6 Ways Content Marketing Strategy AI Agents Change The Way You Market

Want to use AI to build your content marketing strategy? If you’re into the content industry, you must have tried generating an article or two using ChatGPT, only to be disappointed.

With generic and sometimes inaccurate results, how exactly are you supposed to use AI for your business processes?

Here’s the answer: Use content marketing strategy AI agents. These AI-powered tools are designed specifically for content marketing use cases and are several steps ahead of the usual AI chatbots — giving you the exact results you want for marketing.

In this article, we’ll discuss in detail about content marketing strategy AI agents, and also learn six different ways you can incorporate them into your business.

Let’s get started.

Want to learn more about AI agents? Read our guide on “What Are AI Agents?” to discover their capabilities and benefits and also learn how you can use them for your business.

What Are Content Marketing Strategy AI Agents?

Content marketing strategy AI agents are tools powered by artificial intelligence that are capable of handling content marketing strategy tasks. They can research and plan marketing strategies and create content, acting as a one-stop solution for all your content marketing requirements.

Think of content marketing strategy AI agents as one of your AI employees. They can perform most of the tasks that a human content marketer would. This includes analyzing data, writing content, preparing social media calendars, and so on.

But, unlike humans, the AI agent can complete tasks in a matter of minutes and generate an output that’s at par or even better than the manual ones.

How Are Content Marketing Strategy AI Agents Different From AI Chatbots?

You must already be familiar with ChatGPT. It can answer queries, write content, and also solve problems. In a general sense, it’s quite a useful bot that demonstrates what AI is capable of.

However, if you want to use it specifically for content marketing strategies, ChatGPT and other AI chatbots are too generic and don’t give tailored results. While they may answer your marketing queries, the responses are often from their knowledge base or web search results.

That’s not the quality of marketing strategies you’d want to implement for your brand. 

Content marketing strategy AI agents bridge that gap by connecting to the necessary tools and platforms. Chatsonic, an AI agent, for example, is connected to tools like Ahrefs, Google Search Console, and Writesonic — platforms that are required to formulate a good content marketing strategy.

You’ll access the agent with the same conversational style you are comfortable with but with better output thanks to the additional abilities of the AI agents.

Now that you’re familiar with what content marketing strategy AI agents can actually do, let’s take a look at a few examples of how you can use them.

Read more about the differences in our detailed guide on AI agents vs. AI chatbots.

6 Ways to Use Content Marketing Strategy AI Agent

Here are six use cases for content marketing strategy AI agents:

1. AI-Driven Content Planning and Ideation

Consistently coming up with fresh, relevant content ideas is a challenge that every marketer faces. Whether it is writing blog posts or creating ad copies, if you’re creating content for a brand, you need to always plan it.

However, planning and ideating content isn’t easy. 

If you’re relying on manual brainstorming and trend analysis, the ideation process can become long and tedious.

Plus, it’s not humanly possible to analyze every potential content angle for a given topic. This means there’s a high likelihood of missed opportunities to engage your audience and rank for valuable keywords.

Use content marketing strategy AI agents for content planning and ideation

Content marketing strategy AI agents, like Chatsonic, are connected to the necessary tools like Ahrefs and Writesonic. They can plan and create the right type of content with minimal human intervention.

When you input a content topic or theme, these AI agents automatically analyze potential angles, evaluate audience interest, check for trending subtopics, and suggest the best possible content ideas that align with your brand and can actually engage your target audience.

The best part? These suggestions aren’t generic. By asking follow-up questions about your brand, target audience, and content goals, the AI agent tailors the content ideas to your specific requirements.

By leveraging AI agents for content planning and ideation, you can:

1. Generate a wider range of content ideas quickly
2. Ensure your content aligns with current trends and search intent
3. Tailor your content strategy to your specific B2B audience
4. Identify opportunities for thought leadership and lead generation
5. Create comprehensive content plans that support your SEO goals

Take a look at how Chatsonic helps with content planning.

Check how it first analyzes our website and its competitors, and then suggests content ideas that cater to our specific audience. The inclusion of a case study and future trends helps position your agency as a thought leader in this area.

You can also use it for planning and creating clusters, as well as the technical SEO benefits and measurement of success. 

The content planning and ideation process that usually takes hours or even days of brainstorming and research can be completed in minutes using AI agents like Chatsonic. 

This AI-driven approach to content planning allows you to stay ahead of the competition, consistently produce relevant content, and maximize the impact of your content marketing efforts.

2. Automated Content Creation and Optimization

Creating high-quality, SEO-optimized content at scale is crucial for maintaining a strong online presence. However, manually using the usual tools like Ahrefs to optimize content can be a lengthy process.

Say you’re using Ahref’s to write an SEO-optimized article about the best indoor plants. You’d have to first enter the broad keywords in the platform, find related keywords that have low competition, and also find related questions and long tail queries. 

But that’s only half the process. You’d then have to either manually write the article or use generic AI writing tools only to get robotic-sounding content. 

Also, it’s difficult for both human writers and general-purpose AI chatbots to consistently incorporate all the necessary SEO elements while maintaining engaging, high-quality content across various topics and formats.

Use content marketing strategy AI agents to automate content optimization

When you provide a topic or content brief, AI agents can automatically generate draft content that’s not only well-written but also optimized for search engines. These AI-generated drafts incorporate relevant keywords, follow SEO best practices, and maintain a consistent brand voice.

Let’s look at an example using Chatsonic.

It creates SEO-optimized content by using tools like Ahrefs and Keywords Everywhere. These tools give it insights on the current search volume and difficulty of certain keywords, while other connected platforms like Writesonic allow it to craft humanized, in-depth content.

This not only saves time but also ensures that your content is consistently optimized for search engines and aligned with your brand voice.

The AI-driven approach to content creation allows you to scale your content production, maintain SEO best practices, and free up your human writers to focus on adding unique insights and creative elements to the content.

3. Personalized Content Recommendations

Delivering personalized content experiences is key to engaging modern audiences. However, manually segmenting your audience and creating personalized content recommendations for each segment is an enormous task that’s nearly impossible to do effectively at scale.

User preferences and behaviors also change rapidly, making it challenging to keep personalization strategies up-to-date when done manually.

Use content marketing strategy AI agents to personalize content recommendations

AI agents can analyze user behavior in real time, creating detailed audience segments and delivering highly personalized content recommendations instantly. These recommendations aren’t based on broad categories but on individual user behaviors, preferences, and interactions with your content.

The AI continuously learns and adapts its recommendations based on user feedback and changing behaviors, ensuring that your personalization strategy remains effective over time.

Check how we use Chatsonic for personalized content recommendations.

Chatsonic considers the given website or product, the current keywords and SERPs related to the topic, and also the main competitors. Then, it creates a personalized content recommendation strategy that not only suggests topics, but also plans them as pillars and clusters, and gives action items that you can quickly implement.

Manually, this could easily take hours or even days. But with a content marketing strategy AI agent like Chatsonic, you can create a full-fledged personalized content plan within minutes.

4. AI-Enhanced SEO and Keyword Research

Effective SEO is crucial for content visibility, but traditional keyword research is time-consuming and often limited by the human capacity to process large datasets. If you’re manually researching keywords, you’re likely missing out on valuable long-tail opportunities and emerging trends.

It’s also challenging to keep up with constantly changing search algorithms and evolving user search behaviors when relying solely on manual SEO techniques.

Use content marketing strategy AI agents for keyword research

With AI agents, you can instantly analyze large amounts of search data, identifying not just primary keywords but also related terms, questions, and long-tail variations. 

These AI-powered agents can evaluate keyword difficulty, search volume, and user intent simultaneously using connected SEO tools, providing a comprehensive SEO strategy in minutes.

In fact, the AI agent doesn’t just provide a list of keywords. It can suggest content topics, identify content gaps in your current strategy, and even predict upcoming trends in your industry.

Take Chatsonic for example. It creates a complete keyword plan with the pillar and cluster pages for our blog in a matter of minutes.

This AI-driven approach to SEO allows you to create more effective content strategies, improve your search rankings, and stay ahead of the competition even as SEO guidelines and Google’s SERP ranking criteria keep changing.

Learn more ways to streamline your SEO strategies with our guide on SEO AI agents.

5. Predictive Analytics for Content Performance

If you’re in the content industry, you know how important it is to understand how content will perform before publication. It can help allocate resources more effectively and improve overall content strategy. 

However, if you’re currently predicting content performance based on gut feeling or limited historical data, there’s a high possibility it’s just leading to inconsistent results and missed opportunities. 

Manually considering every single variable that influences content performance is also not feasible. There are simply too many variables. You’d have to consider the topic relevance, SEO factors, audience preferences, and current trends.

Doing that solely through human analysis is either going to take up too much time or bring out inaccurate results.

Use content marketing strategy AI agents for predictive content analysis

Using AI agents gives you a drastic advantage in terms of data analysis. They can analyze vast amounts of historical content performance data, current trends, and audience behavior accurately to predict how new content is likely to perform. 

These predictions go beyond simple metrics like views or shares. Instead, it offers insights into engagement rates, conversion potential, and even the content’s impact on brand perception.

The AI agent also offers actionable recommendations to improve content performance before publication, such as suggesting headline tweaks, content structure changes, or additional topics to cover.

Let’s look at an example using Chatsonic.

Notice how Chatsonic analyzes the historical content performance, target audience, distribution channels, and specific KPIs you’re aiming to improve. Based on this information, it provides a predictive analysis of the content’s potential performance.

Using generic tools, you’d have to manually analyze all this data and draw insights using the content. However, Chatsonic behaves as an all-in-one tool, simultaneously comparing multiple data points to give you a predictive analysis that’s as accurate as possible.

6. Automated Social Media Content Management

Maintaining an active and engaging social media presence across multiple platforms is crucial for any business today. But creating content for social media is a whole other game. You need to find trending topics on each platform and curate content that aligns with the format of that app.

The posting time and engagement on the post also matter. If you’re building or maintaining your presence on multiple platforms, this entire process can become extremely tedious and time-consuming.

It’s also challenging to consistently post at optimal times, tailor content for each platform, and quickly respond to trends when managing social media manually.

Use content marketing strategy AI agents to manage social media content

AI agents can automate much of the social media content management process, from content creation to scheduling and performance analysis. These tools can generate platform-specific content based on your blog posts or other marketing materials, suggest optimal posting times, and even adjust your strategy based on real-time performance data.

The AI doesn’t just post your content randomly. It learns from your audience’s engagement patterns, understands platform-specific best practices, and tailors your content strategy accordingly.

Let’s look at an example using Chatsonic.

Chatsonic would ask about your target platforms, brand voice, key messages about the new feature, and any specific goals for the social media campaign. Based on this information, it would generate a comprehensive social media content plan.

The process of planning, creating, and scheduling social media content, which could take days when done manually, can be completed in hours using AI agents like Chatsonic. This not only saves time but also ensures your social media strategy is data-driven and optimized for each platform.

By using content marketing strategy AI agents, you can:

1. Create platform-specific content quickly and at scale
2. Ensure consistent posting at optimal times for each platform
3. Tailor your message and tone for different social media audiences
4. Quickly adapt your strategy based on real-time performance data
5. Identify and capitalize on trending topics in your industry

With these AI agents, you can maintain a consistent, engaging presence across multiple platforms while saving time and improving your overall social media performance.

Content marketing strategy AI agents are one of the must-have tools for every marketer who wants to streamline their business process. However, it’s also important to choose the right AI agent if you want to get the best results.

Wondering which AI agent to choose? While there are several AI agents in the market you can try out, very few are built specifically for content marketing. Chatsonic is one among the few, which also gives reliable and high-quality results.

Chatsonic: The Best Content Marketing Strategy AI Agent

Chatsonic is an AI marketing agent that can do all things marketing. From researching and creating to optimizing and repurposing content, Chatsonic can help with the various marketing steps for your business.

With tools like Ahrefs, Writesonic, GSC, and Keywords Everywhere connected to the platform, the AI tool accesses real-time data and gives results based on this data-rich information.

Unlike the usual AI tools, you won’t have to deal with generic outputs from Chatsonic. It understands your brand voice, content strategy, and product to give specific and tailored suggestions you can actually implement.

Ready to use content marketing strategy AI agents in your business? Try Chatsonic today!

Samanyou Garg

Founder @ Writesonic

Samanyou is the founder of Writesonic. He is passionate about using AI to streamline marketing and SEO operations, and he also won the 2019 Global Undergraduate Awards (nicknamed the junior Nobel Prize).