What Separates Brands Gaining AI Visibility From Those Losing It? A 4,670-Brand Study

We tracked 4,670 brands over four months to find which signals moved with AI visibility growth. Citation share showed a 0.41 correlation with visibility change.

We tracked 4,670 brands over four months to find which signals moved with AI visibility growth. Citation share showed a 0.41 correlation with visibility change.

We analyzed 10.7 million AI answer changes to understand brand displacement in AI search. In 90% of brand entries, at least one other brand left.
We ran 161,286 prompts through ChatGPT, Gemini, Perplexity, and Google AI Overviews and measured how much their citation pools overlap.
We ran 631,999 prompt-model pairs across 7 AI platforms, from March through June 2026, each prompt repeated a minimum of 10 times.
GPT-5.6 Sol reverses the biggest finding of the GPT-5.5 era: the site: operator is back, on up to 71% of searches. Brand citations, freshness, and answer length all moved with it.
A practical AEO playbook for B2B teams. Covers citation audits, answer-first content structure, schema markup, and measuring AI visibility.
The 10 AEO mistakes that show up repeatedly in audits, including several that almost no article in this space addresses. Fix them and you're building the kind of content infrastructure that AI engines are actively built to find and cite.
A practical AEO checklist covering content structure, schema, technical signals, authority, and measurement. Get cited by ChatGPT, Perplexity, and Google AI Overviews.
We measured citation influence across 2,000+ brands. YouTube (3.19x), Reddit (3.17x), and Gartner (3.15x) deliver 3x lift. Your own website? Just 1.3x.
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