30+ Free SEO Tools To Try in 2024

Table of contents

Struggling to rank higher on Google? You’re not alone!

75% of the searchers never go past the first page of search results.

This challenge is often multiplied by the high costs of premium SEO tools, making it even more difficult for marketers to perform research.

But here's the good news: effective SEO doesn't have to be expensive.

How, you ask? This blog post covers 30 free SEO tools that can help you skyrocket your digital growth.

Ready to explore the free online SEO tools? Let’s get started!

Table Of Contents

Top 30 best free all-in-one SEO tools

Now let’s quickly discover the top 30 best free all-in-one SEO tools for 2024 that can help you with comprehensive analysis and optimization to improve your site's performance.

Best free all-in-one SEO tools

Here are the best free all-in-one SEO tools that will equip you with everything you need for comprehensive analysis, optimization, and improved search engine ranking in 2024.

1. Writesonic

Best suited: Marketers, agencies, and enterprises looking to streamline SEO content creation and optimization for better search engine rankings.

About the tool:

Writesonic is a top-notch AI content creation and advanced SEO toolset designed for marketers, SEO professionals, agencies, and enterprises. From content creation to optimization, this all-in-one tool helps with everything.

By leveraging the latest AI technology, Writesonic provides users with tools to generate SEO-friendly content, optimize existing pages, and perform keyword research.

With its intuitive interface and powerful capabilities, Writesonic’s SEO toolkit makes it easier to create content that ranks higher on search engines, drives traffic, and boosts online visibility.

From keyword research and topic clustering to content gap analysis and on-page SEO analysis, Writesonic has got you covered. Check out its amazing features to know more about how it can help you level up the SEO game.

Key features:

  • The Article Writer generates factually accurate, SEO-optimized articles that drive traffic and improve SERP rankings.
  • The Keyword Research Generator tool identifies high-impact keywords with search volumes, difficulty scores, and competitive analysis to inform your content strategy and boost SEO efforts.
  • The meta tags generator creates optimized meta titles and descriptions that improve click-through rates (CTR) and enhance SERP visibility.
  • Optimize existing content to make it more SEO-friendly and engaging for readers with the advanced Content Rewriter tool.
  • The On-Page SEO Checker provides insights and suggestions for optimizing your content's on-page SEO elements.
  • Craft compelling SEO-friendly titles and headlines that capture attention and improve search rankings.
  • Identify the gap in the competitors’ content and create content bridging those gaps to gain a competitive advantage.

Pricing

Writesonic offers a free trial, with paid plans starting at just $16/month.

Rating

G2: 4.7/5

Capterra: 4.8/5

Ready to skyrocket your online presence with the best all-in-one SEO tool?

2. Ahrefs

Best suited: SEO professionals, content marketers, and businesses looking to optimize search engine rankings, analyze competitors, and improve web traffic.

About the tool:

Ahrefs provides a wide range of features to enhance SEO efforts.

Known for its advanced capabilities, Ahrefs helps SEO professionals, digital marketers, and content creators monitor the website’s performance, analyze competitors, conduct keyword research, and uncover content opportunities.

By properly leveraging Ahrefs, users can get actionable insights that can help them elevate the website’s visibility and drive organic traffic.

Key features:

  • Site Explorer provides insights into a website’s organic search traffic and backlink profile.
  • Content Explorer allows users to find the most popular content on any topic based on social shares, backlinks, organic search traffic, and more.
  • Rank Tracker can monitor the website’s ranking for target keywords over time.
  • Backlink Checker analyzes the backlink profile of any website to show the most powerful backlinks, referring domains, and, more.
Check out the 10 best SEO automation tools that you can try out in 2024.

Pricing

Ahrefs’s paid plan starts at just $129/month.

What’s missing:

Ahrefs is expensive for small businesses and individuals who are just starting out. Moreover, it requires a steep learning curve to fully utilize the tool’s capabilities.

Rating

G2: 4.5/5

Capterra: 4.7/5

3. Semrush

Best suited: Marketers, SEO professionals, and businesses looking to improve their search engine ranking and gain a competitive advantage.

About the tool:

Semrush is an all-in-one digital marketing platform. It offers a comprehensive suite of tools designed to enhance online visibility and uncover marketing insights.

Widely known for its SEO, PPC, and competitive analysis features, the tool helps digital marketers, SEO professionals, and businesses in optimizing their marketing strategies.

From keyword research to site audit, Semrush provides actionable insights to drive growth and improve performance across various digital channels.

Key features:

  • Domain and keyword analytics identify competitors and gather essential keyword data.
  • Site Audit scans your website to detect and fix technical SEO issues.
  • The Keyword Magic tool explores niche topics, finds long-tail keywords, and streamlines the keyword research process.
  • The content marketing toolkit explores niche topics, finds long-tail keywords, and measures engagement and SEO performance.

Pricing

Semrush’s pricing plans start at $129.95/month.

What’s missing

Semrush can be overwhelming for beginners, who might need extensive support and time to utilize its capabilities. Moreover, the steep pricing is a deterrent for small businesses and individuals compared to better and more affordable tools like Writesonic.

Rating

G2: 4.5/5

Capterra: 4.7/5

Best Free Keyword Research Tools

Check out our list of the best free keyword research tools that will help you find high-impact keywords, analyze competitiveness, and optimize your content strategy for maximum visibility in 2024.

4. Writesonic Keyword Research Tool

Best suited: Marketers and SEO professionals can find high-impact keywords that can drive content strategy and SEO efforts.

About the tool:

Writesonic Keyword Research Tool is the most important part of the Writesonic SEO suite. It is designed specifically for marketers and SEO professionals to find relevant and effective keywords for their content.

The tool leverages AI to simplify the keyword research process and provide insights into keyword difficulty, search volume, traffic potential, and more, making it one of the best free keyword research tools.

The advanced Keyword Research tool further helps you enhance your search engine ranking and attract more traffic online by integrating these insights into your content piece.

Key features:

  • Helps come up with a list of relevant keyword suggestions based on your seed keyword, with all insights like KD, volume, and more.
  • Finds competitor keywords that can help you gain a competitive edge. Learn more about how to find competitor keywords.
  • Assesses the competitiveness of each keyword to give you a competitive advantage.
  • Can seamlessly integrate with Writesonic’s Sonic editor and generate high-quality, SEO-optimized content in seconds.

Pricing

Writesonic offers a free trial, with a paid plan starting at just $16/month.

Rating

G2: 4.7/5

Capterra: 4.8/5

5. Ubersuggest

Best suited: Beginners looking to generate new keyword ideas and boost their online visibility.

About the tool:

Ubersuggest by Neil Patel is designed to find new keyword opportunities, understand and analyze competitors, and improve the overall SEO strategy.

Its intuitive interface and comprehensive features make it ideal for anyone looking to enhance their website’s search engine ranking, regardless of their level of expertise.

Ubersuggest is ideal for marketers looking to achieve their SEO goals without burning a hole in their pocket.

Key features:

  • Find a relevant list of keywords, including search volume, CPC, and competitors’ data.
  • Generate content ideas that can resonate with your target audience.
  • Helps with detailed SEO audit of the website, from highlighting errors to areas of improvement.
  • Analyze competitors and find potential backlink opportunities.
  • Get insights into competitors’ top-ranking pages.

Pricing

Ubersuggest offers a 7-day free plan with limited features and daily searches. For more, you need to opt for a paid plan starting at $12/month.

What’s missing

The advanced features are limited to the paid version. Also, the data is not as accurate as better SEO tools like Writesonic.

The AI Writer’s output is subpar. If you’re looking to generate great articles, go for Writesonic’s AI Article Writer 6.0.

Rating

G2: 4.2/5

Capterra: 4.4/5

6. Answer The Public

Best suited: Content marketers and SEO specialists looking for audience insights and content inspiration.

About the tool:

Answer The Public is a keyword research and search listening tool. It gets instant and raw search insights directly from customers’ search queries. It finds phrases or questions that people are searching for around your keyword.

The tool can provide customer insights, which helps create fresh and useful content that addresses real-world problems, improves SEO, and aligns with what exactly people are looking for.

Key features:

  • Generates a visual representation of queries by categorizing them by 5 Ws - who, what, where, when, and why + how.
  • Come up with keyword-driven insights, from phrases to questions.
  • Stay updated regarding the keyword using its search listening capabilities.
  • Global and multilingual support.

Pricing

Answer The Public provides a free trial with limited daily searches. The advanced features start at $4/month.

What’s missing

Answer The Public doesn’t provide keyword search volume or competition data, which is important for understanding keyword viability.

Rating

G2: 4.5/5

Capterra: 4.6/5

7. Keyword Surfer

Best suited: SEO enthusiasts and marketers looking for real-time keyword data within Google search.

About the tool:

Keyword Surfer is a free Chrome extension by Surfer SEO. It provides the search volume and list of keyword ideas with the score directly into your Google search results.

The advanced tool provides instant access to search volume, keyword suggestions, and on-page data without leaving the SERPs. It’s a great tool for people looking to get quick, actionable insights for content and SEO strategies.

Key features:

  • Helps with real-time keyword data.
  • Generates keyword suggestions along with search volume and similarity score.
  • Helps you with content analysis, where you get insights into word count and keyword usage.
  • Global reach with data from 70+ countries.

Pricing

Keyword Surfer is completely free to use.

What’s missing

Keyword Surfer lacks comprehensive analytics and more advanced features found in tools like Writesonic Keyword Research Tool.

Rating

G2: 4.8/5

Capterra: 4.9/5

Free On-Page SEO Tools

Mastering on-page SEO is essential for important to ensure your content gets the visibility it deserves. Here are the best free on-page SEO tools to help you fine-tune your meta tags, headings, content structure, and more to enhance your site's performance and search engine rankings in 2024.

8. Writesonic’s On-Page SEO Checker

Best suited: Marketers, SEO professionals, and agencies looking to optimize content’s on-page SEO element for maximum search engine visibility.

About the tool:

Writesonic’s On-Page SEO Checker analyzes and optimizes webpage content and boosts rankings. The advanced tool provides in-depth analysis and actionable insights to make sure your content meets the latest SEO standards.

By proper analysis and evaluation of on-page elements like headings, keyword usage, meta tags, and more, Writesonic’s On-Page SEO Checker helps you create SEO-optimized content that can not only rank but also engage your audience.

Learn more about how Writesonic’s On-Page SEO Checker works.

Key features:

  • The tool conducts comprehensive on-page SEO audits to identify areas of improvement in your content piece.
  • Provides suggestions related to keywords and how to optimize keyword placement and density.
  • Ensures your content heading structure is optimized for both search engines and readers.
  • Assesses the content pieces and improves its readability.
  • Helps with real-time feedback to create and edit content pieces for immediate improvements.

Pricing

Writesonic offers a free trial, with paid plan starting at just $16/month.

Rating

G2: 4.7/5

Capterra: 4.8/5

9. Yoast SEO

Best suited: WordPress users looking to optimize their website content for SERPs.

About the tool:

Yoast SEO is the most popular WordPress plugin that helps users optimize their website content for search engines.

From beginner to expert, Yoast SEO is a great tool for on-page SEO, managing meta tags, and ensuring your content is optimized and readable. It offers numerous features to make sure the content meets the highest SEO standards.

Key features:

  • Provides real-time suggestions to improve content.
  • Makes content more readable with tips on sentence structure, paragraph length, and more.
  • Helps with technical SEO.
  • Easily creates and manages redirects to fix broken links and improve site health.

Pricing

Yoast SEO offers a free plan. However, for more functionalities, the paid plan starts at just $8.25/month when billed annually.

What’s missing

Yoast SEO has various limitations in the free version, and the paid plan can be a bit pricy for small business owners.

Rating

G2: 4.6/5

Capterra: 4.6/5

10. MozBar

Best suited: SEO professionals and marketers who are looking to do SEO research on the go.

About the tool:

MozBar is a free Chrome Extension provided by Moz that offers instant metrics while viewing any page on the SERPs. It’s like an all-in-one SEO toolbar for research on the go.

From checking website metrics like domain authority and page authority to analyzing keyword difficulty and page elements, Moz helps streamline your SEO research and competitors' analysis process.

Looking for more? Check out the 9 SEO competitor analysis tools that you can try out in 2024.

Key features:

  • Provides SEO metrics for any site at a glance.
  • Allows you to create custom searches based on country, city, and more.
  • Assess authority scores like Domain Authority and Page Authority.
  • Helps to differentiate links by type - follow, no-follow, external, and internal.
  • Allows you to easily export SERP analysis data to a CSV file.

Pricing

MozBar offers a 30-day trial with access to basic features. The paid plan starts at $99/month.

What’s missing

MozBar has limited functionalities compared to Moz Pro. You need a Moz Pro subscription for in-depth keyword research, backlink analysis, or more detailed site audits. But this is expensive. A more cost-effective alternative, just like Moz Pro, is Writesonic’s on-page SEO Checker.

Rating

G2: 4.3/5

Capterra: 4.5/5

11. SEO Minion

Best suited: SEO professionals and digital marketers looking for a browser extension for on-page SEO analysis.

About the tool:

SEO Minion is a free Google Chrome browser extension that is designed to help with SEO-related tasks. It helps analyze on-page SEO, preview SERPs, check broken links and redirects, and more.

SEO Minion is an invaluable resource for optimizing your website performance and improving SEO strategies. It offers a wide range of features and a user-friendly interface, making it one of the best free online SEO tools.

Key features:

  • Analyzes on-page SEO issues like meta tags, headers, and more.
  • Identifies and highlights broken links to improve site health and performance.
  • Checks all the redirects that URLs have taken.
  • Views how your site will appear in the SERPs, including rich snippets.
  • See hregflang tags to ensure proper language and regional targeting for international SEO.
  • Highlights links to differentiate between internal and external links.

Pricing

SEO Minion is only available to customers of Keywords Everywhere’s Silver, Gold, and Platinum plans.

What’s missing

SEO Minion lacks various advanced features. You will need to use this tool in tandem with other free SEO software tools for a complete SEO strategy.

Rating

G2: NA

Capterra: NA

Free Technical SEO & Website Performance Checker Tools

Technical SEO and website performance are the backbone of a successful online presence. Chceck out the list of best free technical SEO and website performance checker tools that can help you identify and fix issues, improve site speed, and ensure a seamless user experience.

12. Rank Math

Best suited: Website owners, bloggers, and SEO professionals looking for an intuitive and feature-rich SEO plugin for their WordPress sites.

About the tool:

Rank Math is a popular and free WordPress SEO plugin that simplifies website optimization for search engines. It makes it easy for anyone to optimize content based on built-in suggestions based on best practices.

The advanced and user-friendly tool makes SEO accessible to everyone. From customizing SEO settings to controlling which pages are indexable and how you want the website to appear in search results, Rank Math can help you achieve all SEO goals efficiently.

Key features:

  • Check the posts against the best SEO practices and offer insights and recommendations.
  • Applies schema markup to your content, helping search engines to understand and index your pages properly.
  • Manages 301 redirects, tracks 404 errors, and fixes dead links in your dashboard.
  • Generates XML sitemaps to make it easy for search engines to crawl and index websites.
  • Optimizes for up to five keywords per post.
  • Specializes in enhancing local business visibility and optimizing stores for search engines.
  • Integrates directly with GSC, helping you monitor the site’s performance.

Pricing

Rank Math offers a free trial. The paid plan starts at just $49.99/month.

What’s missing

Rank Math comes with extensive features that make it overwhelming for new users.

Rating

G2: 4.8/5

Capterra: 4.7/5

13. Screaming Frog SEO Spider

Best suited: SEO professionals, digital marketers, and web developers looking for a powerful web-crawling tool to improve the overall website’s SEO.

About the tool:

Screaming Frog SEO Spider is an advanced and powerful SEO audit tool that can crawl both small and large websites.

The best free SEO analysis tool helps users download and analyze their website from an SEO perspective, identifying areas for improvement like broken links, missing metadata, duplicate content, and more. With Screaming Frog’s insights, you can easily improve your overall website, analyze pages, audit redirects, etc.

Key features:

  • Lets you find broken links and errors quickly.
  • Analyze and identify redirects and loops that can harm your website.
  • Evaluate page titles and metadata, including the length and duplication issues.
  • Discovers exact duplicate pages, title tags, and descriptions to avoid cannibalization.
  • Creates XML sitemaps with configuration over URLs to include.
  • Connects with GA and GSC for a more holistic view of SEO performance.

Pricing

Free plan is limited to crawling up to 500 URLs per website. The paid plan starts at $259/year.

What’s missing

Screaming Frog SEO Spider needs significant resources to run large crawls. Moreover, the interface isn’t user-friendly for beginners unfamiliar with technical SEO audits.

Rating

G2: 4.7/5

Capterra: 4.9/5

14. GTmetrix

Best suited: Developers, website owners, marketers, and more who aim to enhance a website’s performance and speed.

About the tool:

GTmetrix is a free web-based tool to monitor and analyze page speed and performance. It provides actionable insights into how well a website loads and recommendations on how to optimize it.

GTmetrix analyzes key metrics like Core Web Vitals to help users understand the issues with the website and how to address them. From improving page load times to getting a snapshot of the website’s speed, the advanced free tool for SEO provides various features to kick-start the optimization journey.

Key features:

  • Uses Lighthouse metrics to offer in-depth analyses of website performance and structure while identifying areas for improvement.
  • Speed Visualization tool shows how your page loads.
  • Assess your website against Google’s Core Web Vitals.
  • Helps to get a detailed breakdown of the page’s composition.
  • Test your website’s performance from multiple global locations to see how geography impacts your load times.

Pricing

GTmetrix offers a free trial. The paid plan starts at $5/month.

What’s missing

GTmetrix has a weekly limit of 30 tests.

Rating

G2: 4.6/5

Capterra: 4.9/5

15. Hreflang Tag Testing Tool

Best suited: Webmasters and SEO specialists focused on international SEO, ensuring their multilingual websites cater to the right audience and location.

About the tool:

Hreflang tags are the most important part when your website is offering content in multilingual languages. It helps search engines understand which page to show based on user preference and location.

The Hreflang Tag Testing Tool simplifies the complex process of verifying the correct implementation of these tags. It helps to check if your hreflang tags are set up properly and ensure that your website delivers a localized experience to the users worldwide.

Key features:

  • Helps with a quick and comprehensive hreflang analysis.
  • Checks and validates the presence and correctness of hreflnag tags across the website.
  • Flags errors and issues with hreflang tags like incorrect language codes, missing return links and provides recommendations for fixing them.
  • User-friendly interface to help users easily add their URL and receive instant feedback.
  • Checks out the website’s hreflang tag effectiveness from various locations.
  • Supports multiple integrations with various apps.

Pricing

Hreflang Tag Testing Tool is free to use.

What’s missing

Hreflang is not free from limitations. It only allows you to test individual URLs rather than bulk or automated scanning, making it time-consuming.

Rating

G2: 4.6/5

Capterra: 4.9/5

16. Schema.org

Best suited: Webmasters, SEO experts, and marketers looking to enhance search engine visibility using structured data.

About the tool:

Schema.org provides a collection of schemas, or structured data markups, that webmasters can use to embed structured data on their web pages.

These schema markups help search engines like Google, Microsoft, and Yahoo better understand webpage content.

With the help of Schema.org’s vocabularies with formats like Microdata, JSON-LD, and more, webmasters can make their content more machine-readable, helping with better indexing and search performance.

Key features:

  • Provides a wide range of vocabulary to describe various types of content, from creative works to products.
  • Compatible with multiple platforms like microdata, RDFa, etc.
  • Updated the schema regularly with new types of data to keep pace with the evolving web.
  • Comprehensive documentation and examples are provided.

Pricing

Schema.org is free to use.

What’s missing

Schema.org does not define mandatory properties for each type, leading to a lot of confusion and sometimes inconsistent implementations.

Rating

G2: 4.6/5

Capterra: 4.9/5

Best Free SEO Tools from Google

Google offers a suite of powerful free SEO tools that can significantly enhance your search engine strategy. Check out our list of best free SEO tools from Google, designed to provide you with invaluable insights, optimization tips, and performance monitoring to help you stay ahead in 2024.

17. Google Search Console

Best suited: Website owners to see how their website is performing in Google Search.

About the tool:

Google Search Console (GSC) is an advanced tool by Google that helps SEO professionals, website developers, and digital marketers to see how their website is performing.

The tool provides a detailed report on the site’s visibility, including search queries, clicks, impressions, and more. Moreover, it helps find issues that might be affecting your website’s ranking, like crawl errors.

Key features:

  • Lets you monitor and track your website’s performance in Google Search results, including CTR and impressions.
  • Checks out page indexing and issues related to it.
  • Monitors mobile usability and core web vitals to see the site’s user experience and performance.
  • Inspect individual URLs properly to track indexing issues, mobile usability, and search enhancements.
  • Get timely alerts related to security issues and penalties, along with information on how to resolve them.

Pricing

Google Search Console is completely free to use.

What’s missing

GSC lacks keyword research and competitive analysis. Tools like Writesonic offer more detailed insights into the comparison. Use GSC in tandem with your preferred tools.

Rating

G2: 4.7/5

Capterra: 4.8/5

18. Google Keyword Planner

Best suited: Advertisers and SEO professionals looking to discover new and relevant keywords for campaigns.

About the tool:

Google Keyword Planner is a free tool by Google Ads that helps users identify keywords for their search campaigns. Though it was primarily designed for PPC advertisers, it also provides valuable insights for SEO professionals.

Google Keyword Planner helps to quickly enter the keywords related to the product/service, find new keyword ideas, get search volume, and analyze trends.

Key features:

  • Generates a list of potential keywords related to your business or seed keyword.
  • Quickly gets search volume and forecast data based on historical data.
  • Provide an estimate regarding the bid estimates that can help you plan your advertising budget.
  • Refines your keyword list based on certain attributes.
  • Helps to view local search volume data.
  • Creates new campaigns based on in-depth keyword research.

Pricing

Google Keyword Planner is completely free to use.

What’s missing

Google Keyword Planner does not show you in-depth metrics related to your keyword suggestions. You can try Writesonic’s Keyword Research tool instead as it provides detailed metrics.

Rating

G2: 4.7/5

Capterra: NA

19. Google Analytics

Best suited: Businesses looking to gain deep insights in terms of website traffic and behaviour for proper decision-making.

About the tool:

Google Analytics is an advanced and robust web analytics platform that tracks and reports website traffic.

The advanced free SEO tool helps you understand details about your customers on multiple devices and platforms. It helps businesses improve their online presence and marketing efforts. The tool also helps understand the customer journey, and improve ROI.

Key features:

  • Helps to understand your customers with real-time monitoring.
  • Builds custom reports to analyze the data with the help of charts, tables, etc.
  • Get insights to improve your overall ROI.
  • Helps with conversion tracking using key actions like form submission, signups, etc.
  • Analyze marketing channels and see which ones contribute to the conversions.

Pricing

Google Analytics offers a free plan. The paid plan starts at $15/month.

What’s missing

The free Google Analytics version has limitations like delayed data freshness, restricted data, and more. For businesses with extensive data analysis needs, these limitations might necessitate an upgrade to Google Analytics 360 or some additional tools.

Rating

G2: 4.5/5

Capterra: 4.7/5

Best suited: Marketers and businesses looking to uncover search trends and get insights into popular and relevant topics or keywords.

About the tool:

Google Trends analyzes trending search queries and shows the popularity and relevancy of the top search results. The advanced free SEO tool finds what people are exactly searching for in real-time, tracks their interests, or compares the popularity of search terms.

Be it content creation, research, or market analysis, Google Trends is a powerful tool to help SEO professionals and digital marketers.

Key features of Google Trends:

  • Helps with real-time search trends.
  • Analyzes the popularity of search terms over time.
  • Finds related queries and topics and queries to understand the user intent.
  • Allows you to compare multiple keywords at once.
  • Helps with data visualization.

Pricing

Google Trends is completely free to use, offering various high-quality features.

What’s missing

Google Trends does not offer SEO metrics like KD, volume, and more. You have to opt for other tools to get a comprehensive view.

Rating

G2: 4.6/5

Capterra: 4.7/5

21. Google My Business

Best suited: Local businesses looking to enhance their online visibility in Google Search and Maps, connect with customers, and improve local SEO.

About the tool:

Google My Business (GMB), also known as Google Business Profile, helps you to create and verify your local business on Google. This helps businesses manage their online presence and reach their customers via Google Maps and Google Search.

It majorly helps businesses that serve customers at a physical location or within a specific service area.

Key features:

  • Lets you manage various aspects of your business profile like address, phone number, etc.
  • Allows you to add photos, respond to customer reviews, and more, which helps to engage with customers directly.
  • Get access to detailed insights and improve overall decision-making.
  • Helps you with promotions and updates.

Pricing

Google My Business is completely free to use.

What’s missing

Google My Business limited customization options, managing customer reviews manually, etc.

Rating

G2: 4.6/5

Capterra: 4.7/5

Building a robust backlink profile is essential for improving domain authority and search engine rankings. Check out our list of the best free link building tools that will help you identify high-quality link opportunities, manage outreach, and track your backlink performance for a stronger SEO strategy in 2024.

22. Hunter.io

Best suited: Businesses and professionals looking to improve their outreach process by finding and verifying email addresses.

About the tool:

Hunter.io is a leading email outreach platform for businesses and marketers. The top-notch free SEO tool helps with lead generation, email marketing campaigns, and networking.

It can help you find the email addresses of people you can reach out to and websites from which you can get backlinks, verify email addresses, and manage campaigns.

Key features of Hunter.io:

  • Finds the email address associated with a domain using Domain Search.
  • With Email Finder, you can easily find professional email addresses.
  • Using Email Verifier, you can verify the email addresses, ensuring high deliverability rates.
  • Campaigns allow you to create and send personalized cold email campaigns and track analytics to measure success.
  • Hunter.io can be integrated into the browser for quick access to email addresses.

Pricing

Hunter.io offers a free plan, giving access to 25 searches and 50 verifications per month. The free plan can also send emails to 500 recipients. The paid plan with more functionalities starts at $49/month.

What’s missing

Hunter.io can only find professional email addresses and not personal or non-business domains. The interface is not so user-friendly and can have a steep learning curve. Also, it can be a bit pricy for startups.

Rating

G2: 4.4/5

Capterra: 4.6/5

Best suited: Business owners, content marketers, PR professionals, and others looking to improve their brand visibility and credibility.

About the tool:

HARO is a dynamic platform connecting journalists with sources to grow brand presence and get high-quality backlinks.

The top-notch platform connects journalists looking for expert insights with sources willing to provide them. By submitting a well-crafted response to media queries, users can secure valuable media coverage and get high-quality backlinks from authoritative sources.

Key features:

  • Gets high-quality links from top-notch websites and enhances brand visibility.
  • Receive daily emails with a list of queries from journalists.
  • Covers a wide range of topics and industries, offering opportunities in various domains.
  • Helps with profile building.

Pricing

HARO Starter’s Plan is for $2000/campaign.

What’s missing

HARO does not guarantee placement. Plus, it lacks detailed tracking of which media outlets have published the contributions.

Rating

G2: 4.4/5

Capterra: NA

Free Local SEO Tools

If you are a business looking to dominate the local market, effective local SEO is key. Here’s a list of our free local SEO tools designed to boost your visibility in local search results, optimize your business listings, and attract more local customers in 2024.

24. PlePer Local SEO tool

Best suited: Businesses and SEO professionals looking to gain insights into their Google Business Profile (GBP) and conduct competitor research.

About the tool:

PlePer Local SEO is a Chrome Extension offering detailed information for every Google My Business listing in Maps, Local Finder, and Knowledge panel. It makes four different analyses - categories, attributes, reviews, and business hours.

The tool allows users to access critical information, analyze competitors, and identify opportunities for improvement. It can work without any configuration and provides exportable data.

Key features:

  • Allows you to quickly back up GBP data.
  • Dive deep into competitors’ GBP profiles and uncover their strategies.
  • Identify duplicate listings to clean up and consolidate your online presence.
  • Helps with detailed category analysis - identifying the ones used by the competitors.

Pricing

PlePer offers a free trial. The paid plan ranges from $10/month to $150/month.

What’s missing

Pleper has a reputation for being unreliable. In fact, Chrome has flagged the PlePer Local SEO tools extension for policy violation, raising concerns about availability and support.

Rating

G2: NA

Capterra: NA

25. GMB Everywhere

Best suited: SEO specialists, agencies, and small business owners looking to optimize their GBP with detailed insights and audits.

About the tool:

GMB Everywhere is a free Chrome extension for investing and auditing the GBP. It provides detailed insights into your profile and helps you boost your rankings. It can simplify the process of gathering data, conducting audits, and simplifying competitor profiles.

Whether you manage your own GBP or help clients with local SEO, GMB Everywhere can be a great addition to your SEO toolkit.

The advanced free SEO tool can help you save time and improve productivity by delivering critical information in just a few clicks. This helps to optimize your local search presence and stay ahead of competitors.

Key features:

  • Identifies potential categories and optimizes your listing with GMB Category Finder.
  • Pulls 14 crucial data points about the business, such as address, review list, and several others, for basic audit review.
  • Offers a detailed analysis of the business’s review to provide insights into the business’s reputation.
  • Analyzes Google posts to give a detailed view of post frequency, content type, and more.

Pricing

GMB Everywhere offers a free trial. The paid plan starts at $15/month.

What’s missing

GMB Everywhere comes with various limitations, with the tool being unreliable occasionally.

Rating

G2: NA

Capterra: NA

26. Moz Local

Best suited: Businesses of all sizes looking to enhance their local SEO by managing and optimizing their online presence across multiple platforms.

About the tool:

Moz Local is a comprehensive local SEO tool designed to help businesses reach more customers and maximize online visibility. It ensures that the listings are accurate, complete, and visible across search engines and more.

With a robust set of features, Moz Local aims to simplify SEO management and boost local search visibility.

Key features:

  • Creates and manages your local business listings on Google, Facebook, and other platforms.
  • Solid review management to improve ranking and visibility.
  • Lets you post profile updates to keep your customers engaged.
  • Gives access to local reporting tools like Visibility Index, online presence score, and more.

Pricing

Paid plan starts at $14/month.

What’s missing

Moz Local does not provide an API, which might limit integration capabilities for some users.

Rating

G2: NA

Capterra: NA

27. BrightLocal

Best suited: SEO agencies, consultants, and brands looking for a comprehensive local SEO platform to track rankings, manage listings, and improve online reputation.

About the tool:

BrightLocal is an all-in-one local SEO platform that offers tools and insights to help businesses improve their online visibility. The tools track local rankings, manage listings, monitor reviews, and audit local SEO.

Whether you’re an independent consultant, a multi-location brand, or an SEO agency, BrightLocal offers a tailored solution to meet your needs.

Key features:

  • Helps you to identify where and why you rank.
  • Crawls over 300+ data points to find opportunities for improvement.
  • Collect, respond to, and monitor 80+ review sites.
  • Takes control of the listings by building a solid reputation.
  • Helps to improve your SEO knowledge and enhance your skills using its courses.

Pricing

BrightLocal offers a 14-day free trial, with paid plans starting at just $39/month.

What’s missing

BrightLocal can be a bit expensive, most importantly for small businesses.

Rating

G2: 4.6/5

Capterra: 4.8/5

Other Free SEO Tools

Beyond the well-known categories, there are various other free SEO tools that can fine-tune your digital strategy. Here are a few more free SEO tools that offer unique features for competitive analysis, SERP tracking, and content optimization, empowering you to achieve comprehensive SEO success in 2024.

28. SEOquake

Best suited: SEO professionals, digital marketers, and website owners who want quick and comprehensive SEO analysis directly from the browser.

About the tool:

SEOquake is a free plugin that helps you get a wide array of SEO metrics for a website with a click.

It offers various tools depending on your requirements. From performing on-page SEO audits and examining internal and external links to comparing domains and exporting data, the tool can help you do all within the browser.

The plugin is simple to install and use and is compatible with multiple browsers. It can be a great add-on for anyone in the digital marketing or the SEO space.

Key features:

  • Helps with real-time SEO audit.
  • Get detailed information regarding internal and external links.
  • Compare multiple domains and URLs using various SEO parameters.
  • Provides an instant SEO summary for any webpage, including domain, backlinks, and more.
  • Analyzes SERPs and export data in CSV format, giving you a clear picture of the website’s positioning and performance.

Pricing

SEOquake is a free browser extension.

What’s missing

SEOquake cannot offer in-depth SEO analysis like Writesonic

Rating

G2: 4.3/5

Capterra: NA

29. Similarweb

Best suited: SEO professionals, digital marketers, and business analysts looking to get in-depth insights into web traffic, competitive analysis, and market trends.

About the tool:

SimilarWeb is a comprehensive software that analyzes competitors' online performance and finds new growth opportunities. It helps to understand competitors, market trends, audience behavior, and strategies online to improve the overall decision-making process.

If your business is looking to optimize its digital presence, find new growth opportunities, and enhance marketing strategies, SimilarWeb can prove to be an invaluable tool.

Key features:

  • Provides detailed insights into the website’s traffic, volume, and use behavior.
  • Helps to compare performance against the competitors.
  • Offers market insights to drive marketing and product strategy while addressing investment options.
  • Helps discover new keywords.
  • Analyzes competitors’ digital marketing spend and affiliate partnerships.

Pricing

SimilarWeb offers a freemium model with basic features.

What’s missing

The mobile experience is subpar.

Rating

G2: 4.5/5

Capterra: 4.5/5

30. AlsoAsked

Best suited: Businesses and individuals looking to dive deep into the audience questions and optimize content for answer-based search queries.

About the tool:

AlsoAsked is an advanced and powerful SEO tool. It is designed to help users explore a vast network of questions related to specific topics or keywords on search engines.

The tool uses the ‘People Also Ask’ section in the Google search results to provide valuable insights into the questions that people are asking online.

The free SEO tool helps marketers and content creators create content that answers the pain points of the readers. This helps to meet their audience needs effectively, improve ranking on SERPs, and enhance content.

Key features:

  • Finds the questions your audience is asking based on People Also Ask.
  • Uses insights from actual search queries to come up with content ideas.
  • Discovers questions and expands the keyword strategy.
  • Tailors your search to specific countries to get localized search insights.

Pricing

AlsoAsked offers a free trial, with paid plans starting at $12/month.

What’s missing

AlsoAsked cannot provide in-depth keyword metrics (like search volume or competition) that other tools can offer. If you are looking for a tool that can give a comprehensive view, go for Writesonic instead.

Rating

G2: NA

Capterra: NA

Level Up Your SEO Game With the Best SEO Tool – Writesonic

Having the right SEO tools can make all the difference when it comes to achieving success in the digital space.

From keyword research tools and on-page SEO tools to technical SEO tools and local SEO tools, this blog covers it all.

By leveraging the powerful features offered by these tools, you can easily enhance your search engine rankings, drive organic traffic, and ultimately achieve your digital marketing goals.

If you are looking for an all-in-one SEO tool, investing in Writesonic can be the best choice. The advanced tool offers a robust set of features and is very user-friendly, which makes it clear why it’s one of the best SEO tools available.

Ready to boost your SEO? Try Writesonic - the best free SEO tool, and see the difference yourself!

Pragati Gupta

Pragati Gupta is a Content Marketer @Writesonic, specializing in AI, SEO, and strategic B2B writing. Leveraging the power of Generative AI, she produces high-impact content that drives superior ROI.

Want to automate
Your SEO ?

Create high-quality, factual content effortlessly. Free 25 Credits
GET WRITESONIC

No Credit Card Required

Get started with Writesonic!

Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE