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Mariana Fernandes

Head of Content
Mariana is a creator and strategist making ICPs, CEOs, SERPs, LLMs (and many other acronyms) happy all at once. Over the past seven years, she's designed, deployed and scaled content programs that deliver measurable growth for B2B and B2C brands alike. Quality-first (always), AI-curious (not AI-dependent) and just the right amount of stubborn about what makes content worth reading.

Latest Articles by Mariana

GEO Team: To Hire or Not to Hire?
Generative Engine Optimization (GEO)

GEO Team: To Hire or Not to Hire?

Mariana

May 4, 2026

11 Mins read
2.4 Million Domains Study: UGC Platforms Own AI Citations 
Generative Engine Optimization (GEO)
Research

2.4 Million Domains Study: UGC Platforms Own AI Citations 

Mariana

January 23, 2026

8 Mins read
Third-Party Placement Is the High-Margin AI Search Service Agencies Need
Generative Engine Optimization (GEO)

Third-Party Placement Is the High-Margin AI Search Service Agencies Need

Mariana

November 25, 2025

16 Mins read
Reviews Surge 8.9x in Troubleshooting Queries: The LLM Citation x Frame Study
Generative Engine Optimization (GEO)
Research

Reviews Surge 8.9x in Troubleshooting Queries: The LLM Citation x Frame Study

Mariana

November 25, 2025

6 Mins read

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    How to Make the Business Case for GEO in 2026
    Generative Engine Optimization (GEO)

    How to Make the Business Case for GEO in 2026

    Mariana

    November 24, 2025

    11 Mins read
    Listicles Drop 37%, Reviews Jump 637%: Branded vs Non-Branded Prompt Study
    Generative Engine Optimization (GEO)
    Research

    Listicles Drop 37%, Reviews Jump 637%: Branded vs Non-Branded Prompt Study

    Mariana

    November 26, 2025

    6 Mins read
    The LLM Citation Study: Does Your Industry Need a Special Content Strategy for AI?
    Generative Engine Optimization (GEO)
    Research

    The LLM Citation Study: Does Your Industry Need a Special Content Strategy for AI?

    Mariana

    November 24, 2025

    7 Mins read