Email marketing tips to drive more conversions

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Do you know the ROI of email marketing is 3800%?

Yes, you read it right. With every dollar spent on email marketing, the average return is $38. Sounds impressive, isn’t it?

Email marketing has the power to drive tangible returns on your company’s investment and help you achieve your business goals in no time.

But as with any other strategy, it’s important to keep testing and iterating on your email marketing campaign to ensure that you’re getting the most out of it.

So, if you have a hard time getting your customers to open and read your email newsletters, have trouble increasing conversions, or feel like your email marketing efforts aren’t getting the desired results, you are at the right place.

This blog post covers tips on email marketing that will help you to drive more conversions. And, the best part, you will discover more about the power of the an AI email generator that helps you draft an email in under a minute. Keep reading to know more.

Table Of Contents

Don’t panic: Email marketing isn’t dead

Email is still a huge part of the marketing ecosystem; it has just evolved. Before the proliferation of social media, email newsletters were the go-to marketing channel for many different types of businesses.

While email marketing remains an essential part of a strong marketing strategy, it has evolved from being almost entirely “traditional newsletters” to a wide variety of different marketing tactics: email drip campaigns, one-off transactional emails, newsletters, and more.

Change your mindset: Think beyond the traditional newsletter

If you notice a sudden drop in the open rates or an increase in the unsubscribe rates, it’s time to re-evaluate your approach to email marketing.

Email marketers have shifted away from the “newsletter only” mindset and have started using email as a way to drive more sales.

Wondering how? Let’s take an example.

100+ email templates for ecommerce - Email marketing tips
100+ email templates for ecommerce 

If one product in your store has been lagging in sales, you can use email marketing to send a special offer to customers who have shown interest in that product in the past (the power of remarketing!)

Or, you can create a drip campaign to offer advice and tips for using the product to help address any confusion your customers might have.

So, the next time you think of an email campaign, think beyond the traditional newsletter. Know what you can do to help your customers better understand your product? Or, how can you help customers use your product more effectively (without being salesy!)

Email marketing tips to boost conversions

Email marketing can be a great way to connect with your customers and promote your business. But it can also be tricky to get right. Here are some email marketing tips to help you get the most out of your campaign:

Nail the subject line

One of the first and most important email marketing tips is to work on the subject line. Your subject line is the first thing your subscribers will see, so make sure it's attention-grabbing and relevant to the rest of your email.

Here are some tips for nailing your email subject line:

  • Keep it short and sweet

Your subject line should be short and to the point. Long, rambling subject lines are a surefire way to get your email deleted.

  • Make it relevant

Your subject line should be relevant to the content of your email. Otherwise, you risk your email getting marked as spam.

  • Use keywords wisely

Use keywords wisely in your subject line to ensure your email gets noticed. But beware of overusing keywords, as this can also lead to your email getting marked as spam. Text changes: But beware of overusing keywords, as this can also lead to your email getting marked as spam.  Another effective method is using an SPF record checker to avoid spamming and protect email accounts from security threats. That's why it is crucial to take extra data privacy steps to ensure information safety online

  • Use email subject line generator

Want to speed up the process? Give a try to Writesonic’s email subject line generator, which can help you generate powerful email subject lines in seconds.

  • Be creative

According to a study, 47% of users open their emails only if the Subject line aligns with their interests. Be creative with your subject line to ensure it stands out in a crowded inbox. But make sure your creativity doesn't come at the expense of relevance or clarity.

  • Test, test, test

As with anything in email marketing, it's important to test your subject lines to see what works best with your audience. Try A/B testing different subject lines to see which ones get the most opens and clicks.

By following these email marketing tips in the subject line, you can get more opens, clicks, and conversions. Want to autopilot the process? Download Writesonic's 500+ ready-to-use email subject lines.

Personalize the email copy

Although email marketing has evolved a lot, not all marketers have embraced the shift. One key thing to keep in mind when marketing via email is to personalize your copy as much as possible. A good start would be to look for examples of how the best companies in your niche are doing it.

Here are a few tips on how to personalize your email copy:

  • Use the customer's name in the email subject line and throughout the email copy.
  • Mention something specific about the customer that shows you know them.
  • Share a relevant story or anecdote that will resonate with the customer.
  • Offer a personalized discount or coupon that is exclusive to the customer.
  • Thank the customer for their business and let them know you appreciate them.

Addressing your subscribers by name in the subject line or in the body of your email can make a big difference. It shows that you're taking the time to personalize your message, and it can make your subscribers feel more valued. It can go a long way in building a relationship with them. Having email security protocols enabled will also increase the email domain's credibility. Email signing certificate can be a good option for email security in which both the sender and the receiver can easily know that the email is coming from authenticated party. You can check your email's security compliances with an email header analyzer.

Use storytelling

People love stories, so why not weave one into your email?

Storytelling can be a great way to differentiate your emails from generic newsletters and make them more engaging. This way, your brand is more likely to stick in your subscribers' minds.

Whether you’re sending a special offer to customers, telling a story will help to boost conversions. For example, if you’re sending a special offer to customers, telling a story about how the product helped one of your customers solve a problem can make a huge impact.

Here are a few tips to help you get started:

  • Find the right story. Not all stories are created equal.
  • Keep it short. Email copy is not the place for long-winded stories.
  • Use strong visuals. A picture is worth a thousand words! So, how about using an AI art generator to generate some unique images?

Try storytelling to add a little bit of extra oomph to your email copy and drive more conversions. Don’t know how to start? Give a try to the story generator, which can help you to come up with engaging stories in seconds.

Provide valuable content

Email is a great way to stay in touch with your customers and provide them with valuable content, whether in the form of helpful tips, interesting facts, or exclusive deals.

However, it's important to strike a balance between providing too much information and providing too little. The simplest way is to use Writesonic’s email generator! It can generate compelling and engaging email copy in seconds. Here’s a glimpse of how it works:

Writesonic Email Generator - Email marketing tips
Writesonic Email Generator

Here are a few tips on how to write an email copy that can boost conversions:

  • Keep your content relevant to your subscribers. Make sure the information you include in your emails is something they will find useful.
  • Keep your email copy concise and to the point. Your subscribers likely receive a lot of emails, so make sure your message is clear and concise.
  • Use images, infographics, and videos to break up your text and make your emails more visually appealing.
  • Use strong headlines and calls to action to encourage your subscribers to read your email copy.
  • Always proofread your email copy before sending it out. Nothing will turn off your subscribers more than typos and errors.
  • Try Writesonic’s email marketing templates to speed up the process.
100+ Email Templates for SaaS & Startups - Email marketing tips
100+ Email Templates for SaaS & Startups

By striking the right balance between valuable content and brevity, you can ensure that your emails will be both informative and engaging. Your customers will appreciate the effort you put into providing them with valuable content, and they'll be more likely to stay engaged with your brand.

Leverage the power of visuals

The power of visuals in email copy is undeniable. People are visual creatures, and we respond far more quickly and positively to images than we do to text alone.

Therefore, incorporating visuals into your email copy can be a powerful way to engage your reader and get your message across quickly and effectively.

Here are a few things to keep in mind when using visuals in email copy:

  • Firstly, make sure the images you use are relevant to the message you are trying to convey. If you can’t find any, generate one using Photosonic. It can turn your imagination into art in seconds.
  • Secondly, don’t overdo it – a few well-chosen visuals will be far more effective than a barrage of images.
  • And finally, remember that people are more likely to remember what they see than what they read, so make sure your visuals are attention-grabbing and memorable.

If you use visuals wisely, they can be a powerful tool in your email marketing arsenal. So don’t be afraid to experiment and see what works best for you and your audience.

Include an actionable call-to-action

If you want your email copy to be engaging and effective, include a call to action!

A call to action is a brief, clear instruction that tells your reader what you want them to do next. It should be actionable, meaning that it should be specific and easy to do. Once you write a compelling CTA, make sure the desired action is super easy and convenient to take.

For example, if the desired action is to download your mobile app, create a QR code and place it below your CTA so that all the reader has to do is scan the code.'

If you're promoting a new product, your call to action could be "Click here to learn more about the new product." Including a call to action in your email copy can help increase conversion rates, so it's definitely worth doing!

Some tips for writing an effective CTA:

  • Make it clear what you want your subscribers to do
  • Use actionable language (e.g., "sign up," "download," "learn more")
  • Keep it short and to the point
  • Include a sense of urgency

If you are still not sure what CTA you should include in your email copy, try Writesonic’s call-to-action generator. All you need to do is describe the product/service, select language, and quality, and hit generate. And ta-da! It will generate some awesome call-to-actions. Here’s a glimpse:

Writesonic call to action generator - Email marketing tips
Writesonic call to action generator

Remember, an email without a CTA is just a plain text message. Including a CTA in your email copy is definitely worth it! An actionable CTA can instantly autopilot the conversion rates.

Read - Also learn how to write a resignation letter and get some resignation letter templates to pick from for your next move.

Use video content

Video content can be a great way to add another dimension to your email. If you have a video that's relevant to your message, consider adding it to your email.

Videos are also a way to differentiate your emails from newsletters and to make your emails more actionable. For example, if you sell high-end kitchen appliances, you can create a video that explains the benefits of each appliance. Utilizing the best video editing apps streamlines the creation and enhancement of your videos for email marketing, ensuring a professional and appealing look.

Videos are a great way to make your emails more actionable, especially if you’re selling high-end products. If you sell expensive products, you can create a video using them and include that video in your email ads.

Here are a few tips for using videos in your email copy:

  • Make sure your video is short and to the point. No one wants to watch a long, boring video in their email.
  • Add a call to action at the end of your video, urging recipients to take some sort of action (visit your website, buy your product, etc.).
  • Include a link to your video in your HTML email signature. This is a great way to promote your video and drive traffic to it.

A video is a powerful tool that can help you break through the clutter and get your message across in a way that is both engaging and memorable.

Do you know half of the people mark emails as spam just because they cannot figure out how to unsubscribe?

And this builds a spammy reputation!

If you don’t want such things to happen to your brand, it is better to include an unsubscribe button at the bottom, so people can opt-out if they want to.

After all, if someone is not interested in your product/services, what’s the point of having them on your list?

Including an unsubscribe button also shows that you're respecting your subscribers' wishes and that you're not trying to force them to stay on your list.

Want to create newsletters that engage your audience and bring traffic? Here is how to write a newsletter your readers love reading and sharing.

The final tip…

Email marketing can be challenging, but it doesn’t need to be. With these email marketing tips and hacks in this blog post, you can easily create better email campaigns that are more effective and engaging for your customers.

To speed up the entire process and come up with a better email copy, try Writesonic.

Pragati Gupta

Content creator & copywriter @Writesonic I help businesses to transform ideas into powerful words & convert readers into customers.

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