10 Best AI Writing Software in 2024: Beyond the Hype

Table of contents

AI Writing software are the real savior for the marketing world, saving content creators tons of time and money. Be it B2B or B2C, when it comes to marketing, content is gold. That makes us writers, kind of gold miners of the marketing world! And we can’t agree more that for writers, it's sheer hard work crafting those golden words that the audience can connect with.

Let's face it: even the most seasoned writers among us hit roadblocks. Deadlines loom, creativity wanes, and suddenly, that white screen starts to feel like a wall you can't scale. Sound familiar?

No more procrastination awaiting the first idea to hit your mind before you create that earth-shattering marketing copy.  The AI writing tools are here and for good. They are not here to replace you as writers but to help you excel and write more value-adding content for your audience.

Here is a guide on the 10 Best AI Writing Software in 2024. This isn't your run-of-the-mill roundup; it's a strategic deep dive into the AI writing tools that are transforming content creation in the B2B sphere.

Why should you stick around? According to some stats, in 2020, the global AI writing tools market was valued at USD 359.8 million; by 2028, it is expected to reach USD 1022.3 million. Therefore it's evident that businesses are adapting to these AI writing tools quickly.

The future of B2B content isn't just about churning out articles; it's about leveraging AI tools to create value. Imagine automating the grunt work of writing the basics, it can free you up to focus on strategy and client relationships. Picture a tool that not only crafts content but also aligns it with your brand voice and SEO goals, all while you're busy closing deals or refining your marketing funnel.

Intrigued? You should be. Whether you're a content strategist, a digital marketer, or a C-suite executive looking for an edge, we've got the insights you need to make an informed choice.

So, put that lukewarm coffee aside—this read is the pick-me-up you've been waiting for. Let's elevate your content game to new heights with AI writing software, shall we?

Table Of Contents

What is AI Writing software, and how does it work?

If you have ever taken part in the revolutionary journey of generative AI tools, you probably have heard all these buzzwords— AI, machine learning, natural language processing. But what do they mean in the context of your content strategy? More importantly, how can they elevate your content marketing game? Let's break it down.

AI writing software is more than just a fancy text generator. These sophisticated AI writing tools leverage machine learning algorithms to understand context, tone, and intent. You can think of these writing software tools as your virtual assistant who can generate articles, emails, or even social media posts in a fraction of the time it would have taken you or your team.

However, in terms of their efficiency, these AI tools are not here to replace human writers. But it has come to help writers augment their existing capabilities and writing skills quite a fold. Imagine producing high-quality, SEO-optimized drafts at scale, freeing your team to focus on strategic tasks like market research, customer engagement, and campaign optimization.

Still skeptical? Consider this—leading enterprises are already adopting AI writing tools to automate routine writing tasks, enhance brand consistency, and even personalize customer interactions at scale.

So, if you're still relying solely on human power to fuel your content engine, it's time to consider a hybrid approach. Read on to discover the top AI writing software that can transform your content creation process from a bottleneck to a superhighway.

Want to know what is trending in the AI industry today? Check out our blog on the latest AI statistics and trends.

Top 10 AI Writing software you must know about

The AI writing software market is already flooded with 100s of tools claiming to be the best. However, not all of them are worth spending time on. That's why to make your job less daunting, we have carried out a competitive study and jotted this guide.
We have checked these writing tools in terms of their usability, ease of use, price, and features that they offer. Check yourself and get the best one!

1. Writesonic - the overall best

We have got Writesonic as the Best AI Writer on our list. The tool stands out as one of the best-designed AI writing software tools in the market. Whether you're a marketer, novelist, blogger, or content creator, Writesonic AI writing software has tools that can significantly enhance your writing process and lead to exceptional results.

AI writing software
Writesonic - Best AI Writing software

With a forever-free plan that gives you access to 10,000 free words every month, Writesonic is the most popular AI writing tool. You can use it for unlimited content generation as well. The paid plan starts at $19/ month and offers unlimited words.

Top Features of Writesonic

While Writesonic tops the list of best AI content writing tools, here are the specific features that give it the top position,

Simple UI - Makes it beginners friendly

One of the standout features of Writesonic is its user-friendly interface. Even if it's your starting days in the world of AI writing tools, Writesonic's simple UI ensures that you won't feel overwhelmed. It's designed to be intuitive, making it incredibly beginner-friendly. You can easily navigate through various options and features without getting lost in a maze of complexity.

AI Article Writer 5.0 - Generate factually correct SEO-optimized articles

Writesonic's AI Article Writer 5.0 is a game-changer for anyone looking to generate high-quality, SEO-optimized articles. This feature uses advanced algorithms to ensure that the content it produces is not only engaging but also factually correct. It's like having a seasoned writer and an SEO expert rolled into one, writing articles that will rank well on search engines.

Brand Voice - Maintain brand identity across platforms

Maintaining a consistent brand voice across various platforms can be a challenging task. Writesonic's Brand Voice feature comes to the rescue by ensuring all the content generated aligns with your brand's identity. Whether it's a blog post, social media update, or an email campaign, you can be confident that the tone and style will be consistent, enhancing your brand's credibility.

Bulk Upload - Streamline your content creation

If you're running multiple campaigns or managing several projects, the Bulk Upload feature is a lifesaver. It allows you to upload multiple prompts or topics at once, saving you the hassle of entering them individually. This feature is particularly useful for agencies or content managers who need to quickly generate a large content volume.

Chatsonic - Your dedicated AI writing Assistant

Meet Chatsonic, your dedicated AI writing assistant. Think of it as your personal scribe, always ready to assist you with your writing needs. Whether you're looking for creative inspiration, struggling with writer's block, or need quick edits, Chatsonic is there to help. It's like having a writing buddy who never gets tired and is always full of ideas.

Customer reviews:

Lately, Writesonic has been getting a lot of traction among marketers and industry leaders. Be it on LinkedIn, Twitter, or other software review platforms such as G2 or Capterra Writesonic, users seem to find the tool extremely useful for content creation. Check out what customers are saying about this AI writing software,

best AI writing software
Writesonic review - best AI writing software

A recent shout-out from the Ahrefs’ marketing team on Twitter is a testament to how cool Writesonic is as an AI writing tool. You can have a look here,

best AI writing software
Writesonic is getting a shoutout on Twitter

2. Jasper - for power users

Jasper is a top-tier AI writing assistant that caters to power users looking for a comprehensive suite of advanced features. The AI writing tool is designed for users with a deep understanding of technology and requires a range of advanced features. Jasper offers the level of customization and complexity of a powerful AI writing software that meets the needs of the most demanding users.

Whether you're a marketer crafting multiple types of content or a business owner looking for a brand-specific voice and tone, Jasper has got you covered. However, it's worth noting that this high level of complexity can be a double-edged sword.

While Jasper allows for greater control over your content, it can also lead to a steeper learning curve for those who are not as tech-savvy. Additionally, some users have reported occasional system lag, billing issues, and a lack of multi-language support, which could be a concern for those who require a seamless user experience. For that matter, you can check some Jasper alternatives that hopefully can do a better job than what Jasper can do for you.


  • Offers a wide range of templates and settings to fine-tune your content.
  • Known for generating engaging and witty content in your brand's voice.
  • The platform has a user-friendly interface, making it easy to navigate.


  • The chat feature can slow down if not cleared out regularly.
  • Some users have reported challenges with the billing and cancellation process.
  • The platform's advanced features may be overwhelming for beginners.
  • Limited options for content generation in languages other than English.
  • The cost can be a barrier for small businesses or individual users.
Comparison with Writesonic:
While Jasper offers a robust set of features aimed at those who want to dive deep into content creation, Writesonic takes it a step further by providing an even more user-friendly interface, superior customer support, and higher system performance. For a detailed comparison, check Writesonic vs. Jasper.

3. Rytr - for beginners

If you're just dipping your toes into the world of content creation, Rytr could be your perfect first companion. Designed with simplicity and ease of use in mind, this AI writing software serves as a gateway to the complexities of using AI writers for various platforms and purposes. Rytr proves to be more than a tool, guiding content writers through tone customization and content versatility.

While it's an excellent starting point, it's worth noting that Rytr has its limitations, especially when it comes to handling more intricate writing tasks and ensuring factual accuracy.


  • Rytr's design is intuitive, making it easy for beginners to navigate and get started.
  • With a free plan and budget-friendly premium options, Rytr ensures quality writing doesn't have to be expensive.
  • Rytr allows you to set the tone of your content, offering a layer of personalization often missing in other platforms.


  • While generally reliable, Rytr's content may require a second look to ensure factual consistency.
  • Rytr is excellent for basic tasks but may struggle with more complex writing requirements.
  • The platform has a limit on how long your writing prompts can be, which can be restrictive for detailed topics.
Comparison with Writesonic:
Rytr serves as an excellent entry point for those new to content creation. It offers a simplified yet effective approach to writing, making it less daunting for beginners.
However, if you're looking for a tool that can grow with you as you become more experienced, Writesonic offers a more comprehensive and advanced set of features that can meet the needs of even the most demanding writing tasks. Check out the detailed comparison between these two AI writing powerhouses.

4. Surfer - for SEOs

We know Surfer as more of an SEO tool.  But with its new SEO writing assistant, Surfer can do wonders for bloggers, making it one of the best AI writing software. You can use this blogging tool to craft high quality content that's even SEO-optimized.

With Surfer, search engine marketers can elevate their writing to the next level, ensuring that every word they write is not only compelling but also highly searchable. Surfer's AI-driven algorithms analyze top-ranking pages in real-time, providing actionable insights to make your content stand out. Whether you're a novice writer or a seasoned pro, Surfer is engineered to make your writing resonate with both readers and search engines.


  • Surfer's AI analyzes top-ranking pages and provides you with keyword suggestions, structural guidelines, and even tone of voice.
  • The tool gives you real-time feedback on your content's SEO score, allowing you to make instant improvements.
  • Before you hit publish, Surfer will audit your content for SEO best practices, ensuring that you're putting your best foot forward.
  • Surfer identifies Natural Language Processing (NLP) keywords that are crucial for ranking, making your content more relevant and searchable.


  • The wealth of features can be overwhelming for beginners, making the learning curve steeper than other writing tools.
  • While it offers a robust set of features, the pricing can be a barrier for freelance writers or small businesses on a budget.
Comparison with Writesonic:
Writesonic excels in generating creative and engaging content quickly, but Surfer takes it a step further by ensuring that your content is also SEO-optimized. While Writesonic focuses on the creative aspect of writing, Surfer provides an analytical approach, ensuring that your content ranks well. However, Surfer can be a good choice for fine-tuning your content following SEO best practices, but it may not be enough for basic writing tasks. 
Here is an in-depth analysis of Surfer SEO for you! 

5. Copy.AI - for copywriting

Copy.AI positions itself as a one-stop solution for all your copywriting needs. The application uses artificial intelligence to create high-quality copies for various platforms such as blogs, emails, and social media. Being one of the most affordable options among its peers, Copy.AI does the job for you. However, what sets the AI writing software apart is its capability to create highly creative short-form copies. You may find the writing not aligned with the context or factually incorrect, but it's never short of creativity.

Thus, if you need to create a lot of short-form copies and find it difficult to stay creative consistently, Copy.AI is your go-to option. Apart from that, what makes this tool one of the best AI writing software is its affordable pricing. The AI writer has a forever-free plan that lets you generate up to 2,000 words.

Copy.AI is also praised for its variety of templates and intuitive interface, but it's not without its quirks. A lot of users have reported inconsistencies in the quality of the generated copy, sometimes requiring rigorous manual editing to meet professional standards.


  • The AI powered writing assistant can generate quality short-form copies really quickly.
  • The platform offers an extensive range of templates to cater to various content needs.
  • Has an active online community that provides a valuable resource for peer-to-peer advice, creative brainstorming, and problem-solving.


  • The tool's output often lacks subtlety and creative nuance and requires rigorous refinement.
  • Poor customer support and issues related to credit management have been cited as significant drawbacks by several users.
  • Users have reported frequent software glitches and operational errors, raising questions about the platform's reliability.
Comparison with Writesonic:
While Copy.AI is a strong contender in the AI copywriting space, it falls short when compared to Writesonic. Writesonic not only offers a more reliable user experience but also excels in producing content that resonates on a human level.
Its algorithms are fine-tuned to avoid the pitfalls that Copy.AI sometimes stumbles into, making Writesonic a more dependable choice for those who are serious about their content creation. Check the Writesonic vs. Copy.AI comparison for a more detailed understanding.

6. Writer.com - for B2B marketers

The next contender in our list of best AI writing software is Writer.com. Built on the foundation of cutting-edge technology and user-centric design, the AI writing platform offers a unique blend of customization and efficiency.

Writer.com employs its proprietary family of Large Language Models (LLMs) named Palmyra. These LLMs are designed to deliver top-notch performance, visibility, and control. With its highly customizable tools, Writer.com can be your collaborative partner to enhance creativity and foster business growth.

However, Writer.com has its limitations too. The tool is best suited for those looking for a collaborative approach to content creation and will use the tool mostly for ideation and refining your copies. If you're hoping to automate your content writing process completely, this might not be the ideal solution for you.


  • Offers huge customization options to create and implement your own style guides to align with your brand voice.
  • Use of the Enterprise-Grade LLMs, Palmyra ensures unparalleled content quality.
  • The tool has a multi-platform support. It's Available as a Mac desktop app, enterprise API, and web extensions.
  • The company ensures user data is never stored, shared, or used for any other purpose.


  • Compared to peers, the tool requires a more hands-on approach to content creation.
  • Pricing is higher, especially for small businesses or individual users.
Comparison with Writesonic:
When it comes to choosing between Writer.com and Writesonic, the latter offers a more rounded package. Writesonic is not only more affordable but also comes with a plethora of features that make it a one-stop solution for all your content needs. It offers instant article generation, complete article rewriter, and even bulk content generation. Writesonic also has more positive reviews across various platforms, making it a more trusted option.

7. Article Forge - for SEO content

Article Forge is one of the best AI writing assistants that we have on our list. Specializing in SEO content writing, the tool comes with the capability to create 1500+ words of blogs in less than 60 seconds. Article Forge is created and managed by a team of machine learning researchers.

The platform has a pretty clean design, making it super easy to use. All you need to do is enter your keyword and instructions and click the generate button to create an SEO-optimized blog. Though Article Forge is a decent option when it comes to content rephrasing and SEO writing, it lacks features for writing other forms of content.

However, you may often find that the content generated lacks creativity and is even out of context at times. Also, while Article Forge says it can create quality content across seven different languages, the content written in languages other than English could be better and more usable.


  • A good option for automating SEO content creation
  • Offers bulk generation feature to create 50+ articles in one click.
  • Useful integration with WordPress and some other tools


  • Quality issues with the generated content
  • Bulk generation is slow, making it less worthy
  • The tool is not free from bugs and often lags
Comparison with Writesonic:
While Article Forge is good for quick SEO-friendly content, it doesn't quite match up to Writesonic when it comes to depth and customization. Writesonic offers a more nuanced approach, capturing the emotional undertones that only a human writer can provide. If you're looking for content that resonates on a deeper level, Writesonic is the way to go.

8. Anyword - for marketers

If you're looking to supercharge your brand-specific marketing copies, Anyword is your go-to AI writing software. This copy intelligence platform not only crafts your content but also analyzes and offers insights into your published pieces. With its advanced AI capabilities, Anyword can generate original, high-quality content tailored to your specific needs. It can even research topics, suggest keywords, and generate content in the style, tone, and language you desire.

However, some users have pointed out that the AI doesn't always understand the prompt questions, requiring more work on the copy. Apart from that, some users found all the customization options it offers confusing to understand and use.


  • Highly tailored content for brand-specific marketing
  • Advanced AI capabilities for topic research and keyword suggestion
  • Multi-language translation feature
  • High-quality, factual content generation


  • AI sometimes misunderstands prompt questions
  • It may require additional editing for content-generated ideas
  • Too many features can be overwhelming for basic users
  • It doesn't offer a citation generator
Comparison with Writesonic:
While Anyword offers a robust set of features for brand-specific marketing, it's worth comparing it to Writesonic. Writesonic has a more intuitive user interface and a broader range of templates, making it a more versatile option for different types of content creation.

9. Frase - for SEO enthusiasts

Are you an SEO enthusiast struggling to balance quality writing with keyword optimization? Frase can be your ideal companion. This all-in-one content platform combines AI-powered research, writing, and SEO tools to help you create well-written content optimized for search engines.

Several content marketers have liked this AI writing generator for its ability to streamline the entire content workflow. However, though Frase does the job, many users report that the AI writer needs to be more effective as it generates repetitive statements and words. Apart from that, the tool also remains slow and unresponsive at times.


  • Comes with built-in tools for real-time content optimization.
  • The tool can help you in research by summarizing top-ranking pages to help you write content that serves the users’ search intent.
  • The tool offers content briefs with detailed guides to streamline your writing process.


  • Feature-rich but can be overwhelming for beginners.
  • The tool may be expensive for small-scale users.
  • It has lots of lags and freezes
Comparison with Writesonic:
Frase is an excellent tool for search engine marketers, but when compared to Writesonic, the latter offers a more user-friendly experience. Writesonic also provides more templates and is generally easier to get started with, making it a much better choice for your writing needs.

10. INK - for agency marketers

Ink is a very potent AI writing software with amazing features and tools. As a marketer, if you're more into reader engagement and including storytelling techniques that resonate with your audience, Ink is the AI writing tool you've been waiting for. Unlike other platforms that focus solely on word count or SEO, Ink aims to elevate the readability and shareability of your content by making it user-centric.

Ink allows another level of customization as far as the output is concerned; e.g., you can select between UK and US English while writing your content, depending on your target audience.

However, as some users report, the tool is always in a building phase, making it highly unreliable for content automation. Also, the tool is very expensive, and small businesses may find it unaffordable.


  • It comes with readability metrics that provide real-time feedback on the readability of your content.
  • Offers suggestions to make your content more engaging and shareable.
  • The content scoring system provides a score to gauge the SEO-friendliness of your content.


  • Some users find the interface less intuitive compared to other tools.
  • The tool is not ideal for creative or narrative writing.
If you are looking for more such amazing to amp up your writing process, check out these best free writing apps you can try.

Wrapping up - the best AI writing software 2024

Considering how efficiently AI writing software works when it comes to content creation, it's evident that these AI tools are indispensable. However, when choosing the best AI writing tool for your writing tasks, you must check some crucial factors. And the most important of them is why you need the writing tool. What primary goal you want the tool to serve is the most crucial deciding factor. Apart from that, check for user-friendliness, integration capabilities, available writing templates, and affordability.
However, to make your job easy, we have already reviewed the top 10 AI writing software that we have mentioned here. With its impeccable list of features, affordable pricing, and intuitive UI, Writesonic tops our list. The AI writing tool can be your go-to option, no matter what type of content creation you are into. It's time to embrace the future of AI writing with Writesonic.


Which AI tool is best for writing?

As mentioned, these top 10 AI writing software have the most useful features. While Writesonic itself offers almost all the usability that these tools have, Writesonic is the best AI tool for writing.

Which AI writer has 10,000 words?

As part of the free plan, Writesonic offers 10,000 words free forever, which is what makes it the best free AI writing software. You can just sign up to the platform with your email to get the free words. Once done, you can start crafting user-centric and engaging content for your audience with this AI writing software.

Can I use AI to write blog posts?

Yes, you can use AI blogging tools to write blog posts. For example, Writesonic, among other AI writing platforms, has this feature, AI article writer 5.0. Using AI Article Writer  5.0, you can write factually correct SEO-optimized blog posts in seconds.

Can I use AI writing software to make money?

Yes, you can use AI writing software to make money. What you can do is speed up your content creation for blogs, SEO articles, and email campaigns to bring more traffic to your business. Apart from that, if you have experience in content marketing, you can offer your services to different businesses at scale and earn from that. Sign up for the best AI writing tool in the market and start making money right away.

Satwick Ghosh

Satwick Ghosh, Staff writer @ Writesonic. An SEO content marketing expert skilled in AI marketing tools. Crafting content, and busting myths with AI writing through result-driven content strategies.

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Get started with Writesonic!

Discover what writing with AI feels like. See for yourself with a free trial -- we assure you'll save 20+ hours every week.
Try for FREE