluctuates, helping marketers identify seasonal trends, emerging topics, and regional search behavior.

This makes it particularly useful for content planning, trend analysis, and real-time marketing strategies.

It’s also quite easy to use and provides unique keyword insights that traditional tools usually don’t cover. In fact, many modern keyword research tools, such as Chatsonic, have Google Trends as an important add-on to their usual keyword research capabilities.

Key Features

• Search Interest Over Time: Displays how keyword popularity changes over days, months, or years, helping to spot seasonal trends.
• Geographical Insights: Breaks down keyword interest by country, state, or city, making it valuable for local SEO.
• Keyword Comparisons: Allows users to compare multiple keywords to identify which has higher relative search interest.
• Related Queries & Topics: Suggests rising and breakout keywords related to the search term, offering content inspiration.
• Real-Time Trending Searches: Shows what’s currently trending on Google, useful for news articles, viral content, and timely campaigns.

Pros:
✔ Free and provides real-time Google search data.
✔ Excellent for identifying keyword trends and seasonality.
✔ Useful for local and international keyword research.
✔ Helps in planning content around emerging topics.

Cons:
✘ Does not provide exact search volume data.
✘ Lacks keyword difficulty, CPC, and competitor analysis.
✘ More useful for spotting trends than detailed SEO research.

Best For

• Content creators and bloggers planning seasonal or trend-based content.
• Digital marketers looking for real-time keyword trends.
• Local businesses analyzing search behavior in specific regions.

Pricing

Free: No premium version, all features are available for free.

Google Trends is an excellent tool for identifying keyword popularity shifts and planning content accordingly. However, since it lacks traditional SEO metrics like search volume and competition level, it works best when combined with other keyword research tools or used as an integration of a modern SEO tool.

3. Google Keyword Planner

Google Keyword Planner is a free keyword research tool provided within Google Ads, primarily designed for pay-per-click (PPC) advertisers but also useful for SEO research. Since it pulls data directly from Google, it offers highly reliable keyword search volume and competition insights, making it an essential tool for businesses looking to optimize their SEO and paid advertising strategies.

Key Features

• Keyword Search Volume & Trends: Provides estimated monthly search volume for keywords based on real Google data.
• Competition & CPC Data: Shows how competitive a keyword is for paid ads, along with estimated cost-per-click (CPC).
• Keyword Suggestions: Generates related keyword ideas based on seed keywords or a website URL.
• Historical Performance Data: Helps users with long-term trend analysis for keyword planning.
• Location-Based Keyword Research: Allows targeting of keywords by specific countries, cities, and regions.
• Google Ads Integration: Directly integrates with Google Ads for PPC campaigns.

Pros and Cons

Pros:
✔ Completely free to use with a Google Ads account.
✔ Accurate search volume data from Google itself.
✔ Great for PPC planning and discovering high-intent keywords.
✔ Useful for local SEO with location-specific keyword insights.

Cons:
✘ Does not provide exact search volume ranges unless running active ads.
✘ Lacks keyword difficulty scores and advanced SEO metrics.
✘ Designed primarily for PPC rather than organic search.

Best For

• Businesses and advertisers running Google Ads campaigns.
• SEO professionals who want direct keyword data from Google.
• Local businesses targeting region-specific search terms.

Pricing

Completely free, but full data access (including exact search volumes) requires an active Google Ads campaign.

Google Keyword Planner remains a must-have tool for digital marketers, especially those running PPC campaigns or focusing on local SEO. While it lacks advanced SEO metrics like keyword difficulty and SERP analysis, it provides trustworthy search volume and competition data, making it a valuable resource for both paid and organic search strategies.

4. Chatsonic

Chatsonic is more than just a keyword research tool — it’s a complete SEO AI Agent that automates the entire SEO workflow. Unlike traditional keyword tools that require manual analysis, Chatsonic works as a conversational AI model. Give it simple prompts, and it fetches real-time search data, analyzes competitors, and generates a full SEO strategy in minutes.

With its end-to-end SEO capabilities, Chatsonic eliminates the need for multiple tools and hours of manual research, making it an ideal solution for businesses, content creators, and SEO professionals who want to improve their rankings efficiently.

Let’s see an example of how Chatsonic works. We will consider the same online fashion business we did before. Here’s the prompt we wrote:

Once we click on the “send” arrow, the AI agent analyzes the prompt and understands the requirements. It then connects with the right tools (Ahrefs, Topic Clustering tool, and Socialsonic in this case) and generates an initial research report.

Then, it analyzes these findings and creates a comprehensive summary with actionable insights that contains all the data you require, including the keyword research and tips to implement the keywords.

You get all these results with a single prompt, unlike other keyword research tools where you need to do the research manually. You can also try AI prompts related to local keywords, easy-to-target keywords, or competitor keywords, and it will deliver the required results in minutes.

Key Features

• AI-Powered Keyword Research: Identifies high-potential keywords with real-time search data, ensuring up-to-date insights on search volume, competition, and ranking difficulty.
• AI Traffic Analysis: Analyzes the amount of traffic your website gets through AI-based search engines like ChatGPT and Perplexity.
• Competitor Analysis: Analyzes competitor rankings, backlinks, and content strategies, providing actionable insights to outperform industry rivals.
• Runs SEO Audits: Scans websites for technical issues, content gaps, and on-page SEO improvements, offering instant optimization suggestions.
• Two-Report System: Generates a Research Analysis Report (data-driven insights) and a Final SEO Strategy (step-by-step action plan).
• AI-Generated Content Strategy: Suggests SEO-friendly topics and content structures based on search trends and competitor analysis.
• Pre-Built SEO Templates: Provides ready-made prompts for keyword research, backlink audits, and competitor analysis, making SEO execution faster.
• Real-Time Data Integration: Fetches live SERP and ranking data, ensuring accurate, up-to-date SEO recommendations.
• Simple Prompt-Based Usage: Works on conversational prompts for keyword research, barely having any learning curve.

Pros:
✔ Provides real-time keyword and competitor insights for up-to-date SEO strategies.
✔ Automates keyword research, audits, and strategy planning, saving hours of manual work.
✔ Generates detailed reports with actionable recommendations for easy implementation.
✔ One of the only tools to offer AI traffic analysis.

Cons:
✘ May require manual review to fine-tune results for niche or highly specialized industries.
✘ Limited free usage, with full functionality available only in paid plans.

Best For

• SEO professionals & agencies looking to automate keyword research and strategy development.
• Content creators & bloggers who want to identify high-value keywords and optimize their content effortlessly.
• Small businesses & startups needing a cost-effective, AI-powered alternative to traditional SEO services.
• E-commerce store owners aiming to improve product visibility through data-driven keyword insights.
• Marketing teams seeking an all-in-one tool for competitor analysis, on-page SEO, and ranking improvements.

Pricing

• Free Plan: Basic features with limited credits available.
• Premium Plans: Start at $16/month, offering additional AI capabilities and advanced integrations.

Chatsonic is a great option for those who want a keyword research tool that goes beyond just finding keywords — it also helps with complete SEO research, monitoring, and content generation based on those keywords.

5. Answer The Public

Answer The Public is a unique keyword research tool that visualizes search queries in the form of a mind map. It leverages autocomplete data from search engines to generate a list of questions, comparisons, and related search terms around a keyword. This makes it particularly useful for content creators, bloggers, and SEO professionals looking for topic ideas and understanding user intent.

Key Features

• Question-Based Keyword Suggestions: Extracts queries starting with “who,” “what,” “why,” “when,” “where,” and “how,” making it ideal for answering audience questions.
• Prepositions & Comparisons: Provides keyword variations using prepositions (e.g., “keyword for beginners”) and comparisons (e.g., “keyword vs. alternative”).
• Visual Keyword Maps: Organizes keyword suggestions into a visual chart, making it easy to spot content opportunities.
• Supports Multiple Languages & Regions: Helps businesses and marketers target specific demographics.
• CSV Export Option: Allows users to download keyword lists for further analysis.

Pros and Cons

Pros:
✔ Great for brainstorming content topics and FAQs.
✔ Unique visualization of keyword ideas.
✔ Helps identify long-tail keywords and user intent.
✔ Free plan available with limited searches.

Cons:
✘ Does not provide search volume or competition data.
✘ Free plan has limited daily searches.
✘ Premium features required for deeper insights and unlimited searches.

Best For

• Content marketers and bloggers looking for topic ideas.
• SEO professionals researching long-tail and question-based keywords.
• Businesses aiming to improve FAQ pages and knowledge-based content.

Pricing

• Free Trial with access to limited features.
• Paid Plans: Start at $5/month or $50 for lifetime for a single user and up to 100 searches every month.

Answer The Public is an excellent tool for understanding search intent and generating content ideas, but for a complete SEO strategy, it’s best used alongside traditional keyword research tools that provide search volume and competition metrics.

6. Semrush

Semrush is a comprehensive SEO and digital marketing platform known for its advanced keyword research capabilities. It provides deep insights into search volume, keyword difficulty, competition, and search intent, making it a top choice for professional marketers, businesses, and SEO agencies. With a database of over 25 billion keywords, Semrush helps users not only discover keywords but also analyze competitors’ strategies and optimize their content accordingly.

Key Features

• Keyword Magic Tool: Generates extensive keyword suggestions with metrics like volume, difficulty, CPC, and competitive density.
• Search Intent Analysis: Identifies whether keywords are informational, navigational, commercial, or transactional, helping refine content strategies.
• Competitor Keyword Analysis: Allows users to analyze which keywords competitors rank for and identify gaps in their own strategy.
• SERP and Traffic Insights: Provides data on the top-ranking pages for a keyword, including estimated traffic, backlinks, and SERP features.
• Keyword Clustering: Groups related keywords together to help structure content around broader topics.
• PPC and Paid Search Data: Offers insights into keywords used in Google Ads, making it valuable for both organic and paid marketing strategies.

Pros:
✔ Massive keyword database with highly accurate metrics.
✔ Advanced competitor research capabilities.
✔ Detailed search intent and SERP analysis.
✔ Combines SEO, PPC, and content marketing features in one platform.

Cons:
✘ Expensive for small businesses and solo marketers.
✘ Steep learning curve due to the vast number of features.
✘ Limited functionality in the free version.

Best For

• SEO professionals and agencies managing multiple campaigns.
• Businesses that need in-depth competitor analysis.
• Marketers running both SEO and PPC campaigns.

Pricing

• Free Trial with access to limited features.
• Paid Plans: Start at $117.33/month (billed annually) for full access to keyword research, competitor analysis, and SERP insights.

Semrush is one of the most powerful keyword research tools available, offering a wealth of data beyond simple keyword suggestions. While it comes at a premium price, its advanced features make it an essential tool for serious SEO professionals and businesses looking to dominate search rankings.

7. Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a powerful keyword research tool known for its extensive database and in-depth keyword analysis. Unlike some tools that focus primarily on search volume, Ahrefs provides a more holistic view of keyword opportunities by offering insights into keyword difficulty, traffic potential, and SERP analysis. It is widely used by SEO professionals, content marketers, and businesses looking for data-driven keyword research.

Key Features

• Extensive Keyword Database: Covers keywords across multiple search engines, including Google, YouTube, Amazon, and Bing.
• Keyword Difficulty Score: Estimates how hard it is to rank for a keyword based on backlink data.
• Traffic Potential Metric: Helps users identify keywords that drive actual clicks, not just high search volume.
• SERP Overview & Analysis: Provides insights into the top-ranking pages, including backlinks, domain authority, and estimated traffic.
• Click-Through Rate (CTR) Insights: Analyzes how often people click on search results, helping prioritize keywords with real traffic potential.
• Competitor Keyword Analysis: Identifies the keywords competitors rank for and their estimated traffic share.

Pros:
✔ One of the most accurate keyword difficulty scores in the industry.
✔ Advanced traffic potential analysis to find high-value keywords.
✔ Provides data for multiple search engines beyond Google.
✔ Comprehensive SERP analysis for better ranking predictions.

Cons:
✘ Expensive for beginners and small businesses.
✘ No free plan, only a 7-day trial for $7.
✘ Can be overwhelming for users unfamiliar with advanced SEO metrics.

Best For

• SEO professionals looking for accurate keyword difficulty and traffic potential data.
• Businesses and agencies focused on competitive keyword analysis.
• Content marketers targeting multiple search engines beyond Google.

Pricing

• Limited free access to few tools.
• Paid Plans: Start at $108/month (billed annually), with higher tiers offering expanded features and access to additional tools in the Ahrefs suite.

Ahrefs Keyword Explorer stands out for its accuracy and depth of keyword insights, making it a favorite among SEO experts. While its price may be a barrier for beginners, its comprehensive keyword and SERP analysis make it an invaluable tool for serious SEO professionals and businesses.

8. Ubersuggest

Ubersuggest, developed by Neil Patel, is a budget-friendly keyword research tool that provides a mix of essential SEO insights and competitive analysis. While not as advanced as premium tools like Ahrefs or Semrush, it offers a well-rounded set of features, making it a great option for freelancers, bloggers, and small businesses looking for affordable keyword research.

Key Features

• Keyword Suggestions: Generates keyword ideas based on seed keywords, including long-tail variations.
• Search Volume & CPC Data: Displays estimated search volume, cost-per-click (CPC), and SEO difficulty scores.
• Competitive Analysis: Identifies keywords competitors rank for and their estimated traffic.
• SEO Audit Tool: Provides website health reports and optimization recommendations.
• Content Ideas: Suggests top-performing content based on keyword trends.
• Backlink Data: Offers insights into backlink profiles for ranking pages.

Pros:
✔ Affordable compared to other premium keyword research tools.
✔ Simple and beginner-friendly interface.
✔ Provides competitive analysis and SEO audit features.
✔ Includes a free tier with limited daily searches.

Cons:
✘ Limited keyword database compared to Ahrefs and Semrush.
✘ Search volume estimates can be less accurate.
✘ Free version has strict limitations on daily searches and data access.

Best For

• Small businesses and bloggers looking for an affordable SEO tool.
• Beginners who need basic keyword insights without a steep learning curve.
• Marketers who want a mix of keyword research and SEO auditing in one platform.

Pricing

• 7-day Free Trial with access to limited features.
• Paid Plans: Start at $20/month for expanded data and unlimited keyword searches.

Ubersuggest is an excellent entry-level SEO tool for users who want basic keyword research and SEO insights without the high cost of premium platforms. While it may not have the depth of data that Semrush or Ahrefs offer, its affordability and ease of use make it a valuable tool for content creators and small businesses.

9. KeywordTool.io

KeywordTool.io is a dedicated keyword research platform that leverages Google Autocomplete and other search engines to generate extensive long-tail keyword suggestions. Unlike some other tools that rely on proprietary databases, it pulls data directly from real user searches, making it particularly useful for uncovering hidden keyword opportunities across various platforms, including Google, YouTube, Amazon, Bing, and even social media sites.

Key Features

• Multi-Platform Keyword Suggestions: Generates keyword ideas from Google, YouTube, Amazon, Bing, eBay, Instagram, Twitter, and more.
• Long-Tail Keyword Discovery: Focuses on finding longer, more specific search phrases that often have lower competition.
• Search Volume, CPC, and Competition Data: Provides estimates to help prioritize keywords for SEO and PPC campaigns.
• Language & Regional Support: Allows users to refine keyword searches based on specific countries and languages.
• Question & Preposition Keywords: Suggests queries in the form of questions, which are great for blog topics and voice search optimization.

Pros:
✔ Extracts real-time keyword data from autocomplete suggestions.
✔ Covers multiple search engines and e-commerce platforms.
✔ Great for long-tail keyword research and content ideation.
✔ Supports multiple languages and regions for localized SEO.

Cons:
✘ Free version only provides keyword suggestions without search volume or CPC data.
✘ Requires a paid subscription to access full keyword metrics.
✘ Lacks in-depth competitive analysis features compared to Ahrefs or Semrush.

Best For

• Marketers and content creators focusing on long-tail and low-competition keywords.
• E-commerce businesses looking for Amazon and eBay keyword insights.
• Multilingual SEO specialists targeting different regions and languages.

Pricing

• Free Version available with basic keyword suggestions only, without metrics.
• Paid Plans: Start at $69/month, offering full keyword data, trends, and advanced filtering options.

KeywordTool.io is one of the best options for discovering long-tail keywords, making it ideal for content marketers and SEO specialists who want real-time, platform-specific keyword suggestions. While its free version is limited, its ability to generate autocomplete-based keywords across multiple search engines and e-commerce sites makes it a valuable tool for niche targeting and content strategy.

10. KWFinder

KWFinder, developed by Mangools, is a user-friendly keyword research tool designed to help users find low-competition, high-potential keywords with ease. Unlike some complex SEO platforms, KWFinder provides a clean, intuitive interface that simplifies keyword research without sacrificing depth. It is especially popular among bloggers, niche site owners, and small businesses looking for profitable long-tail keywords that are easier to rank for.

Key Features

• Keyword Difficulty Score: Helps users identify low-competition keywords with high-ranking potential.
• Search Volume & CPC Data: Provides accurate estimates for monthly searches, cost-per-click (CPC), and SEO difficulty.
• SERP Overview & Competitor Analysis: Displays top-ranking pages, including their domain authority, backlinks, and estimated traffic.
• Local SEO Support: Allows users to find keywords for specific countries, cities, and regions, making it great for local businesses.
• Long-Tail Keyword Suggestions: Focuses on finding less competitive, high-converting keyword variations.
• Google Keyword Planner Alternative: Offers a simpler yet more insightful experience compared to Google’s Keyword Planner.

Pros:
✔ Easy to use with a clean, beginner-friendly interface.
✔ Great for niche and local SEO with precise keyword difficulty analysis.
✔ Provides detailed SERP analysis to evaluate ranking potential.
✔ More affordable than tools like Ahrefs and Semrush.

Cons:
✘ Smaller keyword database compared to industry giants like Ahrefs.
✘ Limited daily keyword lookups on lower-tier plans.
✘ Lacks advanced backlink analysis and PPC features.

Best For

• Bloggers and small businesses looking for low-competition keyword opportunities.
• Local businesses needing regional keyword insights.
• Beginners and solo entrepreneurs who want an easy-to-use keyword research tool.

Pricing

• Free Trial: Limited keyword searches.
• Paid Plans: Start at $29/month (billed annually).

KWFinder is a top choice for users who prioritize simplicity and accuracy, especially for long-tail and low-competition keywords. While it may not have the massive database of Ahrefs or Semrush, its focus on user experience and affordability makes it a perfect tool for bloggers, freelancers, and small businesses.

11. Moz

Moz Keyword Explorer is a well-rounded keyword research tool that offers detailed SEO insights beyond just search volume. Developed by Moz, a trusted name in the SEO industry, this tool is designed to help users identify high-impact keywords by analyzing difficulty, organic click-through rates (CTR), and SERP competition. It is particularly useful for businesses and content marketers who want a balance between usability and depth of data.

Key Features

• Keyword Difficulty Score: Estimates how hard it is to rank for a keyword based on Moz’s proprietary data.
• Priority Score: Combines search volume, difficulty, and CTR data into a single metric to help users prioritize keywords.
• Organic CTR Analysis: Shows the likelihood of getting clicks based on SERP features (e.g., featured snippets, ads).
• SERP Analysis: Provides insights into the top-ranking pages, domain authority (DA), and link profiles of competitors.
• Competitor Keyword Research: Allows users to analyze which keywords competitors are ranking for.
• Keyword Suggestions: Generates related keyword ideas based on search intent.

Pros:
✔ Accurate keyword difficulty and priority scores for better decision-making.
✔ Organic CTR insights help target keywords that drive real traffic.
✔ Comprehensive SERP analysis for understanding competition.
✔ Integrates seamlessly with Moz’s SEO suite for a complete SEO strategy.

Cons:
✘ Limited free searches (only 10 queries per month).
✘ Not as large a keyword database as Ahrefs or Semrush.
✘ Pricing can be expensive for smaller businesses.

Best For

• SEO professionals and marketers who need detailed keyword difficulty and SERP analysis.
• Content creators and businesses looking to prioritize keywords based on real ranking potential.
• Users already using Moz’s SEO tools and want an integrated keyword research solution.

Pricing

• Free Plan: Limited to 10 queries per month.
• Paid Plans: Start at $39/month (billed annually), with higher tiers offering full access to Moz’s SEO tools.

Moz is a data-driven keyword research tool that excels in keyword prioritization and SERP analysis. While its database is smaller than Ahrefs or Semrush, its priority score and organic CTR insights make it a great tool for marketers who want actionable SEO data to improve their rankings.

Final Thoughts: The Best Keyword Research Tool To Try In 2025

We’ve listed the 11 best keyword research tools in the above list. Whether you’re an SEO expert, a solopreneur, or looking for an enterprise tool, you’ll find a suitable option above.

However, if we were to choose one option that we consider the best among all the tools, it would be Chatsonic. Chatsonic is an AI-powered keyword research and SEO agent that helps simplify your end-to-end SEO workflow. It works on conversational prompts and is connected to all the necessary tools that are required for a comprehensive keyword research.

Using a single AI agent, you get insights from multiple SEO and keyword research tools within minutes and with a lot less effort.

Ready to choose the best keyword research tool for your business? Check out Chatsonic!

Niyati Mahale

Niyati Mahale is a Content Writer @Writesonic. She specializes in artificial intelligence and B2B, with a flair for combining effective storytelling and SEO best practices to create impactful content.