9 Best SEO Tools for Competitor Analysis

Table of contents

If you've ever wondered, "How do they do it?" referring to your competitors and their seemingly constant presence at the top of SERPs, you’re in the right place.

These advanced tools can help you with page-by-page analysis of competitors' websites, scrutinize title tags, meta descriptions, and URL structures, as well as evaluate the volume and quality of both "follow" and nofollow backlinks to enhance your SEO performance.

Whether you're just stepping into the world of SEO or a seasoned professional looking to refine your strategy, these tools can help simplify the process.

Let’s quickly dive deep into the 9 best SEO tools for competitors’ analysis, build specifically to improve your website’s visibility.

Table Of Contents

9 Best SEO Competitor Analysis Tools

SEO Competitor Analysis Tool 

Best For


Writesonic SEO Checker and Optimizer

Creating SEO-optimized content and ranking on SERPs.

Free trial

Paid plan starts at $16/month


All-in-one SEO tool to improve visibility (SEO, PPC, SEM, and more)

Free trial

Paid plan starts at $129.95/month.


All-in-one SEO tool to optimize websites and grow traffic.

Free trial

Paid plan starts at $99/month


All-in-one SEO toolkit

Free trial

Paid plan starts at $99/month


Content research and analysis

Free trial

Paid plan starts at $199/month.

SE Ranking

Competitor analysis tool to track SERPs in real-time.

Free trial

Paid plan starts at $44/month.


Monitor keyword ranking and watch SERP changes.

Free trial

Paid plan starts at 59/month


Keyword tracking and performance metrics

Free trial available

Paid plan starts at 39/month


Audience research tool

Free trial

Paid plan starts at $50/month.

1. Writesonic SEO Checker and Optimizer

Best for: Creating SEO-optimized content and ranking on SERPs.

Looking for an SEO tool that not only points out what’s missing in your content but also rolls up its sleeves to fix it? Writesonic's SEO Checker and Optimizer Tool can be your go-to tool to amplify your content's SEO performance.

Writesonic SEO Checker and Optimizer - Best SEO competitor analysis tools
Writesonic SEO Checker and Optimizer

This tool scrutinizes your content to identify SEO improvements, covering everything from keyword density to readability. It then offers specific, actionable advice to enhance your SEO performance, helping you easily climb the search rankings.

For content creators or marketers aiming to rank on the top of the SERPs, this tool is your efficient solution.

Key features of SEO Checker and Optimizer:

  • In-depth content evaluation: The advanced SEO tool assesses your content, from the title to the meta descriptions, ensuring every aspect aligns with the best SEO practices.
  • Provides content score: Get a content score that helps you understand the optimization level compared to competitors. This score ranges from 0 to 100, with higher scores indicating better optimization.
  • Instant recommendations: Receive spot-on suggestions to elevate your content’s SEO potential, making it easier to implement necessary adjustments.
  • Optimization in action: Feed your content into the tool and watch it suggest optimizations in real-time, taking the guesswork out of SEO.
  • Improve SEO: Quickly SEO-optimize your content piece with a click of the ‘Improve SEO’ button. The tool subtly incorporates the suggestions and improvise content, saving you time.

Use cases of SEO Checker and Optimizer:

  • Revamp existing content: Bring life back to your older posts by aligning them with the latest SEO practices.
  • Create new articles: Use it as a guide to ensure your new content is optimized for the search results from the start.
  • Competitor analysis: Understand how your content stands against competitors and refine your strategy with targeted SEO actions.
  • Content strategy planning: Use insights to guide the direction of your future content, ensuring SEO is woven into the fabric of your planning process.

These features make the Writesonic SEO Checker and Optimizer a versatile and valuable tool for anyone looking to enhance their content's SEO without the need for separate, often expensive tools.

Check out 10 best SEO automation tools that you can try out in 2024.


Writesonic offers a free plan where you get 25 credits for free. If you are looking for more, you can switch to the paid plan starting at just $16/month. Learn more about Writesonic pricing plans.

2. Semrush

Best for: All-in-one SEO tool to improve visibility (SEO, PPC, SEM, and more)

Next on the list of competitor analysis tools is Semrush, an advanced SaaS platform offering an extensive range of tools designed for effective competitor analysis and SEO optimization.

Semrush - Best SEO competitor analysis tools

Here’s a detailed look at some of its key features:

Key features of Semrush:

  • Competitors analysis and research: Semrush provides a robust suite of tools, including Traffic Analytics, Organic Research, Advertising Research, and Social Media Tracker, which allow you to monitor competitors' online mentions, analyze their social media strategies, and track their market presence.
  • SEO and organic research: With tools like the Organic Research Tool and Keyword Gap Tool, you can quickly identify your main organic competitors, analyze position changes, and discover new keyword opportunities by comparing your domain against up to four competitors.
  • Backlink analysis: The Backlink Analytics and Backlink Gap Tool help you explore backlink opportunities by analyzing competitors' backlinks, identifying top referring domains, and finding link-building prospects that your competitors are using but you aren't.

Use cases of Semrush:

  • Boost website traffic: Utilize Semrush’s keyword research tools to find high-value keywords and optimize your website’s content.
  • Enhance content strategy: With the Content Analyzer, assess your content's effectiveness and use insights to drive your content creation efforts.
  • Social media management: Leverage the social media toolkit to streamline your social media planning and get detailed reports on your performance.
  • Improve visibility: Conduct a detailed site audit to find and fix SEO issues, improving your site's ranking and visibility.

By leveraging Semrush’s capabilities, you can enhance your understanding of the competitive world, refine your marketing strategies, and significantly improve your online visibility.


Semrush offers a free account with limited features, which is great for beginners. However, for access to more advanced features, various pricing plans are available starting from $129.95/month.

3. Ahrefs

Best for: All-in-one SEO tool to optimize websites and grow traffic.

Ahrefs isn't just another competitor analysis SEO tool in the SEO toolkit - it's the MVP for marketers aiming for the top of search engine rankings.

Ahrefs - Best SEO competitor analysis tools

Best known for its backlink analysis, comprehensive keyword research, and competitor insights, Ahrefs is the powerhouse that offers data-driven insights to push your website to the top of the SERPs. Let’s check out the features quickly.

Key features of Ahrefs:

  • Comprehensive competitors analysis: Ahrefs allows you to dive deep into competitor research with tools like the Organic Competitors report, Site Structure Analysis, Content Gap Identification, and more.
  • Backlink tools: With the advanced backlink analysis tool, you can find the backlink strategies your competitors use and adopt the tactics.
  • Monitoring and optimization tools: Ahref’s robust set of tracking tools helps you to monitor the website’s ranking for chosen keywords and analyze your SEO progress. Moreover, they can help you scan the website for SEO issues that can impact the overall performance.

Use cases of Ahrefs:

  • Competitor backlink analysis: Use the Site Explorer to analyze competitors' backlink strategies, identifying opportunities to enhance your link-building efforts.
  • Keyword optimization: Use Keyword Explorer to find low-competition keywords that can drive targeted traffic to your site.
  • Content strategy development: With the Content Explorer, identify trending topics and benchmark against the highest-performing content in your domain.
  • SEO monitoring: Keep track of how your pages are ranking over time with the Rank Tracker, adjusting your strategy to maintain or improve your positions.
  • Regular site audits: Conduct regular site audits to discover and rectify technical SEO issues, ensuring your site adheres to the latest SEO guidelines.

By leveraging these features of Ahrefs, you can gain deep insights into your competitors’ strategies, identify key opportunities for improvement, and enhance your overall SEO performance.


Ahrefs offers a free plan where you get access to a few tools for free. You can switch to the paid plan starting at just $99/month if you need access to more advanced features.

4. MozPro

Best for: All-in-one SEO toolkit

MozPro is an all-in-one SEO toolkit designed to outrank competitors, rank higher on SERPs, and drive more traffic to the website.

MozPro - Best SEO competitor analysis tools

Trusted by marketers worldwide, Moz Pro provides a holistic approach to SEO, from site audits to keyword research, making it a favorite among professionals looking to elevate their digital strategy.

Key features of Moz Pro:

  • Domain Analysis: Moz Pro offers a robust Domain Analysis tool, crucial for assessing competitive SEO metrics. This includes Domain Authority (DA), identification of top pages, and more, providing a comprehensive view of your competitors' strengths and weaknesses.
  • Keyword Explorer: This tool taps into Moz's extensive keyword index of over 1.25 billion keywords. It's designed to uncover traffic-driving keywords, which is essential for crafting strategies that enhance your site's search visibility.
  • Link Explorer: Explore a vast database of over 44 trillion links with the Link Explorer. This feature is invaluable for backlink analysis, helping you understand and potentially replicate your competitors’ backlink strategies.
  • Competitive Research: Moz Pro’s Competitive Research tool helps to identify the top competitors, understand the intensity of competition, find relevant keywords, and improve the rankings.
  • MozBar: A free SEO toolbar that provides instant SEO metrics on any site or page you browse, enhancing your ability to make quick, informed decisions directly from your web browser.

Use cases of Moz Pro:

  • SEO health monitoring: Utilize site audits to maintain an optimized website free of technical SEO issues and to enhance overall site health.
  • Strategic keyword planning: Leverage the Keyword Explorer to identify keywords that align with your audience’s search intent and competition level.
  • Performance tracking: Use Rank Tracker to monitor keyword rankings and understand the effectiveness of your SEO efforts in real-time.
  • Backlink analysis: Explore your site’s link profile with Link Explorer to strategize new link-building opportunities and identify potentially harmful links.
  • Content and page optimization: Apply on-page optimization recommendations to tweak and improve your content for better engagement and SEO performance.

By leveraging these tools, Moz Pro offers a comprehensive platform for detailed SEO competitor analysis, helping you refine your SEO strategy and improve your site's performance in search rankings.


Moz Pro offers free access to various tools. You can go for a paid plan starting at just $99/month for a few advanced tools.

5. BuzzSumo

Best for: Content research and analysis

Next well-known SEO competitive research tool is BuzzSumo, an advanced tool that emerges as the ace up the sleeve for content creators and marketers aiming to grasp what resonates with audiences.

BuzzSumo - Best SEO competitor analysis tools

Renowned for its content discovery and performance analytics capabilities, BuzzSumo provides the insights needed to craft compelling, engaging, and viral-worthy content.

Features of BuzzSumo:

  • Content Discovery: Easily find trending topics and popular content across various niches and platforms.
  • Influencer Identification: Locate and engage with key influencers who can amplify your content's reach.
  • Content Analysis Reports: Understand what content performs best in your industry through comprehensive analysis.
  • Social Media Insights: See how content is shared across social networks and tailor your strategy accordingly.
  • Alerts: Stay updated on brand mentions, competitor updates, and industry trends to keep your strategy agile.

Use cases of BuzzSumo:

  • Trending topic identification: Use BuzzSumo to sift through the noise and discover topics that are capturing audience interest right now.
  • Content strategy refinement: Analyze top-performing content within your niche to guide your content creation, ensuring it's aligned with audience preferences.
  • Influencer collaboration: Identify and collaborate with influencers to increase content visibility and engagement.
  • Competitive analysis: Keep an eye on your competitors' content strategy and performance, identifying gaps in your own strategy or opportunities for differentiation.
  • Real-time monitoring: Set up alerts for new content or mentions, ensuring you're always informed about relevant discussions and can react promptly.


BuzzSumo offers a 30-day free trial. The paid plan starts at just $199/month.

6. SE Ranking

Best for: SEO competitor analysis tool to track SERPs in real-time.

SE Ranking is another comprehensive SEO platform offering 30+ tools, catering to both beginners and seasoned marketers. Its all-encompassing approach provides users with detailed insights and actionable analytics, making SEO management both effective and accessible.

SE Ranking - Best SEO competitor analysis tools
SE Ranking

Features of SE Ranking:

  • Keyword Rank Tracking: Allows you to monitor the position of your pages for different queries across different locations.
  • Keyword Research: This helps you find the right keywords that you can rank for and drive more traffic to your website.
  • Website Audit: Gain a clear understanding of your site’s health with comprehensive checks on over 100 parameters.
  • Backlink Checker and Monitoring: Keep tabs on your link-building profile with detailed backlink analysis and monitoring.
  • On-Page SEO Checker: Receive specific recommendations to optimize web pages for better SERP rankings.
  • Competitor Research: Dive into your competitors' strategies to find their strengths and weaknesses in SEO and PPC.

Use cases of SE Ranking:

  • Track SEO performance: With precise keyword tracking, you can see where you stand in search results and adjust your strategy accordingly.
  • Enhance overall site health: The website audit tool allows you to identify and fix critical issues that impact your site’s SEO performance.
  • Optimize content: Use the on-page SEO checker to tweak your content and meta tags to better appeal to search engines and users.
  • Benchmarking competitors: The competitor research feature gives insights into what’s working for your competitors, helping you refine your approach.
  • Link profile improvement: Regularly check your backlink quality and growth, enabling you to focus on building valuable links.

From precise rank tracking to insightful competitor analysis, SE Ranking provides a well-rounded set of tools that serve the diverse needs of digital marketers. With SE Ranking, users can not only diagnose and improve their website’s SEO issues but also keep a pulse on the competitive landscape and market trends.


SE Ranking offers a free trial. The paid plan starts at $44/month.

7. Serpstat

Best for: Monitor keyword ranking and watch SERP changes.

Serpstat has quickly risen through the ranks to become a favorite among digital marketers and SEO professionals.

Serpstat - Best SEO competitor analysis tools

Known for its versatility, Serpstat is a complete SEO platform that combines keyword research, competitor analysis, PPC analysis, and more into one comprehensive tool. It’s designed to provide actionable insights that can drastically improve your website’s search engine performance.

Key features of Serpstat:

  • Keyword Research: Offers extensive keyword databases and insightful metrics to refine your SEO and PPC strategies.
  • Keyword Clustering: Add keywords, get them grouped together based on the SERP similarity, and improve the overall rankings.
  • AI content generation: The advanced tool can help you create articles with a click, and also detect AI-generated text.
  • Competitor Analysis: Dive into your competitors’ search rankings, PPC campaigns, and SEO efforts to uncover new opportunities.
  • Site Audit: Identifies on-page SEO issues and provides recommendations for improvements to boost your site’s health.

Use cases of Serpstat:

  • Strategic keyword planning: Use Serpstat’s keyword research tools to uncover high-potential keywords and optimize your content accordingly.
  • Competitive insight: Gain a competitive edge by analyzing the successful tactics of your competitors, from SEO to PPC campaigns.
  • On-page optimization: Conduct thorough site audits to detect and rectify any SEO shortcomings, ensuring optimal website performance.
  • Link-building strategy: Assess the quality and quantity of backlinks for your site and competitors, guiding your link-building activities.
  • Tracking search visibility: Utilize rank tracking to monitor your search engine positions and adjust your SEO strategy to improve rankings.

By integrating Serpstat into your SEO toolkit, you gain access to a wealth of data and tools that support a proactive approach to competitor analysis and search engine optimization.


Serpstat offers a 7-day free trial. If you need access to advanced features, you can switch to a paid plan starting at just $59/month.

8. SpyFu

Best for: Keyword tracking and performance metrics

SpyFu is a specialized tool that goes beyond traditional SEO tactics by offering deep insights into your competitors' search marketing strategies. It's a powerful ally for anyone looking to understand the competitive landscape and find gaps in their own strategy.

SpyFu - Best SEO competitor analysis tools

With SpyFu, you can essentially “spy” on your competition, learn from their successes and mistakes, and apply these lessons to your own SEO and PPC campaigns.

Features of SpyFu:

  • Competitor Keyword Research: Discover the keywords your competitors have been targeting in their paid and organic search campaigns.
  • PPC Competitor Analysis: Get detailed insights into your competitors' PPC strategies, including ad spend and successful ad copy.
  • SEO Competitor Tracking: Track your competitors' search rankings and uncover the content and backlinks driving their success.
  • Keyword Tracking: Monitor your rankings for specific keywords and how they change over time in comparison to your competitors.
  • Backlink Analysis: Explore the backlink strategies of your competitors to identify new link-building opportunities.

Use cases of Spyfu:

  • Enhance SEO strategy: Leverage competitor keyword insights to refine your SEO efforts and target gaps in the market.
  • Optimize PPC campaigns: Analyze successful competitor ad campaigns for better ROI on your PPC spend.
  • Analyze competitors: Keep an eye on competitor rankings and performance to benchmark your own website's progress.
  • Build superior backlinks: Use SpyFu’s backlink data to strategize your link-building efforts, focusing on high-quality sources.
  • Improve content marketing: Identify content gaps in your strategy by understanding what drives traffic to your competitors.

In short, SpyFu is an indispensable tool for marketers and SEO professionals who want to gain a competitive edge. Revealing the blueprint behind your competitors' strategies equips you with the knowledge to outperform them in search rankings, making it a critical asset in your digital marketing arsenal.

9. SparkToro

Best for: Audience research tool

SparkToro is a powerful tool that dives deep into audience analytics, providing a wealth of data that can significantly enhance your digital marketing strategies. It’s a great tool for marketers, content creators, and SEO professionals who strive to align their strategies with real audience insights.

SparkToro - Best SEO competitor analysis tools

This powerful tool sheds light on your audience's most frequented online spaces, the influencers they trust, and the content they engage with, empowering you to make data-driven decisions.

Features of SparkToro:

  • Uncover Affinities: Quickly identify your audience's favorite websites, podcasts, YouTube channels, Subreddits, and social platforms.
  • See Search Keywords: Access insights into the keywords, trending topics, and questions your audience commonly searches for on Google.
  • Find the Right Social Networks: Determine which social networks, including financial, lifestyle, and e-commerce platforms, are most popular with your target demographic.
  • Build & Export Lists: Easily compile and export contact information for key publications and influencers, streamlining your outreach for PR, partnerships, and advertising campaigns.
  • Create Data-Backed Personas: Develop comprehensive audience personas using demographic data like gender, age, education, skills, and interests to refine your marketing strategy.

Use cases of SparkToro:

  • Target the right audience: Leverage detailed insights into audience behaviors to refine your targeting strategies across SEO and content marketing.
  • Strategic partnerships: Identify and engage with influencers who hold your audience's trust, crafting partnerships that amplify your reach.
  • Content optimization: Tailor your content strategy based on what genuinely engages your audience, maximizing impact and engagement.
  • Competitive Analysis: Understand your position in the landscape by analyzing how your audience intersects with competitors and identifying unique opportunities for differentiation.
  • Marketing Strategy Development: Inform your overall marketing strategy with a deep understanding of your audience's online habits and preferences.

Leveraging the power of an audience insights tool like SparkToro can transform the way businesses interact with their target demographics. By tapping into detailed, actionable insights, businesses can fine-tune their digital marketing strategies to resonate deeply with their audience.


SparkToro offers a free trial. The paid plan starts at $50/month.

Level up your SEO game with these advanced SEO tools

Now that you know how important it is to stay equipped with the right tools, when are you adding them to your marketing toolkit?

In order to stand out in this competitive market, you need something more than just strategy - adaptability. In short, knowledge is power, but execution is king.

And all this starts with creating SEO-optimized content that can drive crazy traffic. With Writesonic, you move from merely competing to dominating the SEO battleground, ensuring your voice is heard loud and clear. Moreover, these 9 best SEO competitor analysis tools can help you stay ahead of the competition.

Ready to lead the charge and make your mark? It's time to let Writesonic propel your content to new heights.

Pragati Gupta

Pragati Gupta is a Content Marketer @Writesonic, specializing in AI, SEO, and strategic B2B writing. Leveraging the power of Generative AI, she produces high-impact content that drives superior ROI.

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