How Long Should a Blog Post Be? A Guide for 2025

There are many opinions when it comes to writing blog posts. Some say the length of the post doesn’t matter. Others believe in sticking to a particular word count.

In this sea of opinions, how do you actually determine how long should a blog post be?

Here’s the truth: the length of the blog post DOES matter. Especially if you’re writing blogs for content marketing and want to rank them. 

But the ideal length varies depending on the purpose and type of content, and the audience. How do you find all that? We’ll explain in detail in this comprehensive guide.

How long should a blog post be?

As of 2025, a blog post should be between 1000 and 2500 words, with an ideal word count of 1400 words. This is a good range to cover the topic in-depth, keep the audience engaged, rank higher in search results, and get organic traffic. 

We determined this word range after going through numerous articles and research reports and also by analyzing our own top-performing blog posts. 

Now, a caveat: there’s no one-size-fits-all when it comes to how long a blog post should be. You can use the above word count range as a broad benchmark. 

But if a certain topic or content type requires fewer than 1000 or more than 2500 words to provide value to the readers, you should choose that over the ideal range. 

Does the blog post length affect SEO?

Yes, the length of a blog post does affect SEO and rankings to a certain extent. If your article is too short, it may not rank in SERPs. Similarly, if you’ve increased the article’s word count without providing valuable information, Google may identify it as fluff and not rank it.

So while the number of words does matter, what matters more is how much value readers can get from the blog post.

Check this search results analysis we did for the keyword “how to write a blog post.”

We can see blog posts with word counts as high as 10,000 words and as low as 3000 words ranking on the first page of Google. Why? Because they provide value regardless of how long the blog post is.

While we normally don’t see such drastic variations in word count, the conclusion usually stands true: value provided by the blog post > ideal word count.

Apart from the content quality, there are more factors that are crucial for ranking in SERPs other than the word count, such as:

• Readability
• Uniqueness
• Usefulness
• Structure
• Keyword optimization
• Backlinks and so on.

Now, there’s a general consensus that longer blog posts are better for SEO. That’s because with longer blog posts, you’ve got more chances to insert keywords, address queries, and, in general, optimize the article better for SEO. 

But again, that does not mean you increase a blog post’s word count for the sake of it. If you simply fill in words or add irrelevant content, it won’t rank as search engines identify it as poor-quality content.

If you want to make a blog post longer for SEO, there are useful ways to do that (we’ll discuss this later).

Number of words according to content type

There might be several reasons why you’re writing a blog post. Some blog posts might be educational guides while others might be for press releases. A few of them might also be for sharing on social media or purely for generating organic traffic. 

Some of these posts can be shorter while others need to be more than 2500 words to comprehensively cover everything. Confused how long should a blog post be depending on the content type? Here’s a table explaining the same:

How to determine the ideal blog post length

Now, you’ve got an idea of what word count range to choose depending on the type of content. But what if you’re writing only educational blog posts or guides on a particular topic? From the above table, you can see the word count can range anywhere between 800 and above 3000 words.

That’s a pretty broad range to start writing an article. So how do you determine how long should a blog post be for a particular topic? 

Let’s look at some strategies:

1. Check the top SERP results

Here’s a pretty straightforward way to check a blog post’s ideal length. Run a Google search for the given topic or keyword. And check the word count of the top 10 or 20 results. 

This will give you a fair idea of what range your blog post should be in. You can copy-paste each of the blog posts into a word count checker, or use any SEO tool to look at the word count for the top 10 articles.

But, this strategy may not always work. For example, let’s look at the top results for a random keyword, say “digital marketing strategy.”

The word count for the top results ranges from 1518 to 12,394 — which isn’t helpful. If you want a more specific answer, there’s a better way to check the word count.

2. Use an SEO Optimizer tool 

If you’re writing a blog post for SEO or even otherwise, use an SEO Optimizer tool, like the one from Writesonic, to get a specific word count estimate.

Writesonic’s SEO Checker and Optimizer goes through the top SERP results and considers the best SEO practices to suggest a word count for a given topic. 

Here we’ve run the article “Best AI Tools” through the SEO Checker and Optimizer. Notice how it gives a pretty decent word count range that’s optimal for this topic.

But the tool’s usage isn’t limited to knowing the word count. You can also implement the keywords and suggestions it displays to improve the ranking of your content.

3. Check the domain authority of top ranking posts

If you are writing a blog post to rank for a keyword and the top SERP results have high domain rating (DR), here’s what you can do: write a blog post with a higher word count than the top ranking ones.

A higher word count allows you to add more content into your blog, indicating to search engines that it’s a valuable blog post. However, this again doesn’t mean you fill the blog with fluff. The content should always be meaningful, relevant, and add more value.

We’ll discuss how to increase the word count of an article for SEO in the later sections.

4. Establish the intent

Once you’ve got a word count range, establish the search intent of the topic to ensure you cover everything. Search intent is the underlying objective of a user when they’re looking for information online.

If you search “How to create a website?” your purpose is to look for information regarding creating a website, meaning your search intent is informational. 

If you’re not sure what the search intent is for the blog, use Writesonic’s Keyword Research tool. Simply put in the blog’s keyword, and it’ll display the search intent automatically.

Now, depending on the search intent, you can determine how much information a user wants and how long a blog post should be.

Say you’re writing a “how to..” blog post. It needs to be quite comprehensive as the user is particularly interested in looking for information.

But if it’s a commercial intent blog, you can keep the information to the point. Users probably already know about the basics of the product or service and want to know specific information to justify a purchase. 

5. Determine the audience’s knowledge level

Another way to know how long a blog post should be is by determining the knowledge level of the audience.

Imagine writing on the topic “project management software.” If your audience is someone who does not know what it is or how the software helps, you need to write in-depth covering the topic “What is project management?” “Why do you need project management software?” and so on, making a really lengthy post. 

But if you’re writing for CEOs and decision-makers, they’ll be well-versed with why project management software is necessary. You can jump straight to listing out the best available software or mention tips on how they can choose one — a much shorter article compared to the previous one.

How to make a blog post longer for SEO

So now you’ve determined how long a blog post should be. You’ve also written the blog post. But you’re still falling short of the ideal word count. 

Well, we already know adding fluff is not a good idea. So here are some tips to make your blog post longer with only useful information:

Add FAQs

One of the best ways to make a blog longer and insert the required keywords is to add a frequently asked question (FAQ) section at the bottom. You can answer any additional questions readers might have, that you couldn’t cover in the article.

Use a tool like Writesonic’s Answer The People to look for the most asked questions related to your keyword.

Structure it well

Make sure to properly structure your article, separating different ideas into different sections. Add a heading and a small description for each section and you can get in a few words there. It’ll also help you brainstorm some more ideas that you might’ve missed out in the original blog.

Run a content gap analysis

There’s a chance you might’ve missed out on some important information in your blog post, that your competitors are already covering. Including all the relevant information is the best way to increase the blog’s word count.

But how do you find the topics that you’ve missed out on? It’s easy. Use Writesonic’s Content Gap Analysis tool. 

Add your written text to the tool, select the right keyword, and the tool will run an in-depth content gap analysis to highlight all the topics that you can cover.

Add these topics to your blog, and you’ve not only made it longer but also more informative.

Final Thoughts: How Long Should a Blog Post Be

Whether it’s a long-form guide or a short press release, writing a blog post within its ideal word limit is useful to an extent. Ultimately, a blog post’s length depends on the type of the article, the intended audience, and the value you deliver.

You can always use Writesonic’s SEO Checker and Optimizer to find the ideal word count for your blog and do a lot more — find out additional keywords, check the number of titles and images, and optimize your article to rank better in SERPs.

Ready to write the perfect blog post? Sign up for Writesonic today.

Niyati Mahale

Niyati Mahale is a Content Writer @Writesonic. She specializes in artificial intelligence and B2B, with a flair for combining effective storytelling and SEO best practices to create impactful content.