If you want your brand to grow and connect with your audience, following the right people is crucial.
The best content marketing influencers don’t just share ideas—they show you how to put them into action.
By learning from their experiences and insights, you’ll discover new strategies, creative approaches, and practical tips that can make a real difference in your content game.
In this blog, we’ve rounded up a list of influencers who can help you stay on top of your content marketing efforts and keep you moving forward in your career.
Why should you follow content marketing influencers?
1. Helps you stay ahead of the curve
In content marketing, things move fast.
What worked yesterday might not work tomorrow. That’s why staying up to date through the help of content marketing experts is crucial.
Content marketing influencers and top bloggers in the industry are always looking for what’s new—whether it’s a shift in Google’s algorithms, a new AI copywriting tool, or a fresh approach to audience engagement.
By keeping up with them, you’ll be in the loop before everyone else, allowing you to adapt your strategies and stay competitive.
2. Learn from those who’ve been there, done that
Experience is the best teacher, and the best content marketers have plenty of it.
They’ve tried, tested, and refined strategies that drive real results. When you follow these content marketing experts, you’re not just getting theory—you’re getting proven tactics used by the best in the business.
Their blogs, webinars, and social media posts are packed with actionable tips to help you avoid common pitfalls and succeed faster.
3. Get actionable advice you can implement today
One of the best things about following top bloggers and content marketing influencers is the wealth of practical advice they share.
Whether it’s a new tool, a content strategy tweak, or an SEO hack, these influencers break down complex concepts into easy-to-follow steps.
You can take their advice and put it into action immediately, seeing results in your content marketing efforts without wading through a lot of trial and error.
4. Boost your creativity and motivation
Let’s face it—content creation can be exhausting, especially when you hit a creative block.
That’s where following content experts can make a huge difference. Their innovative approaches and creative content can spark new ideas and keep you motivated.
These people can show you how to think outside the box, offering fresh perspectives to help you breathe new life into your content strategy.
5. Helps build a network that supports career growth
The best content marketers know that success doesn’t happen in isolation.
Engaging with content experts on platforms like LinkedIn, Twitter, or other social media can lead to collaborations, mentorships, and partnerships.
You’re not just following influencers—you’re building a network of industry leaders who can support your growth and share opportunities you might not find on your own.
Top 30 content marketing influencers to follow ASAP!
Let’s get straight to it—these are the industry’s best content marketers you should follow.
They have the insights and strategies to make a real difference for your brand. Meet the content marketing influencers who can help you take your knowledge to the next level:
1. Neil Patel
Area of expertise: Digital strategy, SEO, content marketing
Why you should follow them: Neil Patel has become a household name in digital marketing because he shares everything he knows—literally.
As the co-founder of Neil Patel Digital, he’s been leading SEO and content marketing.
Neil’s blog posts are packed with actionable advice, covering everything from content creation to advanced SEO strategies.
His approach is practical and based on his own experiences running multiple successful businesses, so you know you’re getting tips that actually work. You’ll also find him hosting frequent webinars related to content, SEO, and digital marketing. So keep an eye out through his social media!
Where to find them: LinkedIn, X, YouTube, npdigital.com
Here’s a more comprehensive and detailed version for each influencer:
2. Ann Handley
Area of expertise: Content creation, storytelling, digital marketing
Why you should follow them: Ann Handley is a pioneer in content marketing, recognized for her ability to humanize content and connect with audiences on a deeper level.
As the Chief Content Officer at MarketingProfs and author of the best-seller "Everybody Writes," Ann offers unparalleled insights into effective content creation and storytelling.
Her approach centers on the belief that great content is not about the brand but the audience, which is why her work resonates so strongly with content creators and marketers alike.
Ann’s frequent speaking engagements and newsletters provide practical tips and inspiring advice for creating engaging and conversion-worthy content.
Where to find them: LinkedIn, X, annhandley.com
3. Joe Pulizzi
Area of expertise: Content marketing strategy, brand storytelling
Why you should follow them: Joe Pulizzi is often credited with founding the modern content marketing movement.
As the founder of the Content Marketing Institute and author of "Epic Content Marketing," Joe has shaped the way brands approach content strategy.
His expertise lies in helping businesses understand the value of building an audience through consistent and valuable content. Joe’s work focuses on creating content that tells a story and drives long-term business growth.
His latest ventures include The Tilt, a platform dedicated to content entrepreneurs, and the Orange Effect Foundation, showcasing his commitment to using content for profit and purpose.
Joe is one of the top content marketers you must follow if you’re looking to build a content-driven business from the ground up.
Where to find them: LinkedIn, X, YouTube, TheTilt.com
4. Rand Fishkin
Area of expertise: SEO, content strategy, audience building
Why you should follow them: Rand Fishkin, co-founder of Moz and SparkToro, is a highly respected figure in the world of SEO and content marketing.
Known for his candid transparency and willingness to share his successes and failures, Rand’s insights are invaluable for anyone serious about building an online audience.
His expertise in SEO is well-documented through Moz’s Whiteboard Fridays, where he simplified complex SEO topics into accessible lessons.
Through his software, SparkToro, Rand focuses on audience intelligence, helping marketers understand where their audiences spend time online, what they talk about, and how to engage with them effectively.
If you’re looking for data-driven insights combined with a deep understanding of audience behavior, Rand is one of the content marketing influencers you can’t afford to miss out on.
Where to find them: LinkedIn, X, SparkToro.com
5. Brian Dean
Area of expertise: SEO, link building, content marketing
Why you should follow them: Brian Dean, the founder of Backlinko, has earned a reputation as one of the top bloggers and content marketing experts in the SEO space.
Brian’s content is known for its depth and practical application, particularly his famous “skyscraper technique,” which revolutionized how marketers approach link building and content creation.
His blog, Backlinko, is a go-to resource for anyone looking to boost their SEO efforts with innovative and proven advanced strategies.
Brian’s advice is always backed by data, and his step-by-step guides make it easy for marketers to replicate his success.
For those aiming to dominate search rankings and drive more organic traffic, following Brian Dean is a no-brainer.
Where to find them: LinkedIn, X, YouTube
6. Seth Godin
Area of expertise: Marketing, leadership, storytelling
Why you should follow them: Seth Godin is a name synonymous with innovation in marketing. With a career spanning decades, Seth has authored numerous best-sellers, including "Purple Cow" and "This Is Marketing," where he challenges marketers to rethink traditional approaches.
His daily blog is a masterclass in brevity and wisdom, offering insights that are as profound as they are practical.
Seth’s philosophy centers on the idea that marketing should build relationships and create meaningful change rather than just selling products.
For those looking to not just keep up with trends but also set them, Seth is one of the top content marketing experts whose wisdom will guide you toward becoming a more impactful marketer.
Where to find them: LinkedIn, X, seths.blog
7. Gary Vaynerchuk
Area of expertise: Social media marketing, content creation, entrepreneurship
Why you should follow them: Gary Vaynerchuk, commonly known as Gary Vee, is a dynamic force in digital marketing and entrepreneurship. As the CEO of VaynerMedia, Gary has built a massive following through his energetic and no-nonsense approach to social media marketing and content creation.
His content is packed with practical advice on building personal brands, social media hacks, and scaling businesses.
Gary’s multi-platform presence—from YouTube and Instagram to LinkedIn and podcasts—ensures he always shares fresh, actionable insights.
Gary Vee is one of the best content marketers to follow for marketers and entrepreneurs looking to hustle and grow their online presence.
Where to find them: LinkedIn, X, YouTube, garyvaynerchuk.com
8. Jay Baer
Area of expertise: Content marketing, customer experience, social media strategy
Why you should follow them: Jay Baer is a seasoned digital marketer and the founder of Convince & Convert. His consultancy helps brands enhance their customer experience through strategic content marketing tips.
Jay’s work focuses on creating content that attracts and retains customers by improving their overall experience.
His books, such as "Youtility," highlight how helping, rather than selling, can be the key to success in content marketing.
Jay’s content is perfect for those looking to integrate social media and content marketing strategies that deliver real customer value.
His podcast, "Social Pros," is a must-listen for marketers looking to stay ahead of the curve. If newsletters are more your thing, you can sign up for his biweekly issue, “The Baer Facts.”
Where to find them: LinkedIn, X, JayBaer.com
9. Heidi Cohen
Area of expertise: Content marketing, digital strategy, brand building
Why you should follow them: Heidi Cohen is the Chief Content Officer at Actionable Marketing Guide. Her blog is a go-to resource for marketers seeking practical, actionable advice on content marketing.
Heidi’s expertise spans digital strategy to brand building, and she’s known for breaking down complex concepts into manageable steps.
She shares insights for marketers at all levels, whether you’re just starting or looking to refine your content strategy. Her content is packed with tips to help you create compelling content and build stronger brands.
Where to find them: LinkedIn, X, heidicohen.com
10. Michael Brenner
Area of expertise: Content marketing strategy, digital marketing, B2B marketing
Why you should follow them: Michael Brenner, CEO of Marketing Insider Group, is a highly influential voice in B2B content marketing who emphasizes creating content that drives measurable business outcomes.
He advocates customer-centric marketing, which focuses on creating valuable content that resonates with an audience.
His book, The Content Formula, is a must-read for marketers who want to understand how content can drive ROI.
Michael’s content is rich with case studies and real-world examples, making him one of the top content marketers to follow if you’re serious about B2B marketing.
Where to find them: LinkedIn, X,
Here’s the continuation for the remaining influencers:
11. Liraz Postan
Area of expertise: SEO, content strategy, digital marketing
Why you should follow them: Liraz Postan is a content marketing expert focusing on SEO and content strategy.
With extensive experience working with leading global brands, Liraz is known for her data-driven content creation and optimization approach.
Her content is packed with actionable advice on driving organic traffic and improving site visibility through effective SEO practices.
Liraz’s blog and social media channels are rich resources for anyone looking to enhance their digital marketing efforts with practical, evidence-based strategies.
Where to find them: LinkedIn, X, lirazpostan.com
12. Pam Didner
Area of expertise: B2B marketing, content strategy, account-based marketing
Why you should follow them: Pam Didner is a B2B marketing strategist and author of "Global Content Marketing," where she expertly bridges the gap between strategy and execution.
Pam’s insights into account-based marketing (ABM) and content strategy are invaluable for B2B marketers looking to create targeted, compelling content that aligns with business goals.
Her blog and speaking engagements provide actionable tips on developing and implementing a content strategy that resonates with specific audiences, making her one of the top content marketers to follow.
Where to find them: LinkedIn, X, pamdidner.com
13. Jeff Bullas
Area of expertise: Content marketing, social media, digital strategy
Why you should follow them: Jeff Bullas is one of the top bloggers in the industry, known for his expertise in leveraging content and social media to drive business growth.
His blog is a top resource for practical advice on topics like content marketing, blogging, and social media strategy.
Jeff’s ability to stay ahead of digital trends and provide actionable insights makes him a must-follow for marketers looking to enhance their online presence and drive results through content.
For more deep insights and his opinions on content marketing, check out his blog or his email newsletter, “Jef’s Jabs.”
Where to find them: LinkedIn, X, jeffbullas.com
14. Andy Crestodina
Area of expertise: Content strategy, web design, analytics
Why you should follow them: Andy Crestodina is the co-founder of Orbit Media, known for his analytical approach to content strategy and web design.
Andy’s work is an excellent resource for marketers looking to create content that engages and converts.
His book Content Chemistry, is a comprehensive guide to the science of content marketing, offering practical advice on optimizing content for better performance.
Andy’s ability to blend creativity with data-driven insights makes his content essential for anyone looking to improve their digital marketing efforts.
Where to find them: LinkedIn, X,
15. Mark Schaefer
Area of expertise: Social media, content marketing, digital strategy
Why you should follow them: Mark Schaefer is a globally recognized author, speaker, and marketing strategist who has made significant contributions to content and digital marketing.
With decades of expertise, Mark’s work emphasizes the human side of marketing, emphasizing the importance of building relationships and creating authentic content that resonates with audiences.
His weekly newsletter “[grow]” offers deep insights into social media and content marketing.
His book, "The Content Code," is a must-read for anyone looking to unlock the secrets to content marketing success, making Mark one of the best content marketers to follow.
Where to find them: LinkedIn, X, businessesgrow.com
16. Lee Odden
Area of expertise: B2B marketing, influencer marketing, content strategy
Why you should follow them: Lee Odden is the CEO of TopRank Marketing and a leading authority in B2B content marketing and influencer marketing.
Lee’s content is known for its practical, results-oriented approach, particularly when it comes to integrating influencer marketing into content strategies.
His blog, TopRank Blog, is a valuable resource for marketers who want to learn how to build and execute effective content marketing strategies that leverage influencer relationships.
Lee’s data-driven insights and case studies make him a must-follow content expert for B2B marketers aiming to improve their content marketing efforts.
Where to find them: LinkedIn, X
17. Kim Garst
Area of expertise: Social media marketing, personal branding, content creation
Why you should follow them: Kim Garst is a social media strategist and the founder of Boom! Social, a consulting agency focused on helping businesses grow their online presence.
Kim is one of the top content marketers who excels in personal branding and content creation, mainly through social media channels.
Her practical tips and actionable advice are invaluable for anyone looking to build a strong personal brand and effectively use social media to engage with their audience.
Kim’s content is both timely and relevant, making her a key influencer for those navigating the ever-changing landscape of social media marketing.
Where to find them: LinkedIn, X, YouTube, kimgarst.com
18. Rebekah Radice
Area of expertise: Social media strategy, content marketing, personal branding
Why you should follow them: Rebekah Radice is a social media strategist and the founder of RadiantLA, where she helps businesses and entrepreneurs build a solid online presence.
Rebekah’s content is rich with actionable advice on creating and implementing effective social media strategies.
She is known for her ability to combine content marketing with personal branding, making her content particularly valuable for those looking to establish themselves as thought leaders in their industry.
Rebekah’s in-depth guides and practical tips make her one of the best content marketers to follow for social media success.
Where to find them: LinkedIn, X, rebekahradice.com
9. Sujan Patel
Area of expertise: Growth marketing, content strategy, SaaS marketing
Why you should follow them: Sujan Patel is a growth marketer and the co-founder of Mailshake, a platform designed to help marketers drive more leads and sales through email outreach.
Sujan is known for his no-nonsense approach to growth marketing, making him a key influencer among content marketing experts. His content is packed with actionable strategies for scaling marketing efforts, particularly in the SaaS space.
Sujan frequently shares case studies and real-world examples of successful growth tactics, making his insights particularly valuable for those looking to implement effective content strategies that drive measurable results.
If you’re particularly interested in effective email outreaches and the synergy between sales and marketing, be sure to give Sujan a follow!
Where to find them: LinkedIn, X, sujanpatel.com
20. Julia McCoy
Area of expertise: Content writing, SEO, content strategy
Why you should follow them: Julia McCoy is the founder of Express Writers and a content marketing expert with a deep understanding of content creation and SEO.
Julia’s content focuses on helping businesses and marketers create high-quality content that drives traffic and conversions.
Her blog and educational resources are perfect for improving content writing and SEO skills.
Julia’s practical and results-driven approach makes her content a must-follow for anyone serious about content marketing.
Where to find them: LinkedIn, X
21. Ian Cleary
Area of expertise: Content marketing tools, social media, technology
Why you should follow them: Ian Cleary founded RazorSpire, a platform dedicated to reviewing and recommending the best tools for digital marketers.
His content focuses on the intersection of technology and artificial intelligence in marketing and task optimization.
With his in-depth reviews and tutorials, you should definitely check him out if you’re interested in optimizing your marketing workflow and improving results.
Ian’s content is particularly relevant for those looking to stay ahead of the curve in terms of the latest tools and technologies in digital marketing.
Where to find them: LinkedIn
22. Melonie Dodaro
Area of expertise: LinkedIn marketing, B2B marketing, social media marketing
Why you should follow them: Melonie Dodaro is a LinkedIn expert and the author of "LinkedIn Unlocked." Her focus on social selling and personal branding makes her a key influencer for marketers leveraging LinkedIn.
Melonie’s practical tips and actionable LinkedIn marketing advice ensure you’re making the most of the platform.
With over 14 years of experience with B2B brands, Melonie specializes in executing strategic digital marketing campaigns, sales enablement, account-based marketing, and more.
She regularly shares insights on creating a compelling LinkedIn profile, building a network, and generating leads through LinkedIn, making her content particularly valuable for B2B marketers.
Where to find them: LinkedIn, X,
23. Barry Schwartz
Area of expertise: SEO, search engine news, content marketing
Why you should follow them: Barry Schwartz is the founder of Search Engine Roundtable and a leading voice in the SEO community.
His content focuses on the latest developments in search engine technology and how they impact content marketing.
If you’re someone in the SEO or digital marketing space who wants to stay updated on Google search engine news and algorithms, definitely check out Barry Schwartz’s insights!
Where to find them: LinkedIn, X,
24. Jesse McFarland
Area of expertise: Digital strategy, content marketing, social media management
Why you should follow them: Jesse McFarland is a seasoned digital strategist and a prominent figure in content marketing and social media management.
With a strong background in developing and executing digital strategies that drive engagement and growth, Jesse’s insights are invaluable for marketers looking to elevate their content and social media efforts.
He shares practical advice on leveraging data to craft compelling content strategies, optimizing social media presence, and methods for boosting SEO rankings.
Jesse’s approach is grounded in real-world experience, making him one of the content marketing experts you should follow to create content that attracts and retains customers.
And in case you’re into podcasts, Jesse is also the host of Brands and Brews Marketing, where he covers everything related to marketing.
Where to find them: LinkedIn
25. Marcus Sheridan
Area of expertise: Content marketing, sales enablement, customer experience
Why you should follow them: Marcus Sheridan is a content marketing expert and the author of "They Ask, You Answer," a book that has become a must-read for marketers looking to align their content marketing efforts with their sales strategy.
Marcus’s content is highly focused on creating content that answers customer questions and drives sales.
His practical tips and actionable advice ensure your content always aligns with your business goals.
Marcus regularly shares case studies and real-world examples of implementing sales enablement techniques in your content marketing efforts, making his content particularly valuable for marketers looking to improve their sales and customer experience.
Where to find them: LinkedIn, X, marcussheridan.com
26. Anna York
Area of expertise: SEO, content strategy, digital marketing
Why you should follow them: Anna York is a seasoned content marketing expert specializing in SEO and content strategy.
With years of experience helping businesses optimize their online presence, Anna is known for blending technical SEO with creative content marketing, ensuring that content ranks well and resonates with audiences.
Her insights are particularly valuable for marketers looking to enhance their SEO strategies while crafting content that drives engagement and conversions.
Anna regularly shares practical advice on effectively integrating SEO into content marketing efforts, making her a must-follow for anyone serious about improving their digital marketing results.
Where to find them: LinkedIn, anna-york.com
27. Michael Stelzner
Area of expertise: Social media marketing, content strategy, digital marketing
Why you should follow them: Michael Stelzner, CEO and founder of Social Media Examiner is a leading voice in social media marketing and content strategy.
Mike is known for his in-depth knowledge and hands-on approach to helping businesses leverage social media to grow their brands.
Through his popular podcast, “Social Media Marketing,” and the annual Social Media Marketing World conference, Mike offers valuable insights and actionable tips for staying ahead in the fast-paced world of digital marketing.
His content is perfect for marketers looking to enhance their social media presence, create compelling content strategies, and stay updated on industry trends.
If you’re just starting out in the marketing world and need easy-to-understand tips, Mike is one of the top content marketers you should follow to keep your game going strong.
Where to find them: LinkedIn, X
28. Matt Barker
Area of expertise: SEO, digital marketing, content strategy, copywriting
Why you should follow them: Matt Barker is a seasoned digital marketer with a strong focus on SEO, content strategy, and compelling copywriting.
As the owner of Matt Barker Copy, he shares actionable insights on content marketing and copywriting and is dedicated to helping businesses optimize their online presence.
He’s known for his ability to blend data-driven strategies with creative content, driving organic traffic and improving search engine rankings.
Matt also has an email newsletter where he regularly shares tips on crafting persuasive copy, making him one of the top bloggers to follow for anyone looking to enhance their writing and marketing skills.
His content is a go-to resource for marketers who want to create content that not only ranks well but also resonates with audiences.
Where to find them: LinkedIn, X, Matt's Blog
29. Richard van der Blom
Area of expertise: LinkedIn strategies, social selling, B2B marketing
Why you should follow them: Richard van der Blom is a leading expert in LinkedIn strategies and social selling, making him a go-to authority for professionals and businesses looking to maximize their presence on LinkedIn.
As the founder of Just Connecting, Richard has helped over 200 global companies and thousands of professionals optimize their LinkedIn profiles, boost their engagement, and drive business growth through effective social selling techniques.
He is mainly known for his in-depth LinkedIn algorithm reports, which provide actionable insights into how the platform operates and how users can leverage these insights for better reach and visibility.
Richard frequently conducts workshops, webinars, and training sessions that equip professionals with the skills needed to excel on LinkedIn.
Where to find them: LinkedIn, richardvanderblom.com
30. Audrey Chia
Area of expertise: Content marketing, brand strategy, AI in marketing, copywriting
Why you should follow them: Audrey Chia is the founder of Close with Copy, a content marketing consultancy where she helps businesses craft compelling narratives that drive conversions.
With a strong background in brand strategy and digital marketing, Audrey has built a reputation for blending creative copywriting with cutting-edge technology, including AI in content creation and marketing.
She regularly shares insights through her newsletter, offering practical advice on integrating AI tools into marketing strategies to enhance workflow.
Audrey is a must-follow influencer if you’re looking for foolproof insights, especially around using tech like ChatGPT for marketing.
Where to find them: LinkedIn, YouTube
Thriving in content marketing means learning from the best, and these content marketing influencers are your go-to sources for practical, game-changing insights.
They don’t just talk theory—they show you how to put it all into action and see real results.
And when you’re ready to implement those insights, Writesonic is here to help!
With Writesonic’s AI-powered platform, you can easily create high-quality content in minutes using the same strategies these top content marketers rely on.
Whether you’re aiming to boost SEO, craft engaging blog posts, or drive more conversions, Writesonic gives you the tools to make it happen.
Start creating standout content with Writesonic today and take your marketing to the next level.
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