To beat the competition and secure a decent spot in the search results, you need to constantly bring your SEO A-game.
However, managing SEO tasks manually can be time-consuming and tough.
This is where SEO automation tools come into play. These tools offer various benefits to boost your SEO efforts and enhance your search rankings.
In this article, we'll cover everything you need to know about SEO automation software, the best tools in the market (both old and new), and why they are your best bet for ranking on the SERPs.
Ready? Let's get started.
What are SEO Automation Tools?
SEO automation tools are solutions that automate SEO tasks to improve website visibility and rankings on search engine results pages (SERPs). They use algorithms and data analytics to identify trends, suggest improvements, and execute SEO strategies efficiently.
These tools function by automating tasks like:
- keyword research,
- content creation
- on-page optimization,
- site auditing,
- backlink analysis, and
- performance tracking.
How to Choose the Right SEO Automation Tools
With the right tools, you can automate your routine SEO workflows, boost your online presence, and attract more organic traffic.
Below are some ways you decide if a tool is a fit or not:
- Identify your business goals and objectives
You should start by identifying what your business aims to achieve using SEO. For instance, you could want to increase your website traffic, improve search engine rankings, or boost conversions. So, your business's SEO goal serves like a guide when choosing the best automated SEO tools to go for. - Assess specific SEO needs and requirements.
Next, you'll need to analyze your current SEO strategies and identify areas where automation can improve your processes and increase efficiency. For example, you may need to automate your technical SEO, on-page SEO, backlink strategy, etc. - Evaluate the features and capabilities of different automation tools available
Look through the features of the different tools available to determine the most suitable for your needs. Start by looking up the tools that offer the SEO service you need and assign ratings to each of them according to their features. This way, you can know which tool ranks first on your list.
For example, if you're focused on keyword research, you should note how each tool performs keyword research and assign ratings according to how they match the functionality you need. After that, you can choose the tool with the highest score/rating. - Consider your budget, scalability, and ease of integration
If you run a startup or small business, you'll need to consider each tool's price before deciding. To get the best deal, write out your budget for automation tools and compare the pricing plans of the different providers.
Note: Avoid staying fixed on the initial cost. Instead, look out for the additional fees charged for advanced features. With this information, you can learn about the tool's scalability to see if it can accommodate your growing needs as your business expands.
We've seen how to choose the right tool. Now, let's check out the best SEO automation software available.
10 Best SEO Automation Tools
Here's a comprehensive list of the best tools that can help automate your SEO workflows.
We'll divide the tools into two categories: the best new or recent tools on the market and the best older tools.
1. Writesonic
The new entrant- best SEO automation tool
Writesonic ranks first on our list of the best SEO automation tools for obvious reasons. While it's relatively not a new tool, its SEO functionality is. This tool provides loads of amazing features to help you transform your content into well-written and SEO-optimized pieces that will attract more visitors to your site and keep them engaged effortlessly.
What sets the Writesonic SEO automation platform apart is its ability to create and optimize content for both search engines and humans. This way, your content doesn't just hit the first page but also engages your target readers and increases your chance of converting them to paying customers.
Also, it provides lots of advanced automation features to help you ace the entire SEO process. And with these features, you can automate SEO workflows like keyword research, content generation, and SEO optimization.
SEO specialists like Janine Heinrichs attest to the effectiveness of the tool: "After extensive use of Writesonic, the platform provides a well-laid-out interface, essential tools for keyword research, article writing using AI, SEO optimization, and an extensive library of templates for composing engaging copy."
Here are some Writesonic SEO tools that SEO specialists find incredibly effective:
Writesonic Keyword Research tool
Writesonic offers a free keyword research tool for its users. This feature allows users to gain insight into a keyword's search volume, traffic, and difficulty.
And Writesonic does more than just help you find keywords. It offers a writing tool to help you create high-quality content with the data you collect from your keyword research.
AI Writer for optimized content
Writesonic's article generator (AI Writer 6.0) partners with its keyword research feature to automatically create high-quality SEO-optimized content.
The AI tool conducts deep web research and extensive analysis of competitors' content and recent SEO trends to create articles that will outperform the existing ones.
It also adopts the best internal linking approach to further boost the visibility and authority of your articles.
You can explore the abilities of AI Article Writer 6.0 for generating SEO-optimized articles that will rank high on the SERPs by visiting the Writesonic website.
AI Document Editor (Sonic Editor)
AI Document Editor by Writesonic, amongst other things, helps you with search engine optimization.
And, you can use the tool to create SEO meta tags, meta descriptions, content with relevant keywords, and other things that boost organic traffic.
Here's how it works:
- Sign in to your Writesonic account, go to the dashboard, and select “AI Document Editor.”
After this step, you should have this on your screen:
And there it is –AI Document Editor, where you can kick-start your writing. At the left, you’ll find different features that you can use for your content creation process.
Want to see how awesome this free SEO tool can be? Check out the AI Document Editor.
SEO Checker and Optimizer
In addition to the above tools, Writesonic offers an on-page SEO checker and optimizer feature.
This tool uses AI and advanced technology to check your content for things like keyword usage, title tags, content length, and semantic structure. After reviewing your content, it will reflect an SEO score and suggest how to make improvements.
You can use this tool to optimize any kind of content. All you need to do is specify the type of content you plan to optimize– whether a blog, product description or even a title. This way, you're sure your content gets the right optimization for every context.
Below’s how you can use the SEO checker and optimizer tool:
- Step 1: Sign in to your Writesonic account. Move to the AI Content Editor dashboard and click on ‘SEO Checker.’
After this step, your dashboard should look like this:
- Step 2: Copy and paste the document you plan to optimize. Then, Specify if you want to optimize a blog/article, title, or product description. After that, type in one or more keywords and click “Start Analysis.”
At this point, you can see your content SEO score:
- Step 3: Manually add the suggested keywords, or try out these 2 amazing ways:
1. Highlight the paragraph you want to optimize, hit the ‘Ask AI’ option and select ‘Improve SEO.’ Next, include the recommended keywords.
2. Or, you can use the faster method; simply click ‘Improve SEO.’ And watch the tool automatically update your content for SEO.
And that's just about it – you have a well-written and SEO-optimized article.
For more details, check out this guide on how to use Writesonic SEO checker and optimizer.
Here's a review from a user: "I have been using other similar sites like writesonic, and I would say I was surprised with the number of different functions they offer, from generating a photo, writing an SEO optimized article or generating an idea from scratch, in Writesonic, the results are wow. Writesonic is arguably one of the best, like I said there are so many functionalities and the results are amazing. Content creators and marketers should try this ONE."
Ready to beat your competitors on the SERPs in 2024?
Subscribe to this amazing SEO checker and optimizer tool, and watch your website hit the first page. Try SEO Checker and Optimizer for FREE!
Writesonic's Pricing
The keyword search, AI Document Editor, SEO Checker, and Optimizer are all included in Writesonic's subscription. Once you subscribe to the tool, you can access all its features.
Plus, you can sign up for Writesonic for free to enjoy a one time offer of 25 credits to access advanced features and 25 generations monthly to explore a few features.
And if you'd like to enjoy its advanced features, you can switch over to the paid plan for just $16/month. Learn more about Writesonic pricing plans.
2. Lumar (DeepCrawl)
Lumar is one of the best tools for technical SEO automation. It focuses on catering for technical SEO and web accessibility thanks to its website crawling capabilities. It helps identify issues preventing your site from reaching its full potential.
It works by conducting a deep analysis of a website structure to identify issues that could affect search engine rankings, like broken links and duplicate or low-quality content, and leaves no stone unturned.
Additionally, Lumar stands out for its ability to speculate about how search engines view your site. This can help you identify areas where you could improve for better results.
Lumar's (deep crawl) Pricing
Lumar prices their solutions based on individual needs. You can contact them with your requirements and receive a tailored proposal.
3. BrightEdge
BrightEdge is a robust SEO tool with a deep understanding of search behaviors. It stands out for its ability to provide real-time actionable insights based on extensive data and competitive analysis.
It automates SEO tasks like rank tracking, keyword research, and site auditing to help businesses boost their online visibility. This tool helps you to monitor your website performance, so you can make necessary adjustments based on your findings to increase your search engine rankings.
Additionally, BrightEdge can also help you perform website audits to fish out broken links, improve your page load speed, and optimize your meta tags for increased visibility and rankings.
BrightEdge Pricing
BrightEdge does not publicly display its pricing structure, but it offers customized plans for different business sizes. You can connect with their sales team to request a quote.
4. Alli AI
Alli AI uses artificial intelligence to analyze content and provides recommendations for better SEO performance.
One of the tool's key features is content optimization, which suggests improvements on keyword density, readability, and relevance.
Additionally, with Alli AI, you can conduct competitor analysis to help you develop strategies to outperform your competitors in search engine results pages (SERPs). It also aids in keyword research by identifying relevant keywords based on intent, search volume, and competition.
Alli AI's Pricing
The tool offers a 10-day free trial and starts at $299 per month, making it ideal for agencies seeking a unified SEO workflow across various CMS and page editors.
5. Diib
This tool is an excellent option if you're looking to improve your social media performance. Diib stands out as one of the top SEO and social media monitoring solutions in the market. It works with Google Analytics and Facebook to gather data to help you increase your social media traffic and SEO rankings.
With Diib, you can track the performance of your target keywords, search volume, and competition. This can particularly help you to identify high-impact keywords. It also facilitates competitor analysis, allowing users to compare their SEO performance with competitors and receive strategies for improvement.
Diib's Pricing
Diib offers a free plan with very limited features. Its paid plan (pro) offers more advanced features and starts from $14.99/month.
6. MarketMuse
After analyzing a website's content, MarketMuse offers suggestions for improvement based on keyword research, content relevance, and user intent. The tool's primary features include content analysis, keyword research, content optimization, competitor analysis, content briefs, and content strategy development.
It recommends changes to improve the readability, relevance, and SEO performance of the content. It also provides suggestions for internal linking and content structure, which can further enhance the content's quality and search engine visibility.
MarketMuse's Pricing
You can try out this tool on its 7-day free trial package to see how it works. But, to continue after the trial period, you'll need to subscribe to its paid plan which starts at $149 per month.
7. Ahrefs
The most popular SEO automation tool
Ahrefs is a comprehensive and well-known SEO tool. It allows you to monitor your site's backlinks to boost its ranking in search results. It also provides details of your position on the SERPs, your competitors' backlinks, and the people linking to your site.
Additionally, the tool offers lots of valuable features, including:
- On-page SEO report
- Content grader
- Broken link and backlink checker
- Domain highlighter for SERPs and many more.
Ahrefs's Pricing
This tool allows website owners to use the Ahrefs webmaster tools for free. The free plan offers access to Site Explorer and Site Audit features. To explore other features, you'll need to switch to its plaid plans, which start at $99 per month.
8. SE Ranking
SE Ranking is also a great option if you’d like to invest in SEO automation. This tool helps you perform an in-depth competitor analysis to gather insights into your competitors’ SEO strategies.
SE ranking primarily focuses on helping you track how well your competitors are ranking for your target keyword. With this insight, you can monitor your competitors’ performance and adjust your strategy accordingly.
With this tool’s automating abilities, you can extensively review your competitors’ strategies in a few minutes. It saves you time so you can focus more on other aspects of your business. And this makes it an invaluable tool for achieving better results in your SEO workflow.
Furthermore, the tool is very easy to use. All you need to do is enter your competitor’s URL into the designated search bar, and the tool will produce a comprehensive list of data.
SE Ranking’s Pricing
This tool offers a 14-day free trial for new users. After that, you’ll need to make payments to continue using it. Its paid plan starts at $31/month and is billed yearly.
9. Surfer SEO
This tool is another popular automated SEO tool that caters to the entire SEO process. With this tool, you can automate SEO tasks like keyword research, topic ideation, and website audits.
Surfer simplifies the keyword research process by automating it. All you need to do is enter your target keyword and watch it work magic.
Furthermore, Surfer helps to effortlessly find new topic ideas thanks to its AI abilities. This way, you can easily find new topic ideas to expand the scope of your website content.
Surfer SEO's Pricing
Surfer offers different paid plans starting from $89/month. And you can choose to cut costs and pay annually at $69 instead.
10. Screaming Frog
Constantly monitoring your site with manual methods can be ineffective. But this tool can help you automate the entire process by crawling your site so you can easily monitor your site and learn about the best ways to adjust your SEO.
Screaming Frog is a great SEO tool for website crawling. It crawls your website to gather data like meta descriptions, meta titles, and headings.
You can analyze this data to identify issues, such as duplicate content, broken links, or missing metadata, that can affect your website's visibility in search results.
This is mostly useful for auditing websites and optimizing their performance in the SERPs.
Screaming Frog's Pricing
You can access some of this tool's features with its free version. Or, you can pay for its advanced features for $199 per year.
What are the Benefits of using SEO Automation tools?
Using SEO automation tools can offer several benefits, including:
- Time-saving: thanks to automated tools, you don't have to manually handle repetitive tasks. However, you can use these tools to perform SEO tasks faster and more efficiently while you focus on other activities. For example, tools like Writesonic can help you perform your keyword research and edit and optimize content for SEO, saving hours of manual work.
- Scalability: With these automation tools, you can easily scale your SEO efforts without hiring more employees.
- Accuracy: Automated solutions provide more accurate and consistent results compared to manual methods. For instance, automated keyword research tools give accurate reports on keyword difficulty, volume and traffic, unlike when you manually try to find them.
- Data-driven decision-making: These tools provide valuable insights that can help you make better decisions. For example, tools like Alli AI help you monitor your competitors to see how you can make adjustments to your strategy for better results. And, tools like Writesonic show you your content score to see your chance of ranking on the SERPs.
What are the Challenges and Limitations of SEO Automation?
1. Risk of over-automation and loss of personalization
A big challenge of SEO automation is the risk of over-automating processes. This can lead to a loss of personalization in content and outreach efforts. For example, if your company relies too heavily on automated tools, especially for on-page optimization, your content may lack the human touch. Not only that, but it may also sound bland and fail to resonate with your target readers, resulting in poor visibility and low engagement.
2. Adapting to algorithm changes and updates
SEO algorithms constantly evolve, and keeping up with these changes may be challenging for automated systems. For instance, if a search engine like Google releases a new algorithm update that affects how websites are ranked, automated tools may not be able to adapt to these changes quickly.
This can result in a drop in rankings and traffic for websites that rely solely on automation. Thankfully, some SEO automation tools like Writesonic stay on top of trends and actively update their tools to match any recent update from Google. This way, their users can be confident in constantly creating high-quality, SEO-optimized content.
3. Costs and Risk of Penalties
While automation will save time, it can be very expensive. Some advanced SEO tools are really pricey and may be too expensive for small and growing businesses.
And, over automating SEO tasks can lead to practices and actions that violate search engine guidelines and this can harm a website's rankings.
Future Trends in SEO Automation
In the future, SEO automation tools will likely focus on leveraging artificial intelligence (AI) and machine learning (ML) technologies to improve processes, improve accuracy, and enhance user experience. Here are some key trends to watch for:
1. AI-Driven Content Optimization
AI tools can analyze big data to identify content gaps, recommend topics, and optimize content for search engines and user intent. This includes generating content outlines, suggesting keywords, and even writing basic content. And this implies that most brands will switch to AI-driven content optimization for better results.
2. Voice Search Optimization
SEO experts speculate that voice search queries will shoot from one billion to two billion monthly by 2024.
This shows that voice search will likely continue to grow among Google users, and website owners will need to optimize their sites for voice queries. SEO automation tools with voice search optimization features will help websites rank for more conversational, long-tail keywords.
3. More Technical SEO Automation
Automation can effectively identify and fix technical SEO issues like broken links, duplicate content, and site speed optimization. These tools continuously monitor and improve website performance, bringing about a shift from basic technical SEO optimization to automation.
4. Personalization and User Experience
AI can personalize content based on user behavior and preferences, improving user experience and engagement. This can lead to higher rankings as search engines prioritize user-centric content.
5. AI-Powered SEO Analytics
Advanced analytics tools provide deeper insights into SEO performance, predict trends, and recommend strategies for improvement. This can imply that more individuals and businesses are moving to AI to advance their SEO workflows.
Switch up your SEO game with the best SEO Automation tool
Automated SEO optimization can improve your SEO efforts in no small way. It can help you perform keyword research, website audit, content optimization and lots more.
And with the countless automation SEO software available we recommend the Writesonic tool for an effective optimization process. You can check out the tool to learn about the countless features it offers that complement the entire SEO process.
Some outstanding features include:
- AI Article & Blog Writer
- Keyword Research
- SEO Checker and Optimizer
- Product Description Generator
- Website Copies Writer and many others.
So, aside from attending to your On-page SEO needs, we have numerous features that can help you create captivating, high-quality content that will resonate with your audience.
