GEO Team: To Hire or Not to Hire?
Key Takeaways: Most marketing teams follow a similar pattern when a new channel becomes popular. First, they see industry folks talk about it on places like Li…
Author
Mariana Fernandes
Content Marketer
Mariana is a creator and strategist making ICPs, CEOs, SERPs, LLMs (and many other acronyms) happy all at once. Over the past seven years, she's designed, deployed and scaled content programs that deliver measurable growth for B2B and B2C brands alike.
Quality-first (always), AI-curious (not AI-dependent) and just the right amount of stubborn about what makes content worth reading.
Articles by Mariana Fernandes
2.4 Million Domains Study: UGC Platforms Own AI Citations
Key Takeaways So far in my foray into LLM data, I’ve focused on content types and query frames. What formats get cited, how platforms respond to different inte…
Third-Party Placement Is the High-Margin AI Search Service Agencies Need
Key Takeaways: Our concept of what a website is hasn’t fundamentally changed from the first, static Dreamweaver-built monstrosities of yesteryear. It’s a busin…
Reviews Surge 8.9x in Troubleshooting Queries: The LLM Citation x Frame Study
Key Takeaways Welcome back to our AI search lab. Last time, I analyzed LLM citation patterns in branded vs. non-branded prompts. This week, I wanted to find ou…
How to Make the Business Case for GEO in 2026
TL;DR Making the business case for GEO isn’t a “maybe someday” story. Yes, AI search is still somewhat new. But it’s already driving conversions and the adopti…
Listicles Drop 37%, Reviews Jump 637%: Branded vs Non-Branded Prompt Study
Key Takeaways: Another week, another peek under the LLM hood. Last time, I looked at platform citation behavior across industries to try and spot if there were…
The LLM Citation Study: Does Your Industry Need a Special Content Strategy for AI?
Key Takeaways I’m currently in the middle of analyzing 282 million AI platform citations across 18 industries and 8 LLMs. This is the first post in a series un…
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