Top 15 Content Marketing Tools to Boost Your Brand's Online Presence

Looking for the best tools to improve your brand's online presence?

Whether you're a well-established business aiming for increased visibility or a new marketer seeking to boost your online presence, you need the right tools for your content marketing processes.

To help you, we've put together a list of tools (with different functionalities) to suit your business needs and budget.

Here, we'll talk about the right tools you need for each content marketing process, their key features, best use cases and pricing plans.

Let's dive into the top content marketing tools that can transform your strategy and move your business forward. Shall we?

Best content marketing tools at a glance

1. Complete Content Marketing toolkit to cater for your content and SEO needs by Writesonic

Writesonic is a unified content marketing tool designed to help content creators scale their content creation process while maintaining content quality and high ranking on the SERPs.

Creating engaging content is a no-brainer for everyone looking to establish or increase their online presence. Little wonder most content marketers spend well over 10% of their marketing budget on just content creation.

However, with the tons of content published daily, you need to ensure each piece of content is well-written and on par with Google's requirements to stand a chance of ranking on the SERPs. You can achieve this with tools like Writesonic.

Writesonic is a comprehensive content marketing tool designed to help you ace your content creation process from start to finish.

With Writesonic, you can create different forms of content, including long and short-form blog posts, ad and website copies, social media posts, whitepapers and lots more:

The tool uses machine learning to transform a topic or a bunch of keywords into a well-written article.

Additionally, Writesonic provides various SEO tools to help you improve your content's SEO performance:

This way, you can revamp older posts to align with the most recent SEO best practices.

Whether you're big on creativity, ranking on the SERPs or aiming to achieve both, Writesonic is the tool you need for everything content creation.

Click here to get started with Writesonic for free.

Furthermore, Writesonic integrates seamlessly with third-party software, including Zapier, WordPress, and SemRush.

Below are key features of Writesonic that can help you take your content marketing process to the next level:

Key features

• AI blog topic idea generator: Generates different blog topic ideas.
• Article AI Writer: Creates well-written, factually correct articles and ebooks. You can generate your content by providing a topic, targeted keywords, brand tone, and language and watch it create a masterpiece.
• AI Content Gap Analysis: Discovers and shares details of the topics you're missing and new ones you should cover while updating your content.
• AI Topic Clustering: Groups related keywords by creating a map of keywords.
• SEO Checker & Optimizer: Provides content's SEO score and offers AI suggestions to improve it.
• Keyword Research: Offers various keyword suggestions you can include in your SEO content.
• Answer The People: Learn about the questions people are searching for and add them in your content.
• Website Copy Generator for designing well-optimized copies for your landing pages.

Other features include:

• AI image generator: Generates images from text. This way, you won't have to spend hours online searching for or designing the perfect image that fits.
• Paraphrasing Tool for rewriting content.
• Tweet Generator and Instagram Hashtag Generator
• Facebook Ad Copy Generator and Google Ad Generator.

Best for

The writesonic tool is for solopreneurs, marketers, or businesses who’d love to have a comprehensive content marketing tool to create high-quality, engaging content that's well optimized for search engines.

You can read this blog to learn how to write a high-quality blog post with the Writesonic platform.

Writesonic pricing

The platform provides a free plan and twenty-five credits immediately you sign up for the tool. The paid plans start from $16 per month (when you pay for a full year) and $20 (when you pay monthly).

2. Learn about trending news (ahead of your competitors) and gain new content ideas with Buzzsumo

If you're looking for a tool that will help you stay up to date with the latest gists and trends in your industry, then Buzzsumo is your best bet.

Buzzsumo allows you to search for a domain, keyword, or a specific topic and find popular and engaging content related to the subject. The tool scans social networks to find the most trendy posts in the last 24 hours.

Plus, Buzzsumo can help you find influencers (relevant to your industry and niche), new content ideas, PR campaign ideas, and keywords, as well as identify outreach opportunities across different platforms. The platform can also help you build your content strategy and analyze your content engagement.

Furthermore, with Buzzsumo, you'll receive content alerts about any content that mentions your keywords and stay ahead of your competitors.

Key features

• Content Insights: Provides detailed insight on content performance.
• Find Influencers: Helps you identify the right influencers that'll drive a high ROI for your brand.
• Competitor Analysis: You can use the platform to see the most shared content of your competitors and learn what to do better in your own content strategy.
• Idea Generation: The tool provides fresh content ideas, trending topics, and article titles based on your keyword search history.
• Real-Time Monitoring: You can set up alerts to monitor your brand, keywords, and competitors in real-time.

Best for

BuzzSumo is a content marketing tool that can help you stay full of new and creative ideas for your brand.

Pricing

The tool offers a free trial. Paid plans begin at $199.00)/ month.

3. Learn new blog post ideas with Ahrefs blog post ideas Generator

The Ahrefs Blog Post Idea Generaor helps bloggers and content creators search for fresh and innovative topics.

The platform provides a steady stream of topic suggestions based on your keywords or themes. This way, you have countless topics and ideas to write about.

This tool can enhance your content planning process because it suggests a mix of engaging topics.

Key features

• Brainstorming Ideas: This tool provides you a constant stream of topic suggestions based on your keywords or themes.
• Content Strategy and Planning: The platform offers lots of ideas that are in line with your target audience's interests and industry trends.
• Niche and Authority Building: You can use the tool to generate niche-specific topic ideas that resonate with your target audience.
• SEO-Friendly Content: The solution suggests topic ideas that are optimized for search engines.

Best for

The Ahrefs AI Blog Post Ideas Generator is best for bloggers and content creators searching for topics and ideas for their blogs and articles.

Pricing

You can access the tool for free.

4. Improve your vocabulary and word use with WordHippo

Ever stressed about finding the exact word that better expresses an idea?

WordHippo is the perfect tool to help you find the right words.

The platform is suitable for content creators who want to expand their vocabulary, learn new ideas, and create high-quality content.

The tool pays more attention to the everyday use of words and provides the synonyms that fit.

Key Features

• Advanced Thesaurus: With this tool, you have access to countless synonyms, antonyms, and related words you could easily reference.
• Comprehensive Word Tools: The platform offers different word tools like sentences, rhymes, related word types, matching words, and more.
• Customizable Search: You can search for words by their meanings, definitions, or phrases.

Best for

WordHippo is best for anyone who wants to expand their vocabulary, improve their writing, or simply learn more about words and their meanings.

Pricing

The tool offers a free plan and a paid plan, which starts at $2.99.

5. Enjoy free ready to use images on Unsplash

Platforms like Unsplash offer engaging photos for free. The website provides downloadable, high-quality, copyright-free images for its users.

They have a community of over 300,000 photographers who share their works on the platform.

To use the platform, you just need to check their website, browse and download images from the Unsplash library. You can use the pictures you download for your design projects, documents, or presentations.

Key Features

• Different Photography Styles and Categories: You can access different image styles and categories for your creative projects.
• High-Resolution Images: The tool includes images you can use for presentations, websites, and digital products.
• Simple Licensing: Unspash is known for its simple licensing terms, this way, you don't need to worry about copyright issues.

Best for

Unsplash provides free, ready-to-use images.

Pricing

You can use the platform for free.

6. Edit images with Fotor

Fotor is a very simple web-based photo editing tool.

The platform enables you to perform basic adjustments to improve the looks of your images.

With this tool, you can access advanced capabilities like HDR, and unique design templates. Additionally, Fotor supports batch processing, so you can edit multiple photos at the same time.

So, if you need a free, less complicated image editing tool or affordable pricing, Fotor is for you.

Key Features

• AI Editing: Fotor provides many filters and effects to transform your photos into stunning pieces.
• AI Background Remover: The app allows you to remove and replace backgrounds in seconds.
• AI Object Remover: With this tool, you can remove any objects from photos with ease.
• Collage Maker: You can use Fotor's collage maker to combine several photos into a beautifully arranged single image. It also offers various templates and customization options.

Best for

The platform is suitable for creators who constantly tweak their pictures and graphics and need a basic editing tool.

Pricing

The app provides a free plan and a paid from plan $3.99/month (billed annually).

7. Keep an eye on your competitors with SE Rankings

If you'd like to keep an eye on your competitors while keeping tabs on your performance on the SERPs, then SE Ranking is the right tool for you.

SE Ranking is one of the best content marketing tools for analyzing and tracking your competitors. The solution works by helping you to identify your competitors and their performance.

With this tool, you'll get detailed insight into your competitors' weaknesses and strengths, so you'll learn the best possible ways to stay ahead.

Key features

• Backlink Checker: Analyzes and monitors backlinks (both yours and competitors’) so you can discover and take advantage of new opportunities for link-building and outreach.
• Rank Tracker: Provides precise daily ranking updates.
• Report Generation: Lets you create professional and customized reports for your SEO projects.
• On-page SEO Checker: Learn why your pages aren't ranking high and solve them with their AI-powered on-page SEO checker solution.
• Website Audit: Assesses your website's score in minutes with an efficient site audit.
• Snippets Tool: You can track featured snippets and get its keyword ranking information.

Best for

This content marketing software is suitable for agencies and businesses looking for a comprehensive SEO toolkit to enhance their marketing strategy and SEO efforts.

Read more about the best enterprise SEO  tools to boost your online presence.

Pricing

Offers a free trial and paid plan starting at $54/month (you'll receive a 20% discount when you pay for a full year).

8. Manage your social media platforms with MeetEdgar

MeetEdgar is a social media management solution for creating, scheduling, and sharing content daily.

The software is most suitable for individuals or businesses that aim to maintain a constant online presence.

This is a content marketing platform offering a resharing feature that allows users to automatically reschedule and share previously posted content.

Key Features

• Content Categorization: This allows you to categorize your content into different categories.
• Content Library: Stores content in a limitless library so you can get inspiration from the library when you run out of new content to post.
• Recurring Posting Queues: Allow users to schedule new content to post on selected channels on a loop. This feature helps users stay active on social media even when they forget to make new posts.
• Suggested Copy Variations: Offers suggested copy variations when users add a link to the content window. This feature helps users customize and personalize their content for better engagement.
• Automation: Automates content scheduling, allowing users to save time and focus on other tasks. It also offers unlimited scheduled posts, making it easy to manage multiple social media accounts.
• Performance Tracking: MeetEdgar tracks performance data for each post and provides you insights into what content performs best and why.

Best for

Content-focused teams who want to efficiently schedule, publish, and repurpose their social media content without the need for advanced social media management features.

Pricing

Offers a free trial, and its paid plan starts from $24.91 per month.

9. Expand your reach and traffic with Taboola

Imagine having your brand in front of millions of potential customers.

Sounds exciting, right? This is exactly what Taboola can do for your brand.

Taboola recommends content across some of the most viewed publications. And this is an excellent way to gain the attention of a wider audience. All you need to do is pay and have your content featured on trusted publisher sites.

This way, you can expand your reach and generate traffic by reaching audiences beyond your own site.

Key features

• Advanced Targeting: Allows advertisers to target specific audiences based on demographics, interests, and behaviors.
• Variety of Ad Formats: Offers a range of ad formats, including sponsored content recommendations, app promotion, motion ads, and native ads.
• Contextual Targeting: Uses advanced AI and semantic analysis technology to analyze the content and metadata of each page, determining its contextual classification. This allows for more targeted advertising.

Best for

Any business or organization that aims to use native advertising and content discovery to reach more audiences and drive conversions.

Pricing

Uses a cost-per-click/ cost-per-mille pricing model.

10. Boost your email marketing efforts with Mailchimp

Email marketing presents an effective way to captivate more audiences, drive traffic, increase sales and grow your business.

Mailchimp provides an all-in-one platform that caters for everything email marketing– from organizing your email list to creating and scheduling your campaigns.

Key features

• Campaign Creation: Provides an AI writer to help you write your first draft for headlines, body copy, or fully built emails.
• Automation: Set up triggered emails based on your customer actions.
• Analytics and Reporting: Track campaign performance to help you create better campaigns.
• Personalized Templates: Choose a template that suits your business goals.

Best for

Individuals and businesses looking for a user-friendly email marketing platform with countless email templates to choose from.

Pricing

The first paid plan starts at $10 (for a whole year), and subsequent payments begin at $20/month.

11. Monitor your website traffic with Google Analytics

Performance tracking tools like Google Analytics allow you to evaluate and monitor your website's traffic.

It helps gain insight into important details like the keywords your audience uses, what content is right for your target audience, and how much time they spend viewing each content.

Key features

• Traffic Reporting: Tracks the number of visitors that visit your website, the pages they visited, and the time spent on each page.
• Advertising Workspace: Helps to break down your ROI on media expenses across all channels.
• Conversion Tracking: Allows you to set up specific actions that track conversion on your website.
• Customer Insights: Helps you understand your customers across devices and platforms.
• Keyword Referrals: Provides insights into the keywords people used to find your page.

Best for

Website owners and small businesses on a budget seeking insights on user behavior, conversion tracking, and data analysis.

Pricing

Google Analytics is one of the free content marketing tools on the list.

12. Privacy friendly Google Analytics alternative by Matomo Analytics

Matomo Analytics is a Google Analytics alternative that guarantees your data protection and customer privacy. It provides features, real-time data, and reports to help you boost your website performance.

With this platform, you can learn about your visitors' individual behaviors, optimize your user experience, discover what your visitors are looking for, and manage all your tracking in one place.

Unlike Google Analytics, Matomo allows you to choose how and where to store your data, this means you're sure of the safety of your customers data.

So, if you're data protection and GDPR compliance, you should subscribe to this tool.

Best for

Businesses that deal with customer's personal data.

Key features

• Reporting: Matomo provides detailed reports on website visitors, including demographics, traffic sources, and user behavior.
• Easy to use: Delivers a user-friendly interface that's easy to navigate.
• Customization: Users can tweak dashboards and reports to match their needs.
• Security: Track personal information safely in accordance with privacy laws.
• Integration: Matomo supports various integrations, including plugins for popular content management systems like WordPress.
• Cost-Effectiveness: Matomo offers a free on-premise option, and paid cloud plans are available with varying features and pricing.

Best for

Website owners and small businesses looking for a privacy-friendly alternative to Google Analytics.

Pricing

Free trial and paid plans start from €29/year.

13. Increase your conversion rate with Visual Website Optimizer (VWO)

Visual Website Optimizer can help you figure out the best way to design your site so you can turn more of your site visitors to repeat customers.

With VWO, you can try out different versions of their website to see which one makes more people sign up for your services or make purchases.

You can test different layouts, colors, and buttons to find out what works best. VWO then shows which version gets more sales or sign-ups.

Key Features

• Heatmap Analysis: Allows you to gather insights into user behavior on your website through heatmap analysis.
• A/B testing: Helps you identify the version of your website your customers prefer.
• Funnels Analysis: Analyze and understand each step of the user's journey stepwise to reach informed decisions.
• Split URL Testing: Test different versions of a web page hosted on separate URLs
• Form Analytics: Analyze form submissions to optimize conversion rates.
• Segmentation and Targeting: Serve different versions of a page to different audience segments.
• Real-Time Results and Analysis: Get immediate insights and analytics to make data-driven decisions.

Best for

Marketers in need of effective content marketing tools for gathering user insights, hypotheses, planning roadmaps, conducting tests, and analyzing results. It is particularly great for people looking to optimize their websites without requiring extensive technical expertise.

Pricing

Offers a free trial, while the paid plan starts at $99 per month.

14. Drive conversion with Mouseflow

Mouseflow is your go-to tool for understanding why your visitors aren't converting to customers.

It records sessions where users click, scroll, and move around the site, showing exactly what they do.

It also creates heat maps that highlight the most visited pages on your and where users lose interest.

You can use this information to see where people get stuck or confused. This way, you can make the required changes and ensure your visitors can easily subscribe to your services.

Key Features

• Session Replay: Records every user interaction, including mouse movements, clicks, and keyboard inputs. This gives you a detailed analysis of user behavior.
• Heat Maps: Generates six types of heat maps: click, move, scroll, attention, geo, and live views, to visualize user engagement patterns.
• Conversion Funnels: Tracks user journeys from initial contact to purchase, enabling the identification of drop-off points and optimization opportunities.
• Advanced Filtering: Enables filtering by user friction scores, devices, and other criteria to analyze specific user segments.
• Data Segmentation: Allows for the segmentation of data based on user behavior, demographics, and other criteria.

Best for

Website owners search for content marketing tools to improve conversion rate, understand user behavior, and optimize site usability.

Pricing

Offers a free forever plan, free trial, and paid plans start at $31 per month.

15. Manage tasks and projects with Notion

Project management requires a lot of focus and organization. And navigating through multiple apps while working can be challenging and highly distracting– with Notion, you're sure of an organized workflow and productivity.

Notion stands out as an all-in-one workspace that consolidates tasks, projects, notes, and more into a single platform.

Thanks to Notion, you can say goodbye to navigating countless menus and submenus and keep your focus aligned while enjoying easy access to everything you need.

Key features

• Project Planning: Set goals, create timelines, and gather resources using Notion's board database, timeline view, and knowledge management features.
• Task Management: Organize tasks using Kanban boards, to-do lists, and customizable views.
• Collaboration: Real-time syncing across devices, document collaboration, and access for team members.
• Customization: Create a customized project management system using Notion's blocks, databases, and templates.
• Time Tracking: Use Notion's timeline view to track project timelines and deadlines.
• Document Management: Store and manage project documents, meeting notes, and proposals within Notion.
• Roadmaps: Create dynamic project roadmaps to visualize milestones and timelines.
• Templates: Use Notion's template gallery to find or create project management templates.

Best for

Businesses looking for a standard all-in-one workspace. It is particularly ideal for individuals and teams seeking to simplify and customize their work processes.

Pricing

Offers a free plan and paid plans from $8 per month for each user.

Boost your online presence with content marketing tools

Now that you know the best content marketing tools and their different functionalities, it's time to add them to your content marketing toolkit.

You can start by subscribing to the complete content marketing toolkit on our list, which is the Writesonic content marketing tool.

Writesonic caters to all your content marketing needs, from keyword research down to creating well-written, engaging and SEO-optimized content.

The Writesonic content marketing tool is what you need to level up your game and drive sales like never before.

Ready to reach more audiences and stay ahead in your industry?Sign up to Writesonic to boost your content marketing process and stand out from the crowd.