AI Marketing Agents: The Ultimate Guide For 2025

As a marketer, how many tools do you use, on average, to complete your end-to-end marketing process?

If your answer is anything more than “one,” you have got a lot of catching up to do. 

In the past year, artificial intelligence tools have been changing how marketers create and execute their strategies.

Particularly, AI marketing agents — bots that can autonomously make decisions and complete marketing tasks — are tools you need to have in your marketing strategy. From creating content to conducting SEO research, a single AI marketing agent can do tasks that usually require multiple tools.

Want to know how is AI used in marketing? In this guide, we’ll explain all about AI marketing agents, their capabilities, and the various tasks you can use them for.

Let’s get started. 

Want to learn more about AI agents? Check out our comprehensive guide on what are AI agents to know about their capabilities, benefits, use cases, and AI agent examples.

What are AI Marketing Agents?

AI marketing agents are artificial intelligence-backed tools that are specifically designed to automate marketing tasks, including content creation, optimization, publishing, and research. They use machine learning and natural language processing (NLP) to perform various marketing tasks.

Take Chatsonic, for example. The AI marketing agent can help research topics and keywords, create various forms of content, and also make them publish-ready.

With 75% of marketers already using or experimenting with AI for marketing, including AI marketing agents in your marketing strategy is a great way to stay ahead of the competition. 

These agents can handle repetitive tasks that would usually require human input, saving time and resources and providing insights that would be difficult to obtain manually.

AI Chatbots vs. AI Agents for Marketing: How are They Different?

If you’ve already tried using ChatGPT for marketing (and are disappointed), you might be thinking “What’s different with these AI marketing agents?”

The thing is, ChatGPT and other early AI chatbots are general-purpose and meant to only give you a glimpse of what AI can do. While they are great for uses like fetching information or solving logic puzzles, they aren’t designed to understand the emotional and psychological nuances of marketing.

The result? Generic, robotic-sounding, and sometimes even inaccurate results.

When you start using an AI agent for marketing, you can conduct all marketing processes such as keyword research, ad copy generation, and landing page design on the same platform. And every time, it gives you tailored, human-sounding results.

In a way, AI marketing agents act as a one-stop solution combining AI and marketing. But what exactly are their capabilities and in what ways can you use them? Let’s discuss this in the next section.

How to Use AI Marketing Agents in Your Business

Now that you’ve learned what is AI marketing, let’s dive into how can AI be used in marketing.

Since AI marketing agents are designed to assist with marketing, they have the capabilities to support you through all these tasks. Here’s how to use AI in marketing to research, create, optimize, and publish:

1. Research With AI Marketing Agents

When it comes to marketing, research isn’t just another step. It’s the foundation for a marketing strategy that’ll drive results. But let’s be honest: keyword research, competitor analysis, and digging through mountains of data can be overwhelming — whether you do it manually or use a bunch of tools. 

AI agents in marketing not only take this burden from marketers but also deliver sharp, accurate insights that you might not always get manually. 

Keyword research

You might already be using SEO tools like Ahrefs and Keywords Everywhere for keyword research. These tools do have the capability to help with keyword research processes like checking keyword search volume and difficulty, finding ranking opportunities, and even tracking content performance for certain keywords.

However, the problem with using these tools is the sheer amount of manual effort and time you still need to put in. Even if the tools give keyword insights, knowing which topics to analyze, checking the data, and finally deciding which keywords yield the best results is the marketers responsibility. 

SEO experts usually say this process itself takes anywhere from 2 to 30 hours.

What changes with AI marketing agents?

AI marketing agents like Chatsonic handle the manual effort part and also save you time. They are connected to SEO tools like Ahrefs, Keywords Everywhere, and GSC, so you’ll still get results based on the same insights.

However, the AI agents go a step forward and take care of processes like checking multiple keywords and zeroing in on the right topics — things that take the most time and effort in a typical keyword research process.

Say you want to write blog posts about the “best content writing tools.” With an SEO tool, your process will look something like:

• Run the broad keyword “best content writing tools” through the platform.
• Check the keyword difficulty, search volume, and SERP results.
• Look for related queries with low difficulty or higher search volumes. 
• Look for keywords that competitor pages are lacking for.
• Create a list of primary, secondary, and long tail keywords to target. 

With an AI marketing agent, you can get the exact same list with a single prompt.

In the end, you’ll have a well-researched report ready for, say, the top-ranking keywords, or missed keyword opportunities in a matter of few minutes as opposed to hours. 

With insights this quick, you can not just conduct keyword research for your content, but also analyze existing content pieces and run keyword analysis on competitor pages.

Topic clusters

If conducting keyword research for just one article is tedious, creating topic clusters to build authority is a whole other game. Imagine spending hours researching one keyword, and then multiply it by 10, 20, or as many keywords as you want in a topic cluster.

Those are days spent on finalizing the topics alone. And from a competitive standpoint, you’re left far behind while others write and publish numerous articles.

What changes with AI marketing agents?

You’ve already seen how AI marketing agents complete hours of keyword research within minutes. So, you’ll still be getting in-depth keyword insights, regardless of one article or an entire topic cluster.

However, the agent doesn’t simply give you a list of related topics and keywords when you’re building topic clusters. Instead, it maps out the intent, relationship, and potential of each topic, creating a full-fledged topic cluster plan complete with interlinking opportunities. 

Let’s see a demonstration using Chatsonic. Say you want to build a topic cluster around the topic “coffee makers.” Like with any other AI tool, you begin with a prompt.

Chatsonic asks a few relevant questions, after which you get a detailed topic cluster strategy covering related topics and different search intents, with instructions and all.

A manual topic cluster creation process would start with finding the pillar topic and then researching the cluster topics one by one. With AI marketing agents, you can get that done in minutes and then invest the remaining time in strengthening your topic cluster strategy with follow-up prompts.

Competitor analysis

Does your typical competitor analysis process look like this?

• Visit competitor websites and find topics they cover
• Google keywords in your industry and find which competitors are ranking
• Check multiple competitor websites and maintain a spreadsheet for any data 
• Try to “figure out” and “outdo” competitor content strategy

While these are all valid methods, you can’t ignore the fact that competitor analysis is an ongoing and time consuming process. The process of going through each competitor’s website, visiting multiple pages, and keeping track of all the data can quickly become tiresome. 

Plus, if you’re only manually reviewing the data, it’s easy to miss out on content trends and predictions, which means you aren’t making the most out of competitor data.

What changes with AI marketing agents?

Usually, SEO tools and SERP results only give you the data points related to competitors. The analysis itself? You’d have to do the manually.

AI marketing agents change how you do competitor analysis by completely automating the process — analysis, report generation, and suggestions included. 

Apart from getting insights from tools like Ahrefs, AI marketing agents like Chatsonic also combine data from Google Analytics and SERPs to give you the complete competitive landscape, including data points you might typically miss.

See how we ran a competitive analysis for our own website writesonic.com using Chatsonic.

With a single prompt, we’ve got a complete breakdown of our own website, an analysis of competitor websites, strengths, weaknesses, and recommendations for how we can improve — a comprehensive report that usually takes multiple tools and hours of human effort to put together.

With AI marketing agents, research becomes less about doing and more about deciding. This’ll help fast-track you to the next step — content creation.

2. Create With AI marketing agents

AI writing tools are, perhaps, one of the most widely known use cases of LLMs, ever since ChatGPT came out. You can generate a variety of written content, including blogs, social media posts and ad copies.

However, if you’ve ever tried generating content using ChatGPT or other generic AI tools, you know how poor the quality is. The sentences sound robotic, the information is surface-level, and there are a lot of “facts” that turn out to be false.

If you’re serious about content creation using AI, the usual chatbots won’t cut it. You need AI marketing agents that take information from verified sources and turn it into ready-to-use, human-sounding content.

Here’s all the ways you can use AI agents for marketing for content creation:

Blogs/articles

Blog posts are a widely used content marketing format. So much so that many writers start and monetize their blogs, without ever marketing using other content forms. 

But that also means every blog post you publish needs to be high-value. Each sentence of a 1000, 2000, or even 5000-word blog post needs to be valuable to rank in SERPs and generate revenue. 

Now, if you only rely on human writers, they might take anywhere between two to five days to write a single blog post. Include generic AI chatbots and writing tools, and you’ll definitely cut down on the time. But there’s a high chance they don’t deliver the required value or include the right information.

That’s not the type of blog post you’d want to publish on any website.

What changes with AI marketing agents?

AI marketing agents don’t just write articles sourcing information from their database but also include relevant, up-to-date information from the web, citations included. 

They are also capable of understanding your brand voice, analyzing competitor blogs, and producing comprehensive and human-sounding blog posts that you can minimally edit or directly publish on your website. 

But the best part? The AI agent can directly access your SEO research.

Instead of using two or more tools to conduct the research and writing part separately, you can complete the entire process with a single AI marketing agent, eliminating the disconnect. 

Say you’ve already conducted keyword research and competitor analysis in the previous step. You don’t need to export this data and input it into another tool. AI marketing agents act as an all-in-one solution. They can easily use this research and craft a blog for you without additional steps.

And it keeps all the blog writing best practices in mind:

• Keyword placement: Even without initial keyword research, you can direct the marketing agent to write SEO-optimized articles. It’ll automatically research relevant keywords and make sure they are properly placed in the article.
• Fact-checking: No more scouring the web for data. The AI agent pulls in relevant stats and links to credible sources automatically. 
• Humanized content: Worried about the content sounding robotic? Many AI marketing agents, including Chatsonic, come with built-in content humanizers. That means, you’ll get natural, human-sounding content even if it’s written by a robot.

Check this article we wrote using Chatsonic:

This 1500-word article on “the best web host providers” is comprehensive and completely optimized for the target keyword. Notice the steps Chatsonic has completed before writing the blog post.

It’s done keyword research, analyzed SERP features, and identified all the topics that need to be covered in this article. 

Social media posts

While blog posts are high-volume and require in-depth research and information, the strategy for social media is slightly different. When writing social media posts, one of your main goals is to present the information in a way that “connects” with your audience.

And this is where generic AI tools fail. They are far from the human element and end up producing robotic-sounding text that lacks any hook or excitement.

Plus, each social media platform has its own unique requirements, which traditional AI tools might not fulfil.

What changes with AI marketing agents?

AI agents can create platform-specific content for various social media networks, optimizing it for the platform’s unique features and audience expectations.

Here’s everything you get when creating social media posts using AI marketing agents:

• Content specific to each platform: Whether it’s long-form LinkedIn posts, Instagram captions, Twitter threads, or Facebook updates, AI can tailor content to suit the platform’s style and audience.
• Hashtag research and keyword integration: AI agents also include hashtag research and keyword analysis to ensure that posts perform well in organic search results and reach a wider audience.
• Content templates: You can also choose from various social media content templates directly to craft educational, thought leadership, or promotional content. 

Here are some LinkedIn posts about financial planning we crafted using our AI marketing agent:

Ad copies

Another way to use AI marketing agents is to write short, impactful ad copies. And when we say create ad copies, we don’t mean simply write them and use them in your marketing strategy.

Instead, we suggest creating multiple ad copies with slight variations — because AI can do that. You can use these copies to carry out A/B testing and strengthen your marketing plans with the best version possible. 

Say you want to market your fashion brand to the Gen Z audience. 

You can generate as many ad copies as you like, test their performance, and keep the ones that you like.

Notice how there are very slight variations while the tool maintains the same overall idea. 

Landing pages

Creating landing pages doesn’t just involve writing the copy. It also involves creating the right layout to highlight the text and attract more users. And with AI marketing agents, you can do both.

Check this landing page for a chocolate mix that’s built using Chatsonic:

Notice how there’s an enticing copy and also a landing page layout — complete with an attractive color scheme and CTA buttons. The best part? It also includes the code for the landing page, in case you want to implement it on your own website.

Emails

AI marketing agents can also be quite useful for generating email marketing campaigns, including newsletters, promotional emails, and more.

Say you want to write personalized emails and subject lines for different customer groups under the same campaign. Manually doing it is a task. But with AI agents, you can create variations of the same email depending on the target audience, features, or any other factor you want to highlight.

AI tools can also generate a variety of email templates that align with the brand’s voice. You can create and save email templates based on your brand voice and reuse them for future campaigns. 

3. Optimize With AI marketing agents

Once you create content, optimizing is necessary to ensure that your marketing campaigns reach the right audience, generate engagement, and get organic traffic. Here’s how you can use AI marketing agents to optimize content:

SEO

Search engine optimization (SEO) is a constantly evolving field. That means, to rank in search engines, you need to constantly optimize your content as well. 

What changes with AI marketing agents?

With AI marketing agents, regularly analyzing and optimizing content doesn’t feel like a task.

As we’ve already discussed, you can use AI marketing agents for keyword research and optimization. But that’s not the only SEO strategy AI can help you with.

Using the AI agents, you can also:

• Get on-page optimization suggestions
• Analyse competitor content to identify other target keywords
• Optimize content for specific search engine elements such as featured snippets or related questions

In fact, when you switch to the Chatsonic AI Marketing Agent, you get dedicated use cases such as Trend Analysis and Industry Benchmarking that are useful for content optimization as well.

Content gap analysis

Another optimization strategy to frequently conduct is content gap analysis. You find what kind of content your competitors are covering and what you are lacking on your website, which is sometimes the reason for not ranking on SERPs.

But keeping track of each competitor content piece isn’t manually feasible. And AI tools like ChatGPT are simply not trained to do this, even if they can browse the web.

What changes with AI marketing agents?

It’s better to simply instruct the AI marketing agent to do it. Just like we did:

Using Chatsonic, we got a complete analysis report of our top-ranking content, content pieces that our competitors rank for, and also specific keywords and topics we can use to close this gap.

4. Publish With AI Marketing Agents

Publishing might seem straightforward, but timing, formatting, and consistency can make or break your content’s performance. With marketing AI agents, you can ensure everything goes smoothly.

Formatting

Ever seen a blog that looks like a huge block of text? That’s content with poor formatting. No matter how informative or valuable your content is, if it’s not properly formatted, chances are people will skip reading it.

What changes with AI marketing agents?

AI marketing agents ensure this doesn’t happen by automatically formatting content. They can:

• Divide content into various sections with headings and subheadings.
• Modify content format to suit different platforms.
• Make design adjustments to ensure content is responsive across all devices.
• Check for accessibility features so everyone can read the content.

Again, you can always give additionally formatting instructions according to your brand voice and preferences to ensure consistency across content pieces.

Automatic internal links

If you’re creating content as part of a marketing strategy, internal links are crucial to establish a connection between various website pages. However, going through individual pages and finding relevant links can be difficult every time.

What changes with AI marketing agents?

AI marketing agents handle it by identifying the right internal links from a given domain and also the relevant anchor texts in the given article. 

If you’ve created a topic cluster in the initial research phase, chances are you’ve also got suggestions for related internal links and anchor texts to place in each article.

Image creation

As humans, we love visual content. When you’re publishing blogs and long-form articles, a major part of fulfilling this visual content requirement comes from images. 

Images can make the content lively and more informative. But it’s not always easy to find relevant and original images for your content. 

What changes with AI marketing agents?

Many AI marketing agents are equipped with text-to-image generators that can create the exact graphics you require.

Here’s an example. We asked Chatsonic to create a featured image for the article “how to play a guitar.”

And here’s the results:

The image is quite relevant and realistic. The AI agent also includes an explanation for what the image represents. With follow up prompts, you can change any element of the image if required.

Similarly, you can generate social media graphics, blog headers, and infographics as well.

Automatic publishing

AI marketing agents handle end-to-end marketing, and that includes automated publishing as well. These tools can connect to popular web publishing platforms like WordPress and social media platforms like Instagram and LinkedIn to schedule and publish posts.

They can also automate it based on the optimal posting time for each platform and time zone, so you get the maximum audience engagement.

Types of marketing using AI marketing agents

We discussed the various capabilities of AI marketing agents. Wondering if you can actually put together an end-to-end marketing strategy using them? Here’s how you can do it for different types of marketing:

Content marketing

Creating content is probably the most common use case of AI marketing agents. While we’ve already told you of the various ways AI can help create and distribute content, here are the top ways they can help you with content marketing:

• Writing articles and blogs: AI-powered tools can generate high-quality articles and blog posts at scale. By automating the content creation process, AI allows businesses to consistently publish fresh content without relying on human writers for every piece. Tools like Chatsonic use keyword research and SEO best practices to create content that is optimized for search engines.
• Creating topic clusters: AI helps marketers structure content in a way that improves SEO by identifying pillar topics and creating related content clusters. This approach can help boost website authority and drive more organic traffic.
• Optimizing for search engines: AI tools automate the SEO process by analyzing search volumes, competition, and keyword effectiveness. This allows businesses to optimize their content without needing to manually research every topic or keyword.

Whether you’ve a small business that wants to quickly scale content production or an enterprise that wants to keep up the pace, using AI marketing agents for your content marketing strategy will yield results and save time.

Performance marketing

Performance marketing focuses on measurable results such as leads, conversions, and sales. AI marketing agents improve performance marketing efforts by optimizing campaigns in real-time. You can build a performance marketing strategy by using AI marketing agents to:

• Automate bid management for PPC campaigns: AI tools can manage bids for paid search and display campaigns, adjusting them in real-time based on performance data. This helps you maximize ad spend and improve ROI without too much manual effort.
• Optimize ads in real time: AI marketing agents can also continuously optimize ad placements and targeting. They can predict which ads will perform best based on historical data and user behavior, ensuring that campaigns are as effective as possible.
• Use predictive analysis to determine campaign performance: These tools can analyze past performance data to predict the success of future campaigns. This allows you to make data-driven decisions and adjust campaigns before they even launch — a much easier and safer way to experiment with marketing campaigns.

Influencer marketing

Influencer marketing is growing popular, even with B2B businesses. If you want to try out influencer marketing, marketing AI can help you with: 

• Influencer discovery and vetting: AI can help you identify the right influencers for your brand by analyzing social media data, engagement rates, and audience demographics. This makes it easier to find influencers who will deliver the best ROI.
• Automated outreach: AI marketing agents can craft the right emails and social media outreach messages, and also personalize them.

Social media marketing

AI has significantly impacted social media marketing by automating content creation, engagement, and analysis. Here’s how you can also join the bandwagon: 

• Content calendar generation and management: AI marketing agents can generate and manage social media content calendars, ensuring that content is posted consistently and at optimal times for audience engagement.
• Social listening and sentiment analysis: AI can track brand mentions, monitor sentiment, and analyze customer feedback on social platforms. This provides marketers with real-time insights into customer opinions and allows them to make informed decisions.

Email marketing

Email marketing remains one of the most powerful tools in a marketer’s arsenal. AI enhances email marketing by personalizing content and optimizing send times.

• Create email campaigns: AI can craft personalized email campaigns based on user actions, such as abandoning a shopping cart, signing up for a newsletter, or downloading a resource.
• Email personalization: You can personalize emails for different customer groups based on their demographics, behavior, or any other parameter you choose.

By now, you must have realized how useful AI marketing agents are. While they are transforming how companies build and execute their marketing strategies, many businesses are still not aware of how these AI agents can help them. 

The truth is, AI marketing agents can tailor to the requirements of any kind of business. Whether it’s a solopreneur or a large enterprise, using an AI marketing agent can fuel their marketing efforts and help save time and money. 

Let’s take a look at how different types of businesses can use these AI agents to streamline marketing.

Who should use AI marketing agents

Whether you’re running an agency, handling marketing for e-commerce or SaaS businesses, or going solo — here’s why you should use AI marketing agents.

Content and Marketing Agencies

Marketing agencies often juggle multiple clients, each with unique needs and goals. But you can easily handle these processes using AI agents in marketing as they can adapt to multiple brand voices.

With these agents, an AI marketing agency can:

• Scale operations efficiently: AI tools can handle the repetitive tasks — content creation, keyword research, performance tracking — freeing up B2B marketing agencies to focus on what really matters: strategy and client relationships. So whether you’re managing five clients or fifty, AI helps you scale smoothly.
• Deliver high-quality and on-time services: With AI, you can offer services like automated ad optimizations, predictive analytics, or real-time content suggestions, keeping your clients ahead of the competition.

Freelancers

Yes, freelancing is all about wearing multiple hats. But let’s be real — it’s exhausting. AI marketing agents can lighten the load so you can focus on growing your business.

Since AI marketing agents help with content creation, SEO, social media management, and more, they’re like a virtual assistant who works 24/7. Especially with tools like Chatsonic that have multiple capabilities, you won’t need to handle all the responsibilities of your business any more.

Marketing teams

For marketing teams in mid-sized or large companies, juggling day-to-day tasks and long-term strategy can feel overwhelming. 

AI marketing agents can help lighten the load by writing social media posts, conducting SEO audits, or analyzing competitor data. That means your team can spend less time on the monotonous tasks and focus on work that actually demands human attention.

It can also automate a majority of the marketing tasks, including publishing, which reduces the amount of marketing resources required.

While AI marketing agents have a wide range of capabilities and use cases, not every AI agent is built alike. It’s important to choose a reliable, feature-rich AI marketing agent like Chatsonic to make the most out of it.

Transform Your Marketing Strategy With Chatsonic — The Best AI Marketing Agent

Chatsonic is designed to handle all types of marketing tasks, from researching keywords and writing blogs to analyzing and optimizing content pieces, making it of the best AI for marketing.

With tools like Ahrefs and Keywords Anywhere connected, Chatsonic is an all-in-one solution that ensures high-quality outputs every single time. Whether you want to write a simple brand tag line or create a full-fledged content strategy, the AI marketing agent can do it all.

Ready to power your marketing strategy with AI? Try Chatsonic today.

Samanyou Garg

Samanyou is the founder of Writesonic. He is passionate about using AI to solve complex real-world problems, and he also won the 2019 Global Undergraduate Awards (nicknamed the junior Nobel Prize).