A Guide to ChatGPT for Email Marketing - Be a Pro Email Marketer

Table of contents

Are you tired of spending weeks creating a single marketing email?

Well, you're not alone!

According to a survey by Litmus, 53% of brands spend weeks producing a single email. But what if we told you that you no longer have to go through the tedious process?

It's 2023 and the year of AI!

That's where conversational AI chatbots like ChatGPT and Chatsonic come into play. They can help you save time, reduce efforts, and create kickass email marketing campaigns.

From ideation and research to planning, design, copywriting, and optimization, there's so much that AI can do for email marketing.

In this blog, we'll be exploring the wonders of ChatGPT and how you can leverage its power to revolutionize your email marketing game. And we have a surprise for you at the end of the blog, so keep reading!

Table Of Contents

What is ChatGPT?

ChatGPT by OpenAI was introduced in November 2022. It is built on GPT-3.5 and has amazing language processing skills. We're talking about answering complex questions, writing poetry, and even transforming industries like healthcare, education, marketing, and customer service. It's quite similar to chatting with a real human, which is revolutionizing the chatbot game.

This chatbot became so popular that it gained a whopping one million users in less than five days! However, it started being down several times a day most of the time, which was upsetting for the users. So OpenAI developed a solution - a premium subscription called ChatGPT Plus. Users can access the chatbot for only $20/month, even when the free version is down or at capacity.

ChatGPT - ChatGPT for email marketing

And just when you thought it couldn't get any better, OpenAI released GPT-4 on March 14, 2023, which is only available to ChatGPT Plus subscribers. This new version is way more powerful than its predecessor GPT 3.5, and can outperform it in accuracy, academic performance, and more. Plus, it can generate up to 25,000 words compared to GPT-3.5's measly 8,000 words! With GPT-4, you can even generate a complete email sequence that is both highly accurate and creative.

ChatGPT Plus - ChatGPT for email marketing
ChatGPT Plus

But wait, there's more! OpenAI also introduced ChatGPT Plugins, which let you do all sorts of things without leaving the chat window. You can look for the latest email marketing trends with the browser plugin, connect your email marketing apps with the Zapier plugin, and write custom code for your email campaign with Code Interpreter.

So, if you're looking for a way to make your email marketing tasks a breeze, ChatGPT is the way to go!

Now that you know all about ChatGPT and its incredible capabilities, it's time to learn how to use ChatGPT.

How to use ChatGPT?

Using ChatGPT is quite straightforward!

  • Go to the ChatGPT webpage, create an account with OpenAI
  • Input your text prompt, and ChatGPT will generate the response you are looking for in the results area

It can be used for various purposes like chatbot marketing, coding, job search, financial planning, student assignments, generating prompts for AI art, and many more.

And when it comes to ChatGPT for email marketing, you can generate highly targeted emails by analyzing a customer’s interactions with the website, social media, or chatbot. It can also improve email marketing content optimization by providing feedback on writing and ensuring that emails are not triggering spam filters or violating compliance issues.

Along with its exceptional capabilities, you must know the limitations of ChatGPT to use it effectively for email marketing.

Limitations of ChatGPT

  • The major limitation of ChatGPT is being down or at capacity due to excessive usage of the chatbot by millions of users across the globe. In some instances, the conversational AI chatbot shows an error - ‘Something went wrong’ and requires refreshing the page to fix the error.
Limitations of ChatGPT - ChatGPT for email marketing
Limitations of ChatGPT
  • ChatGPT is trained on a large data model with information only till 2021, which means ChatGPT does not anything that happened after 2021. This can be a bummer when you are looking for the latest copywriting or design trends for your emails.
  • ChatGPT is also known to generate wrong and irrelevant responses confidently, making it difficult for users to trust it for any information.
Limitations of ChatGPT - ChatGPT for email marketing
Limitations of ChatGPT

So, you might feel betrayed when you completely rely on ChatGPT for your email marketing strategies.

ChatGPT alternative for email marketing - Chatsonic

You had high hopes for ChatGPT, and now all of a sudden, you think there is no way out of these time-consuming email marketing tasks.

That’s where you are wrong!

ChatGPT is not the only conversational AI chatbot that can help you with email marketing. There are other ChatGPT alternatives that can help you take your email marketing to the next level.

Chatsonic is the best ChatGPT alternative with advanced features and capabilities, making it a powerful ally for email marketing. As a fusion of ChatGPT and GPT-4, it brings the best of both worlds to enhance your email marketing strategy.

Chatsonic - ChatGPT for email marketing

Chatsonic can help you with creative brainstorming, in-depth research, strategic campaign, eye-catchy email template designs, and engaging email copy that will boost your email marketing metrics.

Some of the key features of Chatsonic that make it the best conversational AI chatbot for email marketing are:

  1. Real-time information access: Stay informed on email marketing trends as Chatsonic connects to the internet, providing up-to-date answers and insights.
  2. Voice command recognition: Speed up your email marketing process with voice-assisted Chatsonic conversations.
  3. AI image generation: Save time spent on finding the right stock images for your emails. You can generate unique AI visuals and graphical images with Chatsonic in seconds.
  4. ChatGPT for Gmail: You no longer have to switch between multiple apps to craft the perfect email. The Chatsonic Chrome extension will be the ChatGPT for Gmail, where you can manage all your email in a flash.

As a mobile app and API for developers, Chatsonic offers a versatile solution for those seeking a tool like ChatGPT to handle diverse email marketing tasks, from email copywriting to devising AI-driven email marketing strategies.

With Chatsonic by your side, your email marketing game is sure to soar to new heights 🚀

Top ChatGPT use cases for email marketers

Let's delve into the world of email marketing and uncover how you can leverage the power of ChatGPT to craft compelling campaigns, captivating subject lines, and persuasive content that enchant your email subscribers.

In this section, you’ll navigate through the ChatGPT use cases for email marketing like - Email campaigns, writing email sequences, email newsletters, cold emails, guest post pitches, building an email list, measuring email marketing metrics, and managing emails.

1. Email campaigns

No lead is converted instantly after they land on your website. They need to be nurtured and familiarized with the brand so that they trust you to make a purchase and become your customer.

Think of an email campaign as the journey from "just browsing" to "Heck yeah, I'm a customer!" While it sounds simple, a lot of work is involved, from segmenting email lists, personalizing emails, A/ B testing, measuring metrics, and optimizing them accordingly.

Personalization and segmentation: You successfully collected good emails for the email list but are now confused as to what emails to send each one of them. Let ChatGPT suggest the segments that fit your goals and personalize email content for each segment.

Here is an example of segmenting an email list by ChatGPT.

Chatsonic for segmenting an email list - ChatGPT for email marketing
Chatsonic for segmenting an email list

A/B testing: Finding the best email just got easier 😌

ChatGPT can generate multiple versions of your email content, subject lines, or CTAs for use in your A/B tests. This can speed up your A/B testing process and launch the best email sequence sooner.

We asked ChatGPT to create 2 versions of the email subject line and CTA for promoting an upcoming webinar.

Chatsonic for A/B testing - ChatGPT for email marketing
Chatsonic for A/B testing

Planning Drip campaigns: Drip campaigns, huh! They can be confusing, especially when planning the triggers and creating multiple emails.

But with ChatGPT, drip campaigns can be fun, too 😎.

You can use ChatGPT to plan them from scratch with triggers, email generations, the best tools to use, and best practices. Not just these, ChatGPT will also go through your customer journey and give you possible scenarios where an email is needed.

Re-engagement campaigns: Your subscribers are not opening your emails🙁. It can be disappointing after all your efforts in email marketing.

Maybe you need a different approach to re-engage these inactive subscribers. And ChatGPT will help you develop these new re-engagement campaign strategies and create one for you. It can add personalization, value proposition, special discounts, and optimize email frequency.

2. Writing email sequences

Creating email sequences can be a bit tricky, right? You need to come up with engaging messages that'll guide your subscribers through a journey and motivate them to take action. And let's face it, nailing that perfect tone and style across all your emails can be a real challenge.

That's where ChatGPT comes in! It's here to help you whip up personalized, catchy, and relatable email content that really speaks to your audience. All you need to do is give ChatGPT some info about your goals, who you're targeting, and what you want to achieve. Then, watch as ChatGPT helps you put together email sequences that tackle your subscribers' pain points, keep them interested, and get you those conversions!

Sequence structure: You want to ensure your emails flow smoothly, guiding your subscribers from one stage to the next without hiccups. But, figuring out that perfect sequence structure can sometimes be a headache.

No worries, though – ChatGPT has got your back! It can help you come up with a well-structured email sequence that keeps your subscribers engaged and excited.

Just give ChatGPT a prompt like the one below with the goal of your sequence and the type of content you want to include.

Chatsonic for sequence structure - ChatGPT for email marketing
Chatsonic for sequence structure

Subject lines: They're like the gatekeepers of your emails, deciding whether subscribers will dive in or pass by. We all know that feeling when we're struggling to come up with something catchy yet relevant to make our emails stand out in the inbox.

ChatGPT is the perfect brainstorming buddy for cooking up unique, attention-grabbing subject lines that'll make your subscribers eager for more.

Here is one from ChatGPT!

Chatsonic for subject lines - ChatGPT for email marketing
Chatsonic for subject lines

Email copy: Coming up with an email copy that really resonates with your subscribers and drives them to act can sometimes feel like an uphill battle. The key is to create informative and persuasive content while keeping it relevant to your audience's needs.

With ChatGPT, you can draft email content that's engaging, personalized, and designed to strike a chord with your subscribers.

Personalize content: Creating personalized content for your email campaigns can make a world of difference when it comes to connecting with your subscribers and driving them to take action. You can tailor your content to their interests, preferences, and behaviors to make your messages more relevant and engaging with ChatGPT.

Design visually appealing emails: Visuals can significantly enhance the effectiveness of your campaigns, as compelling visuals can capture your subscribers' attention and reinforce your message. To create visually engaging email designs, you can incorporate AI-generated art prompts from ChatGPT that can be used with AI-based image-generation tools like DALL-E, Photosonic, or Midjourney.

Here's how ChatGPT can help generate AI art prompts for visually appealing emails:

  • Identify the theme or message of your email campaign and determine the type of visuals that would complement it.
  • Provide ChatGPT with a detailed prompt that includes the context of your email campaign, the desired visual style, and the emotions or ideas you'd like to convey. Check out more about how to write ChatGPT prompts.

3. Email newsletters

You know what can be a real bummer🚫? Trying to come up with fresh, engaging content for email newsletters week after week. It's like a never-ending quest to keep your subscribers interested and informed while keeping things fun and on-brand.

But ChatGPT can make your life a whole lot easier! It's like having your own newsletter-writing sidekick, always ready to help you whip up content your subscribers will love. All you need to do is guide ChatGPT with info about your goals, target audience, and the topics you want to cover, and watch as it helps you create engaging and valuable newsletters. Your subscribers will be looking forward to your emails in no time!

Content Schedule: Staying consistent with email marketing can be tough, right? Keeping track of what to send and when can feel like juggling a dozen balls in the air. But a well-planned content schedule can be a real game-changer, ensuring you stay on track and never miss a beat.

Enter ChatGPT, your content scheduling buddy! It's here to help you create a rock-solid content schedule that keeps your email marketing organized and running smoothly.

Chatsonic for content scheduling - ChatGPT for email marketing
Chatsonic for content scheduling

Content Repurposing: Sometimes it feels like the well of content ideas for email campaigns has run dry🌵. But there's a clever trick to keep things fresh and engaging without constantly starting from scratch: content repurposing!

It's all about turning your existing content into something new and exciting for your subscribers.

And the good news is, ChatGPT is here to lend a hand! It can assist you in transforming your current content into fresh pieces for your email newsletter.

To get started, simply provide ChatGPT with a prompt that includes details about the content you'd like to repurpose and the desired format.

Chatsonic for content repurposing - ChatGPT for email marketing
Chatsonic for content repurposing 

Tools for email newsletters: In the world of email marketing, having the right tools for creating email newsletters can make all the difference. It's not just about crafting engaging content – you also need to design visually appealing layouts, manage your subscriber list, and track the performance of your campaigns.

Luckily, a wealth of email newsletter tools are available to help you streamline the process and create professional-looking newsletters that resonate with your audience. But finding the right one for you can be a bit of a task!

And ChatGPT can take the weight off your shoulders by guiding you on what to look for, red flags, what to ask in product demos, etc, to make the right buying decision.

Content Generation:

Struggling to keep your email newsletter content fresh and engaging? We get it - coming up with creative content that resonates with your audience can be a real challenge. That's where ChatGPT comes in! It helps you craft captivating emails that grab your subscribers' attention, making it easier for you to connect with your audience on a personal level.

Learn how to write a newsletter that stands out and get ready to turn those email woes into email wins🏆

4. Cold Emails

Ah, cold emails - the bane of every marketer's existence🍀.

Crafting the perfect message to break through the noise and pique a prospect's interest can feel like searching for a needle in a haystack. Not when ChatGPT is here to save the day. It helps you whip up persuasive, attention-grabbing cold emails that open doors and spark conversations.

So go ahead, kick those cold email blues to the curb, and start winning over your prospects today!

Research your target audience: Diving into the world of cold emails can be daunting, especially when you're not sure who you're reaching out to. Researching your target audience before hitting that send button is crucial, ensuring your message strikes a chord. But where do you start? Start by asking ChatGPT! It can help you create persuasive cold emails and provide valuable insights into your target audience.

Ready to give it a whirl?

Chatsonic for researching about target audience - ChatGPT for email marketing
Chatsonic for researching about target audience

Compelling subject line: The art of crafting cold emails often starts with the subject line - the first impression can make or break your chances of getting noticed. Nailing the perfect subject line for your cold emails is like cracking a secret code. It's that one chance to make an unforgettable first impression and entice your recipient to open the email.

With ChatGPT by your side, you'll soon be crafting subject lines that have your prospects eagerly clicking to see what's inside.

So, buckle up and get ready to create subject lines that turn heads and spark conversations!

Value-based cold email: We've all been there: trying to craft a cold email that oozes value without sounding like a sales pitch. It's a tightrope walk, but we're here to help! ChatGPT is your secret weapon for creating value-based cold email copy that resonates with your prospects. You can now whip up emails focusing on your prospect's needs and showcase how your solution can improve their lives.

Say goodbye to pushy emails and hello to value-packed conversations with ChatGPT!

Follow-up emails: Following up on cold emails can feel like walking on eggshells - you don't want to be too pushy, but you also don't want to miss out on a potential opportunity.

Instead of going back and forth between ChatGPT and Gmail to write the perfect follow-up email, why not do it on Gmail using AI?

Confused! With the Chatsonic Chrome extension, you can now compose, follow up, and summarize all your cold emails in seconds.

Check out the example below.

Chatsonic Chrome Extension - ChatGPT for email marketing
Chatsonic Chrome Extension

Track and analyze: Your cold email strategy will no longer look like tossing messages into a black hole, never really knowing what works and what doesn't. You can change this by tracking and analyzing the performance of cold emails.

ChatGPT can help here so that you can refine your approach and boost those conversion rates. You'll be able to pinpoint what resonates with your audience and make data-driven decisions to up your email game.

It's time to take the guesswork out of cold emailing and start basking in the glow of success🎖️!

5. Guest post pitches

Crafting the perfect guest post pitch can feel like trying to solve a complex puzzle - how do you showcase your expertise, offer value, and make a lasting impression all at once? ChatGPT can help you create standout guest post pitches that grab the attention of editors and open the door to valuable collaborations.

With the help of ChatGPT, you can turn your guest post dreams into reality, one irresistible pitch at a time!

Research target publications: Scouting the perfect publications for guest posting can be an endless maze. But what if there was an easier way? ChatGPT is here to help you uncover those hidden gems!

It simplifies the process of discovering and pinpointing the most relevant publications that match your expertise.

Chatsonic for finding target publications - ChatGPT for email marketing
Chatsonic for finding target publications

Generate ideas based on guidelines: Generating guest post ideas that comply with a publication's guidelines can be daunting.

But here's the good news: ChatGPT is your creative ally! It streamlines the brainstorming process, helping you come up with relevant and engaging ideas that meet the publication's criteria. Are you ready to unlock your creative potential?

Chatsonic for generating guest post ideas - ChatGPT for email marketing
Chatsonic for generating guest post ideas

Craft a pitch message/ email: Mastering the art of guest post pitch emails is no walk in the park. But ChatGPT can make your pitch emails shine! It can help you compose pitch emails highlighting your know-how and convey your value proposition to editors. Let's turn your pitch emails into the keys that unlock thrilling guest post collaborations!

Chatsonic for crafting email copy - ChatGPT for email marketing
Chatsonic for crafting email copy

6. Building an email list

Building an email list is like trying to catch a flock of butterflies – elusive and time-consuming. But ChatGPT can make the process a breeze! It helps you devise effective strategies for growing your email list and attracting subscribers who can't wait to engage with your content. So get ready to transform your email list into a thriving community of enthusiastic fans!

Choosing an email marketing platform: Finding the perfect email marketing platform for your business can be quite a struggle. It's no surprise that with so many options out there, it can be overwhelming.

Let ChatGPT help you! You can give information about your needs, and ChatGPT will find the ideal platform that makes your email marketing a breeze.

Chatsonic for finding ideal email marketing platform - ChatGPT for email marketing
Chatsonic for finding ideal email marketing platform

Create a lead magnet: Stumped on how to create an irresistible lead magnet that'll have people signing up to your email list? Don't worry! It's a challenge many face.

What if we told you having a chat with ChatGPT is the only thing you need to do to create a lead magnet?

Don’t believe us? Try for yourself with the ChatGPT prompt below.

Chatsonic for creating lead magnet - ChatGPT for email marketing
Chatsonic for creating lead magnet

You can continue this discussion by asking ChatGPT about each step and eventually create a final lead magnet.

Design opt-in form: Want to boost your email list with a high-converting opt-in form that really grabs visitors' attention? It's all about creating a design that's visually appealing, user-friendly, and offers real value to your potential subscribers.

And with the help of ChatGPT, you can create the perfect opt-in form in no time! ChatGPT can help generate design ideas, layout suggestions, prompts for AI art, and even copy that really resonates with your audience.

You'll have a professional-looking opt-in form that's optimized for conversions and ready to grow your email list like never before!

Utilize content marketing: Building your email list through content marketing is a powerful strategy that can help you attract and retain subscribers genuinely interested in your brand and what you offer. Creating valuable content that speaks to your audience's needs and interests establishes trust and authority and builds a loyal following.

By using ChatGPT for content marketing, you'll be able to create content that drives traffic, builds your email list, and establishes your brand as a trusted authority in your industry.

7. Measuring email marketing metrics

Are you tired of sending out email campaigns and wondering if they're really making a difference? Not knowing if your efforts are paying off can be frustrating, especially if you're investing time and resources into your email marketing strategy.

But fear not! ChatGPT can help you measure your email marketing metrics like a pro. It can assist you in setting up and tracking key metrics such as open rates, click-through rates, and conversions and even provide insights into improving these metrics over time.

With ChatGPT as your email marketing analytics partner, you'll be able to measure the impact of your campaigns, adjust your strategy as needed, and get the most out of your email marketing efforts.

Choosing email marketing KPIs: The most common suggestion is ‘the more metrics you track, the better.’

While tracking metrics for your email marketing campaigns is important, it's not about tracking as many as possible. Instead, it's about choosing the right metrics that align with your goals.

Open rates, click-through rates, bounce rates, conversion rates - the list goes on and on. Let ChatGPT help match your goal with the email marketing KPIs to avoid confusion.

Chatsonic for choosing email marketing KPIs - ChatGPT for email marketing
Chatsonic for choosing email marketing KPIs

Setup tracking: Setting up email marketing metric tracking can be overwhelming, especially if you're new to the world of email marketing. But don't worry - you don't have to do it alone. ChatGPT is here to help.

As a language model trained on vast data, ChatGPT can provide you with personalized insights and recommendations to set up your email marketing metric tracking based on the tool you use. It can come up with step-by-step guides to set up any KPI on your email marketing tool.

Calculate KPIs: You don't have to be a data analyst to make sense of your email marketing metrics. ChatGPT can help you calculate any email marketing KPI with ease.

8. Managing emails

Last but not least, managing emails is a daily hassle for everyone at work. Especially for email marketers who send and receive hundreds of emails every week. To help you manage these emails better and save time, here is ChatGPT for Gmail, which can compose, reply, follow up, and summarize emails in a jiffy.

Composing emails: Install the Chatsonic Chrome extension, and when you're ready to write a new email, click the CS icon in the Compose Email window.

Start by telling Chatsonic's AI what you want to say by typing in your message after "Write an email to...". Set the tone you want, hit "Write," and bam! Chatsonic whips up a well-crafted email with a subject line for you in no time. Give it a try, and your inbox will thank you!

Chatsonic for composing emails - ChatGPT for email marketing
Chatsonic for composing emails

Replying to emails: You're not limited to just composing emails. With Chatsonic's Chrome extension, you can easily write spot-on replies in three different tones and even tweak them to your liking. It's never been easier to keep the conversation going!

Chatsonic for replying to emails - ChatGPT for email marketing
Chatsonic for replying to emails

Summarize emails: The summarize feature is a gold mine! It's perfect for catching up on email conversations in a flash. You can create a one-paragraph or timeline summary of a whole email thread.

Hit the CS icon at the top of your email window, and you're ready!

Chatsonic for summarizing emails - ChatGPT for email marketing
Chatsonic for summarizing emails

Leverage the power of ChatGPT for email marketing!

GPT-4 powered Chatsonic is a game-changing tool for email marketers looking to save time, streamline their workflow, and achieve better results. It adds to your martech stack by helping with various email marketing tasks like building email lists, writing email sequences, generating AI visuals, list segmentation, and help optimize your campaigns.

To make the most out of ChatGPT for email marketing, check out ChatGPT prompts for email marketing that you should try out.

Moreover, the Chatsonic Chrome extension automates tedious tasks like sending emails, scheduling follow-ups, and personalizing messages, freeing up more time for critical activities like developing strategy and building relationships with subscribers.

So if you're looking to supercharge your email marketing efforts and take your campaigns to the next level, consider giving Chatsonic a try.

Aishwarya Gindham

A content writer at WriteSonic who loves to write long-form content with details and examples. The agenda is to help the reader find a solution to their problem.

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