It's 2024, and SEO isn’t just about tossing a few keywords here and there.
Now, ranking involves a holistic SEO effort where different parameters like backlinking, technical SEO, and on-page SEO come into play.
And amidst the pressure you face to boost clients’ website rankings and retain website visitors is the need for effective SEO software.
The challenge, then, is finding the right tool that actually works effectively.
If you're looking for the best SEO Software for your agency, this article is your best bet.
This blog covers the most popular and best SEO software tools in the market, categorized into Article Creation Tools, On-page Optimization Tools, Off-page Optimization Tools, and Technical SEO Tools.
Let's get right into it.
The Best SEO Software for Agencies At A Glance
Best Article Creation SEO Software for Agencies
1. AI Article Writer 6.0
Article Writer 6.0 is Writesonic's article creation software to help agencies and content creators simplify their content creation process.
With this tool, you can generate factually accurate articles with real-time data which helps to drive traffic.
Also, the tool improves your entire content creation process, right from the research process, brand voice maintenance or creation, and competitor analysis. It also defines the article's word length to create an SEO-optimized and factually accurate article.
Plus, the generated article comes with an image added to it. This way, you don't have to source images to add to your blog.
The best part?
This article generator beats the notion of AI articles being generic. Thanks to its brand voice feature and its ability to create fresh, up-to-date and problem-solving articles that resonate with readers.
With this tool, digital agency owners, bloggers, content marketers, SEO specialists, and others can create relevant and high-quality content.
Key Features
- Generate Real-Time Accurate Content: AI Article Writer 6.0 uses AI to search the web for the most recent information and seamlessly incorporates it into the content.
- Unique Article Creation: AW6.0 helps you create standout content in your industry to increase your chance of ranking high and keep you ahead of competitors.
- Maintain Brand Voice and Tone: AW6 creates articles that align with your brand's voice, whether it's professional, casual, or any other tone.
- SEO Integration: AW6 incorporates SEO best practices using Writesonic's SEO Checker and Optimizer tool throughout the writing process to optimize the content for search engines from the very start.
- Integrated Images: AW6.0 creates engaging, relevant visuals to complement articles to increase engagement, saving you time from sourcing or creating images.
- Automated Internal Linking: AW6 skillfully includes internal links within your article content; all you need to do is provide the links you'd like to add. This internal linking process will help increase your online visibility in search engine results.
Pricing:
To access Writesonic's Article Writer 6.0, you need to subscribe to the:
- Individual Plan– which is best suited for freelancers and content writers . The individual plan costs $20/month and $16/month when billed annually.
- Teams plan– which is the most popular and suitable for businesses & agencies) costs $30/month and $25/month when billed annually.
- Custom plan– this comes with more advanced features and customized pricing.
2. Hubspot's Blog Idea Generator
If you come up with different ideas but are confused about how to put them in a topic, you should check out the Hubspot blog idea generator software.
The Blog Idea Generator is part of a larger suite of tools by HubSpot to aid the content creation process.
With this tool, you can find the right topics to suit your ideas. All you need to do is put in some keywords and watch your ideas turn to blog topics.
Note that HubSpot's Blog Idea Generator isn't a stand-alone tool for content creation. Instead, it helps you get started with your idea generation. So, you'd still need help with turning your blog topic ideas into well-written and optimized articles.
Key Features
- It provides suggestions based on the nouns users input; the tool generates a week's worth of blog post ideas (5 topics) at once.
- The tool offers different ideas to ensure diverse content topics.
- It provides instant suggestions for quick brainstorming sessions.
Pricing:
It is free to use.
3. ProWritingAid
ProWritingAid is one of the best SEO tools for agencies that helps ensure clients' websites are free of grammar errors, uneven structure, or any common writing mistakes.
ProWritingAid is an online editing tool to help boost content quality.
The tool uses AI to find and correct mistakes in grammar, style, flow, punctuation, and engagement.
Key features
- It checks your text for grammar mistakes, like punctuation, spelling, and sentence structure errors.
- Provides suggestions to improve the readability and style of your writing.
- It provides a real-time Checker feature to help you get instant feedback and corrections as you write.
- It also provides an option to include new words in your dictionary and design your custom grammar and style rules.
- It checks your text to detect any form of plagiarism.
- Helps you find the right words by providing synonyms, definitions, and examples of word usage.
- It supports many languages and integrates widely used writing platforms like Microsoft Word and Google Docs.
Pricing:
It has 3 pricing plans: a free plan, a premium plan for €30/month and a pro plan for €36/month.
Best On-page Optimization SEO Tools for Digital Agencies
4. Writesonic’s SEO Checker and Optimizer
AI driven SEO tools are your go-to solution for your on-page SEO optimization process.
Infact, a poll by Monirul Islam an advanced SEO expert, showed that AI driven SEO tools are already revolutionizing the SEO industry.
Writesonic’s AI on-page SEO checker and optimizer feature serves as an SEO platform for agencies to analyze and optimize any kind of content.
With its SEO AI and advanced technology features, you can check your content for things like content length, title tags, keyword usage, and semantic structure.
When the software is done reviewing your article, it gives it an SEO score and also provides suggestions on how you can make improvements.
Once you log into your Writesonic account, you can find the SEO Checker and Optimizer feature on the dashboard. After that, you can copy and paste the article you plan to optimize.
Here's what a user thinks about Writesonic:
"First off, their entire setup is fantastic, and the free-use option is great to get started with the tool. Additionally, their pricing is incredibly fair and offers extreme value for money. I also like the addition of multiple languages, which I have rarely seen elsewhere, or at least not to the same degree. Most of all, however, I enjoy the quality of the content it can produce, which I have personally found to be phenomenal."
Key Features
- Allows you to select the type of content you want to optimize.
- Adds SEO-relevant images using Photosonic.
- Generate various supporting copy for your content piece, including SEO meta tags, short summaries, social media content, and email copy.
- Ensures originality with its plagiarism check feature.
Writesonic's SEO Checker and Optimizer Pricing
The SEO Checker and Optimizer tool is part of Writesonic's subscription package. After you subscribe to the tool, you can start optimizing your articles with the tool. You also get to receive a one time offer of 25 credits to explore advanced features and 25 generations per month to work with a few features when you sign up for Writesonic.
To use its advanced features, you can upgrade your account for just $20/month.
Learn more about Writesonic pricing plans.
5. Google Search Console
Google Console is an SEO tool for digital agencies that helps monitor your clients' website's performance on the SERPs.
While it doesn't help with the keywords or writing process, it can show you how Google indexes your site and shows it to your users.
Plus, it can help you keep track of your keyword rankings over some time and point out problematic areas in your SEO data.
With this insight, you can learn how visible your clients' websites are and the best ways to boost your rankings and gain the attention of your online audience. The tool is helpful if you want to get a deeper understanding of your organic web traffic.
In addition, you can trust the insight the tool provides because it gets right into your client's website's data and provides accurate results.
Key Features:
- Google Search Console helps you identify if your clients' websites are ranking, points out the source of SEO problems, and gives suggestions on how you can fix them.
- It checks for all the keywords your clients' websites rank for and tells you how well you rank for them.
- It identifies any indexing issues, broken links or 404 errors.
- It shows your page-level metrics to help you further understand the search terms for which you're ranking.
Pricing:
Google Console is free to use.
6. Screaming Frog
You can manually optimize all the pages on your clients’ websites, but you're likely going to miss out on some issues, and that's where tools like Screaming Frog come in.
You can manually optimize all the pages on your client's websites, but you're likely going to miss out on some issues, and that's where tools like Screaming Frog come in.
Screaming Frog is an SEO software solution that crawls your site and checks for any issues that hinder its optimization.
It is a powerful tool used in on-page SEO to analyze and audit your client's websites. It can help you crawl through your clients' website images, script files, links, images, CSS, etc, to help you understand your on-page SEO elements.
Key Features:
- Find broken links and errors in your clients' websites and provide suggestions for fixing them.
- Analyzes page titles and meta descriptions for length, duplication, and missing data.
- Discovers duplicate content, including exact URLs and low-content pages.
- Visualizes site architecture using interactive crawl and directory diagrams.
- Identifies issues like duplicate content, broken links, missing metadata, and oversized images that may affect your site's search engine rankings.
Pricing:
Screaming Frog has two pricing plans: a free plan and a paid plan of $259 per year.
Best Off-page SEO Software for Agencies
7. SEOquake
Google Chrome extension offers an off-page SEO software called SEOquake.
SEOquake is a widely used browser extension that provides various SEO metrics for websites: SEO Audit, internal/ external link analysis, keyword analysis and more. With this tool, you can perform your off-page SEO tasks with ease.
The tool is valuable for SEO professionals and website owners aiming to analyze and optimize their websites for increased online visibility.
Key Features
- Analyzes a webpage based on various SEO parameters and provides a detailed report.
- Shows the number of internal and external links on a webpage.
- Displays key metrics (such as domain age, Alexa rank, and number of indexed pages) on search engine results pages (SERPs).
- Provides quick access to SEO metrics while browsing.
- Helps to assess clients' websites' backlink profiles, identify possible link-building opportunities, and learn how to stay competitive.
Pricing:
It is free to use
8. BuzzStream
The tool is great for crafting personalized outreach emails, and it helps you schedule and follow up on them. It also helps you keep tabs on your Twitter and email conversations and reminds you to stay connected with your network.
BuzzStream is your go-to for three key aspects of off-page SEO– link building, social media, and PR. It's all about managing your outreach effectively in these areas.
Key Features
- Helps to simplify the outreach process by providing contact information and tracking your interactions.
- Helps you monitor and engage with your social media networks. You can schedule posts, track engagement, and track your social media performance.
- Assists in managing your PR efforts by organizing your media contacts and tracking all your outreach campaigns.
- Helps you create and send personalized pitches to journalists and bloggers for backlink outreach.
- Assists to keep track of the important people in your network and make sure you don't lose touch with valuable contacts.
- Helps you find people or website owners who may want to link to your site.
Pricing:
Buzzstream has 4 pricing plans.
- The starter Plan is $24/month
- The growth Plan at $124/month
- The professional Plan at $299/month
- The custom Plan at $999/month
9. Ahrefs
Ahrefs is a popular software for SEO agencies because of its various features for off-page SEO.
It offers a lot of features that collectively work to increase a website's ranking. For instance, it offers the Site Explorer website feature, which helps you conduct competitor research to find unexploited content and SEO tactics that can help you stay ahead of your competitors.
It also offers a "Site Audit" feature that scans your clients' websites for SEO errors, provides an SEO diagnosis and state of your client's websites and provides detailed suggestions on how to fix any errors. Additionally, it has a keyword explorer feature that helps users view the SEO metrics of each keyword, including the traffic volumes, search difficulty, related keywords, backlinks, cost-per-click, etc.
Key Features
- Allows you to view your clients' websites' backlink profiles and analyze the backlink profiles of competitors. This way, you can easily identify new link-building opportunities.
- Helps you discover content ideas and an effective content strategy
- It allows you to track how your clients' websites rank for specific keywords and pages.
- Provided SEO metrics and KPIs for search keywords based on filters like country, monthly volume, search difficulty, etc.
Pricing:
Ahrefs offers four different pricing plans for different features.
The lite plan costs $99, the Standard plan costs $199, Advanced costs $399 and the Enterprise plan costs $999.
Best Technical SEO Software Solutions for Agencies
10. ContentKing
ContentKing is another SEO software for agencies that you should consider for your agency.
It offers real-time SEO auditing as its main feature, where it constantly monitors your client's website and provides you minute-by-minute updates on what is going on in the backend.
Additionally, Content King offers SEO change tracking, where you can track all the changes made by both you and your team on your client's websites. That way, you can identify issues that may have impacted the website's search ranking both negatively and positively -improve on the positive and stop doing the negative.
Key Features
- Audits your clients’ websites’ SEO health and alerts you of any issues that need your attention.
- Monitors the changes on your clients’ websites and provides detailed reports on how those changes affect your SEO performance.
- It crawls your clients' websites just like a search engine would. With this, it can identify any crawl issues or indexing problems you need to address.
- It keeps track of your client's website's rankings for specific keywords so you can identify areas to make improvements.
- It identifies issues such as broken links and unindexed pages, alerts you to these errors and provides solutions on how you can solve these SEO problems.
Pricing:
ContentKing’s pricing plan is divided into 4 plans
- Basic Plan at $39/month
- Standard Plan at $149/month
- Pro Plan at $279/month
- The Enterprise Plan comes with a custom price, so please contact the ContentKing admin to get a quote.
11. DeepCrawl now Lumar
Lumar is a comprehensive SEO software for agencies that provides insights into technical SEO issues. It identifies technical SEO issues in a client's website and analyzes it for problems like broken links, duplicate content, and missing meta tags.
It also provides visualizations to simplify complex data, such as site architecture and internal linking, making it easier to understand and improve your website's SEO performance.
Key Features
- Crawls your website to point out issues like broken links, duplicate content, and missing meta tags.
- Provides visualizations to help you understand complex data.
- Generates detailed reports that highlight SEO issues and provide recommendations for improvement.
- Generates detailed reports that highlight issues and offer recommendations for improvement.
Pricing:
Contact Lumar admin to get a price quotation.
12. Botify
Botify is an enterprise-level SEO platform that offers a range of technical SEO tools for businesses and agencies. It allows you to schedule and manage crawls, ensuring your clients' sites are regularly analyzed for issues. Botify can also analyze server log files to understand how search engine bots crawl your clients' sites and point out errors with subsequent suggestions.
Key Features
- Allows you to schedule and manage crawls to ensure your website is regularly analyzed for issues.
- Analyze your server log files to understand how search engine bots are crawling your site.
- Integrates with various data sources to provide comprehensive SEO insights.
Pricing:
Botify offers 3 pricing plans: Essential, Pro and Enterprise. However, you have to reach out to the admin to get a quotation.
Factors to Consider When Choosing SEO Software for Agencies
Here are some factors that you should guide your selection of SEO tools for your agency:
1. Agency SEO Needs. Goals and Objectives
Start by asking yourself, "What are the core needs of my agency?"
This could be to perform extensive keyword research and tracking, SEO competitor analysis, or even backlink analysis. Knowledge of your current goals gives you a clue about the best type of SEO tools for your agency.
For example, if your focus at the moment is creating optimized articles, you'll need to go for a tool like SEO Optimizer and Checker to help improve your clients' article rankings.
Moreover, you might consider opting for tools that offer customization. This will help you tweak the software’s features to suit your agency's unique needs and strategies.
2. Budget Considerations
Your agency’s budget will determine the tool you decide to subscribe to.
If you’re an up-and-coming agency, you might consider going for cheaper or free SEO tools, but if you have enough funds, then you should consider choosing high-end tools because they have more features.
Don’t forget to consider how well the software can scale with your agency's growth without incurring excessive additional costs.
3. Adaptability and Flexibility
With all the current updates by Google, it's best you choose the SEO tool for your agency that’s flexible and can adapt quickly to any significant changes in search engine algorithms and industry trends.
For example, Google’s recent March Updates emphasizes content quality and intent, which means they'd only index the articles that meet this criteria.
So, to get on Google's good book, you'll need to create high-quality and relevant content, and tools like AI Writer 6.0 can help you achieve that, thanks to its value-packed features.
4. User Interface and Ease of Use
Finally, you should select an SEO software for agencies that's easy to use. This will help your team to use the software independently with little to no guidance.
Software with user-friendly interfaces will also not affect your team's productivity, and it will be easy to teach new team members how to use it.
If you decide to choose a tool with advanced features, look through their training and support packages. Do they provide adequate training resources and customer support to assist your team in maximizing the software's capabilities? If so, then you can subscribe to the tool.
Conclusion
In summary, SEO optimization is a game of skills and consistency.
And if you have SEO optimization skills without applying technical consistency in backlinking building, on-page seo, auditing and other techniques, your clients' websites might not rank as quickly as they should, and this can affect your agency’s credibility.
The best way to get started is by using SEO tools like SEO Checker and Optimizer and Article Writer 6.0 to automatically handle on-page SEO optimization, and SEO article creation for your agency.
Subscribe to the Writesonic software to boost your agency’s SEO game.
