Content is king, but also notoriously hard to get right. Before you drain away your resources on poorly made content, consider integrating AI writing tools into your workflow to make content creation easier and quicker.
But with AI writers getting all sorts of flak, you need to ensure that the tools you use produce content that's actually worth reading. The last thing you want is to tank your search engine rankings by pursuing cheap, poor-quality content.
Luckily, there are plenty of AI writing tools out there that can do much more than just spit out bland, cookie-cutter content.
We searched for these and tested out 14 of the best AI tools for writing—so you won’t have to.
What are AI writing tools?
AI writing tools are software applications that use natural language processing (NLP) models, like GPT-4, to generate content from scratch or enhance your existing writing.
These can range from blogs and emails to short ad copy and are created within parameters set by the user.
For instance, if you want to generate a blog post on the topic "best moka pots for espresso," an ideal writing tool will analyze existing articles on the best moka pots, create an outline, suggest keywords for you to review, and only then generate the complete article.
14 Best AI Writing Tools
Here is our curated list of AI writing tools across a range of use cases. Whether you need help drafting blog posts, crafting social copy, or writing high-converting landing pages, we’ve got a recommendation for you!
TL;DR
1. Writesonic - The Best AI Writing Tool
Writesonic can help you create quality content 10 times faster (than you could manually) with its AI-powered Article Writer 6.0.
This means that not only are your articles value-oriented, but also search engine optimized, giving you the best chance to rank for them.
But articles aren't the only thing we’re good at. Writesonic can also assist with various types of writing, including content for social media and copy for ads or landing pages.
You don't have to be a professional—Writesonic is built to be accessible for beginners, guiding you through every step as you generate your first piece of content.
Unlike while using our competitors, getting your hands on Writesonic doesn't burn a hole in your wallet either. The AI writer comes with plans tailored for both individuals on a budget and businesses with larger needs.
It also offers other tools that can make writing content easier.
To start with, Chatsonic is an AI chatbot powered by GPT-4. It can help you with everything—-whether it's creating up-to-date content, understanding voice commands, or even acting as your personal assistant.
In addition, Writesonic offers an AI image generator, Photosonic, which can help you generate captivating images in a matter of seconds.
And since Writesonic integrates with tools like Zapier, WordPress, and more, it means you can add it to your existing content production workflows without disruption.
Key features of Writesonic
- Article Writer: Generate full-fledged, personalized, factually accurate, and SEO-friendly articles with AI Article Writer.
- Brand Voice: Create a brand voice as per your brand identity and then generate content that aligns with your brand tone to maintain consistency throughout the content.
- Flexibility to choose quality: Writesonic allows you to choose between the GPT-3, GPT-4, and GPT-4 32k AI models for optimal content quality.
- Automatic blog image generation: Quickly generate relevant images based on your blog content.
- Bulk Upload feature: The Bulk Upload feature allows you to generate content in bulk and save hours and effort,
- Paraphrasing tool: Rewrite the content piece 10x faster with the Writesonic paraphrasing tool.
Also read: The top 8 paraphrasing tools to try out in 2024.
- Landing page generator: Generate high-quality and conversion-worthy landing pages that can boost your revenue.
- Product description generator: Create compelling product descriptions that can increase your conversion rates.
Writesonic pros
- Generate well-structured, grammatically correct content that reads naturally.
- Create all types of content, including blog posts, social media posts, marketing copy, and more.
- Comes with a free plan with no strings attached.
- Helps ensure your generated content is search engine optimized.
- You can choose to have Writesonic cite all its sources.
Writesonic cons
- Due to its extensive features, the tool has a slight learning curve and requires time to master.
Writesonic pricing
- Free Plan: Comes with 25 credits and 25 generations if you use Chatsonic.
- Chatsonic: $15 /month
- Individual: $20 /month
- Standard: $99 /month
Writesonic reviews
Capterra Rating: 4.8/5 (1900+ reviews)
Here’s a glimpse of the positive impact Writesonic has made on their content engine
Experience how Writesonic improves your customer engagement, amplifies your marketing efforts, and delivers content that is sure to hit the mark with your audience. All for free!
2. Jasper
Jasper, previously known as Jarvis, is another AI writing tool that can generate blog posts, sales email copy, and more. Jasper offers 50+ templates for various marketing collateral. The interesting part? Some of these are based on copywriting frameworks like AIDA (Attention-Interest-Desire-Action) and PAS (Problem-Agitate-Solution) and give you psychologically proven marketing foundations to work with.
Key features of Jasper
- Supports 30+ languages.
- Offers 50+ templates to create content.
- Provides Jasper Chat - an AI-powered chatbot.
- Offers multiple integrations like SurferSEO, Grammarly, and more.
Jasper pros
- Can generate AI content that reads naturally.
- Lots of creative options with their different modes.
- Flexible in the types of content it supports, from long-form articles to short product descriptions.
Jasper cons
- Jasper can provide incorrect information; you will have to fact-check all content.
- Content created by Jasper for niche topics often ends up sounding shallow and poorly researched.
Jasper pricing
- Free Trial: Test the tool with a 7-day free trial.
- Creator Plan: $49 /month
- Pro Plan: $69 /month
- Business Plan: Custom pricing
Jasper reviews
Capterra Rating: 4.8/5 (1800+ reviews)
Jasper and Writesonic may appear similar on the surface, but Writesonic is a staggering 70% cheaper. Plus, Writesonic comes with more powerful SEO features, such as keyword research and topic clustering tools.
What does this mean? Firstly, you don’t end up splurging all your marketing budget on one tool. Secondly, you don’t have to invest an additional sum in a third-party keyword research tool. Win-win!.
You can check out our detailed Writesonic vs Jasper comparison for more differences.
3. Copy.ai
Next on the list comes Copy.ai, a powerful AI writing tool tailored specifically for writing blog posts, email copy, and social media posts. Copy.ai offers 90+ templates to create high-quality content—-a perfect AI tool for teams looking to streamline their writing workflow.
Key features of Copy.ai
- Supports 95+ languages
- Explore 90+ content types
- Offers pre-built prompt templates
- Chat by Copy.ai - An AI chat platform
- Provides APIs that connect with LinkedIn, CRMs, and other marketing tools.
Copy.ai pros
- Offers a free trial with a decent amount of credits to test the tool's capabilities.
- Create your own brand voice for your content.
- Easily share your generated content by simply forwarding the link.
Copy.ai cons
- Content quality can be a hit or miss, sometimes good while other times requiring heavy editing.
- Copy.ai is also a sales platform, so navigating and keeping track of all its features can feel overwhelming.
Copy.ai pricing
- Free Plan: A maximum of 2000 words in chat.
- Starter Plan: $49 /month
- Advanced Plan: $249 /month
Copy.ai reviews
Capterra Rating: 4.5/5 (61 reviews)
Though Copy.ai is a good AI writing software, it is not the best. It comes with several cons. The content generated by copy.ai lacks originality and creativity. Moreover, it lacks various features and integrations and is also priced very high compared to other AI writing tools in the market. If you are looking for a better alternative, try Writesonic. Compare Writesonic vs. Copy.ai to learn more.
4. Frase.io
Frase.io is an ideal AI writing tool for bloggers, content marketers, or anyone who wants to write better content. The powerful tool helps to generate high-quality SEO-optimized content effectively and efficiently.
Key features of Frase.io
- Come up with content briefs from SERP analysis in seconds.
- SEO-optimize your content using AI so that it can rank on search engines.
- Track content performance using Google Search Console
- Find problems in the existing content and fix them easily.
Frase.io pros
- Saves time by generating comprehensive content outlines and briefs.
- Suggests internal links based on Google Search Console data
- Provides a content score so you know how well-optimized your content is.
Frase.io ons
- The quality of the generated content depends on the quality of the content already available on the SERP.
- You can't set your own personalized brand voice.
Frase.io pricing
- Free Trial: Access to one search query.
- Solo Plan: $15 /month
- Basic Plan: $45 /month
- Team Plan: $115 /month
Frase.io reviews
Capterra Rating: 4.8/5 (388 reviews)
If competitor research is your priority, then Frase has a slight edge over Writesonic. However, if you're looking for a tool that excels in other aspects of SEO, such as keyword research, automatically including internal links, and generating high-quality content, then Writesonic is the better option.
5. Rytr
Next on the list is Rytr, one of the most versatile AI writing assistants. The advanced AI tool leverages natural language processing and machine learning algorithms to generate catchy, original, and high-quality content super fast. Moreover, Rytr comes with a user-friendly interface that makes it easy to play with for users with a non-tech background.
Key features of Rytr
- Powered by state-of-the-art language AI
- Supports 30+ languages
- Helps to write in 20+ tones of voice
- Provides 40+ use cases and languages to choose from
- Uses various copywriting formulas like AIDA, PAS, and more to polish content
Rytr pros
- Offers templates for different types of content, from blog posts to social media captions.
- Comes with an AI image generator.
- Easy to learn and use.
Rytr cons
- Lacks advanced SEO features like competitor research.
Rytr pricing
Rytr offers 10k characters/month for free. The saver plan starts at $9/month, where you get 100k characters per month.
Rytr reviews
Capterra Rating: 4.6/5 (18 reviews)
Though Rytr is nice, its credits and character limits may be inaccurately counted, resulting in inaccurate usage data and billing. Moreover, the AI writing software is super slow in rolling out new features, and their support is reported to be inadequate.
Looking for a better option? Check out one of the best Rytr alternatives in the market: Writesonic. It has a clear pricing structure and calculates the word count properly.
6. Simplified
Simplified is an AI writing software that can help you and your team generate unique and plagiarism-free content for articles, blog posts, websites, products, ads, and more.
And guess what? Simplified is more than just an AI writing platform—it can also help you with designing graphics (just like Canva), video editing, and social media scheduling.
Key features of Simplified
- Offers 90+ AI templates
- Supports 20+ languages and 10+ tones
- Gives you access to Chat by Simplified (AI chatbot)
- Offers multiple integrations like Grammarly, WordPress, and more
- Allows you to create images, videos, and animations in addition to written content
- Aids team collaboration
Simplified pros
- Combines content creation, design tools, and social media scheduling.
- User-friendly design tools for creating visuals alongside content.
- Generally cheaper than some full-featured AI writing assistants.
Simplified cons
- It does not have any SEO features.
- Too many features mean it takes a bit of a learning curve to familiarize yourself with the tool.
Simplified pricing
- Free Trial: Simplified offers 2000 words for free.
- AI Design Pro: $14.99 /month
- AI Design Business: $29.99 /month
- All in One: $29.99 /month
- Enterprise: Custom Pricing
Simplified reviews
Capterra Rating: 4.7/5 (255 reviews)
Simplified is one of the best AI writing assistants, but still in the development stage and lacks many features. Moreover, it has a bit complex interface and may be difficult to use if you are a new user.
So, if you want a full suite of content creation tools that also has a user-friendly interface and is cost-effective, you can go for Writesonic.
7. INK
INK is an AI writing tool that can help you craft perfectly optimized content faster— be it writing articles, blog posts, landing pages, or product descriptions.
Moreover, it can also boost SEO and user engagement by analyzing the audience and topic for your content meticulously. If you want real-time advice on improving the relevance and readability of your content piece, don’t look any further than INK!
Key features of INK
- Offers 130+ AI templates
- Supports 20+ languages
- Gives access to AI content shield to prevent your content from being penalized
- Helps with keyword research and clustering
INK pros
- Prevents content from being flagged as AI-generated.
- Produces a wide range of content formats, including long-form.
- Comes with SEO tools to help rank your content on search engines.
INK cons
- You can't train the tool on your brand voice.
- The AI content shield isn't always hundred percent effective.
INK pricing
- Free Trial: INK offers a 5-day free trial where you get access to 10k words.
- Professional: $49 /month
- Enterprise: $119 /month
INK reviews
Capterra Rating: 4.5/5 (4 reviews)
INK is a pretty good AI writing tool, but it is super expensive compared to other tools. Its Professional Plan starts at $49/month, whereas Writesonic’s Unlimited plan starts at $20/month, where you get various additional features like brand voice, complete article rewriter, and more.
8. Scalenut
Scalenut is another AI writing tool that helps businesses automate their entire content creation process—from planning and keyword research to writing and optimization. It can be an amazing addition to your team and help improve their overall efficiency.
Key features of Scalenut
- Offers 40+ AI templates
- Creates SEO-optimized content
- Build content strategies and keyword clusters using AI
Scalenut pros
- SEO reports and competitor analysis help you create an informed content strategy.
- Clusters keywords so you have the best chance at ranking an article.
- Offers an AI score and an automatic internal linking feature.
- You can generate content in your brand voice.
Scalenut cons
- It’s primarily for long-form content and doesn't do as good a job with short-from writing.
- Their cheapest plan only allows you to generate five articles a month.
Scalenut pricing
- Free Trial: Scalenut offers a 7-day free trial.
- Essential Plan: $39 /month
- Growth Plan: $79 /month
- Pro Plan: $149 /month
- Enterprise Plan: Custom Pricing
Scalenut reviews
Capterra Rating: 4.8/5 (393 reviews)
Scalenut vs. Writesonic
Scalenut is decent, but it sometimes generates random content and lacks various features. If you are a new user, it might take some time to understand how it works. The most important part is that it’s highly priced, and the pricing plans are a bit confusing; also, they don’t offer flexibility or a custom pricing option.
So, if you are a business looking for a user-friendly option with custom pricing, Writesonic can be the best choice for you.
9. Anyword
Anyword is a writing tool designed for marketing teams, with a focus on creating content tailored specifically for your particular audience. You can use it to generate all types of content, including articles, ad copy, landing pages, and more.
Key features of Anyword
- Set a custom tone of voice by uploading your existing articles or describing what you want your articles to sound like.
- Enter audience persona information or enter your URL to help Anyword figure out more about your readers.
- Get a prediction score of how likely your content is to meet your end goal and succeed.
Anyword pros
- Choose from a range of templates to make creating content easier.
- Anyword’s Chrome extension lets you use Anyword’s prompt templates on platforms such as LinkedIn, Facebook, Twitter, Google Docs, and Notion to generate content on any of these websites.
- Personalize the tone of your text so your content doesn't sound soulless.
Anyword cons
- The predicted content success score is not always accurate.
- Doesn't integrate with WordPress or other CMS.
Anyword pricing
Get a free version with a limited number of credits to test the tool.
- Strater Plan: $49 /month
- Data-Driven Plan: $99 /month
- Business Plan: $499 /month
- Enterprise Plan: Custom Pricing
Anyword reviews
Capterra Rating: 4.8/5 (390 reviews)
Writesonic offers more integrations, including with SurferSEO, WordPress, and others. It's also more affordable and comes with a flexible free plan. While Anyword is geared towards larger marketing teams, Writesonic has plans for individuals and teams.
10. Wordtune
Wordtune can help rewrite and improve your existing articles, find and fix grammar issues, and provide summaries.
It can access the internet to find reliable sources of information, which helps curb AI hallucinations and ensures your content is accurate.
Key features of Wordtune
- Get suggestions to rewrite your sentences for better readability.
- Allows you to change the tone of your writing to be more formal or casual as needed.
- Helps you expand or shorten your sentences without losing the essence of your message.
Wordtune pros
- The interface is easy to navigate, and you can quickly get up to speed.
- Easily expand your current text by prompting Wordtune to do so.
- Integrate with Google Docs, Microsoft Word, and other tools for ease of use.
Wordtune cons
- You can't generate content from scratch. At the very least you’ll need a sentence or two to build on.
- Doesn't come with templates for different types of content.
Wordtune pricing
- Free Plan: 10 rewrites per day
- Advanced Plan: $6.99 /month
- Unlimited: $9.99 /month
Wordtune reviews
Capterra Rating: 4.4/5 (78 reviews)
Writesonic comes with a chatbot, an article generator, and a host of other tools to help you create content optimized for search engines. In comparison, Wordtune is a bit bland and only offers a few general features to improve your existing writing.
11. SEOwind
As the name implies, SEOwind is an AI article generator with a focus on SEO. The tool analyzes competitor articles for keywords, structure, and word count to help you build the perfect outline.
It’s quite similar to Writesonic but less accurate and not as flexible.
Key features of SEOwind
- Generate content briefs based on what's already working for your competitors.
- Integrate relevant keywords naturally into your content to rank better on the SERP.
- Feed SEOwind your tone of voice so that all generated articles match your brand voice.
- Comes with a built-in linking tool that identifies relevant internal linking opportunities.
SEOwind pros
- Takes care of the SEO aspect of content creation alongside generating an article.
- They have case studies to prove their tool works and improves click rates.
SEOwind cons
- Limited customization options when generating your article in full.
- You can't highlight specific parts of your content and ask SEOwind to modify them.
SEOwind pricing
- Basic Plan: $59 /month
- Pro Plan: $89 /month
- Agency Plan: $359 /month
SEOwind reviews
Capterra Rating: Not yet available
SEOwind includes many of the SEO features found in Writesonic, but it's not as sophisticated. Keywords are collected from competitor content, but you don't get metrics like keyword difficulty.
Plus, the article generator isn't as flexible—you can't go back and alter specific sections once the article is generated. Not to mention, Writesonic is lighter on your wallet.
12. Grammarly
Grammarly is one of the most popular grammar and spell-check tools, but an underrated feature is its AI writing and text-enhancement capabilities.
Key features of Grammarly
- Provides recommendations to improve the style, tone, and clarity of your writing.
- Offers grammar, spelling, and punctuation checking directly on your word processor.
- Includes an AI feature that allows you to prompt the tool to alter your text according to your needs.
- Creates an outline for an article by simply inserting the topic.
Grammarly pros
- Integrates with Google Docs, MS Word, and other word processors.
- Set writing goals to get suggestions tailored for you.
- Not worrying about minor spelling and grammar errors means you can focus on the broader picture during the content creation process.
Grammarly cons
- Sometimes suggests changes that may alter the intended meaning of your content.
- You only get a limited number of prompts with the free plan.
Grammarly pricing
- Free Plan: Offers basic spell/grammar checks and a limited number of AI prompts.
- Premium Plan: $12 /month
- Business Plan: $15 /month
Grammarly reviews
Capterra Rating: 4.7/5 (7000+ reviews)
Grammarly has a different focus than Writesonic—it's primarily a spelling and grammar checker with some AI generation features. Writesonic, on the other hand, is a complete SEO and article generation solution.
There’s no reason you can't use both side by side!
13. ProWritingAid
ProWritingAid does what the name implies: it aids your writing process by improving sentence structure and optimizing your text fo the tone you need.
Key features of ProWritingAid
- ProWritingAid suggests improvements you can make to your writing.
- Helps identify passive voice, spelling errors, redundancy, and more.
- Can change the tone of your text into something more appropriate.
- Can generate a critique report that outlines the strengths and weaknesses of your writing.
ProWritingAid pros
- Offers detailed reports and insights that go beyond basic grammar checks.
- Provides actionable goals to improve your writing.
- Helps you identify overused words so you can ensure your writing isn't boring or repetitive.
ProWritingAid cons
- Primarily a text improvement tool, with no AI features that let you generate content from scratch.
- The interface can feel cluttered since there are so many options.
ProWritingAid pricing
- Free Plan: Includes a 500-word limit, among other restrictions.
- Premium Plan: $30 /month
- Premium Pro Plan: $36 /month
ProWritingAid reviews
Capterra Rating: 4.6/5 (460 reviews)
ProWritingAid is a text improvement tool, whereas Writesonic offers a wider range of features, including article generation, a generative AI chatbot, and SEO features.
There is no clear ‘winner’ since the focus of both platforms is so different. However, if we were to make a recommendation, go with Writesonic. It’s much cheaper and includes Chatsonic, which can perform many of ProWritingAid's functions if you prompt it right.
14. Shortly AI
Shortly AI helps you overcome writer's block by continuing your writing while maintaining its style, tone, and subject. You can also highlight specific parts of your writing to alter them with different ‘commands’ according to your needs.
Key features of Shortly AI
- You can adjust how much you want Shortly AI to write at a time, whether it's “a little”, “somewhere in between”, or “a lot.”
- Use different commands to alter existing text or to tell the AI what to write next.
Shortly AI pros
- Supports all types of content, even creative writing.
- Its minimal user interface means there isn't much of a learning curve.
Shortly AI cons
- The tool can lag at times.
- Limited customization options to set brand voice or a personalized tone.
Shortly AI pricing
- Monthly Plan: $79 /month
- Annual Plan: $69 /month
Shortly AI reviews
Capterra Rating: Not yet available
Shortly is quite basic when compared to Writesonic. It lacks the personalization features of Writesonic's Article Writer and the convenient back-and-forth chat model you get with Chatsonic.
It can be a decent tool if you want something minimal to improve your existing writing, but the hefty price tag doesn’t exactly justify the features when you could use Writesonic for free instead.
Factors to consider when choosing AI writing tools
Before you make a decision, take different tools out on a test run to see if they fit your needs. Here are some factors to consider:
- Quality of output: Sign up for a trial and test the tool's article generation capabilities. Check if the text is coherent and reads naturally, and fact-check the information provided to ensure its reliability.
- Ease of use: Check how easy it is to get started. If the interface is too cluttered and the tool offers you no help in navigating or getting started, we recommend looking elsewhere.
- Customization options: Look for features like adjustable brand voice and other parameters for content generation, these can give your content a more personalized feel.
- Integration capabilities: Check if the tool integrates with other relevant platforms you might use, such as the WordPress CRM. Even if you don't use other platforms now, this can be helpful if you decide to in the future.
- Pricing and plans: Check to ensure that the plans offered provide good value without excessive limitations and align with your budget range.
How can companies leverage AI writing tools for business growth?
According to Forbes Advisor, 97% of business owners believe that an AI tool (like ChatGPT) will benefit their businesses, and one-third plan to use it to create website content.
Here are some of the many ways AI writing assistants can boost your business:
- Content creation: This is the most common use case for AI writing tools, you can generate content in bulk and cut down on associated costs.
- Marketing copy: Businesses can use AI to draft copy for their ad campaigns, email marketing campaigns, social media profiles, and more. This can make the process more efficient and ease the burden on short-staffed marketing teams.
- Search engine optimization: You might not be an SEO expert, but using an AI writing tool with the right optimization features can help you achieve higher SERP positions, even against competitors with dedicated SEO teams. This translates into more traffic, more conversions, and more revenue.
Level up your B2B content strategy with the best AI writing software: Writesonic
It’s a no-brainer—AI writing aids can be the productivity enhancers your business needs not just to keep up with the digital demand for problem-solving and audience-centered content but to stand out with consistency and quality.
Reshaping the B2B content landscape, tools like Writesonic can prove to be a game-changer you need to stay ahead and competitive. It’s not just a content creation tool but a comprehensive solution to diverse content needs.
Working 24/7, requiring no coffee breaks, and immune to creative dry spells, Writesonic serves as your reliable, tireless digital teammate, ever-ready to spruce up your B2B content game.
Ready to bring predictability, efficiency, and quality to your B2B content creation processes with the best AI content generator?Get Writesonic today, it's free.
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