Having a hard time ranking your content on the first page of SERPs? You’re not alone—only 5.7% of pages rank in the top 10 search results for at least 1 keyword within a year of publishing.
However, creating SEO content that ranks well on SERP does not have to be intimidating. Having said that, you need the right set of SEO content writing tools to streamline workflow and improve the quality of your writing. Only then can it rank at the top of SERPs.
From keyword research tools to advanced content optimization platforms, there are different solutions designed to help you at every stage of the content creation process.
In this blog post, we’ll explore the best SEO content writing software available. You can use these tools for thorough keyword research, to draft compelling and optimized content, as well as to track content performance to ensure continuous improvement.
Whether you’re a seasoned SEO content writer or just starting out, these tools can help you create high-quality, SEO-optimized content efficiently.
Let’s check them out.
Best SEO Content Writing Software in 2024
1. Writesonic – overall best SEO writing tool
Best suited for
G2 ratings
Trustpilot ratings
Pricing
SEO & marketing content creation
4.7
4.8
Chatsonic: $12/month, Individual: $16/month, Standard: $79/month Enterprise: Starts at $9999/ year pricing
Writesonic offers a wide range of AI-powered SEO content marketing applications. And, of course, it tops our list as the overall best content writing tool for SEO. From keyword research to planning content strategy and execution and creating content drafts, Writesonic comes as one unified solution for content writers and marketers.
Key features
1. Chatsonic for content research and planning:
At Writesonic, Chatsonic works as a great starting point for us when creating SEO content. The ChatGPT alternative tool helps with research and brainstorming. It also suggests ideas for covering different angles on the same topic.
Ask Chatsonic for ideas that will make your blogs and articles more engaging and visually appealing. You can ask the chatbot different questions about the blog topic to gather insights and create an initial framework for your SEO blog or articles.
2. Comprehensive keyword research:
Writesonic offers specialized tools for creating the best keyword strategy. The keyword research tool shows the volume, difficulty, and total traffic that the specific keyword generates.
You can also use Topic Clusters to find keyword clusters that build topical authority.
Also, Writesonic has the Answer The People feature. The tool lists the questions people are asking for a specific topic, helping you find long-tail keywords.
3. AI Article Writer 6.0:
One of the standout features of Writesonic is its AI Article Writer 6.0. Internally, we use the tool to create the first draft of our articles. Also, we find the tool useful for creating guest posts and highly informative articles.
It conducts thorough research on the topic and analyzes the already ranking content on SERP to come up with articles that are SEO-optimized, 100% plagiarism-free, and free of AI hallucinations.
Also, you get complete control over the length and the outline of your article. Apart from that, the SEO writing assistant lets you select your choice of primary and secondary keywords and maintains your unique brand voice and style across the blog.
4. SEO checker and optimizer:
We use the Writesonic SEO Checker and Optimizer tool to check and improve our content SEO score. The tool analyzes content against SEO best practices and available keyword data.
Then, it offers suggestions for including different secondary and LSI keywords as well as enterprise terms in the blogs and articles to improve SEO scores and rank in better positions.
With its intuitive features, BuzzSumo is a great tool for finding new content ideas and conducting content research. The platform helps us discover trending topics and analyze content performance. You can also use the tool to find popular influencers in your niche.
Key features:
1. Content discovery:
BuzzSumo’s content discovery feature is incredibly powerful. It lets you find the most shared and trending content across social media platforms. By entering a keyword or topic, you can quickly see what content resonates with audiences, which helps generate ideas for your own content.
2. Content research and analysis:
BuzzSumo offers detailed content performance analytics for different marketing channels. As you can see a complete breakdown of metrics such as the number of shares, comments, and likes for your posts on each social media platform it becomes much easier for you to figure out what types of content perform well on which platform and why.
3. Question analyzer
While creating SEO content on trending topics, I also found BuzzSumo’s question analyzer feature pretty useful. The tool crawls hundreds of forums and sites like Quora and Reddit to check what questions people are asking on a certain topic.
Once you identify the questions, it’s pretty easy to address them as a solution through your blogs or articles, making your content much more relevant to your audience. Apart from that, you can also use the feature to identify new long-tail keyword ideas.
Pros:
Lets you easily discover the most shared and trending content.
Helps with detailed analytics and performance metrics to understand what works.
Offers tools to analyze competitors’ content strategies and find new opportunities.
Helps you identify and connect with key influencers in your industry.
The platform has an intuitive design that is easy to navigate and use.
Cons:
Small businesses or freelancers might find the premium features to be expensive.
The free version offers limited access to a lot of useful features and metrics.
The platform seems over-reliant on social media metrics and thus does not suit all kinds of content strategies.
3. AnswerThePublic
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Content Ideation and Planning
4.5
4.3
For $5/month, Pro: $49/month, and Expert: $99/month annually
AnswerThePublic is one of the most crucial tools for SEO content writing. The platform can help you gain a proper understanding of what your audience is searching for.
You can use the AnswerThePublic tool to uncover questions and phrases people are actively searching for on specific keywords. The tool can be a great help for finding content ideas that resonate with your audience.
Key features:
1. Visual representations of data:
I’ve found the visual representation very appealing. AnswerThePublic represents keyword search data in formats such as mind maps and search clouds. You can just enter the keyword and get a comprehensive visualization of questions, prepositions, comparisons, and related searches that people are using. This allows you to easily correlate different topic queries and cover them in a broader sense in your blogs and articles.
2. Questions and topic discovery:
AnswerThePublic gathers data from different search engines and shows the questions people have about a specific keyword. While creating an SEO content outline for a particular keyword, you can directly use these questions related to the topic as subheadings in your content.
3. Trend monitoring:
The platform is also useful for trend monitoring. You can set up alerts for the entry of new questions and topics related to your keywords. As you stay updated with the current trends, you can quickly talk about them in your blogs and articles while keeping your content fresh and relevant to your audience.
Pros:
Represents data in a visually appealing and easy-to-understand format.
Generates content ideas while ensuring relevance and accuracy with real search data.
Covers questions, prepositions, comparisons, and more for comprehensive insights into what users are asking.
A simple interface makes it accessible for both beginners and experienced marketers alike.
Premium users can export data to CSV files, facilitating deeper analysis and easier sharing with teams.
Cons:
The free version has a limited number of searches per day, which can be restrictive for extensive research needs.
Primarily focuses on question-based queries, lacking broader SEO analysis features found in more comprehensive tools.
The premium version can be relatively expensive for small businesses or individual marketers.
Exploding Topics is another tool you can try for research and planning your SEO content writing task. The SEO content writing software lets you identify emerging trends before they actually become mainstream. You can try Exploding Topics to get fresh content ideas and stay ahead of your competitors.
Key features:
1. Trend identification:
The platform uses smart machine learning algorithms, NLP, and techniques for analyzing time series. It tracks emerging trends by studying search data, mentions on social media, and online conversations. Then, it makes a list of topics that are becoming popular.
2. Category filtering:
While searching for trends in a specific industry the tool lets you filter the data from categories such as technology, health, or finance. Thus, you can easily find niche specific trends.
3. Growth score:
Each trend comes with a growth score that indicates how quickly it is gaining popularity. This number helps to prioritize trends for content creation.
4. Weekly reports:
Exploding Topics sends weekly reports that spotlight the newest trends in the categories you choose. You can use these reports to stay informed about what’s new and upcoming, so you never overlook a crucial trend.
Pros
Helps identify emerging trends before they hit the mainstream.
Can find niche-specific trends, helping users create targeted content.
Provides clear indicators in numbers to help you understand the trend’s popularity.
Not just data but offers context and interpretation to help understand why a trend is growing.
Cons
Advanced features and detailed trend data require a premium subscription, which might be costly for small businesses or individual marketers.
Primarily focuses on trend identification rather than providing a full suite of SEO tools.
Best tools for keyword research and strategy
5. Google Keyword Planner
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Free Keyword Research
Not available
Not available
Free with Google Ads account
Google Ads account users can access Google Keyword Planner for free. If you are an individual SEO content writer or a small business owner on a budget, you will definitely find this tool very useful.
The SEO content writing software provides keyword search volume, competition, and CPC data. You can use these critical keyword metrics to build a keyword strategy that enhances SEO content.
Key features:
1. Keyword research:
With Google Keyword Planner, you can find new keywords relevant to your business and understand the searches they attract and the cost of targeting them. Input a basic keyword to receive a list of related keywords with their search volume and competition level.
2. Useful CPC Data for better conversion:
Even though it’s for Google Ads, the CPC data from Keyword Planner also helps with SEO. Keywords with higher CPC show strong commercial intent. You can use these to create content that attracts more valuable traffic. This lets you focus on keywords that not only bring in visitors but traffic that are more likely to convert.
3. Identifying long-tail keywords
The tool is very useful for finding long-tail keywords. These longer, detailed phrases have less competition and are more precise, perfect for niche topics. By targeting long-tail keywords, you can attract more focused and interested visitors to your website and boost your SEO results.
4. Search trends and seasonal insights
The tool offers views into how searches for certain keywords shift across seasons. You can follow changes from one year to the next and note seasonal patterns. This helps in planning content strategy that matches times when most searches happen. Thus, you can capitalize on seasonal trends and make sure your content fits the right timeline.
Pros
Google Keyword Planner is available for free.
The data from Google is very accurate and reliable
The platform shows detailed info about keyword search volume, competition, and CPC.
It works well with Google Ads, which makes it easy to move from researching keywords to creating an ad campaign.
Cons
The tool gives data for Google searches, so it might not show trends from other search engines.
You must create a Google Ads account to use Google Keyword Planner, and this can be tricky if you do not plan to run ads.
The search volume data is often provided in broad ranges, which can be less precise for detailed keyword planning.
Semrush has an SEO Writing Assistant that works as a smart writing editor. It helps you optimize your copy for better engagement and SEO.
Apart from the SEO writing assistant, Semrush also works as one of the best SEO automation tools and offers a range of features that can streamline your content creation process. The SEO Writing Assistant can provide guidance on optimizing content for SEO. But obviously, you shouldn’t follow the suggestions that ruin the natural flow of your writing and make the content sound like AI written.
Hence, be careful while implementing all the changes suggested by the tool, as it could potentially reduce the quality and usefulness of the content for readers.
Key features
1. Real-time SEO optimization
You can get quick tips on related keywords to include in your content and how to optimize your images, tags, and links.
2. Readability improvements
The readability improvement feature helps to assess the content readability and identify words, sentences, and paragraphs that need to be rewritten.
3. Tone of voice consistency
For creating branded content, it’s utterly important to maintain a consistent tone of voice. It gives your content the required authority to rank higher. Semrush lets you determine whether your tone of voice is consistent and relevant to your audience and adjust your choice of words where necessary.
4. AI-powered tools
Use the Rephraser, Compose with AI, and Ask AI features to save time when composing and rewriting text.
Pros
Offers detailed SEO recommendations to improve content visibility and ranking
Provides suggestions to make content more accessible and engaging
Ensures content maintains a consistent brand voice
Seamlessly integrates with platforms like Google Docs and WordPress
Detects duplicate content to protect SEO rankings and credibility
Provides instant corrections and suggestions to enhance editing efficiency
Cons
Subscription fees may be a barrier for freelancers or small businesses
New users might need time to fully leverage all features
Fewer options for tailoring feedback and analysis compared to other tools
7. Keywords Everywhere
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Keyword Research
None
None
Credit-based, $10 for 100,000 credits
Keywords Everywhere is one of my go-to choices for keyword research. The tool is quite affordable and available as a browser add-on for both Chrome and Firefox, which makes it easy to access.
It shows search volume, CPC, and keyword difficulty metrics directly within the search result. The extension also offers a separate section with questions people are asking and a related keywords section within the same interface, making keyword research a breeze.
Key features:
1. Seamless integration
It fits right into your browser, showing keyword data when you surf Google, YouTube, Amazon, and more. The tool shows you the search volume, cost-per-click (CPC), and competition data right away without having to switch among different tools or pages.
2. People Also Search For
I like the “People Also Search For” and “Related Keywords” features. The tool offers keyword ideas based on what people usually search for, which helps in developing keyword plans and finding hidden long-tail keywords.
3. Historical Data from Google Trends
Keywords Everywhere uses Google Trends to show past search volumes. I can track how the popularity of keywords has shifted, which is very important for noticing seasonal trends and setting up strategies for long-term content.
4. Competitor Analysis
The extension has a Page Analyzer tool that shows the keywords that the competitors are targeting. It can help you spot keyword opportunities, get a better understanding of the competition, and tweak your SEO strategy accordingly.
Pros:
Gathers data from reliable sources like Google Trends, ensuring the information is up-to-date and accurate.
The browser extension is easy to install and use, making it accessible even for beginners.
The credit-based pricing model is affordable, allowing you to pay only for what you use.
Offers a comprehensive set of features, including search volume data, CPC, competition metrics, and more.
Cons:
The free version offers limited data, prompting users to upgrade for more comprehensive insights.
It’s easy to forget the extension is running, which can lead to accidental use of credits. Managing your credits carefully is crucial to avoid unnecessary depletion.
While it covers the basic features, some advanced users might find it lacks the depth of data provided by more expensive SEO tools.
Writing and optimization
8. Google Docs
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Content Creation and Collaboration
Not available
Not available
Free, Google Workspace: $6/month per user
Google Docs offers SEO content writers a clean, distraction-free interface for writing. Whether you are a veteran or just starting your career, you are definitely going to find Google Docs one of your go-to applications for drafting your content and collaborating with your team.
With specialized add-ons and collaborative features, Google Docs is more than a simple word processor; it is a versatile application for drafting SEO-optimized content.
Key Features:
1. Real-time collaboration
Google Docs’ impressive feature is its real-time collaboration. This is helpful when a team works together on content strategies. Many people can work on a document at the same time, which makes it simple to brainstorm, draft, and improve content as a group. The feature that lets you make comments and give suggestions helps everyone keep track of changes both in actual text and in understanding.
2. SEO enhancements
Google Docs includes many add-ons designed to boost SEO content creation. For example, the Semrush SEO Writing Assistant connects with Google Docs and gives you immediate advice on how to use keywords, how readable your content is, and your overall SEO score.
3. Formatting and templates
Google Docs provides several templates and formatting options that assist in making well-organized, SEO-friendly material. Employing headings, subheadings, bullet points, and various formatting aids, you can optimize your content for users and search engines.
4. Integration with other Google tools
It works with other Google tools like Drive, Google Analytics, and Google Search Console. This integration lets you access data, work together on cloud-stored documents, and apply insights from Google Analytics to plan your content strategy.
Pros:
Google Docs is easy to use and serves people of every skill level.
The platform makes collaboration with team members easy.
Google Docs works with different SEO add-ons, making it a powerful tool for writing better SEO content.
Cloud-Based Convenience: Since Google Docs is based online, you can get to your documents from any device that is connected to the internet.
Cons:
Google Docs is just a word processor and does not have as many complex features as specialized content writing tools for SEO might have.
Though Google Docs lets you work offline, yet it’s not as smooth as working online.
Grammarly is one of the most used writing tools. The platform offers several features for creating high-quality, SEO-friendly content. Grammarly uses sophisticated algorithms to analyze and point out various issues in your writing, including grammar, spelling, punctuation, style, and tone.
Key features
1. Advanced grammar and spell check
Grammarly finds and resolves spelling and grammar mistakes in real-time. This keeps your work clean and error-free, which is very important for maintaining trust and making it easy to read.
2. Readability and style improvements
Grammarly offers advice on how to make your content easier to read and better in style. It analyzes how you structure sentences, the words you choose, and how brief you are and offers suggestions to improve all the aspects of your writing. This makes your content straightforward and simple, which gives readers a better experience. A good user experience can help your SEO rankings go up.
3. Tone detection and making changes
Grammarly’s tone detection tool helps to maintain a consistent writing tone that matches your audience and situation. If you need a professional tone for a business document or a casual tone for a blog, it suggests changes for adjusting your style.
Pros
Grammarly identifies and corrects grammatical errors, spelling mistakes, and punctuation issues, enhancing the overall correctness of your writing.
It provides valuable suggestions to improve the style and tone of your writing, making it more engaging and professional.
The tool suggests synonyms and alternative word choices to help diversify your vocabulary and improve the overall quality of your writing.
Grammarly has a user-friendly interface, and its suggestions are presented in a clear and understandable manner.
Cons
Users might become overly reliant on Grammarly and may not develop their proofreading skills or critically review their writing.
Grammarly may occasionally provide suggestions that are not necessary or miss certain errors, so users should carefully review suggestions.
While pasting content from other word processors, the formatting gets distorted.
While Grammarly’s pricing may be on the higher end compared to other tools, its accurate optimization capabilities and ease of use make it a valuable investment for individuals and businesses looking to create competitive content.
10. Hemingway App Editor
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Improving Readability
4.4
Not available
Free online, Desktop: $19.99 one-time fee
The Hemingway App editor helps with editing long-form content and making it more readable. Writers and marketers can use the SEO content writing tool to create blogs and articles with clear and concise sentences.
It highlights hard-to-read or very hard-to-read sentences in your content so that you can edit and make it easier to understand.
Hemingway App Editor highlights lengthy, complex sentences and common errors, suggesting ways to improve your writing style.
Key features
1. Readability improvement
The Hemingway App highlights complex sentences and common errors in your content pieces. It shows ways to simplify your writing, making your content easy to read and improving user engagement.
As users tend to spend more time on your content, it reduces bounce rates and increases dwell time.
2. Clarity and conciseness
The app detects when you use passive voice, adverbs, and complex phrases and pushes you to write direct and concise sentences. Clear and concise writing is vital for SEO, as search engines understand your content better, and it also enhances users’ experience.
3. Focus mode and editing
The app’s focus mode lets you write without distractions, and its editing mode assists in polishing your content. This two-way method ensures that you can craft high-quality, SEO-friendly content.
Pros
A powerful tool for streamlining your writing style
Excellent for editing shorter pieces with the free online version
Pushes you to be clear and punchy in your writing if you tend to use long, complex sentences
Great for assessing the readability and complexity of your work
Intuitive and user-friendly interface
The free version has most features of the paid version
Cheaper than other writing tools with a one-time cost for the desktop app
Cons
It is not great for manuscript writing or longer pieces
Can sap originality out of writing with non-customizable suggestions and style
Very few features compared to other writing tools
11. Yoast
Best suited for
G2 ratings
Trustpilot ratings
Pricing
WordPress SEO Optimization
4.6
4.6
Free, Premium: $99/year per site
Offering a comprehensive suite of SEO tools to optimize your website for search engines, Yoast SEO is both very popular and handy. Over the years, this WordPress plugin has become a staple in my SEO toolkit.
You can use it to streamline both on-page and technical SEO tasks. Here’s why Yoast SEO stands out and how it can enhance your website’s search engine performance.
Key features
1. On-Page SEO optimization
Yoast SEO is great for finding and resolving on-page SEO issues. You can pick a focus keyword for each page, and then Yoast will provide real-time feedback on how well your content is optimized for that keyword. It offers suggestions for optimizing keyword density, meta titles, and descriptions, headings, etc.
2. Readability analysis:
The plugin comes with a tool to check the readability score of your content. It looks at how long your sentences and paragraphs are and checks whether you are using the right transition words that help the writing flow. I find this feature very useful for making my writing more interesting and easy to understand for more people.
3. XML sitemap creation:
Yoast SEO makes an XML sitemap for your site by itself. This lets search engines find your pages more easily. It’s an important tool for making your website easier to find on search engines without another extra plugin.
4. Schema markup:
Yoast SEO incorporates Schema.org integration, helping search engines understand the structure of your content. It enhances how your content appears in search results, potentially leading to rich snippets and higher click-through rates.
Pros:
Yoast SEO has a simple and intuitive interface. It is designed to be easy to use, even for beginners.
The free version of Yoast SEO offers a robust set of features that cover the most basic SEO needs.
It gives immediate feedback on the SEO and readability of your content, helping you improve while you write.
Yoast SEO receives regular updates to keep up with the latest SEO best practices and algorithm changes.
Cons:
The premium version of Yoast SEO is relatively expensive, especially for small businesses or freelancers. The premium package, which includes additional features like multiple focus keywords and advanced SEO insights, costs $99 per year per site.
There is a risk of keyword stuffing if users rely too heavily on the plugin’s recommendations without considering natural language flow.
Clearscope is an AI-powered SEO content optimization platform for creating content that ranks well. This is the best content writing tool for SEO who want to focus more on competitor analysis.
The platform analyzes the top 30 articles for a specific keyword and provides suggestions on readability semantic integration of LSI keywords, themes, and sub-themes to optimize your content.
Key features
1. AI-powered content reports
Create reports for specific keywords and store them in the reports dashboard. You can check out previous reports, open new ones, or send them to colleagues for evaluation.
2. Content Optimization
Clearscope has a content grading scale to measure the quality of writing. By optimizing your writing for a better score, you can make it more relevant, comprehensive, and aligned with the top-ranking pages for your target keywords.
3. Keyword Search Tab
Get a list of relevant keywords with monthly searches, competition, and CPC figures for your target keyword.
4. Competitors Tab:
Analyze readability, word count, and content grade for the top competitors’ articles for a given keyword.
Pros
Detects keywords that are relevant not only in the present but also in the future, helping you create content that consistently generates revenue.
Intuitive and user-friendly interface, making it easy for content teams to use effectively without additional training.
Provides accurate AI-powered suggestions for LSI keywords ranked by importance and frequency.
Quick and responsive customer support, regardless of your pricing plan.
Analyzes the top 30 SERP results for a keyword, offering a comprehensive view of the competition.
Cons
Lacks detailed content briefs and collaboration tools like editing and task assignments.
Does not provide backlink suggestions for the content you write.
Limited integrations, supporting only WordPress and Google Docs.
Surfer SEO is one of the best data-driven SEO writing tools. The tool helps you find keyword ideas and improve your content ranking. It analyzes and compares your pages against those that currently rank on the SERPs, offering a data-driven analysis of exactly what’s missing from your page, site, content plan, and more.
For all queries, SERPs, and pages that you want to analyze, Surfer SEO studies the top page rankings. It looks at on-page SEO metrics like main and sub-keyword usage, LSI/NLP/TF-IDF keywords, meta tags, media elements, incoming backlinks, word count, outgoing external and internal links, headline structure, and more. With these metrics, Surfer SEO can build a useful model of what search engines want to see on a specific query.
Key features
1. Content editor
Surfer SEO’s best tool for SEO writing is its content editor. The platform can be a great choice for on-page optimization.
The main Content Editor’s interface provides a limited rich text editor and in-depth suggestions on the right. It includes a content score that assesses how Google-friendly your content is compared to the other entries on the SERP.
It also gives recommendations for formatting, like how many words you should write and how many images you should use.
2. Unique keyword recommendations
Below that, you’ll find Surfer’s unique keyword recommendations, which tell you what keywords to use in your article and how many times they should appear. Once you use the right keyword enough times, they will turn yellow and then green to let you know you’ve used them enough in the document.
3. SERP analyzer
Besides the Content Editor, Surfer SEO also offers a SERP Analyzer that provides a graph of word count in relation to average position over time and insights on the popular words to use in your articles.
The tool offers a breakdown of each page and its content score, as well as a new feature that shows you common backlinks for the SERP you’re looking at.
4. Content audit
The Content Audit feature analyzes your URL and the SERP of its main keyword and gives you a lot of suggestions for improvement based on that. The Content Planner gives you suggestions on content clusters based on your main topic.
Pros
Uses over 500 ranking metrics for content optimization
Gives relevant keyword suggestions to add to your content
The SERP analyzer tool helps you compare your content with competitors
Quick Google Docs & WordPress integration
Auditing and improving existing content is very simple
Cons
Too much data generated by the SERP analyzer can be confusing
Not very beginner-friendly
The Base Plan doesn’t support NLP queries
Plagiarism checker
14. Copyleaks
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Plagiarism Detection
4.7
3.4
Starts at $10.99/month for 100 pages
Without having professionally trained LLMs for specific writing tasks tools like ChatGPT generate tons of thin content. Also, content thoroughly generated with ChatGPT has a very low information gain score resulting in poor SEO and degrading your website’s authority.
That’s where Copyleaks comes in handy. It uses trained LLMs to find and mark sentences that read like AI written.
Therefore, you can easily identify which portions of your content piece do not read well and might need some changes. Also, you can use Copyleaks to check for plagiarism in your content and ensure there is no duplicate issue.
Key features
1. Comprehensive plagiarism detection
Copyleaks uses advanced AI and machine learning algorithms to scan documents for plagiarized, paraphrased, and manipulated content. It checks against an extensive database of web pages, academic papers, and published works, ensuring thorough detection of unoriginal content.
2. AI Content Detection
One of the most impressive features is its ability to detect AI-generated content. This is particularly useful in the current digital age, where AI-written text is becoming more common. Copyleaks ensures that all forms of generated content are identified and flagged appropriately.
3. Multi-language support
Copyleaks supports over 100 languages, making it a versatile tool for global users. This capability allows for comprehensive scans across various languages, ensuring that content is original regardless of the language used.
4. Text Compare and cheat detection
The Text Compare feature allows users to upload and compare two documents, highlighting similarities and differences. Additionally, the Cheat Detection feature can identify hidden or special characters that some might use to bypass plagiarism checks, ensuring thorough verification.
5. Integration and API
Copyleaks integrates seamlessly with popular platforms such as Microsoft Word, Google Docs, Moodle, Canvas, Blackboard, and Brightspace. It also offers full API integration, making it easy to incorporate into various workflows and systems.
Pros:
Copyleaks is renowned for its precise detection capabilities, effectively identifying both exact matches and paraphrased content.
The platform is designed to be intuitive, with neatly organized features that make navigation straightforward.
It provides detailed, interactive similarity reports that are easy to understand and act upon.
Copyleaks is GDPR compliant and offers features like Copyshield, which monitors the web for any unauthorized use of your content.
Cons:
The premium plans can be expensive, particularly for small businesses or individual users. Pricing starts at $10.99 per month for 100 pages, with higher-tier plans costing significantly more.
While the tool is highly accurate, some users have reported that the scanning process can be slower compared to other plagiarism checkers.
Not as a writing tool but Ahrefs has a huge role to play in creating SEO content strategy for your website. The enterprise SEO platform offers a complete list of tools to optimize and track performance of your content.
From keyword research, backlink analysis to site audits Ahrefs has the right set of tools that cover all the aspects of SEO.
Key features:
1. Site Explorer:
This is the core feature where you’ll likely spend most of your time. Site Explorer offers detailed insights into any website’s performance, including its top content, backlink profile, and organic traffic metrics. It’s particularly useful for analyzing competitors and understanding their strategies.
2. Keywords Explorer:
Ahrefs’ Keywords Explorer tool is incredibly user-friendly and powerful. It provides detailed data on search volumes, keyword difficulty, and potential traffic, helping you identify high-potential keywords to target. It also offers keyword suggestions and SERP overviews, making it easier to find and optimize for the right keywords.
3. Backlink Analysis:
Ahrefs excels in backlink analysis with one of the most extensive link databases available. It allows you to analyze your own backlink profile and those of your competitors, providing valuable metrics such as domain authority, referring domains, and anchor text distribution. This is crucial for developing effective link-building strategies.
4. Site Audit:
The Site Audit tool helps you identify and fix technical SEO issues on your website. It uncovers problems like broken links, duplicate content, and slow-loading pages, offering actionable insights to enhance your site’s overall performance and user experience.
5. Rank Tracker:
Ahrefs’ Rank Tracker lets you monitor your keyword rankings over time. You can set specific countries and keywords to track, and the tool provides metrics such as visibility, average position, traffic, and SERP features, helping you understand how your keywords are performing and adjust your strategies accordingly.
Pros:
Ahrefs provides extensive and accurate data for keyword research, backlink analysis, and site audits, making it a one-stop solution for all your SEO needs.
Despite its advanced features, Ahrefs offers a clean and intuitive interface that is easy to navigate, even for beginners.
Ahrefs offers customizable dashboards to suit your workflow.
Cons:
Ahrefs can be quite expensive, especially for small businesses or individual users. The pricing starts at $99 per month, which can be a significant investment.
While the interface is user-friendly, the sheer number of features and data can be overwhelming for new users.
Unlike some other SEO tools, Ahrefs does not offer a free version, which might be a barrier for those just starting out or with limited budgets.
16. Google Search console
Best suited for
G2 ratings
Trustpilot ratings
Pricing
Website Performance Monitoring
4.7
Not available
Free
Google Search Console is an absolutely essential tool for keeping track of and optimizing your website’s performance. The platform offers different insights and functionalities that we can use to monitor and maintain the site’s presence across Google Search results.
Key features:
1. Performance reports
GSC offers detailed performance reports that provide insights into how your site is performing in Google Search. You can track metrics such as clicks, impressions, click-through rate (CTR), and average position for your pages and queries. This data helps you understand which keywords and pages are driving traffic to your site and identify opportunities for optimization.
2. URL inspection tool
The URL Inspection Tool allows you to check the indexing status of individual pages. You can see if a page is indexed when it was last crawled, and any issues that might prevent it from being indexed. This tool is invaluable for troubleshooting indexing issues and ensuring that all your important content is visible in search results.
3. Coverage reports
Coverage reports give you details on the indexing status of all your site’s pages. They highlight errors, warnings, and valid pages so that you can identify and resolve problems that could affect your site’s search performance. For example, you can quickly see which pages are returning 404 errors or have been excluded from indexing due to no index tags.
4. Sitemaps
GSC allows you to submit your sitemaps directly to Google, ensuring that all your site’s pages are crawled and indexed efficiently. The Sitemaps report shows the status of your submitted sitemaps and alerts you to any issues that need to be addressed.
5. Mobile usability
With the increasing importance of mobile-friendly websites, GSC’s Mobile Usability report is a crucial feature. It identifies usability issues on mobile devices, such as clickable elements being too close together or content wider than the screen, helping you ensure a good user experience for mobile visitors.
Pros:
Offers a wide range of data and insights about your site’s performance.
As a free tool, GSC offers tremendous value for webmasters and SEO professionals without any cost barrier.
It has an intuitive and easy-to-navigate interface, even for beginners.
GSC offers direct insights from Google, making it a reliable source of information about your site’s health and performance.
Cons:
While GSC provides a lot of useful data, it lacks some of the advanced features found in paid SEO tools.
Some users report that GSC data updates can be slow, taking a few days to reflect changes or new content.
For those new to SEO, understanding and utilizing all the features and data in GSC can be challenging.
Conclusion
You can fast-forward your content creation process using the right SEO article writing tools. The tools can also make your writing clear and concise, improving content performance and driving more organic traffic to your website. While each tool we reviewed has its unique strengths, Writesonic emerges as the top choice for its all-in-one solution.
Whether you’re a seasoned SEO professional or a content writer, integrating Writesonic into your toolkit will empower you to create compelling, SEO-optimized content that resonates with your audience and ranks well on search engines. Start your journey with Writesonic today and experience the difference it can make in your SEO content creation efforts.
What’s the first thing that comes to mind when crafting a winning SEO strategy?
Keyword research?
Competitor analysis?
Back-linking?
Two tools, Semrush and Ahrefs, often come to the forefront when executing these crucial SEO tasks. But with both offering a vast array of features, deciding which best complements your SEO workflow can be challenging.
In this blog, we’re about to crack open the age-old debate: Semrush vs. Ahrefs.
This in-depth comparison will focus on Semrush and Ahrefs, analyzing their strengths and weaknesses to help you make an informed decision.
We’ll cover everything from keyword research capabilities to competitive insights, ensuring you pick the perfect tool for your workflow.
Let’s dive right in! 🧑⚖️
A head-to-head comparison: Semrush vs Ahrefs
Features
Semrush
Ahrefs
Keyword Research
✅
✅
Competitor Analysis
✅
✅
Content Creation
✅
✅
On-page Optimization
✅
✅
Backlink Analysis
✅
✅
Technical SEO
✅
✅
Rank Tracking
✅
✅
Support
Live chat, email, and phone
Chat and email
Free Trial
✅
❌ (offers a bunch of features for free)
Let’s compare the difference between Semrush and Ahrefs to understand better what each tool offers.
Semrush
Semrush is a powerful, all-in-one marketing solution offering a comprehensive tool suite to empower businesses.
Semrush equips you with the necessary resources to conduct in-depth keyword research, gain unparalleled competitive intelligence, and track and analyze website performance—all essential components of a winning SEO strategy.
However, Semrush’s capabilities extend beyond SEO.
Semrush functions as a centralized marketing command center, offering functionalities for:
social media management,
content marketing optimization, and
PPC (Pay-Per-Click) advertising analysis.
This helps businesses gain a competitive edge, achieve online marketing objectives, and drive sustainable growth.
Ahrefs
While Semrush is a total marketing package, Ahrefs offers a powerful toolkit for search engine optimization specialists.
Ahrefs prioritizes in-depth backlink analysis, allowing users to dissect competitor strategies and identify opportunities to build their robust backlink profile.
Ahrefs’ keyword research goes beyond the usual (Google, Bing, etc.) and ventures into various other search engines like YouTube and Amazon, providing a broader scope for content optimization.
Ahrefs caters primarily to SEO professionals, providing detailed insights and diverse keyword options that empower them to craft highly targeted and effective SEO campaigns that drive organic traffic and website visibility.
How do you choose between Semrush and Ahrefs?
There are many differences between Semrush and Ahrefs, and deciding between them is potentially overwhelming.
Here are some key points you might consider when making your decision between Semrush or Ahrefs: 👇
What it does best
Ahrefs: Offers a laser focus on SEO with in-depth backlink analysis and diverse keyword options.
Semrush: Provides a comprehensive marketing suite with SEO as a core component, including social media, content, and PPC functionalities.
Your budget
Ahrefs: Offers tiered pricing based on features and domain limits. Starts at $129/month.
Semrush: Has a wider pricing range with additional costs for add-on features. Starts at $129.95/month.
Daily report needs
Ahrefs: Daily report limits can be a consideration for high-volume users. The basic (Lite) plan allows 2,500 results per report.
Semrush: Offers a generally higher daily report limit than Ahrefs. The basic (Pro) plan allows for a maximum of 10,000 results per report.
Functionality needs
Ahrefs: Primarily focused on SEO functionalities like backlink analysis, keyword research, rank tracking, etc.
Semrush: Provides a comprehensive suite of features alongside SEO tools, including social media management, content marketing optimization, and PPC advertising analysis.
User interface and ease of use
Ahrefs: Offers a clean, data-driven interface. While powerful, fully using all functionalities may require technical SEO knowledge.
Semrush: Boasts a user-friendly interface with helpful tutorials and a focus on visual data representation.
Customer support
Ahrefs: Offers email support, online chat, and a knowledge base with helpful resources.
Semrush: Provides email, live chat, and phone support options, along with a comprehensive knowledge base.
Additional considerations
Daily report limits: Ahrefs’ limits might concern high-volume users. Semrush generally offers a higher daily report limit.
Team expertise: Ahrefs caters well to data-driven SEO specialists. Semrush may be ideal for marketing agencies needing broader functionalities.
Ahrefs vs Semrush: Detailed breakdown of the features
Keyword tagsCompetitor comparisonFeatured snippet trackingAlgorithm update position tracking
Keyword tagsCompetitor comparisonGSC integration
Support
Live chat, email, and phone
Live chat and email
Unique Features
Search intentAdvertising researchToolkit for outreachSEO WordPress plugin
A lot of new features like Local SEO, always-on auditAhrefs web analytics, etc., coming soon!
From backlink analysis to technical SEO and rank tracking, we’ll compare Ahrefs and Semrush feature by feature, highlighting their strengths and potential limitations.
So, which is better: Ahrefs vs Semrush? Let’s go. 👇
1. Keyword research
You spend hours crafting killer content, but nobody finds it.
Not ideal, right?
Keyword research helps you find high-volume, low-competition keywords that drive organic traffic.
A Semrush study shows that 3-3.5 pages are visited per session when a user lands from a search. So, having a comprehensive keyword research tool is crucial for organic growth.
Let’s now look at Semrush vs Ahrefs for keyword research:
Ahrefs
Ahrefs’ Keyword Explorer acts like a user-friendly GPS. Its keyword difficulty score helps you size up the competition for your target terms.
It gives you a visual cue: green for low-ranking difficulty, yellow for medium, and red for the toughest.
Features
Massive data and scalability: Ahrefs’ keyword database can analyze up to 10,000 keywords in one go, making it ideal for large-scale SEO campaigns. It has filtered 12 billion keywords from 72 billion discovered in total, spanning 216 locations.
Keyword difficulty score: Estimates the effort required to rank in the top 10 for a keyword based on backlinks and other factors.
Search volume: Provides estimated monthly search volume for a keyword.
Click-through rate (CTR): Estimates the likelihood of users clicking on a search result for a keyword.
Keyword ideas: Generates a vast list of related keywords based on the seed keyword.
Parent topic: Identifies the broader topic a keyword belongs to, helping you understand the search intent.
SERP overview: Displays the top-ranking pages for a keyword, along with their estimated traffic and Domain Rating (DR).
Limitations
The free plan offers a restricted number of keyword searches and doesn’t include features like historical keyword data or search volume for more than a handful of locations.
Semrush
Semrush, on the other hand, gives you a lot to work with. You get search volume estimates, keyword variations, and related keywords.
Semrush’s keyword research tool is called the ‘Keyword Magic Tool.’ It offers a user-friendly experience with a wealth of data and unique features.
Features
Keyword index: Semrush has a keyword database of 25 billion keywords across 142 geo databases. Analyze up to 10,000 keywords in one go, making it ideal for large-scale SEO campaigns.
Keyword difficulty score: Estimates the difficulty of ranking for a keyword based on backlinks, on-page SEO factors, and paid advertising competition.
Cost-per-click (CPC) estimates: Offers an estimate of the average CPC in US dollars if you bid on the keyword in Google AdWords.
Organic search traffic insights: Estimates a website’s organic traffic for a keyword.
Keyword variations: Provides various keyword variations based on user intent (informational, commercial, etc.)
Competitive research: It’s a great competitor analysis tool that analyzes their organic keywords and top-ranking pages.
Limitations
The tool can overwhelm new users with all this data, causing information fatigue.
🧑⚖️ Verdict
Semrush wins the first round. ✌️
Both Ahrefs and Semrush offer powerful keyword research tools, but Semrush wins it by a small margin because of the range and depth of its data (SEO and PPC).
Understanding your competitors’ SEO strategies is crucial for staying ahead in the search engine game.
Ahrefs and Semrush offer robust competitor analysis features but have some key differences.
Ahrefs
Ahrefs competitor analysis helps you uncover the keywords your competitors rank for (organic and paid search).
Features
Top pages report: Identify your competitors’ most successful pages in terms of organic traffic and identify potential content gaps for your website.
Backlink analysis: Analyze your competitors’ backlinks to understand their link-building strategies and identify potential opportunities for yourself.
Keyword gap analysis: Discover keywords your competitors rank for that you don’t, allowing you to target these keywords and potentially outrank them.
Domain comparison: Compare your website’s domain rating (Ahrefs’ metric for a website’s overall SEO strength) to your competitors’, providing insights into their overall authority.
SERP overlay: View your competitor’s website directly on the search results page alongside your own, allowing for a quick visual comparison of rankings for specific keywords.
Semrush
Semrush’s competitor insights help you analyze your competitors’ organic traffic sources, top keywords, and estimated traffic share.
Features
Competitive position tracking: Monitor your ranking against competitor websites for specific keywords.
Domain vs. domain comparison: Comprehensively compare your website with up to five competitors across metrics like organic traffic, backlinks, and estimated keyword rankings.
Gap analysis: Identify keyword gaps where you’re missing out compared to competitors, allowing you to prioritize your content strategy.
Traffic sources: Analyze your competitors’ traffic sources, including organic search, paid advertising, and social media, to understand their overall online marketing strategy.
Traffic analyzer: Unveil your competitors’ top landing pages and their estimated traffic distribution across different channels.
Brand monitoring: Track brand mentions across the web, including social media and forums, to see how competitors are perceived.
🧑⚖️ Verdict
Semrush wins again. ✌️
Both are almost feature-for-feature in this category, but Semrush offers advertising research and a social media tracker to analyze your competitors’ social media activity.
So, Semrush is the better overall tool for competitor analysis.
3. Content creation
While both Ahrefs and Semrush are great at SEO, content creation remains a separate battleground.
Ahrefs
Ahrefs helps you discover top-ranking content and generate content ideas but has limited functionality.
Features
Content Explorer: Discover high-performing content related to your target topics. Analyze what topics resonate with your audience and identify potential content gaps.
Keyword tool: Generate keyword ideas for your content based on search volume and competition.
Limitations
Ahrefs doesn’t offer dedicated tools within the platform, such as topic outlines, content briefs, or on-page SEO suggestions.
Semrush
Semrush has a Content Marketing feature that lets you research a topic and generate many ideas for creating content around it.
Features
Topic Research: Explore content ideas based on search intent, trending topics, and competitor analysis.
Content brief builder: Generate comprehensive content briefs with outlines, target keywords, and potential headings, saving you time and ensuring your content stays focused.
SEO writing assistant: Receive on-page SEO suggestions as you write, ensuring your content is optimized for relevant keywords and targets the searcher’s intent.
Cluster suggestion: Group related keywords into content clusters, which will help you create a strategic content hierarchy for your website.
Magic Write: A new beta feature in Semrush (as of June 2024), Magic Write allows you to generate creative text formats, such as blog post intros, product descriptions, and even social media captions, based on your input.
Limitations
Content creation features like Topic Research and Content Brief Builder are unavailable in the free plan.
🧑⚖️ Verdict
Semrush wins. ✌️
When it comes to content creation features, Semrush offers a more comprehensive and user-friendly experience. It streamlines the workflow with features like topic research, content briefs, and on-page SEO suggestions.
Semrush wins this round comfortably.
4. On-page optimization
Optimizing your website’s on-page elements is crucial for ranking higher in search results.
Ahrefs and Semrush offer on-page optimization tools that cater to different needs.
Ahrefs
Ahrefs helps you crawl your website to identify on-page and technical SEO issues, such as broken links, missing alt tags for images, and slow loading times.
Features
On-page report: Analyze specific pages for on-page SEO factors like title tags, meta descriptions, and internal linking opportunities.
Content Explorer: Discover high-performing content for your target topics and analyze their on-page optimization strategies.
Technical SEO dashboard: Get a comprehensive overview of your website’s technical health, allowing for prioritized issue-fixing.
Limitations
The free plan offers basic on-page suggestions but restricts access to detailed reports and crawl data.
Semrush
Semrush has a dedicated on-page SEO checker to help you analyze individual pages for on-page SEO factors like title tags, meta descriptions, content length, and internal linking opportunities.
Features
SEO ideas: Receive actionable recommendations for optimizing your content, including keyword suggestions, readability score analysis, and internal linking opportunities.
Topic research and cluster suggestion: Explore relevant subtopics and group them into content clusters, ensuring your content comprehensively covers the target topic and is well-structured for search engines.
SEO writing assistant: Offers real-time on-page SEO suggestions as you write, making optimizing content for relevant keywords and improving search visibility easy.
Page Authority score: Semrush assigns each page a Page Authority score, providing an estimate of its ranking potential based on backlinks and on-page optimization.
Limitations
Like Ahrefs, the free plan offers basic on-page SEO suggestions but restricts access to detailed reports and crawl data.
🧑⚖️ Verdict
Semrush wins. ✌️
Semrush again takes a point here with its dedicated on-page optimization tool, which offers a wide range of optimization suggestions and features.
5. Backlink analysis
Backlinks are like digital gold stars—the more high-quality links pointing to your site, the higher your website’s authority in the eyes of search engines.
Both Ahrefs and Semrush have X-ray vision when it comes to backlinks.
Ahrefs
Ahrefs lets you see who’s linking to you, the quality of those links (gold vs. fool’s gold), and how your backlink profile compares to competitors.
Ahrefs gives you a crystal-clear picture of your website’s reputation online.
Features
Massive backlink index: According to its website, Ahrefs boasts one of the largest backlink indexes, with over 15 trillion backlinks.
Detailed backlink profiles: Analyze in-depth metrics for each backlink, including anchor text, referring domain rating (DR), link type (dofollow/nofollow), and first/last seen dates.
Backlink analysis tools: Explore a suite of tools like ‘Link Intersect’ to identify backlinks your competitors share and ‘Broken Link Checker’ to unearth opportunities for link-building.
Advanced filters and reports: Apply granular filters like domain rating, anchor text, and link type to pinpoint specific backlinks you’re interested in. Then, generate comprehensive backlink reports for presentations or client sharing.
Backlink alerts: Stay updated with notifications for new backlinks, lost backlinks, and mentions of your brand.
Limitations
Limited reporting capabilities for large datasets make it difficult to analyze extensive backlink profiles.
Filtering and sorting features can be overwhelming for users who are not familiar with the tool.
Semrush
Semrush boasts a larger backlink index, exceeding 40 trillion backlinks, giving you a more panoramic view of your website’s authority. It offers a wider search radius for links.
Features
Backlink profile analysis: Analyze key metrics like anchor text distribution, referring domain rating, and link type.
Backlink visualization: Semrush excels in visually representing backlink data through charts and graphs, making it easier to understand the overall backlink profile.
Backlink comparison: Compare your backlink profile with your competitors to identify areas for improvement.
Backlink monitoring: Track changes in your backlink profile, including new and lost backlinks.
Domain comparison tool: Analyze and compare backlink profiles of multiple domains side-by-side for a comprehensive overview.
Limitations
The link index, although large, is not always the most up-to-date.
🧑⚖️ Verdict
It’s a tie. 🤝
Both Ahrefs and Semrush offer formidable backlink analysis features, so this round ends in a tie.
Technical SEO ensures search engines can easily crawl and understand your website.
Ahrefs and Semrush inspect your website, identifying crawl errors, broken links, and other technical roadblocks that can tank your rankings.
Ahrefs
Ahrefs helps you crawl your website, prioritize a list of actionable fixes, and optimize it for search engines and visitors.
Features
Site audit: Ahrefs’ Site Audit crawls your website and generates a comprehensive report identifying technical SEO issues, such as crawl errors, broken links, mobile usability problems, and on-page SEO opportunities.
Detailed issue breakdown: Each technical SEO issue is categorized by severity (critical, warning, notice) and accompanied by a clear explanation and potential solutions.
Prioritization and filtering: Prioritize issues based on their impact and filter by specific categories for focused troubleshooting.
Historical data and monitoring: Track your website’s technical health over time and monitor progress in addressing identified issues.
Integration with other tools: Ahrefs seamlessly integrates with other features, such as Backlink Analysis, allowing you to analyze the technical SEO impact of backlinks.
Custom alerts: Set up custom alerts to monitor specific technical SEO parameters.
Limitations
Ahrefs does not integrate directly with Google Search Console, making comparing rankings from both tools harder.
Semrush
Semrush’s technical SEO audit is particularly thorough. It provides a detailed report with actionable fixes and helps optimize your website’s technical health.
Features
Site Audit tool: Semrush’s Site Audit crawls your website and generates a report outlining technical SEO issues, such as crawl errors, broken links, mobile responsiveness problems, and on-page SEO optimization suggestions.
Actionable recommendations: Each issue includes clear recommendations for fixing it, making it easier to take action.
Visualization and prioritization: Semrush excels at presenting technical SEO data visually, using charts and graphs for easy interpretation. Issues are prioritized based on severity, helping you focus on critical problems first.
Historical data and monitoring: Track your website’s technical health over time and monitor progress on resolving identified issues.
Comparison tool: Compare your website’s technical SEO health with that of your competitors to identify areas for improvement.
🧑⚖️Verdict
Semrush wins this round as well. ✌️
Both Ahrefs and Semrush are strong contenders in technical SEO, but Semrush clinches the win again due to its robust site audit and its presentation of solutions to fix the issues.
7. Rank tracking
Both Ahrefs and Semrush offer rank tracking tools, which let you see your website’s ranking progress over time and how you compare to competitors.
Ahrefs’ rank tracking is known for its pinpoint accuracy and user-friendly interface. It helps you track keywords’ positioning on SERPs.
Features
Track keyword rankings: Ahrefs lets you monitor your website’s ranking position for a set of keywords across various search engines.
Historical rank data: Analyze historical rank data to track progress and identify ranking trends.
Rank tracking reports: Generate detailed reports with visualizations showcasing ranking movements and average ranking positions.
Data refresh: Refresh rank tracking data once or twice weekly (depending on your plan).
SERP features and competitor tracking: Identify SERP features like featured snippets and track competitor rankings for the same keywords.
Semrush
Semrush, however, offers more granular data, including ranking distributions and historical ranking trends.
Features
Track keyword rankings: Monitor your website’s ranking position for a set of keywords across various search engines (including Google, Bing, and Yahoo!).
Rank tracking reports: Generate reports with visual representations of ranking movements, average positions, and top-ranking competitors.
Data refresh: They update their rank tracking data almost every day.
SERP features and visibility score: Identify SERP features like featured snippets and track a ‘Visibility Score’ that estimates organic search traffic based on rankings.
Local rank tracking: Track your website’s ranking for local searches (available in paid plans).
🧑⚖️Verdict
Semrush wins. ✌️
Both Ahrefs and Semrush share many rank-tracking functionalities, but Semrush refreshes its ranking data more often than Ahrefs, so it again takes this round by a slim margin.
8. Support
Ahrefs and Semrush offer the same resources and help options. Both tools offer chat, email, and knowledge-base articles.
The only difference is that Semrush lets you connect with a live representative for a more immediate solution.
🧑⚖️Verdict
Semrush wins again. ✌️
Both tools provide fantastic support to their users, but Semrush has an edge with its live chat feature.
9. Unique features
Semrush has considerably more features than Ahrefs.
Semrush has an SEO checker and optimizer. This tool lets you paste your content into it and run a quick SEO check. It suggests ways to optimize your content for better keyword intent and can help you audit content at scale.
Also, Semrush has its own AI assistant within its platform named Semrush Copilot. It analyzes data from Semrush tools to provide personalized recommendations for improving your website’s SEO.
Copilot helps you save time, prioritize tasks, and stay informed about critical SEO issues, making it a valuable tool for SEOs, website managers, and content creators using Semrush.
🧑⚖️Verdict
Semrush rules the reigns here.
Which tool is superior overall?
While both Ahrefs and Semrush are exceptional SEO tools, diving deeper reveals Semrush’s potential edge.
The focus on features and usefulness makes Semrush a compelling choice for SEO professionals.
Up your content creation and SEO efforts with Writesonic
Content creation still remains a constant challenge for many.
Writesonic helps you streamline your content workflow and take your SEO efforts to the next level.
Here’s how Writesonic helps you with content creation:
Budget-friendly: Compared to the comprehensive (and often pricier) SEO tool sets of Ahrefs and Semrush, Writesonic offers a budget-conscious solution. This makes it ideal for startups, solopreneurs, and content creators who want to maximize their SEO impact without breaking the bank.
Effortless content creation: Forget writer’s block and long hours of staring at a blank page. Writesonic’s user-friendly interface empowers anyone to generate high-quality content in seconds, regardless of technical expertise.
AI-powered automation: Accelerate your content creation process with Writesonic’s suite of AI-powered features. Generate various content formats with Writesonic’s AI Article Writer and automatically personalize them with relevant keywords and on-page SEO suggestions.
Keyword research and strategic clustering: Don’t waste time chasing irrelevant keywords. Writesonic assists with SEO-checking and optimizing, helping you identify high-potential keywords that drive organic traffic. It also helps you group these keywords into strategic clusters, ensuring your content targets the right audience with the right information.
Writesonic connects your SEO strategy and content creation efforts. It takes valuable data and insights from Ahrefs or Semrush and translates them into actionable content that ranks higher in search results and attracts your target audience.
By combining the power of these tools with Writesonic’s content creation magic, you’ll be well on your way to dominating the SEO content creation.
Struggling to rank higher on Google? You’re not alone!
75% of the searchers never go past the first page of search results.
This challenge is often multiplied by the high costs of premium SEO tools, making it even more difficult for marketers to perform research.
But here’s the good news: effective SEO doesn’t have to be expensive.
How, you ask? This blog post covers 30 free SEO tools that can help you skyrocket your digital growth.
Ready to explore the free online SEO tools? Let’s get started!
Top 30 best free all-in-one SEO tools
Now let’s quickly discover the top 30 best free all-in-one SEO tools for 2024 that can help you with comprehensive analysis and optimization to improve your site’s performance.
Best free all-in-one SEO tools
Here are the best free all-in-one SEO tools that will equip you with everything you need for comprehensive analysis, optimization, and improved search engine ranking in 2024.
1. Writesonic
Best suited: Marketers, agencies, and enterprises looking to streamline SEO content creation and optimization for better search engine rankings.
About the tool:
Writesonic is a top-notch AI content creation and advanced SEO toolset designed for marketers, SEO professionals, agencies, and enterprises. From content creation to optimization, this all-in-one tool helps with everything.
By leveraging the latest AI technology, Writesonic provides users with tools to generate SEO-friendly content, optimize existing pages, and perform keyword research.
With its intuitive interface and powerful capabilities, Writesonic’s SEO toolkit makes it easier to create content that ranks higher on search engines, drives traffic, and boosts online visibility.
From keyword research and topic clustering to content gap analysis and on-page SEO analysis, Writesonic has got you covered. Check out its amazing features to know more about how it can help you level up the SEO game.
Key features:
The Article Writer generates factually accurate, SEO-optimized articles that drive traffic and improve SERP rankings.
The Keyword Research Generator tool identifies high-impact keywords with search volumes, difficulty scores, and competitive analysis to inform your content strategy and boost SEO efforts.
The meta tags generator creates optimized meta titles and descriptions that improve click-through rates (CTR) and enhance SERP visibility.
Optimize existing content to make it more SEO-friendly and engaging for readers with the advanced Content Rewriter tool.
The On-Page SEO Checker provides insights and suggestions for optimizing your content’s on-page SEO elements.
Craft compelling SEO-friendly titles and headlines that capture attention and improve search rankings.
Identify the gap in the competitors’ content and create content bridging those gaps to gain a competitive advantage.
Pricing
Writesonic offers a free trial, with paid plans starting at just $16/month.
Rating
G2: 4.7/5
Capterra: 4.8/5
Ready to skyrocket your online presence with the best all-in-one SEO tool?
Best suited: SEO professionals, content marketers, and businesses looking to optimize search engine rankings, analyze competitors, and improve web traffic.
About the tool:
Ahrefs provides a wide range of features to enhance SEO efforts.
Known for its advanced capabilities, Ahrefs helps SEO professionals, digital marketers, and content creators monitor the website’s performance, analyze competitors, conduct keyword research, and uncover content opportunities.
By properly leveraging Ahrefs, users can get actionable insights that can help them elevate the website’s visibility and drive organic traffic.
Key features:
Site Explorer provides insights into a website’s organic search traffic and backlink profile.
Content Explorer allows users to find the most popular content on any topic based on social shares, backlinks, organic search traffic, and more.
Rank Tracker can monitor the website’s ranking for target keywords over time.
Backlink Checker analyzes the backlink profile of any website to show the most powerful backlinks, referring domains, and, more.
Ahrefs is expensive for small businesses and individuals who are just starting out. Moreover, it requires a steep learning curve to fully utilize the tool’s capabilities.
Rating
G2: 4.5/5
Capterra: 4.7/5
3. Semrush
Best suited: Marketers, SEO professionals, and businesses looking to improve their search engine ranking and gain a competitive advantage.
About the tool:
Semrush is an all-in-one digital marketing platform. It offers a comprehensive suite of tools designed to enhance online visibility and uncover marketing insights.
Widely known for its SEO, PPC, and competitive analysis features, the tool helps digital marketers, SEO professionals, and businesses in optimizing their marketing strategies.
From keyword research to site audit, Semrush provides actionable insights to drive growth and improve performance across various digital channels.
Key features:
Domain and keyword analytics identify competitors and gather essential keyword data.
Site Audit scans your website to detect and fix technical SEO issues.
The Keyword Magic tool explores niche topics, finds long-tail keywords, and streamlines the keyword research process.
The content marketing toolkit explores niche topics, finds long-tail keywords, and measures engagement and SEO performance.
Pricing
Semrush’s pricing plans start at $129.95/month.
What’s missing
Semrush can be overwhelming for beginners, who might need extensive support and time to utilize its capabilities. Moreover, the steep pricing is a deterrent for small businesses and individuals compared to better and more affordable tools like Writesonic.
Rating
G2: 4.5/5
Capterra: 4.7/5
Best Free Keyword Research Tools
Check out our list of the best free keyword research tools that will help you find high-impact keywords, analyze competitiveness, and optimize your content strategy for maximum visibility in 2024.
4. Writesonic Keyword Research Tool
Best suited: Marketers and SEO professionals can find high-impact keywords that can drive content strategy and SEO efforts.
About the tool:
Writesonic Keyword Research Tool is the most important part of the Writesonic SEO suite. It is designed specifically for marketers and SEO professionals to find relevant and effective keywords for their content.
The tool leverages AI to simplify the keyword research process and provide insights into keyword difficulty, search volume, traffic potential, and more, making it one of the best free keyword research tools.
The advanced Keyword Research tool further helps you enhance your search engine ranking and attract more traffic online by integrating these insights into your content piece.
Key features:
Helps come up with a list of relevant keyword suggestions based on your seed keyword, with all insights like KD, volume, and more.
Best suited: Beginners looking to generate new keyword ideas and boost their online visibility.
About the tool:
Ubersuggest by Neil Patel is designed to find new keyword opportunities, understand and analyze competitors, and improve the overall SEO strategy.
Its intuitive interface and comprehensive features make it ideal for anyone looking to enhance their website’s search engine ranking, regardless of their level of expertise.
Ubersuggest is ideal for marketers looking to achieve their SEO goals without burning a hole in their pocket.
Key features:
Find a relevant list of keywords, including search volume, CPC, and competitors’ data.
Generate content ideas that can resonate with your target audience.
Helps with detailed SEO audit of the website, from highlighting errors to areas of improvement.
Analyze competitors and find potential backlink opportunities.
Get insights into competitors’ top-ranking pages.
Pricing
Ubersuggest offers a 7-day free plan with limited features and daily searches. For more, you need to opt for a paid plan starting at $12/month.
What’s missing
The advanced features are limited to the paid version. Also, the data is not as accurate as better SEO tools like Writesonic.
The AI Writer’s output is subpar. If you’re looking to generate great articles, go for Writesonic’s AI Article Writer 6.0.
Rating
G2: 4.2/5
Capterra: 4.4/5
6. Answer The Public
Best suited: Content marketers and SEO specialists looking for audience insights and content inspiration.
About the tool:
Answer The Public is a keyword research and search listening tool. It gets instant and raw search insights directly from customers’ search queries. It finds phrases or questions that people are searching for around your keyword.
The tool can provide customer insights, which helps create fresh and useful content that addresses real-world problems, improves SEO, and aligns with what exactly people are looking for.
Key features:
Generates a visual representation of queries by categorizing them by 5 Ws – who, what, where, when, and why + how.
Come up with keyword-driven insights, from phrases to questions.
Stay updated regarding the keyword using its search listening capabilities.
Global and multilingual support.
Pricing
Answer The Public provides a free trial with limited daily searches. The advanced features start at $4/month.
What’s missing
Answer The Public doesn’t provide keyword search volume or competition data, which is important for understanding keyword viability.
Rating
G2: 4.5/5
Capterra: 4.6/5
7. Keyword Surfer
Best suited: SEO enthusiasts and marketers looking for real-time keyword data within Google search.
About the tool:
Keyword Surfer is a free Chrome extension by Surfer SEO. It provides the search volume and list of keyword ideas with the score directly into your Google search results.
The advanced tool provides instant access to search volume, keyword suggestions, and on-page data without leaving the SERPs. It’s a great tool for people looking to get quick, actionable insights for content and SEO strategies.
Key features:
Helps with real-time keyword data.
Generates keyword suggestions along with search volume and similarity score.
Helps you with content analysis, where you get insights into word count and keyword usage.
Global reach with data from 70+ countries.
Pricing
Keyword Surfer is completely free to use.
What’s missing
Keyword Surfer lacks comprehensive analytics and more advanced features found in tools like Writesonic Keyword Research Tool.
Rating
G2: 4.8/5
Capterra: 4.9/5
Free On-Page SEO Tools
Mastering on-page SEO is essential for important to ensure your content gets the visibility it deserves. Here are the best free on-page SEO tools to help you fine-tune your meta tags, headings, content structure, and more to enhance your site’s performance and search engine rankings in 2024.
8. Writesonic’s On-Page SEO Checker
Best suited: Marketers, SEO professionals, and agencies looking to optimize content’s on-page SEO element for maximum search engine visibility.
About the tool:
Writesonic’s On-Page SEO Checker analyzes and optimizes webpage content and boosts rankings. The advanced tool provides in-depth analysis and actionable insights to make sure your content meets the latest SEO standards.
By proper analysis and evaluation of on-page elements like headings, keyword usage, meta tags, and more, Writesonic’s On-Page SEO Checker helps you create SEO-optimized content that can not only rank but also engage your audience.
Best suited: WordPress users looking to optimize their website content for SERPs.
About the tool:
Yoast SEO is the most popular WordPress plugin that helps users optimize their website content for search engines.
From beginner to expert, Yoast SEO is a great tool for on-page SEO, managing meta tags, and ensuring your content is optimized and readable. The SEO content writing tool offers numerous features to make sure the content meets the highest SEO standards.
Key features:
Provides real-time suggestions to improve content.
Makes content more readable with tips on sentence structure, paragraph length, and more.
Helps with technical SEO.
Easily creates and manages redirects to fix broken links and improve site health.
Pricing
Yoast SEO offers a free plan. However, for more functionalities, the paid plan starts at just $8.25/month when billed annually.
What’s missing
Yoast SEO has various limitations in the free version, and the paid plan can be a bit pricy for small business owners.
Rating
G2: 4.6/5
Capterra: 4.6/5
10. MozBar
Best suited: SEO professionals and marketers who are looking to do SEO research on the go.
About the tool:
MozBar is a free Chrome Extension provided by Moz that offers instant metrics while viewing any page on the SERPs. It’s like an all-in-one SEO toolbar for research on the go.
From checking website metrics like domain authority and page authority to analyzing keyword difficulty and page elements, Moz helps streamline your SEO research and competitors’ analysis process.
Allows you to create custom searches based on country, city, and more.
Assess authority scores like Domain Authority and Page Authority.
Helps to differentiate links by type – follow, no-follow, external, and internal.
Allows you to easily export SERP analysis data to a CSV file.
Pricing
MozBar offers a 30-day trial with access to basic features. The paid plan starts at $99/month.
What’s missing
MozBar has limited functionalities compared to Moz Pro. You need a Moz Pro subscription for in-depth keyword research, backlink analysis, or more detailed site audits. But this is expensive. A more cost-effective alternative, just like Moz Pro, is Writesonic’s on-page SEO Checker.
Rating
G2: 4.3/5
Capterra: 4.5/5
11. SEO Minion
Best suited: SEO professionals and digital marketers looking for a browser extension for on-page SEO analysis.
About the tool:
SEO Minion is a free Google Chrome browser extension that is designed to help with SEO-related tasks. It helps analyze on-page SEO, preview SERPs, check broken links and redirects, and more.
SEO Minion is an invaluable resource for optimizing your website performance and improving SEO strategies. It offers a wide range of features and a user-friendly interface, making it one of the best free online SEO tools.
Key features:
Analyzes on-page SEO issues like meta tags, headers, and more.
Identifies and highlights broken links to improve site health and performance.
Checks all the redirects that URLs have taken.
Views how your site will appear in the SERPs, including rich snippets.
See hregflang tags to ensure proper language and regional targeting for international SEO.
Highlights links to differentiate between internal and external links.
Pricing
SEO Minion is only available to customers of Keywords Everywhere’s Silver, Gold, and Platinum plans.
What’s missing
SEO Minion lacks various advanced features. You will need to use this tool in tandem with other free SEO software tools for a complete SEO strategy.
Rating
G2: NA
Capterra: NA
Free Technical SEO & Website Performance Checker Tools
Technical SEO and website performance are the backbone of a successful online presence. Chceck out the list of best free technical SEO and website performance checker tools that can help you identify and fix issues, improve site speed, and ensure a seamless user experience.
12. Rank Math
Best suited: Website owners, bloggers, and SEO professionals looking for an intuitive and feature-rich SEO plugin for their WordPress sites.
About the tool:
Rank Math is a popular and free WordPress SEO plugin that simplifies website optimization for search engines. It makes it easy for anyone to optimize content based on built-in suggestions based on best practices.
The advanced and user-friendly tool makes SEO accessible to everyone. From customizing SEO settings to controlling which pages are indexable and how you want the website to appear in search results, Rank Math can help you achieve all SEO goals efficiently.
Key features:
Check the posts against the best SEO practices and offer insights and recommendations.
Applies schema markup to your content, helping search engines to understand and index your pages properly.
Manages 301 redirects, tracks 404 errors, and fixes dead links in your dashboard.
Generates XML sitemaps to make it easy for search engines to crawl and index websites.
Optimizes for up to five keywords per post.
Specializes in enhancing local business visibility and optimizing stores for search engines.
Integrates directly with GSC, helping you monitor the site’s performance.
Pricing
Rank Math offers a free trial. The paid plan starts at just $49.99/month.
What’s missing
Rank Math comes with extensive features that make it overwhelming for new users.
Rating
G2: 4.8/5
Capterra: 4.7/5
13. Screaming Frog SEO Spider
Best suited: SEO professionals, digital marketers, and web developers looking for a powerful web-crawling tool to improve the overall website’s SEO.
About the tool:
Screaming Frog SEO Spider is an advanced and powerful SEO audit tool that can crawl both small and large websites.
The best free SEO analysis tool helps users download and analyze their website from an SEO perspective, identifying areas for improvement like broken links, missing metadata, duplicate content, and more. With Screaming Frog’s insights, you can easily improve your overall website, analyze pages, audit redirects, etc.
Key features:
Lets you find broken links and errors quickly.
Analyze and identify redirects and loops that can harm your website.
Evaluate page titles and metadata, including the length and duplication issues.
Discovers exact duplicate pages, title tags, and descriptions to avoid cannibalization.
Creates XML sitemaps with configuration over URLs to include.
Connects with GA and GSC for a more holistic view of SEO performance.
Pricing
Free plan is limited to crawling up to 500 URLs per website. The paid plan starts at $259/year.
What’s missing
Screaming Frog SEO Spider needs significant resources to run large crawls. Moreover, the interface isn’t user-friendly for beginners unfamiliar with technical SEO audits.
Rating
G2: 4.7/5
Capterra: 4.9/5
14. GTmetrix
Best suited: Developers, website owners, marketers, and more who aim to enhance a website’s performance and speed.
About the tool:
GTmetrix is a free web-based tool to monitor and analyze page speed and performance. It provides actionable insights into how well a website loads and recommendations on how to optimize it.
GTmetrix analyzes key metrics like Core Web Vitals to help users understand the issues with the website and how to address them. From improving page load times to getting a snapshot of the website’s speed, the advanced free tool for SEO provides various features to kick-start the optimization journey.
Key features:
Uses Lighthouse metrics to offer in-depth analyses of website performance and structure while identifying areas for improvement.
Speed Visualization tool shows how your page loads.
Assess your website against Google’s Core Web Vitals.
Helps to get a detailed breakdown of the page’s composition.
Test your website’s performance from multiple global locations to see how geography impacts your load times.
Pricing
GTmetrix offers a free trial. The paid plan starts at $5/month.
What’s missing
GTmetrix has a weekly limit of 30 tests.
Rating
G2: 4.6/5
Capterra: 4.9/5
15. Hreflang Tag Testing Tool
Best suited: Webmasters and SEO specialists focused on international SEO, ensuring their multilingual websites cater to the right audience and location.
About the tool:
Hreflang tags are the most important part when your website is offering content in multilingual languages. It helps search engines understand which page to show based on user preference and location.
The Hreflang Tag Testing Tool simplifies the complex process of verifying the correct implementation of these tags. It helps to check if your hreflang tags are set up properly and ensure that your website delivers a localized experience to the users worldwide.
Key features:
Helps with a quick and comprehensive hreflang analysis.
Checks and validates the presence and correctness of hreflnag tags across the website.
Flags errors and issues with hreflang tags like incorrect language codes, missing return links and provides recommendations for fixing them.
User-friendly interface to help users easily add their URL and receive instant feedback.
Checks out the website’s hreflang tag effectiveness from various locations.
Supports multiple integrations with various apps.
Pricing
Hreflang Tag Testing Tool is free to use.
What’s missing
Hreflang is not free from limitations. It only allows you to test individual URLs rather than bulk or automated scanning, making it time-consuming.
Rating
G2: 4.6/5
Capterra: 4.9/5
16. Schema.org
Best suited: Webmasters, SEO experts, and marketers looking to enhance search engine visibility using structured data.
About the tool:
Schema.org provides a collection of schemas, or structured data markups, that webmasters can use to embed structured data on their web pages.
These schema markups help search engines like Google, Microsoft, and Yahoo better understand webpage content.
With the help of Schema.org’s vocabularies with formats like Microdata, JSON-LD, and more, webmasters can make their content more machine-readable, helping with better indexing and search performance.
Key features:
Provides a wide range of vocabulary to describe various types of content, from creative works to products.
Compatible with multiple platforms like microdata, RDFa, etc.
Updated the schema regularly with new types of data to keep pace with the evolving web.
Comprehensive documentation and examples are provided.
Pricing
Schema.org is free to use.
What’s missing
Schema.org does not define mandatory properties for each type, leading to a lot of confusion and sometimes inconsistent implementations.
Rating
G2: 4.6/5
Capterra: 4.9/5
Best Free SEO Tools from Google
Google offers a suite of powerful free SEO tools that can significantly enhance your search engine strategy. Check out our list of the best free SEO tools from Google, designed to provide you with invaluable insights, optimization tips, and performance monitoring to help you stay ahead in 2024.
17. Google Search Console
Best suited: Website owners to see how their website is performing in Google Search.
About the tool:
Google Search Console (GSC) is an advanced tool by Google that helps SEO professionals, website developers, and digital marketers to see how their website is performing.
The tool provides a detailed report on the site’s visibility, including search queries, clicks, impressions, and more. Moreover, it helps find issues that might be affecting your website’s ranking, like crawl errors.
Key features:
Lets you monitor and track your website’s performance in Google Search results, including CTR and impressions.
Checks out page indexing and issues related to it.
Monitors mobile usability and core web vitals to see the site’s user experience and performance.
Inspect individual URLs properly to track indexing issues, mobile usability, and search enhancements.
Get timely alerts related to security issues and penalties, along with information on how to resolve them.
Pricing
Google Search Console is completely free to use.
What’s missing
GSC lacks keyword research and competitive analysis. Tools like Writesonic offer more detailed insights into the comparison. Use GSC in tandem with your preferred tools.
Rating
G2: 4.7/5
Capterra: 4.8/5
18. Google Keyword Planner
Best suited: Advertisers and SEO professionals looking to discover new and relevant keywords for campaigns.
About the tool:
Google Keyword Planner is a free tool by Google Ads that helps users identify keywords for their search campaigns. Though it was primarily designed for PPC advertisers, it also provides valuable insights for SEO professionals.
Google Keyword Planner helps to quickly enter the keywords related to the product/service, find new keyword ideas, get search volume, and analyze trends.
Key features:
Generates a list of potential keywords related to your business or seed keyword.
Quickly gets search volume and forecast data based on historical data.
Provide an estimate regarding the bid estimates that can help you plan your advertising budget.
Refines your keyword list based on certain attributes.
Helps to view local search volume data.
Creates new campaigns based on in-depth keyword research.
Pricing
Google Keyword Planner is completely free to use.
What’s missing
Google Keyword Planner does not show you in-depth metrics related to your keyword suggestions. You can try Writesonic’s Keyword Research tool instead as it provides detailed metrics.
Rating
G2: 4.7/5
Capterra: NA
19. Google Analytics
Best suited: Businesses looking to gain deep insights in terms of website traffic and behaviour for proper decision-making.
About the tool:
Google Analytics is an advanced and robust web analytics platform that tracks and reports website traffic.
The advanced free SEO tool helps you understand details about your customers on multiple devices and platforms. It helps businesses improve their online presence and marketing efforts. The tool also helps understand the customer journey, and improve ROI.
Key features:
Helps to understand your customers with real-time monitoring.
Builds custom reports to analyze the data with the help of charts, tables, etc.
Get insights to improve your overall ROI.
Helps with conversion tracking using key actions like form submission, signups, etc.
Analyze marketing channels and see which ones contribute to the conversions.
Pricing
Google Analytics offers a free plan. The paid plan starts at $15/month.
What’s missing
The free Google Analytics version has limitations like delayed data freshness, restricted data, and more. For businesses with extensive data analysis needs, these limitations might necessitate an upgrade to Google Analytics 360 or some additional tools.
Rating
G2: 4.5/5
Capterra: 4.7/5
20. Google Trends
Best suited: Marketers and businesses looking to uncover search trends and get insights into popular and relevant topics or keywords.
About the tool:
Google Trends analyzes trending search queries and shows the popularity and relevancy of the top search results. The advanced free SEO tool finds what people are exactly searching for in real-time, tracks their interests, or compares the popularity of search terms.
Be it content creation, research, or market analysis, Google Trends is a powerful tool to help SEO professionals and digital marketers.
Key features of Google Trends:
Helps with real-time search trends.
Analyzes the popularity of search terms over time.
Finds related queries and topics and queries to understand the user intent.
Allows you to compare multiple keywords at once.
Helps with data visualization.
Pricing
Google Trends is completely free to use, offering various high-quality features.
What’s missing
Google Trends does not offer SEO metrics like KD, volume, and more. You have to opt for other tools to get a comprehensive view.
Rating
G2: 4.6/5
Capterra: 4.7/5
21. Google My Business
Best suited: Local businesses looking to enhance their online visibility in Google Search and Maps, connect with customers, and improve local SEO.
About the tool:
Google My Business (GMB), also known as Google Business Profile, helps you to create and verify your local business on Google. This helps businesses manage their online presence and reach their customers via Google Maps and Google Search.
It majorly helps businesses that serve customers at a physical location or within a specific service area.
Key features:
Lets you manage various aspects of your business profile like address, phone number, etc.
Allows you to add photos, respond to customer reviews, and more, which helps to engage with customers directly.
Get access to detailed insights and improve overall decision-making.
Helps you with promotions and updates.
Pricing
Google My Business is completely free to use.
What’s missing
Google My Business limited customization options, managing customer reviews manually, etc.
Rating
G2: 4.6/5
Capterra: 4.7/5
Best Free Link Building Tools
Building a robust backlink profile is essential for improving domain authority and search engine rankings. Check out our list of the best free link building tools that will help you identify high-quality link opportunities, manage outreach, and track your backlink performance for a stronger SEO strategy in 2024.
22. Hunter.io
Best suited: Businesses and professionals looking to improve their outreach process by finding and verifying email addresses.
About the tool:
Hunter.io is a leading email outreach platform for businesses and marketers. The top-notch free SEO tool helps with lead generation, email marketing campaigns, and networking.
It can help you find the email addresses of people you can reach out to and websites from which you can get backlinks, verify email addresses, and manage campaigns.
Key features of Hunter.io:
Finds the email address associated with a domain using Domain Search.
With Email Finder, you can easily find professional email addresses.
Using Email Verifier, you can verify the email addresses, ensuring high deliverability rates.
Campaigns allow you to create and send personalized cold email campaigns and track analytics to measure success.
Hunter.io can be integrated into the browser for quick access to email addresses.
Pricing
Hunter.io offers a free plan, giving access to 25 searches and 50 verifications per month. The free plan can also send emails to 500 recipients. The paid plan with more functionalities starts at $49/month.
What’s missing
Hunter.io can only find professional email addresses and not personal or non-business domains. The interface is not so user-friendly and can have a steep learning curve. Also, it can be a bit pricy for startups.
Rating
G2: 4.4/5
Capterra: 4.6/5
23. HARO (Help a Reporter Out) Link Building
Best suited: Business owners, content marketers, PR professionals, and others looking to improve their brand visibility and credibility.
About the tool:
HARO is a dynamic platform connecting journalists with sources to grow brand presence and get high-quality backlinks.
The top-notch platform connects journalists looking for expert insights with sources willing to provide them. By submitting a well-crafted response to media queries, users can secure valuable media coverage and get high-quality backlinks from authoritative sources.
Key features:
Gets high-quality links from top-notch websites and enhances brand visibility.
Receive daily emails with a list of queries from journalists.
Covers a wide range of topics and industries, offering opportunities in various domains.
Helps with profile building.
Pricing
HARO Starter’s Plan is for $2000/campaign.
What’s missing
HARO does not guarantee placement. Plus, it lacks detailed tracking of which media outlets have published the contributions.
Rating
G2: 4.4/5
Capterra: NA
Free Local SEO Tools
If you are a business looking to dominate the local market, effective local SEO is key. Here’s a list of our free local SEO tools designed to boost your visibility in local search results, optimize your business listings, and attract more local customers in 2024.
24. PlePer Local SEO tool
Best suited: Businesses and SEO professionals looking to gain insights into their Google Business Profile (GBP) and conduct competitor research.
About the tool:
PlePer Local SEO is a Chrome Extension offering detailed information for every Google My Business listing in Maps, Local Finder, and Knowledge panel. It makes four different analyses – categories, attributes, reviews, and business hours.
The tool allows users to access critical information, analyze competitors, and identify opportunities for improvement. It can work without any configuration and provides exportable data.
Key features:
Allows you to quickly back up GBP data.
Dive deep into competitors’ GBP profiles and uncover their strategies.
Identify duplicate listings to clean up and consolidate your online presence.
Helps with detailed category analysis – identifying the ones used by the competitors.
Pricing
PlePer offers a free trial. The paid plan ranges from $10/month to $150/month.
What’s missing
Pleper has a reputation for being unreliable. In fact, Chrome has flagged the PlePer Local SEO tools extension for policy violation, raising concerns about availability and support.
Rating
G2: NA
Capterra: NA
25. GMB Everywhere
Best suited: SEO specialists, agencies, and small business owners looking to optimize their GBP with detailed insights and audits.
About the tool:
GMB Everywhere is a free Chrome extension for investing and auditing the GBP. It provides detailed insights into your profile and helps you boost your rankings. It can simplify the process of gathering data, conducting audits, and simplifying competitor profiles.
Whether you manage your own GBP or help clients with local SEO, GMB Everywhere can be a great addition to your SEO toolkit.
The advanced free SEO tool can help you save time and improve productivity by delivering critical information in just a few clicks. This helps to optimize your local search presence and stay ahead of competitors.
Key features:
Identifies potential categories and optimizes your listing with GMB Category Finder.
Pulls 14 crucial data points about the business, such as address, review list, and several others, for basic audit review.
Offers a detailed analysis of the business’s review to provide insights into the business’s reputation.
Analyzes Google posts to give a detailed view of post frequency, content type, and more.
Pricing
GMB Everywhere offers a free trial. The paid plan starts at $15/month.
What’s missing
GMB Everywhere comes with various limitations, with the tool being unreliable occasionally.
Rating
G2: NA
Capterra: NA
26. Moz Local
Best suited: Businesses of all sizes looking to enhance their local SEO by managing and optimizing their online presence across multiple platforms.
About the tool:
Moz Local is a comprehensive local SEO tool designed to help businesses reach more customers and maximize online visibility. It ensures that the listings are accurate, complete, and visible across search engines and more.
With a robust set of features, Moz Local aims to simplify SEO management and boost local search visibility.
Key features:
Creates and manages your local business listings on Google, Facebook, and other platforms.
Solid review management to improve ranking and visibility.
Lets you post profile updates to keep your customers engaged.
Gives access to local reporting tools like Visibility Index, online presence score, and more.
Pricing
Paid plan starts at $14/month.
What’s missing
Moz Local does not provide an API, which might limit integration capabilities for some users.
Rating
G2: NA
Capterra: NA
27. BrightLocal
Best suited: SEO agencies, consultants, and brands looking for a comprehensive local SEO platform to track rankings, manage listings, and improve online reputation.
About the tool:
BrightLocal is an all-in-one local SEO platform that offers tools and insights to help businesses improve their online visibility. The tools track local rankings, manage listings, monitor reviews, and audit local SEO.
Whether you’re an independent consultant, a multi-location brand, or an SEO agency, BrightLocal offers a tailored solution to meet your needs.
Key features:
Helps you to identify where and why you rank.
Crawls over 300+ data points to find opportunities for improvement.
Collect, respond to, and monitor 80+ review sites.
Takes control of the listings by building a solid reputation.
Helps to improve your SEO knowledge and enhance your skills using its courses.
Pricing
BrightLocal offers a 14-day free trial, with paid plans starting at just $39/month.
What’s missing
BrightLocal can be a bit expensive, most importantly for small businesses.
Rating
G2: 4.6/5
Capterra: 4.8/5
Other Free SEO Tools
Beyond the well-known categories, there are various other free SEO tools that can fine-tune your digital strategy. Here are a few more free SEO tools that offer unique features for competitive analysis, SERP tracking, and content optimization, empowering you to achieve comprehensive SEO success in 2024.
28. SEOquake
Best suited: SEO professionals, digital marketers, and website owners who want quick and comprehensive SEO analysis directly from the browser.
About the tool:
SEOquake is a free plugin that helps you get a wide array of SEO metrics for a website with a click.
It offers various tools depending on your requirements. From performing on-page SEO audits and examining internal and external links to comparing domains and exporting data, the tool can help you do all within the browser.
The plugin is simple to install and use and is compatible with multiple browsers. It can be a great add-on for anyone in the digital marketing or the SEO space.
Key features:
Helps with real-time SEO audit.
Get detailed information regarding internal and external links.
Compare multiple domains and URLs using various SEO parameters.
Provides an instant SEO summary for any webpage, including domain, backlinks, and more.
Analyzes SERPs and export data in CSV format, giving you a clear picture of the website’s positioning and performance.
Pricing
SEOquake is a free browser extension.
What’s missing
SEOquake cannot offer in-depth SEO analysis like Writesonic
Rating
G2: 4.3/5
Capterra: NA
29. Similarweb
Best suited: SEO professionals, digital marketers, and business analysts looking to get in-depth insights into web traffic, competitive analysis, and market trends.
About the tool:
SimilarWeb is a comprehensive software that analyzes competitors’ online performance and finds new growth opportunities. It helps to understand competitors, market trends, audience behavior, and strategies online to improve the overall decision-making process.
If your business is looking to optimize its digital presence, find new growth opportunities, and enhance marketing strategies, SimilarWeb can prove to be an invaluable tool.
Key features:
Provides detailed insights into the website’s traffic, volume, and use behavior.
Helps to compare performance against the competitors.
Offers market insights to drive marketing and product strategy while addressing investment options.
Helps discover new keywords.
Analyzes competitors’ digital marketing spend and affiliate partnerships.
Pricing
SimilarWeb offers a freemium model with basic features.
What’s missing
The mobile experience is subpar.
Rating
G2: 4.5/5
Capterra: 4.5/5
30. AlsoAsked
Best suited: Businesses and individuals looking to dive deep into the audience questions and optimize content for answer-based search queries.
About the tool:
AlsoAsked is an advanced and powerful SEO tool. It is designed to help users explore a vast network of questions related to specific topics or keywords on search engines.
The tool uses the ‘People Also Ask’ section in the Google search results to provide valuable insights into the questions that people are asking online.
The free SEO tool helps marketers and content creators create content that answers the pain points of the readers. This helps to meet their audience needs effectively, improve ranking on SERPs, and enhance content.
Key features:
Finds the questions your audience is asking based on People Also Ask.
Uses insights from actual search queries to come up with content ideas.
Discovers questions and expands the keyword strategy.
Tailors your search to specific countries to get localized search insights.
Pricing
AlsoAsked offers a free trial, with paid plans starting at $12/month.
What’s missing
AlsoAsked cannot provide in-depth keyword metrics (like search volume or competition) that other tools can offer. If you are looking for a tool that can give a comprehensive view, go for Writesonic instead.
Rating
G2: NA
Capterra: NA
Level Up Your SEO Game With the Best SEO Tool – Writesonic
Having the right SEO tools can make all the difference when it comes to achieving success in the digital space.
From keyword research tools and on-page SEO tools to technical SEO tools and local SEO tools, this blog covers it all.
By leveraging the powerful features offered by these tools, you can easily enhance your search engine rankings, drive organic traffic, and ultimately achieve your digital marketing goals.
If you are looking for an all-in-one SEO tool, investing in Writesonic can be the best choice. The advanced tool offers a robust set of features and is very user-friendly, which makes it clear why it’s one of the best SEO tools available.
Ready to boost your SEO? Try Writesonic – the best free SEO tool, and see the difference yourself!
Even with a great product and top-notch customer service, getting your small business noticed online is a real challenge without a small business SEO strategy in place.
Here’s the truth.
Contrary to popular belief, search engine optimization (SEO) is still a powerful tactic for gaining visibility. By optimizing your website with the right keywords, creating high-quality content, and improving site structure, you can climb search engine rankings and attract more visitors.
More than that, staying current with effective small business SEO trends helps you stand out in search results and shows potential customers that you’re relevant.
Investing in a well-planned small business SEO strategy can improve your online presence and attract organic traffic without spending a fortune.
In this article, we will share some actionable, effective tips to build that strategy. ✅
Let’s get started.
But first, why do small businesses need SEO?
For small businesses, the perks of doing SEO go way beyond snagging a top spot in search results.
Let’s dive into some of the benefits of SEO for small business website success. 👇
1. SEO improves your brand’s visibility and traffic
SEO helps small businesses like yours gain visibility on search engines by optimizing your website with relevant keywords, improving site structure, and creating quality content.
This makes it easier for search engines to find and rank your site higher, giving your business a greater chance of attracting local customers searching for your products or services in your area.
2. SEO Is a cost-effective way to market your business
Unlike paid advertising, SEO is a cost-effective marketing tactic that delivers lasting results.
According to HubSpot, 61% of marketers put more money and effort into SEO over tactics like PPC to grow their businesses.
If you’re running a small business with a tight budget for SEO marketing for small business, choosing SEO over PPC can fuel sustainable growth without the ongoing costs of pay-per-click campaigns.
3. SEO builds credibility and trust
A survey by Search Engine Journal found that 70-80% of users ignore paid ads and focus on organic results. This preference suggests that appearing on the first page of search results makes your company look more trustworthy and credible to customers.
Is small business SEO the same as local SEO?
Small business SEO and local SEO have some similarities and often overlap.
Still, they each have distinct focuses and strategies to enhance online visibility and connect with your ideal customers.
Here’s a quick table showing how they differ: 👇
Aspect
Small Business SEO
Local SEO
Focus
Boosting website visibility globally or nationally for relevant keywords
Enhancing visibility for local searches within specific geographic areas
Target Audience
Customers searching for products or services on a broader scale
Potential customers looking for local businesses or services, often relying on local proximity
Scope
Targets broader audiences and markets across regions
Focuses on specific local markets and optimizing for local search queries
Importance
Critical for businesses aiming to reach a wide audience beyond their local area
Essential for businesses relying on local foot traffic or serving specific geographic markets
Strategies
Keyword optimization, content creation for broader appeal, backlink building
Local keyword optimization, Google My Business optimization, local citations, local content
In short, small business SEO focuses on boosting your website’s visibility in search results for relevant keywords, targeting customers searching for your products or services nationally or globally.
Local SEO, on the other hand, is about getting noticed by potential customers in your area. It fine-tunes your online presence to attract local searches, making it essential for businesses relying on foot traffic or serving specific local markets
💡 Think of it this way: Small business SEO casts a wide net to attract customers interested in your offerings. Local SEO strategically fishes in a specific pond to target customers in your immediate area.
10 SEO tips for small business owners
Here are our best SEO tips for small businesses to help you make the most of your SEO efforts:
Tip #1: Lay the groundwork for SEO
If you’re diving into SEO for your small business, Google Analytics and Google Search Console are your go-to tools. Google Analytics reveals who’s visiting your site, how they found you, and what they’re up to once they’re there.
Google Search Console is your direct line to Google. It shows you how your site appears to the search engine and flags any technical issues that could hinder your performance.
These tools are especially suited for small businesses, as they require no upfront investment and have a smooth learning curve.
Set these up early to gather data from the start and optimize your website for search engines.
Check out these tutorials to learn more: 👇
Tip #2: Set up your Google Business profile
Your Google Business Profile acts as your digital storefront, showcasing your business to customers searching online.
Make sure your info is spot-on—your business name, address, and phone number (NAP) should match your website and all online listings.
Also, pick categories that truly describe your business. This helps Google understand your products and services and match you with the right searches.
Sprinkle your profile with high-quality images and videos that position your offerings in an attractive light, setting a great first impression.
That’s not all. Customer reviews play a big role in SEO. Be sure to engage with all reviews—positive and negative—to show you value customer feedback.
Regional credibility also goes a long way toward establishing your small business as a trusted name. To build local credibility, ask fellow local businesses, directories, and organizations to link to your website.
Create dedicated landing pages for specific services or products for local keyword targeting.
Check out this video tutorial to get started: 👇
Tip #3: Research your keywords
Kick off your keyword research by jotting down topics and terms your customers are likely searching for. These keywords will be relevant to the niche of your small business. For instance, if your small business is concerned with upcycled menswear, keywords will be something like “upcycled menswear,” “sustainable men’s fashion,” or “upcycled denim.”
Next, check out your competitors—see what keywords they’re ranking for. This will uncover opportunities to target similar keywords and gain an edge.
Most people miss out on the power of long-tail keywords. These longer, more specific phrases may have less competition, but they attract highly targeted traffic.
To simplify your keyword research, use tools like Writesonic or Google Keyword Planner to expand your list, analyze search volume, and assess keyword difficulty.
Writesonic’s Keyword research tool is free and handy. It finds all relevant and trending keywords for a particular query and provides detailed data on keyword difficulty, volume, and traffic.
To use this tool, simply jot down a list of terms or words you think people will use when searching for a business similar to yours. Then, insert these terms in the Keyword Research tool and click ‘Identify Keywords.’
For instance, for the query ‘thrift store los angeles’, the tool shows the following results:
Next, expand your keyword list with any relevant terms or phrases, and use this list as a guide when creating content, designing your website’s structure, and implementing other optimizations.
Note that Google Keyword Planner’s competition metric reflects paid advertising efforts, not organic search competition, but it’s still useful for assessing which keywords to target.
Tip #4: Perform a competitive analysis
Your SERP rivals are aiming for the same online visibility as you.
Analyzing your competitors on search engine results pages (SERPs) helps you uncover additional keywords and understand the type of content that resonates with users.
By observing which keywords your competitors are ranking for and examining the content they have optimized, you gain insights into what topics and approaches are effective in your industry.
Use this analysis to refine your SEO strategy. Incorporate successful keywords and create content that addresses the needs and interests of your target audience. This will improve your search engine visibility and boost user engagement.
Start by examining how they use keywords and structure their websites (💡tip: look at their menus, headers, and footers), as well as the type of content they publish.
Take this intel to improve your website.
Pay attention to the pages your competitors use to rank for relevant keywords (homepage vs. dedicated pages) and identify their target audience.
Uncover competitors’ keyword rankings, monthly traffic, and top-performing keywords with Writesonic’s SEO Research and Optimizer and find potential keywords you should target.
For example, suppose a competitor gets a lot of traffic from a specific keyword. In that case, it’s a sign you should also start using that keyword in your SEO strategies for small businesses.
Tip #5: Conduct keyword mapping
Keyword mapping assigns relevant keywords to specific pages, giving each a clear focus and purpose. This helps users and search engines understand your content better, making your pages more likely to rank for relevant searches.
Effective keyword mapping hinges on understanding search intent.
Ask yourself: Why are people searching for this keyword?
Are they seeking information, buying something, or finding a local service?
Aligning your content with their intent boosts your chances of attracting the right audience.
Keyword clustering takes it further by grouping related keywords. This way, you can cover more search queries and increase your chances of ranking for multiple terms.
To use this tool, enter your primary keywords and select a country. You’ll then receive pillar content keywords and a list of cluster content keywords.
For instance, ‘thrift store los angeles’ from our previous query returns the following results:
Tip #6: Plan your site structure
A well-structured site creates a win-win: improving visitor experience and boosting organic traffic.
Clear navigation and logical organization make it easy for users to find what they need, leading to longer visits, higher conversions, and lower bounce rates.
Plus, search engines can better grasp your content’s hierarchy and importance.
Here’s how you can plan your site effectively for SEO:
Define your goals for your website
Begin by clearly defining your business goals and target audience. Consider what actions you want visitors to take and what information they seek.
Then, prioritize your content and design a structure that prioritizes the user.
Create a visual sitemap
A visual sitemap is a hierarchical diagram that outlines your website’s structure.
It helps you see how pages are connected and logically organize your site. Tools such as FlowMapp or Slickplan are great for creating detailed sitemaps.
In addition, use a hierarchical structure where the homepage links to main category pages, which in turn link to subcategory pages. This top-down approach is intuitive for users and search engines.
For example, an e-commerce site might have a structure like this:
Home
Products
Electronics
Mobile Phones
Laptops
Optimize URL structure
Your URLs should mirror the structure of your website, making it easy for users and search engines to understand the organization of your content.
Keep them straightforward and descriptive, and incorporate relevant keywords to indicate what each page is about. This helps improve usability, enhances SEO by signaling content relevance, and improves overall user experience.
For instance, a URL for a product page might look like this: www.example.com/products/electronics/mobile-phones
Implement internal linking
Internal links serve two important purposes, they:
improve how users navigate your site by connecting related pages and guiding them through your content, and
help search engines discover and index your pages by establishing connections between different parts of your website
By strategically linking from high-authority pages to newer or less prominent ones, you spread page authority throughout your site, which enhances the visibility and ranking potential of all your pages.
Use breadcrumbs
Breadcrumbs are navigation aids that show users exactly where they are within your site’s hierarchy. They improve user experience and help search engines understand the structure of your site.
Avoid very complex site structures. Keep your site shallow by ensuring important content is no more than three clicks away from the homepage.
Tip #7: Create a well-thought content strategy
A well-structured content strategy maintains your brand’s online visibility.
Create a content calendar that outlines the blogs or articles you have set aside for publication, their publication dates, and who is responsible for each piece.
Mix up your content to cater to various preferences and learning styles. Offer a mix of content, from informative blog posts and detailed articles to engaging videos, cool infographics, and fun interactive quizzes!
The goal is to keep your audience hooked and eager to come back for more. Don’t forget to include seasonal or trending topics to keep your content fresh and timely.
Writesonic relies on thorough competitor analysis and in-depth web research with internal linking and citations to deliver high-ranking, SEO-optimized articles.
Plus, you can upload your documents to Writesonic and transform them into engaging, E-E-A-T satisfying articles.
Check out this video to dive deeper into Writesonic’s AI Article Writer: 👇
Tip #8: Prioritize on-page optimization alongside content creation
On-page optimization is the technical side of the equation, where you fine-tune your content for search engines.
On-page optimization involves:
integrating relevant keywords into your text,
writing concise and descriptive meta tags,
using header tags to structure your content, and
adding descriptive alt text to images.
On-page optimizations help search engines understand your content better, improving your chances of ranking higher.
Writesonic’s On-page SEO Checker and Optimizer make it easy to check your SEO content’s quality instantly. It includes real-time Google data integration and automated SEO for small business SEO optimization.
Plus, it supports multiple languages to cater to diverse audiences.
Tip #9: Do not ignore Off-page SEO
Off-page SEO builds your reputation and authority beyond your website.
Start from the basics—ensure your business information is accurate and consistent across online directories like Yelp, Yellow Pages, and any industry-specific platforms.
Next, form relationships with local organizations, businesses, and influencers. Local partnerships often lead to valuable backlinks to your website and signal to search engines that you’re a trusted and relevant resource.
Consider guest posting on reputable websites or blogs in your niche. Sharing your expertise and insights can help you gain exposure and earn valuable backlinks.
Lastly, don’t underestimate the power of public relations. Seek opportunities for media coverage, press releases, or mentions in online publications as they massively influence your brand’s reach.
Tip #10: Regularly monitor SEO performance
Check your Google Analytics and Search Console dashboards frequently to track website traffic, keyword rankings, and user behavior. Then, use that data to improve your online presence.
Here’s how to track your SEO performance with these tools:
Google Analytics: Navigate to Acquisition > All Traffic > Channels > Organic Search to see the number of sessions from organic search.
Google Search Console: Use the Performance report to see the average position of your keywords.
Tools like Writesonic provide comprehensive backlink analysis at your fingertips, including the number of referring domains and the quality of backlinks.
SEO is an ongoing process. You can make smart decisions that boost your website’s performance and keep traffic flowing by leveraging data.
Don’t let your competitors write you out. Use Writesonic
Success in SEO isn’t a sprint; it’s a marathon.
With consistent effort, a sprinkle of creativity, and a capable tool like Writesonic by your side, you’ll be the one crossing the finish line with a gold medal (and a fatter wallet!).
Yes, it does. SEO is not just for big brands anymore—It’s arguably more crucial for small businesses to stand out in a crowded market.
With the right strategy, even a small budget can bring tangible results in increased website traffic and revenue.
How to improve SEO for small businesses?
You can improve SEO for your small business by first mastering the basics:
Keyword research: Identify the terms your target audience is searching for and incorporate them into your website content.
On-Page optimization: Keep your site technically sound and optimized for search engines. That means fine-tuning your meta tags, headers, and image descriptions to boost your visibility online.
Local SEO: If you have a physical location, optimize for local searches to attract nearby customers.
Content creation: Regularly publish high-quality, relevant content that answers your audience’s questions and provides value.
Link building: Earn backlinks from reputable websites and boost your website’s authority and credibility.
What are the common SEO issues small business owners make when using SEO?
Here are some of the most common SEO mistakes we’ve seen business owners make that can be avoided by using the tips in this article:
Ignoring keyword research: Failing to research and target relevant keywords leads to missed opportunities.
Neglecting on-page optimization: Technical issues like slow loading speeds or poor mobile optimization hurt your rankings.
Overlooking local SEO: Not optimizing for local searches means missing out on potential customers in your area.
Focusing only on keywords: Stuffing keywords unnaturally into your content harms your user experience and damages SEO.
Ignoring analytics: Not tracking your SEO performance means you won’t know what’s working and what’s not.
With the recent fluctuations in Google search results, it’s pretty obvious why you need a rank-tracking tool.
The right rank tracker tool helps you monitor the performance of your content or website, as well as your search engine optimization(SEO) efforts.
But with the hundreds of ranking tracking software out there, how can you pick one that’s tested and sure?
Good thing you’re here. We tested some top-rank tracking tools and have the best recommendations for you.
Specifically, we’ll share:
How we evaluated and selected each tool.
A comprehensive comparison of each tool, including their pros, cons, pricing, and unique features.
What’s even more interesting?
Sandwiched between these expert-recommended position tracking tools, we’ve provided some pro tips on how to improve your Google rankings.
Ready? Let’s dig in!
How we evaluated and selected the best rank-tracking tools
Why should you listen to us?
It’s simple. We have tested out these tools and spoken to lots of users and experts.
Here are some specific features we looked out for:
Competitor Benchmarking: Some rank-tracking tools limit the number of competitors you can track, so we made sure to look for tools that allow you to monitor more competitor websites at a cost-effective price.
Daily Updates: With daily updates, you have the most recent ranking information at all times. We searched for tools that offer daily ranking (or real-time tracking) updates– they are your best because search engine rankings can fluctuate frequently. Real time updates always trump weekly or monthly updates.
Integrations: Tools which seamlessly integrate with other applications increase the depth of your SEO analysis. We looked out for rank tracking tools which integrate with platforms like BigQuery, Google Analytics, Google Search Console, and others.
User-Friendly Interface: We looked through the User Interface (UI) of each tool to ensure it presents complex data in a way that’s easy to understand and navigate.
Unlimited Keywords and Domains: We understand the need for tracking keywords and domains and opted for tools that will allow for you to monitor a wide range of keywords and domains without additional constraints and excessive charges.
Now that you know these features, let’s go on to the tools proper.
Best rank tracker tools at a glance
This is a comprehensive comparison table that shows the best SEO rank-tracking software. You can already pick a favorite.
Tool
Best For
Standout Feature
Pricing
Ahrefs
Comprehensive SEO analysis
Accurate rank tracking with extensive backlink analysis
Starts at $129/month. No Free Plan
Nightwatch
Local and global SEO tracking
Customizable reports and visualizations
Starts at $39/month.14-day Free Trial
Keywords.com
Simplicity and ease of use
Real-time keyword ranking updates
Starts at $3/monthFree Plan Available
SEMrush
All-in-one marketing suite
Extensive keyword research and competitor analysis
Starts at $108/month.Free Trial Available
Nozzle
Customizable data views and reports
Detailed and flexible SERP tracking
Starts at $49/monthFree Trial Available
Mangools
Budget-friendly SEO tools
Intuitive interface with strong rank tracking
Starts at $19.29/month
SE Rankings
Versatile SEO platform
Comprehensive rank tracking and website audit
Starts at $52/monthFree Trial Available
SEO Power Rank Tracker
Reliable keyword tracking
Historical data and SERP analysis
Starts at $299/ yearFree Plan Available
Ranktracker
Ease of use with accurate tracking
Detailed competitor analysis
Starts at $16.80/month
Serpstat
Extensive SEO analytics
In-depth keyword research and site audit
Starts at $50/monthFree Trial Available
SEO Tester Online
User-friendly interface
Comprehensive website analysis tools
Starts at €48 for a basic agency plan.Free Trial Available
WhatsMySERP
Free rank tracking
Daily updates and multiple search engine support
Starts at $19.99 per month.
Want to get a detailed overview of each of these tools? Keep reading.
12 Best SEO Rank Tracking Tools
1. Ahrefs
If you’ve never heard about Ahrefs, you probably live under a rock. Ahrefs is at the top of our list because of the stellar reviews and results many customers attest to.
Ahrefs helps you understand how your entire website is performing on the SERPs. You also see how well your website is ranking for your target keyword.
The dashboard gives an overview of how your website is performing compared to your competitors. With this information, you can identify opportunities, adjust your strategies (based on facts and not guesses) and measure your efforts.
So, as you regularly track your rankings, you’ll constantly monitor the performance of your SEO efforts (you understand what is working and what isn’t) and increase your website visibility.
What we love
Ahrefs’ Rank Tracker allows you to have a clear view of your keywords and overall SEO performance thanks to its historical graphs.
This way, you quickly identify the keywords you’re ranking for and it also supports tracking of competitors and includes features like keyword tags for grouping and filtering data.
Pros
Provides a holistic view of SEO performance.
Allows for tracking on a per-country basis and by city/town.
Provides daily, weekly, or monthly updates on search engine rankings via email.
Cons
No free trial.
Complex user interface
Relatively expensive.
Pricing
Starts at $129/month.
There is no free trial.
Ahrefs Rating
G2: 4.5
Capterra: 4.7
2. Nightwatch
Next on our list is the Nightwatch rank-tracking tool. We picked this tracker because of the competitor benchmarking features.
With Nightwatch, you can collect competitors’ data and compare it with your keyword rankings.
The highlight of this feature is how it presents the results of its findings in a graphical representation so you can easily understand how well you’re ranking for keywords compared to your competitors.
What we love
Nightwatch rank tracking tool tracks rankings at a granular level, down to ZIP codes.
Pros
Highly accurate keyword ranking tracking across desktop and mobile.
Import data from other platforms like Moz and Ahrefs.
Allows monitoring of local competitor websites
Cons
It may not offer comprehensive features like Ahrefs.
Adding more keywords can become expensive.
Pricing
The starter plan begins at $39 per month for 250 keywords.
Nightwatch Rating
G2: 4.8
Capterra: 4.8
3. Keyword.com
Keyword.com allows you to track your rankings on mobile devices, desktops, and Google local Maps.
The platform focuses on effective keyword tracking at a cost-effective price.
It works great for SEO professionals because it can help build a track record by documenting all your SEO results from the onset. This way, you can easily share the saved documents with your clients.
What we love
Keyword.com finds your true competitors based on SERP data and goes back in time to see how they are performing (at no extra cost).
Pros
Includes a free plan
Well-designed
Cost-effective
Cons
The Forever Free plan has limited keyword tracking abilities.
The feature suite is quite limited.
Pricing
Starts at $3/month for 100 keywords, with daily updates.
Keyword.com Rating
G2: 4.7
Capterra: 5.0
💡 Pro Tip 1: How to Improve Your Google Rankings Write great content optimized for SEO with AI Writer 6.0.
It’s a no-brainer that content marketing improves your ranking on the SERPs. It’s one of the most effective ways to tell stories about your brand, rank for target keywords, boost your website traffic, and improve your authority in the industry.
But you can’t put out mediocre content. You need to optimize your content for AI and put out relevant and actionable content.
Writesonic helps you optimize your content for SEO and search quality and, most importantly, create relevant content at scale.
With Writesonic AI Writer, you can create well-researched, high-quality articles and blogs in minutes. All you need to do is enter a topic, include the relevant details, and watch it do its thing.
You can fine-tune this draft to suit your writing style (you can also include your brand voice before generating your article).
Ready to generate a high-quality, SEO-optimized article?
If you’re looking for a comprehensive rank-tracking tool, then you should check out Semrush.
Semrush is well known and also a great tool for rank tracking and overall SEO performance tracking, however, it’s 4th on our list because some users prefer simple tools and find its countless features overwhelming.
So, while this tool works for most businesses, it may not be the best for others looking for basic functionalities, as it’s expensive compared to other tools.
What we love
Semrush rank tracking tool stands out for its advanced functionality, AI abilities, and wide range of SEO tools.
Pricing
Starts at $108.33 per month, and a 7-day free trial is available.
Semrush Rating
G2: 4.5
Capterra: 4.7
5. Nozzle
Nozzle is a keyword rank tracker that caters for businesses of different sizes. It’s capable of tracking just a few keywords and also millions of keywords.
Also, it can help you monitor your social profiles, website, guest posts, press releases, and everything content.
Plus, Nozzle doesn’t just track your rankings; the platform tracks the whole SERP.
With this, you won’t just learn about your position on the SERP but also learn which of your competitors is ranking for most of your top keywords, have listings that show site links, own the most featured snippets and many others.
This information can help you design an effective strategy that will improve your website.
What we love
We love Nozzle because of its advanced data visualization capabilities. It provides detailed reporting widgets within the dashboard and this allows users to track different performance metrics.
Pros
Simple and easy to use
Provides detailed information to help design an effective SEO strategy.
Awesome customer support
Cons
Absence of local rank tracking
Doesn’t include “people also asked” and ‘featured snippets’ sections.
Pricing
Starts From $49/month. There’s a free trial available.
Nozzle Rating
G2: 4.6
Capterra: 4.8
6. Mangools
Mangools (SERPWatcher) provides detailed insights into your website’s performance in Google search results.
With SERPWatcher, you can hone in on the keywords that are most significant for your business.
This feature allows you to prioritize and optimize your SEO efforts more effectively. This way, you’ll ensure you direct your attention and resources towards the keywords that are most beneficial in achieving your business objectives.
Also, it provides estimates of the traffic you may receive for a specific keyword based on its ranking.
What we love
SERPWatcher offers daily updates and aggregate data tracking. Plus, it allows for location and device-based results.
Pros
Very accessible even to newbies in the SEO field.
Budget-friendly
Powerful keyword research capabilities.
Cons
Limited data for extensive and large-scale SEO analysis.
Less comprehensive than specialized tools.
Pricing
Starts at $29 per month for a monthly plan. You save 35% with the annual plan.
Mangools Rating
G2: 4.6
Capterra: 4.7
7. SE Rankings
Unlike some other rank-tracking tools, SE Ranking allows you to track unlimited keywords and domains.
The tool provides daily updates on your keyword rankings, ensuring you have the most up-to-date information.
Additionally, it allows you to track your competitors’ rankings, giving you valuable insights to tweak your SEO strategy.
It also provides automated alerts that notify you of significant ranking changes so you can quickly identify and address issues.
What we love
SE Ranking’s rank tracking tool provides detailed insights into local search rankings, including visibility in Google Local Pack and mobile versus desktop SERP.
Pros
User-friendly interface and simple design.
Integrates with a range of other tools and platforms.
Offers excellent customer support.
Cons
Lacks some advanced SEO features.
Limited integrations with non-Google platforms.
Pricing
Starts at $52 per month and offers a free trial.
SE Rankings Rating
G2: 4.8
Capterra: 4.7
💡 Pro Tip 2: How to Improve your Google Rankings Perform Keyword Research with Writesonic’s keyword research tool.
Keyword research helps you learn the terms your target audience uses when searching for information related to your product or service.
When you identify and use the keywords strategically in your content, you’ll increase the chances of your website appearing in search engine results for those queries.
With the Writesonic keyword research tool, you can perform in-depth keyword research to find the right keywords to target for your content and improve its position on the result pages.
Make sure to optimize on-page elements like meta titles, meta descriptions, and headers.
Just like SE Ranking, SEO Power allows you to track unlimited keywords.
It also checks keyword rankings in desktop and mobile search results, as well as alternative search engines like Bing and Yahoo.
Surprisingly, the tool is highly affordable compared to other premium rank-tracking solutions. This makes it a great choice for small businesses and individual websites.
While the interface may not be the most visually appealing, it’s user-friendly and provides comprehensive SEO rank-tracking capabilities.
What we love
The toolprovides real-time insights into a website’s search engine rankings daily. With this, you’ll quickly identify trends, fluctuations, and the impact of SEO strategies or algorithm changes on a website’s visibility.
Pros
Tracking unlimited keywords.
Detailed rank tracking and SERP history, including fluctuations and competitor rankings.
Integrates with Google Analytics and Search Console for additional data.
Cons
Has a steeper learning curve compared to web-based tools, especially for new users.
Expensive subscription cost, especially for the higher-tier plans.
Pricing
Offers a free plan, while the paid plan starts at $299 per year.
SEO PowerSuite Rating
G2: 4.6
Capterra: 4.5
9. Ranktracker
Ranktracker monitors the progress of every stage of your SEO optimization, from the planning and analysis down to tracking and problem solving.
The platform finds the right keywords to attract new website visitors, gathers information from the SERP to show new ranking opportunities. You can also monitor your back links as well as those of your competitors.
What we love
The tool makes it easy to track every aspect of your SEO.
Pros
Accessible to new users.
Comprehensive features
Ranktracker offers a lifetime payment option.
Cons
Delayed results sometimes.
Lacks a backlink explorer feature.
Poor customer support.
Pricing
From $16/month for the beginner package.
Ranktracker Rating
G2: 2.8
Capterra: 4.1
10. Serpstat
The Serpstat Rank Tracker allows you to monitor rankings for any number of keywords, which you can organize into groups by topic.
This tool also allows you to see historical data on ranking changes for your tracked keywords and competitors.
You can also use this platform to analyze the distribution of keyword rankings and organic traffic across the top 100 of the search results.
What we love
It allows users to identify relevant keywords for their industry and analyze search volume, competition level, and keyword difficulty. It allows users to identify relevant keywords for their industry and analyze search volume, competition level, and keyword difficulty.
Pros
Provides detailed reports on keyword rankings.
Offers real-time updates on keyword rankings.
Cons
Occasional Bugs
Limited Data
Pricing
Pricing packages start from $50 for an individual plan when paid annually. There’s a free trial.
Serpstat Rating
G2: 4.6
Capterra: 4.7
💡 Pro Tip 3: How to Improve Your Google Rankings
Analyze, optimize, and rank higher with Writesonic’s SEO checker and optimizer.
No matter how great your current strategy is, you must monitor, analyze, and optimize it to fit into the constantly changing result pages.
Writesonic gives you real-time, AI-generated SEO insights to optimize your content, improve your ranking on SERPs, and boost your website traffic. The ‘Improve SEO’ feature automated the process of content SEO optimization. With just a click, you can get back to your desired SERP rank.
SEO Tester Online is an all-in-one SEO software suite that includes a robust rank-tracking tool.
The rank tracker allows you to monitor your website’s rankings across Google, Bing, Yahoo, and YouTube for desktop and mobile devices. You can track rankings in thousands of locations globally.
SEO Tester Online can track the rankings of your competitors’ websites and can automatically group your keywords by topic, making it easier to analyze performance at a category level.
SEO Tester Online integrates with Google Analytics and Google Search Console to provide a complete view of your organic search performance.
What we love
The comprehensive suite of SEO tools is a game changer as it provides a holistic approach to SEO. The suite includes advanced crawl analysis, SERP analysis, keyword suggestions, SEO copywriting assistance, and lead generation.
Pros
Easy to Use
Continuous Improvement
Cost-Effective
Cons
Limited Features
Interpretation of Results
Reliability
Pricing
Starts at 48 Euros and has a 7-day free trial.
SEO Tester Online Rating
G2: 4.3
Capterra: 4.5
12. WhatsMySERP
This tool tracks your current position on the SERPs. Also, you’ll receive automatic daily updates to keep you informed of your SERP position.
With WhatsMySERP’s rank tracker, you get data on the number of times you hit the top three or ten positions on the SERP. It also delivers an estimated website traffic figure and a concise average position interpretation from real-time analytics.
WhatsMySERP offers a free SERP tracking tool where you can effortlessly monitor your website rankings.
What we love
The key feature of WhatsMySERP is its ability to provide valuable keyword metrics such as search volume and cost-per-click for the current search term, as well as a collection of related search terms.
Pros
Precise and up-to-date data.
Monitor multiple keywords simultaneously.
Localized search engine results.
Cons
Currently, it only supports the Google search engine, with limited support for other search engines like Yahoo and Bing.
Users have to upgrade to a paid subscription for full access to features.
Users have reported issues with functionality and login.
Pricing
Starts at $19.99 per month and has a free trial.
WhatsMySERP Rating
G2: Not Available
Capterra: Not Available
Factors To Consider In A Good Rank Tracking Tool
Choosing the right rank-tracking tool is important for improving your website’s visibility in search engine results. Here are the key factors to consider:
Key Features
An ideal rank-tracking tool should offer features that meet your SEO needs. These include the keyword tracking feature, backlink analysis feature, competitor keyword tracking, domain comparison, SERP features monitoring and integration capabilities.
Also, pay attention to the reporting format and choose dashboards that are easy to see at a glance.
Cost
The pricing of rank-tracking tools varies widely, and it’s important to choose one that fits your budget while offering the necessary features. Consider the pricing format, as most often, the subscription plans are based on a number of keywords, websites, and users.
Also, consider tools that have a trial period for you to test how a tool fits your business. Ensure the tool offers scalable options without a significant jump in cost. Be aware of any additional costs for extra features, support, or data exports. Transparency in pricing is key to avoiding unexpected expenses.
Customer Reviews
Customer reviews provide real-world insights into a tool’s performance and reliability. Look for tools with high ratings and positive feedback on review sites like G2, Capterra, and Trustpilot.
Pay attention to comments about ease of use, customer support, and feature effectiveness.
The good thing is that many tools showcase case studies or testimonials from successful users. These can give you a better idea of how the tool performs in specific scenarios.
Data Accuracy
Accurate data is the basis of effective rank tracking. How often does the tool update keyword rankings? Daily updates are generally preferred for timely insights.
Reliable tools use trusted data sources and methodologies to gather rankings. Understand the tool’s data collection process to ensure accuracy.
Go for a tool that provides sufficient historical data. If your business targets multiple regions, the tool should offer accurate tracking for different geographical locations and languages.
By carefully considering these factors, you can select a rank-tracking tool that not only meets your current needs but also adapts to your future SEO strategies.
How Writesonic can help you improve your Google rankings
If you’ve read up till this point, you probably already have a favorite tool in mind.
But, let’s be honest, the best thing about a rank tracking tool is seeing your content rank very high on the SERPs. So, you must also seek ways to improve your Google rankings.
If you’ve been paying attention to the Pro Tips, then you’ll want to sign up for Writesonic right away.
Here’s how Writesonic helps you rank high on the SERPs:
It helps you write quality, search-optimized, and user-tailored content that satisfies search intent.
Helps you conduct keyword research to ensure you’re targeting the right audience.
Provides an effective SEO strategy that improves your overall on-page and off-page visibility.
Automates routine tasks, giving you more time to invest in other business-growth ventures.
Enterprise-grade SEO is tough to crack. However, for any business with an online presence, leveraging SEO can still be the best way to get traffic, generate leads, and ensure long-term growth. In fact, in a study by Hubspot, 60% of marketers said that inbound channels such as SEO blog content bring the highest quality leads for their business.
Marketers use enterprise SEO platforms to create SEO strategies that actually work for enterprises. The Best Enterprise SEO tools offer scalable solutions for keyword optimization, competitor analysis, and improving overall site health.
We use these SEO tools to continually assess and build effective strategies to ensure optimal SEO health and withstand every search engine update.
However, there are hundreds of SEO enterprise tools, so it’s easy to get confused when choosing one. But we did the heavy lifting of picking the top enterprise SEO solutions that are helping enterprise marketers maintain good SEO performance.
Let’s have a look at our list and compare enterprise SEO software platforms to find the best fit for your business!
Best enterprise SEO tools compared: Top picks
Tool Name
Workflow Management
All-in-One Functionality
Automation
Collaboration
AI-Powered Insights
Integrations
Writesonic
✅
✅
✅
✅
✅
Google Analytics, Search Console, and Zapier, API
Ahrefs
❌
❌
❌
✅
❌
Google Search Console, Google Sheets, APIs
Semrush
✅
✅
✅
✅
✅
Google Analytics, Google Ads, Google Search Console, WordPress
BrightEdge
✅
✅
✅
✅
✅
Google Analytics, Adobe Analytics, CMS Platforms
seoClarity
✅
✅
✅
✅
✅
Google Analytics, APIs, CMS Platforms
Botify
✅
✅
✅
✅
✅
Google Search Console, Google Analytics, APIs, Log File Data
SE Ranking
✅
✅
✅
✅
✅
Google Analytics, Social Media Platforms, APIs
Moz Pro
❌
✅
✅
❌
✅
Google Analytics, APIs, CMS Platforms
Conductor
✅
✅
✅
✅
✅
Google Analytics, Adobe Analytics, APIs, CMS Platforms
MarketMuse
✅
✅
✅
✅
✅
Google Analytics, APIs, CMS Platforms
What is enterprise SEO?
Enterprise SEO is the process of optimizing large websites with complex structures according to search engine guidelines. Fundamentally, it is not different from regular SEO.
Rather, enterprise SEO is more about taking care of the basic practices at scale. However, it involves a larger number of stakeholders in the strategy discussion and decision-making.
With successful enterprise SEO strategies, you can drive business growth or retention. As search algorithms evolve and ranking on search result pages becomes more competitive, you must continuously scale and improve your strategies.
When it comes to achieving success with SEO, enterprises need to apply uniform SEO practices across potentially thousands or even millions of web pages. Collaboration across different departments is also essential to ensure long-term SEO gains. Use one enterprise search engine optimization software across your departments to optimize webpages at scale and align with your company’s goals.
Key differences between enterprise SEO and traditional SEO
Scale: The main difference between enterprise and regular SEO practices is in the scalability. While enterprise SEO needs alignment with many stakeholders and applying the tactics on hundreds, even millions of web pages, regular SEO does not involve that much complexity. This is where scalable SEO tools become critical components for large organizations.
Content output: An enterprise website sometimes needs 10x or even 100x of its content output. It may require creating an entire department for content marketing or a business SEO platform that can generate content at scale while utilizing SEO content briefs.
Tools and resources: Enterprise sites require SEO enterprise edition or higher-level plans to handle the complexity and volume of data. On the other hand, for regular SEO practices, things can be managed with a one-person team and simpler tools.
Internal collaboration: Making a change on an enterprise site isn’t always easy due to the involvement of multiple people and departments. Communicating the benefits and involving the client success team can help secure approval for SEO changes more smoothly.
Fortune 500 companies, large e-commerce sites, businesses with multiple locations, and enterprises with several websites are examples of entities that require enterprise-level SEO. For example, GitHub, with 80 million pages indexed in Google, requires different SEO strategies than smaller sites.
Top 10 Enterprise SEO Tools to Try in 2024
Enterprises using SEO automation tools with access to artificial intelligence can easily gain an advantage over their competitors. Considering the scalability an enterprise-level SEO platform provides, it should have an expert engineering team that recognizes industry changes and invests time and effort to anticipate those changes.
1. Writesonic
Writesonic is the best enterprise SEO tool. A long list of SEO features backed with the latest AI technology makes it an indispensable choice for SEO professionals looking for AI-powered solutions.
Writesonic has all the essential features of an enterprise-level SEO tool. With 80+ content templates, the platform lets you create automated workflow not only for SEO content but for other marketing operations, too.
From creating ad copies to generating outreach emails, you can use AI-powered templates to meet all content requirements. Apart from that, the tool also provides API access to enterprise-level users. You can use the API to integrate the whole set of AI SEO tools within your workflow.
The platform has the best-in-class article writing tool, AI Article Writer 6.0. AI Article Writer 6.0 can create fully SEO-optimized blogs with proper internal linking, feature images, and citation details in less than 10 minutes.
Writesonic lets you customize content output according to your brand voice, and for enterprise users, there is also an option for bulk generation.
Key features
AI Article Writer 6.0: Generate factually correct SEO-optimized articles within minutes.
AI Content Gap Analysis: Identify gaps and new topic opportunities to cover while updating your content.
Answer The People: Know what questions people are asking about a specific topic and include them in your content. (Coming soon!)
SEO Checker & Optimizer: Check your content’s SEO score and use AI recommendations to optimize for a better score.
Keyword Research: Create a proper keyword strategy before you draft your SEO content. Check keyword search volume and difficulties before targeting a specific keyword.
Brand voice: Use a unique brand voice all across your content format. You can train the Writesonic AI on your brand voice while creating content.
Best suited for
From small businesses to large corporations, anyone can use Writesonic to create and optimize SEO content. The tool is best suited for marketers, agency owners, content creators, bloggers, freelance writers, and even entrepreneurs. As you can create, analyze, and implement content changes in bulk, the tool offers perfect scalability, making it one of the best for improving enterprise SEO.
Pros
Offers a comprehensive set of tools for AI-powered article writing, SEO optimization, and bulk content creation.
The easy-to-navigate interface makes things accessible to even non-technical users.
Generates high-quality, well-structured, SEO-friendly content that can actually improve online visibility.
Features like bulk generation and the option for easy collaboration significantly reduce content creation time.
Offers integration with tools like Zappier and Google Search Console (coming soon!).
Prompt and helpful support, ensuring users can maximize the platform’s potential.
Cons
Small businesses and individual users may find the premium tools somewhat expensive.
2. Ahrefs
Ahrefs is an all-in-one SEO enterprise tool known for its extensive features. The enterprise SEO platform has Site Explorer, Site Audit, Keywords Explorer, Content Explorer, and Rank Tracker tools.
You can use Ahrefs to get an instant visualization of your ranking data, detailed keywords, and analytics. And the best part? Ahrefs comes with less expensive subscription options than Semrush while offering a plethora of free tools.
Key features
Fast and extensive backlink crawler.
Get Unique Domain Rating (DR) and URL Rating (UR) metrics.
Offers free backlink checker, website authority checker, and broken link checker
Allows you to compare historical data.
Optimize content with suggestions.
Rank and progress tracking are available.
Ahrefs has best-in-class SEO data, with AhrefsBot being the most active web crawler among all SEO tools. The tool updates its index with the freshest backlinks every 15-30 minutes and processes up to 8 billion pages a day, making it the 3rd most active crawler on the web.
Besides all these superb features, Ahrefs is very expensive, and their pricing is also somewhat confusing. Apart from that, the tool also lacks some important tools such as AI recommendation, Content Gap analyzer, etc.
Best suited for
Ahrefs has users ranging from pro SEOs and content marketers to large enterprises and agencies to SaaS companies and ecommerce. It provides a diverse suite of SEO tools that help a website get a higher ranking and more organic traffic.
Pros
Ahrefs data and metrics are trusted to be precise in the SEO industry.
It runs its own advanced-built search engine, providing deeper expertise in ranking.
Offers educational materials, including free courses, video tutorials, and detailed guides.
Provides customer support via live chat 24/7 and through their X handle.
Cons
Does not offer a free trial.
Limited provisions for technical SEO strategy improvement.
Ahrefs offers multiple subscription options. You can choose from the Lite plan at $129, Standard plan at $249, Advanced plan at $449, or Enterprise plan at $14990. No free trial period is available on this platform except for the annual subscription plan. However, Ahrefs Webmaster Tools provides free limited access to Site Explorer and Site Audit, which improve a website’s SEO performance.
3. Semrush
Semrush works as a comprehensive SEO tool to get measurable results from online marketing. With 25 billion keywords, 43 trillion backlinks, and a high-speed crawler, it presents accurate data and insights to improve your enterprise SEO strategies.
Not just SEO, but you can use Semrush for PPC campaigns, competitor research, and social media marketing. Apart from that, the SEO tool offers advanced features for content marketers to grow organic traffic.
Key features
SEO toolkits for competitive research, keyword research, link building, rank tracking, on-page SEO, and technical SEO.
Provides access to 140 geo databases and presents the most accurate search volume.
Enables you to track competitor websites, manage backlinks, and perform in-depth website audits.
Semrush Copilot, an AI-powered SEO dashboard assistant, is integrated to create a personalized SEO plan for you.
Semrush Agency Solutions toolkit has a lead finder, CRM, client portal, and reports management tools.
Free SEOquake browser extension available.
Best suited for
Semrush is a collection of highly effective rank and keyword tracking tools with customizable dashboards and enterprise-grade features. It is best suited to businesses looking for a full-fledged digital marketing solution with a user-friendly interface and a large database for keyword research.
Pros
All-in-one digital marketing platform for enterprises.
Extensive database for keyword research, content idea generation, and content optimization.
User-friendly interface with SEO, local SEO, advertising, social media, content marketing, trend analysis, and agency solution toolkits.
Offers a free Pro trial with 7-day unlimited access to all Semrush tools and reports.
Cons
Steep learning curve.
More expensive than other enterprise SEO platforms.
Site audit doesn’t crawl PDF pages and reports them as broken sometimes.
Semrush has three subscription levels: Pro, Guru, and Business. Pro costs $129.95, and Guru subscriptions cost $249.95. Both the plans are available for a free trial but offer limited access to key features like domain and keyword analytics, project features, reporting, and content marketing platforms. On top of your subscription, you can get paid add-ons like Agency Growth Kit, Semrush .Trends, and more.
4. BrightEdge
BrightEdge is an AI-powered SEO solution that provides real-time research data, recommendations, and ranking information. With this data, you can engage customers throughout their journey, from searching to finding you through web content, social media, local, and mobile.
Marketers use BrightEdge to understand the target demand, analyze benchmark competition, and create and optimize content while measuring results.
Key features
Discovers the intent behind search queries.
Analyzes competitors for each content topic and guides content creation and optimization.
Monitors content performance at any granularity and shows measurable business impact.
ContentIQ, an advanced site auditing solution, is available to address site errors and technical SEO issues.
Use the industry-leading SEO research solution, Data Cube, for keyword research, competitive analysis, and website metrics.
BrightEdge copilot, a personal expert AI assistant, is available for content generation using Generative AI technology.
Use StoryBuilder to create SEO and content marketing dashboards.
Best suited for
BrightEdge is tailored for enterprises with specific digital marketing needs, including SEOs, digital marketers, content and demand generation marketers, and CMOs/executives.
Pros
Optimizes workflow, productivity, traffic management, and reporting practices.
Integrates with major analytics providers, content management systems, backlink software, and social platforms.
Offers enterprise SEO capabilities like global support, flexible password management policies, custom fiscal year, and facilitates auditing sites with custom rules using XPath and RegEx.
Cons
Pricing information is not available on the website; you need to contact a sales representative for a demo and a quote.
Lacks keyword intent information.
Limits the number of tracked keywords.
BrightEdge is also a very useful SEO tool for competitor analysis. However, while using the platform, you may find things a bit overwhelming with so many dashboards and tools to integrate. Apart from that, you may also find some important filters missing while creating reports.
5. seoClarity
seoClarity is another B2B enterprise SEO tool that offers a plethora of solutions. You can run SEO split tests and deploy schema and SEO changes using this SEO execution platform. Top businesses use seoClarity to reduce manual dev work and automate website SEO with technology. Moreover, you can validate your hypotheses with an ROI business case to get clarity before investing dev resources in any SEO project.
Key features
Offers a no-code Page Optimizer to fix SEO issues quickly.
Manage page indexation.
A/B test SEO optimization with the advanced SEO Split Tester.
Schema Optimizer is available to deploy any structured data type at scale.
It has an internal linking solution, Link Optimizer, to automatically optimize internal links for thousands of pages.
Provides unlimited crawls for a strong site foundation and exceptional user experience.
Best suited for
seoClarity offers four types of packages, i.e., Essentials, Core, Professional, and Agency. With prices based on the number of keywords and domains. The price of the core plan starts at $3,200/month, and the professional plan is available at $4500/month. To get the pricing details for the Essential and Agency plans, you need to ask for a quote.
The Core plan is ideal for small to medium-sized teams that track under 5,000 keywords for one domain, while the Professional package is perfect for enterprises that want to track more than 5,000 keywords and multiple domains. The Essentials plan is also available for basic SEO needs.
Pros
Offers content optimization recommendations and supports team collaboration.
Provides robust enterprise SEO testing strategies.
Includes four key tools, i.e., Page Optimizer, SEO Split Tester, Schema Optimizer, and Link Optimizer.
With daily rank tracking, keyword research, content optimization, and customized reports, you get accurate and reliable ranking data at scale.
Cons
Pricing information is not readily available.
Doesn’t integrate marketing strategy builders like other top enterprise SEO tools.
With some robust features, seoClarity does a decent job as one of the best SEO enterprise tools. But offering a long list of SEO features, the platform has a steep learning curve and may require consistent hand-holding while onboarding. Apart from that, the user interface may also feel clunky at times compared to other SEO tools.
6. Botify
Botify is a widely used tool for enterprise SEO. With specialized tools focused on data analysis, actionable insights, and automation for high-impact SEO changes, the platform helps brands increase their online visibility through organic search. You can use the tool to fix indexing issues for your web pages.
Botify can also parse out different page types and data sets for large e-commerce sites. Its ability to segment source data according to page types, marketplaces, or URL strings makes it one of the best enterprise SEO tools for e-commerce.
Key features
Powerful crawling capabilities with a high page-per-second crawl rate.
Helps identify opportunities for content improvement with Botify Analytics.
Offers automated workflows designed for speed, control, and scalability.
Get early warning alerts and AI-driven recommendations to prevent traffic loss.
Mitigate search bot volatility with Botify Intelligence.
Best suited for
Botify caters to various industries, including e-commerce, publishers, classifieds, travel, and consumer products. Technical SEO professionals, content teams, publishers, consumer brands, and executives use this enterprise-level SEO tool to get actionable insights.
Pros
Ensures significant savings by decreasing development costs.
Integrate your first-party, competitive, and paid search data to get one view.
Daily log file analysis for precise data and website performance insights.
Measurable ROI with specific KPIs for your organic search efforts.
Customizable emails are sent after every site crawl.
Cons
It can be expensive.
Feature-rich, which can lead to a steep learning curve.
Botify offers three different plans, i.e., Essential, Pro, and Enterprise. You get onboarding and ongoing support for the Enterprise plan. Avail Botify Advantage or core platform services to get expert SEO consulting, strategy, and execution. Their website does not mention the pricing for any of the plans. You need to ask them for a custom quotation to get the details.
7. SE Ranking
SE Ranking is one of the most robust enterprise tools for SEO. It enhances online marketing efforts and increases visibility for complex websites. The platform serves different industries with an agency-tailored toolkit. The complete SE Ranking toolkit includes SEO research and monitoring tools, content and local marketing tools, and an agency success kit.
While SE Ranking has the potential to be one of the best enterprise-grade SEO tools, it has some downsides that we must discuss. The competitor analysis, social media tracking, and keyword research features are not as comprehensive as you may find with other competitors like Ahrefs or SEMrush. Also, you may find some of the modules to unresponsive or even slow to load.
Key Features
Monitor your website’s rankings for specific keywords across various search engines and locations.
Analyze the backlink profile of your website or competitors to identify link-building opportunities.
Monitor your website’s SEO performance.
Identify technical SEO issues and receive suggestions to improve that.
On-page SEO checker optimizes your content using SE Ranking’s bespoke algorithms.
Monitor your website’s rankings in specific geographical areas using the Local Rank Tracker.
Best suited for
SE Ranking provides an agency toolkit for B2B businesses from different sectors. From SEO experts to content and social media marketers and managers- everyone can use it for successful enterprise search engine optimization of websites with thousands of web pages.
Pros
15+ enterprise SEO analytics tools are included in the toolkit.
Helpful content marketing tools make your traffic grow 2X faster.
Seamless integration with all widely used platforms.
Value for money, considering the features offered.
Cons
The Agency Pack is not available on all plans.
AI word limit for the AI writing assistant.
SE Ranking offers three different pricing plans: Essential, Pro, and Business. The Essential plan is $52/month, the Pro plan is $95.20/month, and the Business plan is $207.20/month.
Their Business plan is designed for enterprises, and there are no feature limitations. Moreover, a 14-day full-access free trial is available on all the plans to help you test their services before investing.
8. Moz Pro
Moz Pro provides an all-in-one SEO toolkit that fulfills all your enterprise SEO needs. You can improve search engine rankings, drive more traffic, and gain higher visibility online with this tool. The platform allows you to understand your visitors by analyzing the search intent. You can even strategically target keywords, check their accurate volumes, and measure difficulty metrics to optimize your content accordingly.
While Moz Pro brings a comprehensive suite of SEO tools, including powerful keyword research features, the application’s user interface is not friendly. Also, it has limited customizability on the dashboard.
Key features
Moz Pro’s keyword explorer provides accurate keyword volume to help you identify the best keywords to target.
Track your website’s keyword rankings and check them against competitors.
You can find new link-building opportunities with their link builder.
The platform’s site audit tool crawls your website to identify enterprise SEO issues.
Improve your on-page SEO with their actionable recommendations and match the search engine requirements.
Best suited for
Moz Pro is ideal for enterprises of all sizes. The platform is ideal for digital marketing agencies SEO professionals and marketers. You can use it to manage different aspects of your SEO strategies for complex websites.
Pros
Moz Pro provides a wide range of enterprise SEO software tools.
The interface is user-friendly and easy to navigate.
Moz Pro offers website metrics, including domain and page authority, that are trusted by SEO professionals.
The tool lets you save keyword lists to track and update later as needed.
Cons
Moz Pro can be expensive for small businesses or individual users.
Limited support options are available across different channels.
Moz Pro has four different pricing plans. The Standard plan starts at $99/month, Medium at $179/month, Large at $299/month, and the Premium plan at $599/month. You can avail of their monthly or yearly subscription options. A 30-day full access free trial period is available on certain plans to try their services.
9. Conductor
Conductor provides advanced tools to improve enterprise SEO, content optimization, and website monitoring. With this platform, you can build and implement SEO strategies on a large scale. The toolset even enables you to research content topics, manage content on all web pages, and get a comprehensive audit trail to identify SEO issues. In short, Conductor offers almost everything you need to increase your online visitors.
However, enterprise users with multiple websites for different locations may find the location tracking and keyword research features limited. Also, the Conductor’s task and project management systems are somewhat difficult to navigate and administer.
Key features
Conductor provides detailed keyword analysis to help you discover the ones that drive the most traffic.
You get technical SEO audits to understand the issues impacting your search engine rankings.
Analyze your competitors’ strategies and find their higher-ranking keywords, backlinks, and content performance with Conductor.
Track your website’s position in SERP for your targeted keywords and monitor the real-time changes in your rankings.
You can track existing backlinks on your website and identify new link-building opportunities.
Best suited for
Conductor is ideal for any enterprise that needs a robust SEO platform to optimize their website and content marketing strategies. From large enterprises to digital marketers, and content teams use this tool.
Pros
A comprehensive suite of tools for SEO, providing keyword research to technical audits and content optimization.
AI-powered insights for smart recommendations to create and optimize content more efficiently.
Integrates with all widely used enterprise-grade platforms like Google Analytics and Adobe Analytics, etc.
Cons
Extensive feature sets can be tough to learn sometimes.
Conductor is on the pricier side for small businesses.
Two different plans are available for Conductor Intelligence and Conductor Website Monitoring. Choose the one required for your business; you can ask for a custom quotation as the pricing is not mentioned on their website. The enterprise SEO platform offers a free trial for 30 days.
10. MarketMuse
MarketMuse is an AI-driven content planning and optimization tool for enterprises. The platform helps content creators and marketers enhance their content strategies through deep insights and recommendations. With MarketMuse, you can analyze competitor content, create content clusters, generate content briefs, and more.
However, at times, you may find the platform slow to load. Apart from that, the editor has a bug as it fails to save edited documents at times. When compared with other authoritative platforms, you may find the estimated keyword volume and related keyword suggestions off the mark.
Key features
MarketMuse provides a detailed analysis of your existing content, identifying strengths, weaknesses, and gaps.
AI-enabled content optimization is available to improve your content’s relevance, quality, and authority.
Perform keyword research to identify relevant keywords and topics that resonate with your target audience.
Get content briefs and planning for key topics, subtopics, and questions to answer.
Content cluster analysis is available to evaluate the coverage of your content on specific topics.
Best suited for
MarketMuse is ideal for enterprises looking for a comprehensive content marketing solution. Top marketers use it to research keyword clusters and enhance content strategies to drive organic traffic.
Pros
Comprehensive AI-driven analysis for actionable insights that improve content quality.
Automates content audits and removes the issues impacting SERP ranking.
Robust competitive analysis for finding content gaps.
Increases productivity for content marketers.
Cons
Limited query allowances for basic plans.
Could limit creative spontaneity in content creation.
MarketMuse offers a free 7-day trial plan and three paid plans, i.e., Standard, Team, and Premium. The number of users is limited to Free, Standard, and Team plans. The standard plan is available at $149/month and the Team plan costs $399/month. However, you can create a custom package for your enterprise with the Premium plan.
Key features to look for in an Enterprise SEO platform
Enterprise SEO platforms are specially designed to integrate with existing marketing technology stacks and processes while ensuring crucial data integration. These top enterprise SEO tools allow seamless collaboration across teams and stakeholders, making it easier to share data between departments, execute key SEO projects, and ensure accountability.
Enterprise SEO platforms use AI to analyze users’ behavior and help businesses dominate search engine rankings for their industry-specific keywords. They employ SEO crawlers and provide comprehensive site-wide scanning to identify common SEO issues, offering recommendations to fix critical problems and boost high-quality traffic to web pages.
Enterprise SEO software offers keyword research API and search analytics tools. You can get keyword insights and discover how search engine users find and see your business’s content. It allows you to uncover areas of opportunity and identify new keywords to expose the brand to a broader audience.
Here are some of the features that are absolutely essential,
Essential features of an Enterprise SEO platform
1. Workflow management: Enterprise SEO platforms feature built-in workflow management capabilities, incorporating an automation playbook that brings all SEO stakeholders onto a single platform. This helps businesses simplify task assignment and management and leads to faster task completion.
🗣️ Writesonic offers 80+ templates and workflow for easy SEO content creation and optimization.
2. Progress tracking and reporting: A decent enterprise SEO tool has specific progress tracking, dashboard sharing, and report customization features. You must be able to use the tool to quantify SEO gains, communicate clear ROI, and tie SEO progress to other marketing initiatives and business goals.
3. All-in-One functionality: The best enterprise SEO tools are all-in-one platforms that provide everything needed to manage, implement, and measure organic performance. They should allow you to do keyword research, track your keyword rankings, create and optimize content, do competitor research, and find technical SEO opportunities.
🗣️ From keyword research to writing and optimizing content for better SEO performance, Writesonic has all the tools you need to manage enterprise SEO under one platform.
4. Automation: Automation is key when it comes to choosing the best SEO tool for your business. The platform must be able to automate resource-intensive tasks like finding new keywords, locating broken links, and generating reports. Also, the best enterprise SEO platform can offer content analysis API for optimal performance.
🗣️ Again, if you want to scale and induce automation to your content marketing efforts, Writesonic can be your go-to partner. The enterprise SEO platform comes with a dedicated plan for large businesses. You can get the Writesonic API key to integrate the AI-powered marketing tool with your existing workflow.
5. Collaboration: No matter what application you are using while working with large teams, collaboration is the key. The same is true for any enterprise-level SEO tool. Thus, you must select a platform that can arrange seats for multiple user profiles to ensure cross-team collaboration and accountability.
🗣️ With Writesonic, it’s easy to collaborate with your team members. Enterprise-level businesses can use Writesonic, with plans having multiple seats arranged for team-wide collaboration. The platform also has a dedicated AI document editor that lets you share your content documents with different stakeholders as required.
6. Integrations: When it comes to enterprise marketing, its not based only on the organic channel. Thus, to keep all your marketing efforts in sync, you should be able to integrate the SEO software with other marketing tools like social media accounts, Google Analytics, and more.
🗣️ Writesonic offers easy integration with all your existing marketing tools. You can use the easy Zappier integration to connect faster with other tools. Also, Writesonic comes with Google Search Console integration to give you an easy way to keep track of your keyword and content performance. (Coming soon!)
7. AI-powered recommendations: The platform should use machine learning and artificial intelligence to recommend ways to improve SEO performance.
🗣️ Modern SEO needs more than a creative SEO strategy to be successful with search engine marketing. From an AI-powered Content Gap Analyzer to an SEO checker & optimizer, Writesonic gives you access to an advanced content recommendations engine to rank your website with better content.
Top enterprise SEO tools should also be able to audit websites and create reports. With frequent search engine algorithm updates, enterprise technologies should place website content in a smart framework so that updating site content is not a headache.
Enterprise SEO platforms are search engine optimization software that combines several single-point SEO features under one platform, offering enterprises the ease of use for implementing SEO strategies to millions of web pages involving many stakeholders.
2. What is the difference between enterprise SEO and traditional SEO?
Traditional SEO involves optimizing single web pages to ensure maximum visibility for small companies or personal projects. Enterprise SEO involves optimizing larger websites owned by large businesses, international corporations, universities, etc.
3. How is technical SEO important for an enterprise?
Technical SEO strategies for enterprises involve removing duplicate content, making webpages mobile-friendly, unblocking search bots from accessing the pages, and helping in indexing. Thus, technical SEO is important to ensure proper ranking and greater visibility for enterprise websites’ web pages.
4. What strategies are crucial for succeeding in enterprise SEO?
To excel in enterprise SEO, implement these tips:
Keep your page loading speed fast.
Organize content within subdomains.
Update old content while preserving domain authority and backlinks.
Produce quality content at scale.
Be strategic with keyword selection.
Use automation to streamline processes.
Don’t neglect technical SEO aspects.
Engage in link-building to enhance your site’s authority.
While finding less competitive keywords to secure organic rankings is a common keyword strategy, it may not be the most effective. Then what is? Leveraging your competitors’ keywords.
Let me tell you why.
By publishing helpful content around competitors’ keywords, you compete against their existing customer base and market share. This helps you position yourself as an alternative option and drive more traffic and signups, giving you a competitive edge.
So yes, a content strategy filled with competitors’ keywords is more effective in attracting ideal customers. But how to find keywords used by competitors?
You’re in the right place. This post lists nine practical ways to research competitor keywords, with step-by-step processes and best practices. You can immediately apply them to get the most out of your competitors’ content strategy.
But first…
What are competitors’ keywords, and why are they important?
Competitors’ keywords are search terms for which your competitors are already ranking and driving traffic. These keywords are perfect to include in your content strategy because they allow you to create better content and outrank your competitors to capture a portion of their traffic and conversions.
Suppose you sell an online course hosting platform and want to rank for the keyword “how to sell online courses.”
Then, LearnWorlds and Hostinger are your competitors, and “how to sell online courses” is a competitor keyword. It’s perfect for targeting because if you outrank both sites, you could get a portion of their audience.
But being able to steal your competitors’ traffic isn’t the only benefit. Besides that, identifying their moves and benchmarking performance, there are many more reasons why competitors’ keywords are essential:
1. Build an effective content strategy
Researching competitors’ keywords is a stepping stone for businesses starting their content efforts. When you don’t know where to begin, find keywords or ideas that are successful for your competitors to define your content strategy. Thorough competitor analysis also reveals content gaps and untapped markets to drive more traffic.
2. Identify market trends
Keeping track of competitors’ keywords allows you to identify trends and interests in your market. You can also review their content performance to fine-tune your marketing messages and get maximum visibility for these trends.
3. Optimize PPC campaigns
By finding the keywords your competitors are bidding on in their pay-per-click (PPC) campaigns, you can make informed decisions about your own ad spending to reduce costs and increase ROI. Of course, you bid on their high-value keywords and optimize your ad campaigns to get a share of their audience.
Now that you know why you should research competitors’ keywords, I will show you the strategies.
How to find competitors’ keywords to improve your SEO
Before searching competitors’ keywords, you need to identify your top competitors. Chances are, you would already know who they are. If not, a quick Google search or customer survey are also excellent ways to find your competitors.
Once you have 3 to 4 competitors, you’re ready for the next steps:
1. Use Writesonic’s SEO Checker and Optimizer to skip manual research and identify top competitors’ keywords in one click.
Let me start with the easiest method: using Writesonic to extract keywords from top-ranking posts. Sonic Editor is an intelligent SEO tool that uses AI to analyze SERPs and suggest optimization strategies to increase your chances of ranking.
Here’s how it works.
If you haven’t already, create a free Writesonic account and choose Sonic Editor on your dashboard.
On Sonic Editor, choose SEO Optimizer. Here, you can review your content’s SEO score and optimize it (manually or using AI) to improve its performance.
After entering the primary keyword and starting your analysis, you’ll get an SEO score and keywords to optimize. These are your competitors’ keywords, long-tail keywords, and common competitor terms extracted from top-ranking articles.
Next to each keyword is a number count, which indicates how many times you should use it to outrank your competitors.
Easy, right?
But what if you could simplify it even more? Well, you can. Use the “Improve SEO” button to let AI include these keywords naturally in your content.
Another option is the “Keywords” section on Sonic Editor. After adding your primary keyword, Sonic Editor recommends more keywords with the same difficulty and monthly volume as top-ranking posts.
So you see, with Writesonic, you don’t have to spend hours doing competitor analysis. Sonic Editor extracts keywords from top-performing posts and even optimizes the post for you.
Now, let’s look at some manual methods to find competitors’ keywords.
2. Use Semrush’s Keyword Gap tool to find untapped ideas
Semrush’s Keyword Gap tool identifies the content gap between you and your competitor. It gives you a list of keywords your competitor ranks for, but you don’t. However, you need the pro plan to access all the features of the Keyword Gap tool.
On your Semrush dashboard, go to Keyword Gap. Enter your and your competitor’s domain, respectively.
Scroll down to the keywords section:
“Missing” and “Untapped” show keywords your competitor ranks for, but you don’t.
“Weak” shows keywords your competitor holds a strong position for, but you don’t.
You can also use Semrush’s Organic Research section to find competitors’ keywords driving organic traffic. Filter them based on position, keyword difficulty, monthly volume, and specific phrases to refine your search.
3. Use WordStream’s free keyword tool to identify keywords from specific URLs.
If you want to find all the keywords a specific post ranks for, use WordStream’s free keyword research tool. Copy/paste the URL you want to analyze, and WordStream will generate a list of ranking keywords.
4. Use Google’s site colon operator to find your competitors’ ranking posts.
Google is an invaluable resource for tracking your competitors’ activities. It can also serve as a free keyword research tool when needed.
Use the “site:website URL” Google operator to find the indexed post on that website. For example, if I want to extract the ranking posts of Convertkit, here’s the query I’ll follow:
site:convertkit.com
Google identified 17,700 indexed URLs of ConvertKit. If I want to find ranking posts around a specific topic, I’ll write the topic next to the search operator query.
For a specific phrase to appear in the title or content, write it in double inverted commas (“”) next to the operator. Use the “Tools” section to filter content based on publishing time.
You can review the titles to identify and collect new topics in one place. This will give you many ideas and seed keywords for your SEO strategy.
5. Use Ubersuggest’s Keyword tool to find all the keywords your competitor ranks for.
Although Ubersuggest is a premium tool, you get a 7-day free trial and three free searches daily to explore all features. On your dashboard, go to Keywords by Traffic. Then, enter the competitor URL, and UberSuggest will list keywords that bring them the most traffic.
Filter keywords by volume, SEO difficulty, country, and specific words to refine your search. You can also export them to CSV. Another tool you can use is Moz’s Link Explorer to extract all the ranking keywords of your competitors.
6. Install the Mozbar extension to identify keywords based on your competitor’s domain authority (DA.)
Top-ranking domains aren’t always your competitors — these are established market players with high domain authority. Competing against such sites is like making your efforts go to waste, especially if you’re a new website with low domain authority.
In that case, the best strategy is to slowly increase your DA by identifying ranking keywords of competitors that have similar (or slightly higher) DA. Install the free Mozbar extension to view the DA, search volume, backlinks, etc., of ranking domains.
When you find a website with the correct DA, perform an in-depth competitor analysis to identify its keywords using the methods mentioned above.
7. Use competitor’s sitemap and Chatsonic to extract keywords
First, you need to find your competitor’s sitemap. Use the site colon method with “sitemap” next to it. If the sitemap is publicly available, you’ll be able to get it as the first result.
Now, get all the posts’ URLs. Once you have them, paste them on Chatsonic and ask it to find keywords. It’ll list all the keywords used in the content of the URLs. Since Chatsonic is a powerful AI model, it can easily read and analyze links to extract the requested information.
Most AI-powered tools like ChatGPT and Claud AI can’t access links with their free plans. But Chatsonic can. And the best part? Chatsonic is free to try!
8. Use Google Ads Manager to identify keywords your competitors are bidding on.
If you don’t want to invest in paid keyword research tools, use the keyword tool on Google Ads Manager. Google Ads Manager lets you find out what keywords your competitors target in paid and organic search.
On your Google Ads account, go to “Tools and Settings” > “Keyword Planner” > “Discover new keywords.” Now, choose “Start with a website.”
You can choose a specific page or extract keywords from the entire site. You’ll see keywords organized based on monthly search volume, competition, and bid value.
9. Use SpyFu for an in-depth competitor analysis
Want to conduct an in-depth analysis of your competitors? How about extracting all of the best keyword opportunities? Then, choosing SpyFu is the right option.
Although the tool is not free, you can subscribe for $39 a month to access tools like keyword research, backlink analysis, ad placement tracking, and domain comparisons.
The basic SEO research allows you to find all the ranking keywords of a specific URL:
Ranking history shows how the URL performed over a specific period. It shows total keywords, rank changes, volume, and monthly clicks.
Remember that not all competitors’ keywords are worth putting effort into. For example, you might find an easy-to-target keyword, but what’s the guarantee your competitor drives traffic from it? How can you be sure the keyword is bringing organic clicks?
Using SpyFu, you can identify whether a keyword is worth targeting. Ranking history shows the number of clicks the competitor generates monthly from different keywords.
3 practical strategies to use competitor keywords effectively
Just like not everything that glitters is gold, not every competitor keyword you find is worth targeting. And not every website is worth calling your competitor. Follow these strategies to find the right competitors and keywords:
1. Choose competitors with similar (or slightly higher) domain authority
Established industry websites are not your competitors, especially if you’ve just launched your website. Search engines favor them because they have created content and built authority for years. So, there’s no way you can outrank these market giants.
Instead, target competitors at your level to make sure you set realistic benchmarks. Confirm the competitor’s DA is similar (or slightly higher) to yours and focus on their top-ranking keywords to make sure they bring traffic to your site.
2. Validate keywords before using them
You’ll find that most of the keywords your competitors rank for are worthless. This is because nobody can control what keywords they rank for. All we can do is optimize content for the best keywords and leave it to search engines.
But don’t optimize for all competitor keywords just because they rank for them. Analyze each keyword manually for relevance, search intent, and monthly volume before using it. Or use Writesonic’s SEO Checker and Optimizer, which automatically filters unwanted keywords and recommends only the relevant ones.
3. Review competitor’s content and identify gaps to add more to your content
Once you’ve identified the right keywords, don’t create content similar to your competitor’s. Take time to analyze the top-ranking posts to find content gaps and brainstorm unique POVs that could improve your content compared to the existing articles.
By delivering fresh, differentiated content that fills those gaps, you’ll have a better chance of ranking well and providing value to your audience.
Don’t forget to optimize your content for search engines
As much as search engines value uniqueness and helpfulness, they still rely on on-page SEO parameters to understand the context of the content and rank it appropriately.
That’s where Writesonic is a perfect all-in-one solution. It takes care of SEO optimization and automatically identifies competitors’ keywords.
I save 3+ hours in each project just by using Writesonic to optimize my work. But don’t just take my work for it. Try Writesonic for free and see for yourself!
If you’ve ever wondered, “How do they do it?” referring to your competitors and their seemingly constant presence at the top of SERPs, you’re in the right place.
These advanced tools can help you with page-by-page analysis of competitors’ websites, scrutinize title tags, meta descriptions, and URL structures, as well as evaluate the volume and quality of both “follow” and nofollow backlinks to enhance your SEO performance.
Whether you’re just stepping into the world of SEO or a seasoned professional looking to refine your strategy, these tools can help simplify the process.
Let’s quickly dive deep into the 9 best SEO tools for competitors’ analysis, build specifically to improve your website’s visibility.
9 Best SEO Competitor Analysis Tools
SEO Competitor Analysis Tool
Best For
Price
Writesonic SEO Checker and Optimizer
Creating SEO-optimized content and ranking on SERPs.
Free trialPaid plan starts at $16/month
Semrush
All-in-one SEO tool to improve visibility (SEO, PPC, SEM, and more)
Free trialPaid plan starts at $129.95/month.
Ahrefs
All-in-one SEO tool to optimize websites and grow traffic.
Free trialPaid plan starts at $99/month
MozPro
All-in-one SEO toolkit
Free trialPaid plan starts at $99/month
BuzzSumo
Content research and analysis
Free trialPaid plan starts at $199/month.
SE Ranking
Competitor analysis tool to track SERPs in real-time.
Free trialPaid plan starts at $44/month.
Serpstat
Monitor keyword ranking and watch SERP changes.
Free trialPaid plan starts at 59/month
SpyFu
Keyword tracking and performance metrics
Free trial availablePaid plan starts at 39/month
SparkToro
Audience research tool
Free trialPaid plan starts at $50/month.
1. Writesonic SEO Checker and Optimizer
Best for: Creating SEO-optimized content and ranking on SERPs.
Looking for an SEO tool that not only points out what’s missing in your content but also rolls up its sleeves to fix it? Writesonic’s SEO Checker and Optimizer Tool can be your go-to tool to amplify your content’s SEO performance.
This tool scrutinizes your content to identify SEO improvements, covering everything from keyword density to readability. It then offers specific, actionable advice to enhance your SEO performance, helping you easily climb the search rankings.
For content creators or marketers aiming to rank on the top of the SERPs, this tool is your efficient solution.
Key features of SEO Checker and Optimizer:
In-depth content evaluation: The advanced SEO tool assesses your content, from the title to the meta descriptions, ensuring every aspect aligns with the best SEO practices.
Provides content score: Get a content score that helps you understand the optimization level compared to competitors. This score ranges from 0 to 100, with higher scores indicating better optimization.
Instant recommendations: Receive spot-on suggestions to elevate your content’s SEO potential, making it easier to implement necessary adjustments.
Optimization in action: Feed your content into the tool and watch it suggest optimizations in real-time, taking the guesswork out of SEO.
Improve SEO: Quickly SEO-optimize your content piece with a click of the ‘Improve SEO’ button. The tool subtly incorporates the suggestions and improvise content, saving you time.
Use cases of SEO Checker and Optimizer:
Revamp existing content: Bring life back to your older posts by aligning them with the latest SEO practices.
Create new articles: Use it as a guide to ensure your new content is optimized for the search results from the start.
Competitor analysis: Understand how your content stands against competitors and refine your strategy with targeted SEO actions.
Content strategy planning: Use insights to guide the direction of your future content, ensuring SEO is woven into the fabric of your planning process.
These features make the Writesonic SEO Checker and Optimizer a versatile and valuable tool for anyone looking to enhance their content’s SEO without the need for separate, often expensive tools.
Writesonic offers a free plan where you get 25 credits for free. If you are looking for more, you can switch to the paid plan starting at just $16/month. Learn more about Writesonic pricing plans.
2. Semrush
Best for: All-in-one SEO tool to improve visibility (SEO, PPC, SEM, and more)
Next on the list of competitor analysis tools is Semrush, an advanced SaaS platform offering an extensive range of tools designed for effective competitor analysis and SEO optimization.
Here’s a detailed look at some of its key features:
Key features of Semrush:
Competitors analysis and research: Semrush provides a robust suite of tools, including Traffic Analytics, Organic Research, Advertising Research, and Social Media Tracker, which allow you to monitor competitors’ online mentions, analyze their social media strategies, and track their market presence.
SEO and organic research: With tools like the Organic Research Tool and Keyword Gap Tool, you can quickly identify your main organic competitors, analyze position changes, and discover new keyword opportunities by comparing your domain against up to four competitors.
Backlink analysis: The Backlink Analytics and Backlink Gap Tool help you explore backlink opportunities by analyzing competitors’ backlinks, identifying top referring domains, and finding link-building prospects that your competitors are using but you aren’t.
Use cases of Semrush:
Boost website traffic: Utilize Semrush’s keyword research tools to find high-value keywords and optimize your website’s content.
Enhance content strategy: With the Content Analyzer, assess your content’s effectiveness and use insights to drive your content creation efforts.
Social media management: Leverage the social media toolkit to streamline your social media planning and get detailed reports on your performance.
Improve visibility: Conduct a detailed site audit to find and fix SEO issues, improving your site’s ranking and visibility.
By leveraging Semrush’s capabilities, you can enhance your understanding of the competitive world, refine your marketing strategies, and significantly improve your online visibility.
Pricing:
Semrush offers a free account with limited features, which is great for beginners. However, for access to more advanced features, various pricing plans are available starting from $129.95/month.
3. Ahrefs
Best for: All-in-one SEO tool to optimize websites and grow traffic.
Ahrefs isn’t just another competitor analysis SEO tool in the SEO toolkit – it’s the MVP for marketers aiming for the top of search engine rankings.
Best known for its backlink analysis, comprehensive keyword research, and competitor insights, Ahrefs is the powerhouse that offers data-driven insights to push your website to the top of the SERPs. Let’s check out the features quickly.
Key features of Ahrefs:
Comprehensive competitors analysis: Ahrefs allows you to dive deep into competitor research with tools like the Organic Competitors report, Site Structure Analysis, Content Gap Identification, and more.
Backlink tools: With the advanced backlink analysis tool, you can find the backlink strategies your competitors use and adopt the tactics.
Monitoring and optimization tools: Ahref’s robust set of tracking tools helps you to monitor the website’s ranking for chosen keywords and analyze your SEO progress. Moreover, they can help you scan the website for SEO issues that can impact the overall performance.
Use cases of Ahrefs:
Competitor backlink analysis: Use the Site Explorer to analyze competitors’ backlink strategies, identifying opportunities to enhance your link-building efforts.
Keyword optimization: Use Keyword Explorer to find low-competition keywords that can drive targeted traffic to your site.
Content strategy development: With the Content Explorer, identify trending topics and benchmark against the highest-performing content in your domain.
SEO monitoring: Keep track of how your pages are ranking over time with the Rank Tracker, adjusting your strategy to maintain or improve your positions.
Regular site audits: Conduct regular site audits to discover and rectify technical SEO issues, ensuring your site adheres to the latest SEO guidelines.
By leveraging these features of Ahrefs, you can gain deep insights into your competitors’ strategies, identify key opportunities for improvement, and enhance your overall SEO performance.
Pricing:
Ahrefs offers a free plan where you get access to a few tools for free. You can switch to the paid plan starting at just $99/month if you need access to more advanced features.
4. MozPro
Best for: All-in-one SEO toolkit
MozPro is an all-in-one SEO toolkit designed to outrank competitors, rank higher on SERPs, and drive more traffic to the website.
Trusted by marketers worldwide, Moz Pro provides a holistic approach to SEO, from site audits to keyword research, making it a favorite among professionals looking to elevate their digital strategy.
Key features of Moz Pro:
Domain Analysis: Moz Pro offers a robust Domain Analysis tool, crucial for assessing competitive SEO metrics. This includes Domain Authority (DA), identification of top pages, and more, providing a comprehensive view of your competitors’ strengths and weaknesses.
Keyword Explorer: This tool taps into Moz’s extensive keyword index of over 1.25 billion keywords. It’s designed to uncover traffic-driving keywords, which is essential for crafting strategies that enhance your site’s search visibility.
Link Explorer: Explore a vast database of over 44 trillion links with the Link Explorer. This feature is invaluable for backlink analysis, helping you understand and potentially replicate your competitors’ backlink strategies.
Competitive Research: Moz Pro’s Competitive Research tool helps to identify the top competitors, understand the intensity of competition, find relevant keywords, and improve the rankings.
MozBar: A free SEO toolbar that provides instant SEO metrics on any site or page you browse, enhancing your ability to make quick, informed decisions directly from your web browser.
Use cases of Moz Pro:
SEO health monitoring: Utilize site audits to maintain an optimized website free of technical SEO issues and to enhance overall site health.
Strategic keyword planning: Leverage the Keyword Explorer to identify keywords that align with your audience’s search intent and competition level.
Performance tracking: Use Rank Tracker to monitor keyword rankings and understand the effectiveness of your SEO efforts in real-time.
Backlink analysis: Explore your site’s link profile with Link Explorer to strategize new link-building opportunities and identify potentially harmful links.
Content and page optimization: Apply on-page optimization recommendations to tweak and improve your content for better engagement and SEO performance.
By leveraging these tools, Moz Pro offers a comprehensive platform for detailed SEO competitor analysis, helping you refine your SEO strategy and improve your site’s performance in search rankings.
Pricing:
Moz Pro offers free access to various tools. You can go for a paid plan starting at just $99/month for a few advanced tools.
5. BuzzSumo
Best for: Content research and analysis
Next well-known SEO competitive research tool is BuzzSumo, an advanced tool that emerges as the ace up the sleeve for content creators and marketers aiming to grasp what resonates with audiences.
Renowned for its content discovery and performance analytics capabilities, BuzzSumo provides the insights needed to craft compelling, engaging, and viral-worthy content.
Features of BuzzSumo:
Content Discovery: Easily find trending topics and popular content across various niches and platforms.
Influencer Identification: Locate and engage with key influencers who can amplify your content’s reach.
Content Analysis Reports: Understand what content performs best in your industry through comprehensive analysis.
Social Media Insights: See how content is shared across social networks and tailor your strategy accordingly.
Alerts: Stay updated on brand mentions, competitor updates, and industry trends to keep your strategy agile.
Use cases of BuzzSumo:
Trending topic identification: Use BuzzSumo to sift through the noise and discover topics that are capturing audience interest right now.
Content strategy refinement: Analyze top-performing content within your niche to guide your content creation, ensuring it’s aligned with audience preferences.
Influencer collaboration: Identify and collaborate with influencers to increase content visibility and engagement.
Competitive analysis: Keep an eye on your competitors’ content strategy and performance, identifying gaps in your own strategy or opportunities for differentiation.
Real-time monitoring: Set up alerts for new content or mentions, ensuring you’re always informed about relevant discussions and can react promptly.
Pricing:
BuzzSumo offers a 30-day free trial. The paid plan starts at just $199/month.
6. SE Ranking
Best for: SEO competitor analysis tool to track SERPs in real-time.
SE Ranking is another comprehensive SEO platform offering 30+ tools, catering to both beginners and seasoned marketers. Its all-encompassing approach provides users with detailed insights and actionable analytics, making SEO management both effective and accessible.
Features of SE Ranking:
Keyword Rank Tracking: Allows you to monitor the position of your pages for different queries across different locations.
Keyword Research: This helps you find the right keywords that you can rank for and drive more traffic to your website.
Website Audit: Gain a clear understanding of your site’s health with comprehensive checks on over 100 parameters.
Backlink Checker and Monitoring: Keep tabs on your link-building profile with detailed backlink analysis and monitoring.
On-Page SEO Checker: Receive specific recommendations to optimize web pages for better SERP rankings.
Competitor Research: Dive into your competitors’ strategies to find their strengths and weaknesses in SEO and PPC.
Use cases of SE Ranking:
Track SEO performance: With precise keyword tracking, you can see where you stand in search results and adjust your strategy accordingly.
Enhance overall site health: The website audit tool allows you to identify and fix critical issues that impact your site’s SEO performance.
Optimize content: Use the on-page SEO checker to tweak your content and meta tags to better appeal to search engines and users.
Benchmarking competitors: The competitor research feature gives insights into what’s working for your competitors, helping you refine your approach.
Link profile improvement: Regularly check your backlink quality and growth, enabling you to focus on building valuable links.
From precise rank tracking to insightful competitor analysis, SE Ranking provides a well-rounded set of tools that serve the diverse needs of digital marketers. With SE Ranking, users can not only diagnose and improve their website’s SEO issues but also keep a pulse on the competitive landscape and market trends.
Pricing:
SE Ranking offers a free trial. The paid plan starts at $44/month.
7. Serpstat
Best for: Monitor keyword ranking and watch SERP changes.
Serpstat has quickly risen through the ranks to become a favorite among digital marketers and SEO professionals.
Known for its versatility, Serpstat is a complete SEO platform that combines keyword research, competitor analysis, PPC analysis, and more into one comprehensive tool. It’s designed to provide actionable insights that can drastically improve your website’s search engine performance.
Key features of Serpstat:
Keyword Research: Offers extensive keyword databases and insightful metrics to refine your SEO and PPC strategies.
Keyword Clustering: Add keywords, get them grouped together based on the SERP similarity, and improve the overall rankings.
AI content generation: The advanced tool can help you create articles with a click, and also detect AI-generated text.
Competitor Analysis: Dive into your competitors’ search rankings, PPC campaigns, and SEO efforts to uncover new opportunities.
Site Audit: Identifies on-page SEO issues and provides recommendations for improvements to boost your site’s health.
Use cases of Serpstat:
Strategic keyword planning: Use Serpstat’s keyword research tools to uncover high-potential keywords and optimize your content accordingly.
Competitive insight: Gain a competitive edge by analyzing the successful tactics of your competitors, from SEO to PPC campaigns.
On-page optimization: Conduct thorough site audits to detect and rectify any SEO shortcomings, ensuring optimal website performance.
Link-building strategy: Assess the quality and quantity of backlinks for your site and competitors, guiding your link-building activities.
Tracking search visibility: Utilize rank tracking to monitor your search engine positions and adjust your SEO strategy to improve rankings.
By integrating Serpstat into your SEO toolkit, you gain access to a wealth of data and tools that support a proactive approach to competitor analysis and search engine optimization.
Pricing:
Serpstat offers a 7-day free trial. If you need access to advanced features, you can switch to a paid plan starting at just $59/month.
8. SpyFu
Best for: Keyword tracking and performance metrics
SpyFu is a specialized tool that goes beyond traditional SEO tactics by offering deep insights into your competitors’ search marketing strategies. It’s a powerful ally for anyone looking to understand the competitive landscape and find gaps in their own strategy.
With SpyFu, you can essentially “spy” on your competition, learn from their successes and mistakes, and apply these lessons to your own SEO and PPC campaigns.
Features of SpyFu:
Competitor Keyword Research: Discover the keywords your competitors have been targeting in their paid and organic search campaigns.
PPC Competitor Analysis: Get detailed insights into your competitors’ PPC strategies, including ad spend and successful ad copy.
SEO Competitor Tracking: Track your competitors’ search rankings and uncover the content and backlinks driving their success.
Keyword Tracking: Monitor your rankings for specific keywords and how they change over time in comparison to your competitors.
Backlink Analysis: Explore the backlink strategies of your competitors to identify new link-building opportunities.
Use cases of Spyfu:
Enhance SEO strategy: Leverage competitor keyword insights to refine your SEO efforts and target gaps in the market.
Optimize PPC campaigns: Analyze successful competitor ad campaigns for better ROI on your PPC spend.
Analyze competitors: Keep an eye on competitor rankings and performance to benchmark your own website’s progress.
Build superior backlinks: Use SpyFu’s backlink data to strategize your link-building efforts, focusing on high-quality sources.
Improve content marketing: Identify content gaps in your strategy by understanding what drives traffic to your competitors.
In short, SpyFu is an indispensable tool for marketers and SEO professionals who want to gain a competitive edge. Revealing the blueprint behind your competitors’ strategies equips you with the knowledge to outperform them in search rankings, making it a critical asset in your digital marketing arsenal.
9. SparkToro
Best for: Audience research tool
SparkToro is a powerful tool that dives deep into audience analytics, providing a wealth of data that can significantly enhance your digital marketing strategies. It’s a great tool for marketers, content creators, and SEO professionals who strive to align their strategies with real audience insights.
This powerful tool sheds light on your audience’s most frequented online spaces, the influencers they trust, and the content they engage with, empowering you to make data-driven decisions.
Features of SparkToro:
Uncover Affinities: Quickly identify your audience’s favorite websites, podcasts, YouTube channels, Subreddits, and social platforms.
See Search Keywords: Access insights into the keywords, trending topics, and questions your audience commonly searches for on Google.
Find the Right Social Networks: Determine which social networks, including financial, lifestyle, and e-commerce platforms, are most popular with your target demographic.
Build & Export Lists: Easily compile and export contact information for key publications and influencers, streamlining your outreach for PR, partnerships, and advertising campaigns.
Create Data-Backed Personas: Develop comprehensive audience personas using demographic data like gender, age, education, skills, and interests to refine your marketing strategy.
Use cases of SparkToro:
Target the right audience: Leverage detailed insights into audience behaviors to refine your targeting strategies across SEO and content marketing.
Strategic partnerships: Identify and engage with influencers who hold your audience’s trust, crafting partnerships that amplify your reach.
Content optimization: Tailor your content strategy based on what genuinely engages your audience, maximizing impact and engagement.
Competitive Analysis: Understand your position in the landscape by analyzing how your audience intersects with competitors and identifying unique opportunities for differentiation.
Marketing Strategy Development: Inform your overall marketing strategy with a deep understanding of your audience’s online habits and preferences.
Leveraging the power of an audience insights tool like SparkToro can transform the way businesses interact with their target demographics. By tapping into detailed, actionable insights, businesses can fine-tune their digital marketing strategies to resonate deeply with their audience.
Pricing:
SparkToro offers a free trial. The paid plan starts at $50/month.
Level up your SEO game with these advanced SEO tools
Now that you know how important it is to stay equipped with the right tools, when are you adding them to your marketing toolkit?
In order to stand out in this competitive market, you need something more than just strategy – adaptability. In short, knowledge is power, but execution is king.
And all this starts with creating SEO-optimized content that can drive crazy traffic. With Writesonic, you move from merely competing to dominating the SEO battleground, ensuring your voice is heard loud and clear. Moreover, these 9 best SEO competitor analysis tools can help you stay ahead of the competition.
Ready to lead the charge and make your mark? It’s time to let Writesonic propel your content to new heights.
It’s 2024, and SEO isn’t just about tossing a few keywords here and there.
Now, ranking involves a holistic SEO effort where different parameters like backlinking, technical SEO, and on-page SEO come into play.
And amidst the pressure you face to boost clients’ website rankings and retain website visitors is the need for effective SEO agency software.
The challenge, then, is finding the right tool that actually works effectively for SEO campaigns.
If you’re looking for the best SEO Software for your agency, this article is your best bet.
This blog covers the most popular and best SEO software tools in the market for marketing agencies, categorized into Article Creation Tools, On-page Optimization Tools, Off-page Optimization Tools, and Technical SEO Tools.
Let’s get right into it.
The Best SEO Software for Agencies At A Glance
Best SEO Tools for Agencies
Best Known For
Pricing Plan
AI Article Writer 6.0
SEO article generation and on-page keyword insertion
Starts at $16month, billed yearly.
SEO Checker & Optimizer
On-page SEO optimization, including content length, title tags, keyword usage, and semantic structure.
Starts at $16/month, billed yearly.
Pro Writing Aid
SEO editing and natural keyword insertion
Starts at €30/month
Hubspot’s Blog Idea Generator
SEO topic generation
Free
Google Search Console
Website index and ranking tracking.
Free
Screaming Frog
On-page optimization, including analyzing page titles and meta descriptions for length, duplication, and missing data.
Has a free and paid plan
SEOquake
Backlinking and accurately displaying key metrics (such as domain age, Alexa rank, and number of indexed pages)
Free
BuzzStream
Link Building for social media and PR
Starts at $24/month
Ahrefs
Site auditing and keyword metrics.
Starts at $99/month
ContentKing
Website crawling and indexing
Starts at $39/month
Lumar
Technical SEO and site auditing
Custom pricing
Botify
Enterprise-level Search Engine Optimization
Custom pricing
Best Article Creation SEO Software for Agencies
1. AI Article Writer 6.0
Article Writer 6.0 is Writesonic’s article creation software to help agencies and content creators simplify their content creation process.
With this tool, you can generate factually accurate articles with real-time data, identify relevant keywords, and drive traffic more effectively.
Also, the tool improves your entire content creation process, right from the research process, including using keyword research tools, brand voice maintenance or creation, and competitor analysis. It also defines the article’s word length to create an SEO-optimized and factually accurate article.
Plus, the generated article comes with an image added to it. This way, you don’t have to source images to add to your blog.
The best part?
This article generator beats the notion of AI articles being generic. Thanks to its brand voice feature and its ability to use keyword research tools to create fresh, up-to-date and problem-solving articles that resonate with readers.
With this SEO agency software, digital marketing agencies, bloggers, content marketers, SEO specialists, and others can create relevant and high-quality content.
Key Features
Generate Real-Time Accurate Content: AI Article Writer 6.0 uses AI to search the web for the most recent information and seamlessly incorporates it into the content.
Unique Article Creation: AW6.0 helps you create standout content in your industry to increase your chance of ranking high and keep you ahead of competitors.
Maintain Brand Voice and Tone: AW6 creates articles that align with your brand’s voice, whether it’s professional, casual, or any other tone.
SEO Integration: AW6 incorporates SEO best practices using Writesonic’s SEO Checker and Optimizer tool throughout the writing process to optimize the content for search engines from the very start.
Integrated Images: AW6.0 creates engaging, relevant visuals to complement articles to increase engagement, saving you time from sourcing or creating images.
Automated Internal Linking: AW6 skillfully includes internal links within your article content; all you need to do is provide the links you’d like to add. This internal linking process will help increase your online visibility in search engine results.
Pricing:
To access Writesonic’s Article Writer 6.0, you need to subscribe to the:
Individual Plan– which is best suited for freelancers and content writers . The individual plan costs $20/month and $16/month when billed annually.
Teams plan– which is the most popular and suitable for businesses & agencies) costs $30/month and $25/month when billed annually.
Custom plan– this comes with more advanced features and customized pricing.
2. Hubspot’s Blog Idea Generator
If you come up with different ideas but are confused about how to put them in a topic, you should check out the Hubspot blog idea generator software.
The Blog Idea Generator is part of a larger suite of tools by HubSpot to aid the content creation process.
With this tool, you can find the right topics to suit your ideas. All you need to do is put in some keywords and watch your ideas turn to blog topics.
Note that HubSpot’s Blog Idea Generator isn’t a stand-alone tool for content creation. Instead, it helps you get started with your idea generation. So, you’d still need help with turning your blog topic ideas into well-written and optimized articles.
Key Features
It provides suggestions based on the nouns users input; the tool generates a week’s worth of blog post ideas (5 topics) at once.
The tool offers different ideas to ensure diverse content topics.
It provides instant suggestions for quick brainstorming sessions.
Pricing:
It is free to use.
3. ProWritingAid
ProWritingAid is one of the best SEO tools for enterprises and agencies that helps ensure clients’ websites are free of grammar errors, uneven structure, or any common writing mistakes.
ProWritingAid is an online editing tool to help boost content quality.
The tool uses AI to find and correct mistakes in grammar, style, flow, punctuation, and engagement.
Key features
It checks your text for grammar mistakes, like punctuation, spelling, and sentence structure errors.
Provides suggestions to improve the readability and style of your writing.
It provides a real-time Checker feature to help you get instant feedback and corrections as you write.
It also provides an option to include new words in your dictionary and design your custom grammar and style rules.
It checks your text to detect any form of plagiarism.
Helps you find the right words by providing synonyms, definitions, and examples of word usage.
It supports many languages and integrates widely used writing platforms like Microsoft Word and Google Docs.
Pricing:
It has 3 pricing plans: a free plan, a premium plan for €30/month and a pro plan for €36/month.
Best On-page Optimization SEO Tools for Digital Agencies
4. Writesonic’s SEO Checker and Optimizer
AI driven SEO tools are your go-to solution for your on-page SEO optimization process.
Infact, a poll by Monirul Islam an advanced SEO expert, showed that AI driven SEO tools are already revolutionizing the SEO industry.
Writesonic’s AI on-page SEO checker and optimizer feature serves as an SEO platform for agencies to analyze and optimize any kind of content, enhancing its effectiveness and visibility in search results.
With its SEO AI and advanced technology features, you can check your content for things like content length, title tags, keyword usage, and semantic structure.
When the software is done reviewing your article, it gives it an SEO score and also provides suggestions on how you can make improvements.
Once you log into your Writesonic account, you can find the SEO Checker and Optimizer feature on the dashboard. After that, you can copy and paste the article you plan to optimize.
Here’s what a user thinks about Writesonic:
“First off, their entire setup is fantastic, and the free-use option is great to get started with the tool. Additionally, their pricing is incredibly fair and offers extreme value for money. I also like the addition of multiple languages, which I have rarely seen elsewhere, or at least not to the same degree. Most of all, however, I enjoy the quality of the content it can produce, which I have personally found to be phenomenal.”
Key Features
Allows you to select the type of content you want to optimize.
Adds SEO-relevant images using Photosonic.
Generate various supporting copy for your content piece, including SEO meta tags, short summaries, social media content, and email copy.
Ensures originality with its plagiarism check feature.
Writesonic’s SEO Checker and Optimizer Pricing
The SEO Checker and Optimizer tool is part of Writesonic’s subscription package. After you subscribe to the tool, you can start optimizing your articles with the tool to enhance your website traffic. You also get to receive a one time offer of 25 credits to explore advanced features and 25 generations per month to work with a few features when you sign up for Writesonic.
To use its advanced features, you can upgrade your account for just $20/month.
Google Console is an SEO tool for digital agencies that helps monitor your clients’ website’s performance on the SERPs.
While it doesn’t help with the keywords or writing process, it can show you how Google indexes your site and shows it to your users.
Plus, it can help you keep track of your keyword rankings over some time and point out problematic areas in your SEO data.
With this insight, you can learn how visible your clients’ websites are and the best ways to boost your rankings and gain the attention of your online audience. The tool is helpful if you want to get a deeper understanding of your organic web traffic.
In addition, you can trust the insight the tool provides because it gets right into your client’s website’s data and provides accurate results.
Key Features:
Google Search Console helps you identify if your clients’ websites are ranking, points out the source of SEO problems, and gives suggestions on how you can fix them.
It checks for all the keywords your clients’ websites rank for and tells you how well you rank for them.
It identifies any indexing issues, broken links or 404 errors.
It shows your page-level metrics to help you further understand the search terms for which you’re ranking. Using SEO reporting tools alongside Google Search Console can provide a comprehensive view of your SEO performance and progress.
Pricing:
Google Console is free to use.
6. Screaming Frog
You can manually optimize all the pages on your clients’ websites, but you’re likely going to miss out on some issues, and that’s where tools like Screaming Frog come in.
You can manually optimize all the pages on your client’s websites, but you’re likely going to miss out on some issues, and that’s where tools like Screaming Frog come in.
Screaming Frog is an SEO software solution that crawls your site and checks for any issues that hinder its optimization.
It is a powerful tool used in on-page SEO to analyze and perform an SEO audit of your client’s websites. It can help you crawl through your clients’ website images, script files, links, images, CSS, etc, to help you understand your on-page SEO elements.
Key Features:
Find broken links and errors in your clients’ websites and provide suggestions for fixing them.
Analyzes page titles and meta descriptions for length, duplication, and missing data.
Discovers duplicate content, including exact URLs and low-content pages.
Visualizes site architecture using interactive crawl and directory diagrams.
Identifies issues like duplicate content, broken links, missing metadata, and oversized images that may affect your site’s search engine rankings, making it a crucial part of any comprehensive SEO audits.
Pricing:
Screaming Frog has two pricing plans: a free plan and a paid plan of $259 per year.
Best Off-page SEO Software for Agencies
7. SEOquake
Google Chrome extension offers an off-page SEO software called SEOquake.
SEOquake is a widely used browser extension that provides various SEO metrics for websites: SEO Audit, internal/ external link analysis, keyword analysis and more. With this tool, you can perform your off-page SEO tasks with ease.
The tool is valuable for SEO professionals and website owners aiming to analyze and optimize their websites for increased online visibility.
Key Features
Analyzes a webpage based on various SEO parameters and provides a detailed report.
Shows the number of internal and external links on a webpage.
Displays key metrics (such as domain age, Alexa rank, and number of indexed pages) on search engine results pages (SERPs).
Provides quick access to SEO metrics while browsing.
Helps to assess clients’ websites’ backlink profiles, identify possible link-building opportunities, and learn how to stay competitive.
Pricing:
It is free to use
8. BuzzStream
The tool is great for crafting personalized outreach emails, and it helps you schedule and follow up on them. It also helps you keep tabs on your Twitter and email conversations and reminds you to stay connected with your network.
BuzzStream is your go-to for three key aspects of off-page SEO– link building, social media, and PR. It’s all about managing your outreach effectively in these areas.
Key Features
Helps to simplify the outreach process by providing contact information and tracking your interactions.
Helps you monitor and engage with your social media networks. You can schedule posts, track engagement, and track your social media performance.
Assists in managing your PR efforts by organizing your media contacts and tracking all your outreach campaigns.
Helps you create and send personalized pitches to journalists and bloggers for backlink outreach.
Assists to keep track of the important people in your network and make sure you don’t lose touch with valuable contacts.
Helps you find people or website owners who may want to link to your site.
Pricing:
Buzzstream has 4 pricing plans.
The starter Plan is $24/month
The growth Plan at $124/month
The professional Plan at $299/month
The custom Plan at $999/month
9. Ahrefs
Ahrefs is a popular software for SEO agencies because of its various features for off-page SEO.
It offers a lot of features that collectively work to increase a website’s ranking. For instance, it offers the Site Explorer website feature, which helps you conduct competitor research to find unexploited content and SEO tactics that can help you stay ahead of your competitors.
It also offers a “Site Audit” feature that scans your clients’ websites for SEO errors, provides an SEO diagnosis and state of your client’s websites and provides detailed suggestions on how to fix any errors. Additionally, it has a keyword explorer feature that helps users view the SEO metrics of each keyword, including the traffic volumes, search difficulty, related keywords, backlinks, cost-per-click, etc.
Key Features
Allows you to view your clients’ websites’ backlink profiles and analyze the backlink profiles of competitors. This way, you can easily identify new link-building opportunities.
It also aids in keyword research by helping you discover content ideas and an effective content strategy
It allows you to track how your clients’ websites rank for specific keywords and pages, and generate comprehensive SEO reports to gain deeper insights into your performance.
Provides SEO metrics and KPIs for search keywords based on filters like country, monthly volume, search difficulty, etc making keyword research more streamlined.
Comprehensive Keyword Rank Tracking – Monitor keyword rankings for both mobile and desktop, access ranking history to track the performance of your keywords over time.
Pricing:
Ahrefsoffers four different pricing plans for different features.
The lite plan costs $99, the Standard plan costs $199, Advanced costs $399 and the Enterprise plan costs $999.
Best Technical SEO Software Solutions for Agencies
10. ContentKing
ContentKing is another SEO software for agencies that you should consider for your agency.
It offers real-time SEO auditing as its main feature, where it constantly monitors your client’s website and provides you minute-by-minute updates on what is going on in the backend.
Additionally, Content King offers SEO change tracking, where you can track all the changes made by both you and your team on your client’s websites. That way, you can identify issues that may have impacted the website’s search ranking both negatively and positively -improve on the positive and stop doing the negative.
Key Features
Audits your clients’ websites’ SEO health and alerts you of any issues that need your attention.
Monitors the changes on your clients’ websites and provides detailed reports on how those changes affect your SEO performance.
It crawls your clients’ websites just like a search engine would. With this, it can identify any crawl issues or indexing problems you need to address.
It keeps track of your client’s website’s rankings for specific keywords so you can identify areas to make improvements.
It identifies issues such as broken links and unindexed pages, alerts you to these errors and provides solutions on how you can solve these SEO problems.
Pricing:
ContentKing’s pricing plan is divided into 4 plans
Basic Plan at $39/month
Standard Plan at $149/month
Pro Plan at $279/month
The Enterprise Plan comes with a custom price, so please contact the ContentKing admin to get a quote.
11. DeepCrawl now Lumar
Lumar is a comprehensive SEO software for agencies that provides insights into technical SEO issues. It identifies technical SEO issues in a client’s website and analyzes it for problems like broken links, duplicate content, and missing meta tags.
It also provides visualizations to simplify complex data, such as site architecture and internal linking, making it easier to understand and improve your website’s SEO performance.
Key Features
Crawls your website to point out issues like broken links, duplicate content, and missing meta tags.
Provides visualizations to help you understand complex data.
Generates detailed reports that highlight SEO issues and provide recommendations for improvement.
Generates detailed reports that highlight issues and offer recommendations for improvement.
Pricing:
Contact Lumar admin to get a price quotation.
12. Botify
Botify is an enterprise-level SEO platform that offers a range of technical SEO tools for businesses and agencies. It allows you to schedule and manage crawls, ensuring your clients’ sites are regularly analyzed for issues. Botify can also analyze server log files to understand how search engine bots crawl your clients’ sites and point out errors with subsequent suggestions.
Key Features
Allows you to schedule and manage crawls to ensure your website is regularly analyzed for issues.
Analyze your server log files to understand how search engine bots are crawling your site.
Integrates with various data sources to provide comprehensive SEO insights.
Pricing:
Botify offers 3 pricing plans: Essential, Pro and Enterprise. However, you have to reach out to the admin to get a quotation.
Factors to Consider When Choosing SEO Software for Agencies
Here are some factors that you should guide your selection of SEO tools for your agency:
1. SEO Services Agency Needs. Goals and Objectives
Start by asking yourself, “What are the core needs of my agency?”
This could be to perform extensive keyword research and tracking, SEO competitor analysis, or even backlink analysis. Knowledge of your current goals gives you a clue about the best type of SEO tools for your agency.
For example, if your focus at the moment is creating optimized articles, you’ll need to go for a tool like SEO Optimizer and Checker to help improve your clients’ article rankings.
Moreover, you might consider opting for tools that offer customization. This will help you tweak the software’s features to suit your agency’s unique needs and strategies.
2. Budget Considerations
Your agency’s budget will determine the tool you decide to subscribe to.
If you’re an up-and-coming agency, you might consider going for cheaper or free SEO tools, but if you have enough funds, then you should consider choosing high-end tools because they have more features.
Don’t forget to consider how well the software can scale with your agency’s growth without incurring excessive additional costs.
3. Adaptability and Flexibility
With all the current updates by Google, it’s best you choose the SEO tool for your agency that’s flexible and can adapt quickly to any significant changes in search engine algorithms and any SEO campaigns.
For example, Google’s recent March Updates emphasizes content quality and intent, which means they’d only index the articles that meet this criteria.
So, to get on Google’s good book, you’ll need to create high-quality and relevant content, and tools like AI Writer 6.0 can help you achieve that, thanks to its value-packed features.
4. User Interface and Ease of Use
Finally, you should select an SEO software for agencies that’s easy to use. This will help your team to use the software independently with little to no guidance.
Software with user-friendly interfaces will also not affect your team’s productivity, and it will be easy to teach new team members how to use it.
If you decide to choose a tool with advanced features, look through their training and support packages. Do they provide adequate training resources and customer support to assist your team in maximizing the software’s capabilities? If so, then you can subscribe to the tool.
Conclusion
In summary, SEO optimization is a game of skills and consistency.
And if you have SEO optimization skills without applying technical consistency in backlinking building, on-page seo, auditing and other techniques, your clients’ websites might not rank as quickly as they should, and this can affect your agency’s credibility.
The best way to get started is by using SEO agency software like SEO Checker and Optimizer and Article Writer 6.0 to automatically handle on-page SEO optimization, and SEO article creation for your agency.
Subscribe to the Writesonic software to boost your agency’s SEO game.
Keywords are the heartbeat of your organic traffic; finding the right keyword can transform your business. But this doesn’t have to be an expensive undertaking. Keyword research is an uphill task and requires a thorough understanding of your business and goals and how search engines work. It is an essential part of blog writing and creating content on other pages of your website. However, it doesn’t have to be an expensive task.
To make your SEO efforts simpler, we’ve compiled this list of 13 best free keyword research tools. Additionally, we will tell you about some more unique methods to learn more about keyword research in this blog. Let’s get started!
1. Keyword Generator by Ahrefs
Ahrefs’ Keyword Generator is a powerful free tool for keyword research. It helps website owners and digital marketers find relevant keywords and phrases to optimize online content and improve organic search presence. The tool analyzes search volumes, competition levels, and click-through rates to provide valuable insights on the best keywords to target for maximum visibility and organic traffic. With its user-friendly interface and extensive database, the Keyword Generator simplifies the research process, empowering users to make data-driven decisions and stay ahead of the competition.
Here is how you can find free keywords on Keyword Generator:
Enter the keyword, for example, “umbrella,” and click “Find keywords.”
Now, you will get a list of relevant keywords to your query. Here there are two options for you to explore; one is the “Phrase match” as shown below – this shows your terms are closely related to your keyword.
Next, you can click on “Questions” to see what kind of questions are popularly asked that include your keyword.
Features of Keyword Generator and Ahrefs:
Keyword ideas: The free keyword tool provides thousands of relevant keyword ideas based on the seed keyword you enter. These keyword ideas can help you discover search queries that your target customers use to find products, services, and information.
Search volume: Ahrefs’ Keywords Explorer provides search volume data for each keyword, which indicates how frequently a keyword is searched for. This information can help you prioritize keywords that have higher search volume.
Keyword difficulty: The tool also provides a keyword difficulty score, which indicates how hard it is to rank for a particular keyword. This can help you assess the competitiveness of keywords and choose ones that are more feasible to target.
Related keywords: Ahrefs’ Keywords Explorer displays related keywords for the seed keyword you enter. This can help you discover additional keyword variations and expand your list.
SERP overview: The tool provides a SERP (Search Engine Results Page) overview for each keyword, showing the top-ranking pages and their estimated organic search traffic. This can help you analyze the competition and identify opportunities for ranking higher.
Pricing: The tool is free to use, with an option to upgrade
2. Chatsonic
Chatsonic is a ChatGPT-like generative AI tool by Writesonic. With Chatsonic, you can enhance your content creation process and save valuable time. This cutting-edge tool employs advanced AI technology to facilitate intelligent conversations and keyword research. It is constantly updated in real-time through Google Sync, ensuring that you have access to the latest and most accurate information.
Compared to other chatbots like ChatGPT, Chatsonic is more powerful and capable of understanding and responding to complex queries with ease. Additionally, it doubles as a comprehensive keyword research tool that can help you plan your content, identify relevant keywords, and optimize your content for search engines.
Whether you’re a content creator, marketer, or business owner, Chatsonic is an efficient and reliable solution that can help you produce high-quality content that resonates with your target audience.
However, it is also a tool that can help you research keywords.
Here is how you can find free keywords on Chatsonic:
Once you log in to the tool and navigate to Chatsonic.
We have an inbuilt Prompt Library with several templates for you to use. Additionally, we also have an “Enhance” feature that can turn your simple sentences into advanced prompts.
Use Chatsonic’s template
On the left side, you will find the option for “Templates.”
In the Templates section, look for the keyword prompt and click on “Use Template.”
Enter the topic you want keywords for, as shown below, and click “Submit.”
Chatsonic will be populated with a prompt describing your request.
Now, sit back and look at the results!
Create a prompt
Let’s try another prompt that Chatsonic enhanced. Here, I want it to produce more keywords and blog topics.
Chatsonic immediately gave me a bunch of new keywords that are trending.
Additionally, I now have several new blog topics to work with.
💡 Read our blog to learn about 37 more prompts for SEO projects.
Create keyword plan
Chatsonic is a highly advanced AI tool that not only creates the desired output for you but also helps you input the right prompt.
Here is an example.
I gave these directions to Chatsonic and asked it to create a prompt for me. Instead of painstakingly trying to create the right prompt.
All I have to do is click on “Enhance.”
Here is the newly updated prompt that gives me all the information I need for the input. I edited the prompt to give a sample product name as a “Grammar checker tool”
In seconds, Chatsonic produces a table with a comprehensive keyword plan that you can get started with and build your content strategy.
Key features of Chatsonic
Google search integration: Chatsonic offers seamless integration with Google Search, allowing users to extract the latest information and insights related to their keyword research. This feature ensures that users have access to up-to-date and relevant data for their SEO strategies.
AI-powered chat with documents or links: With Chatsonic, users can chat with any document or link, gathering information from various sources and analyzing them for keyword research purposes. This feature helps extract valuable insights and references to support the keyword-targeting process.
AI image generation: Chatsonic’s AI-powered image generation feature can benefit keyword research. It allows users to create visual content related to their keywords, helping them enhance their SEO strategies by incorporating engaging visuals. Visual content can attract more users and improve keyword targeting effectiveness.
Extensive prompt library: Chatsonic provides users with an extensive prompt library specifically tailored for keyword research. These prompts assist users in generating keyword ideas, exploring sub-topics, identifying popular keywords, finding long-tail keywords, and discovering semantically related keywords and entities. The prompt library streamlines the keyword research process and offers valuable insights.
Simplified team collaboration: Chatsonic prioritizes simplified team collaboration, making it easier for teams, agencies, and freelancers to collaborate on keyword research projects. The platform allows multiple users to collaborate, share insights, and collectively optimize their SEO strategies. This feature promotes efficient teamwork and improves the overall keyword research process.
Answer The Public is a robust free keyword research tool that assists businesses in obtaining valuable insights into their target audience’s search behavior and preferences. It employs autosuggest data to deliver comprehensive and real-time information about the questions and queries individuals are searching for online. This allows marketers to create remarkably relevant and captivating content that precisely caters to their audience’s requirements.
Here is how you can find free keywords on Answer the Public:
In this tool, you can enter your keyword, choose the region you want your language, and click “Search.”
The tool shows you the estimated monthly search volume and CPC data immediately.
Then, you will get a bunch of keywords with the following indicators:
Here are all the keywords:
This is a visual representation of the keyword data. However, you can also find them through different intent words like “why” and “how.” This helps you with analyzing keywords to understand the reader’s perspective.
💡 Keywords’ intent is crucial for your content to rank. Whenever you create a keyword plan for a content piece, remember to look for long-tail keywords like those below to understand how to position your content.
Key features of Answer the Public:
1. Question visualization: Answer The Public helps businesses identify the specific questions their audience asks about a particular keyword. This feature enables businesses to understand the exact information their target audience is seeking, allowing them to create content that directly addresses those queries.
2. Keyword suggestions: It provides a comprehensive list of other keyword ideas and suggestions based on the initial keyword entered. This feature helps businesses identify additional keywords and phrases that they may not have considered, expanding the scope of their keyword research and content creation.
3. Long-tail keyword identification: This free keyword tool helps businesses identify long-tail keywords, which are longer and more specific keyword phrases. Long-tail keywords often have lower competition and higher conversion rates, making them valuable for businesses targeting niche audiences.
4. Alphabetical visualization: Answer The Public organizes keyword suggestions alphabetically, making it easier for businesses to navigate and analyze the data. This feature allows businesses to quickly identify relevant keywords, saving time and effort during the research process.
5. Related searches: The tools provides insights into related searches based on the initial keyword entered. This feature helps businesses understand the broader context and related topics associated with their target keyword. By including related keywords in their content, businesses can increase their visibility and reach a wider audience.
6. Language and location customization: This keyword tool allows businesses to customize their keyword research based on language and location. This feature is particularly useful for businesses operating in specific regions or targeting audiences speaking different languages. By tailoring their keyword research to specific languages and locations, businesses can optimize their content for local search and improve their search rankings.
Pricing: The tool is free to use for 3 search queries per day, with an option to upgrade. Although not completely free to use, its value for the three keywords makes it worthy of mention.
💡 When looking for keyword ideas for Search Engine Optimization, remember to include keywords with low and medium search volume ranges. These keywords will have higher buyer intent for your Bottom of the Funnel (BOFU) content.
4. ChatGPT
ChatGPT is a cutting-edge AI-powered conversational tool that revolutionizes how people interact with artificial intelligence. Designed to assist users in various tasks, from answering questions to generating human-like text, ChatGPT offers a wide range of applications for individuals and businesses alike. Its natural language processing capabilities make it a versatile and user-friendly tool for enhancing productivity and improving communication. However, its use case can also be extended to find keyword ideas.
How to use ChatGPT for keyword research?
Create your ChatGPT account on OpenAI, and you can start exploring the tool.
Enter a keyword-related question as below. Here, I asked it to produce 5 keywords that are related to “AI in sales.” The output is straightforward and can help me build topics based on this.
An added advantage of using ChatGPT for keyword research, is its ability to continue the conversation.
Features of ChatGPT:
1. Conversational proficiency: ChatGPT is designed to engage in meaningful and coherent conversations, providing responses that are contextually relevant and human-like.
2. Multi-lingual support: ChatGPT can communicate in multiple languages, broadening its usability and appeal to a global audience.
3. Content generation: ChatGPT is not just for conversation; it can assist in generating content for articles, reports, emails, and more, saving you time and effort.
4. 24/7 availability: ChatGPT is available around the clock, ensuring you have an AI companion whenever needed.
5. Data security: Your data privacy is a top priority. ChatGPT follows strict security protocols to protect your information.
Pricing: ChatGPT offers a range of pricing options, including free access with limited capabilities and premium plans that unlock advanced features and increased usage limits.
Google keyword planner is a powerful Google keyword research tool, however, it requires you to have a Google ads account. However, you don’t need to pay any other additional charges. Google Keyword Planner is a powerful free keyword research tool developed by Google. It is designed to assist businesses in finding relevant keywords for their online advertising campaigns. This free keyword generator and planner tool allows users to discover new keywords and provides valuable insights into their estimated search volumes and competition levels.
How to use Google Keyword Planner for keyword research?
You can discover new keyword ideas and also understand the keyword forecast in the near future through this free keyword research tool.
Enter the keywords you think are relevant to your content.
Next, you will be able to analyze keywords that are closely related to your original keywords and now can be incorporated as well.
Similarly, enter the keywords you want to estimate for future use cases.
The tool will give you a projection of the keywords, their volume change, and how hard it would be to rank for it.
Key Features of Google Keyword Planner:
Official Tool by Google: Google Keyword Planner is an official tool created and maintained by Google. This ensures the accuracy and reliability of the data provided.
Keyword Search Volume: This keyword tool offers information on the average monthly search volumes for specific keywords. This helps businesses understand the popularity and potential reach of their chosen keywords.
Competition Analysis: This keyword planner tool provides insights into the level of competition for specific keywords. This information allows businesses to gauge the level of difficulty in ranking for particular keywords and plan their strategies accordingly.
Keyword Suggestions: The tool generates relevant keyword suggestions based on the initial keywords entered by the user. This feature helps businesses discover new keyword opportunities and expand their keyword lists.
Geographic Targeting: This free keyword tool allows users to refine their keyword research by specifying a geographic location. This helps businesses target keywords that are most relevant to their target audience in specific regions.
Bid and Budget Planning: The tool provides estimated bid ranges and suggested budgets for keywords, allowing businesses to plan their advertising campaigns effectively.
Historical Data: Google Keyword Planner offers historical keyword search volumes and trends. This information enables businesses to identify seasonal patterns and optimize their campaigns accordingly.
Integration with Google Ads: It seamlessly integrates with Google Ads, making it easier for businesses to implement their keyword research into their advertising campaigns.
6. Google Trends:
Google Trends is a powerful and free keyword research tool that enables digital marketers and SEO professionals to gain insights into search trends and user behavior. With real-time data, it allows users to track the popularity and interest of specific keywords over time, helping them stay ahead of industry shifts and optimize their strategies accordingly.
How to use Google Trends for keyword research:
Enter the keyword you want to check the trending data for, and click on “Explore.”
You will a lot of information about how the keyword has been performing and its search volume over the days based on the selected region.
Additionally, you can see a breakdown of all the regions where the keyword was searched for the most.
Next, you can see the related topics based on your keyword and also the trending long-tail keywords.
If you want to compare your keyword with another one to try and check in real time what is popular, go ahead and add another keyword in the “Compare” section and choose factors such as country, day, categories, etc.
I wanted to compare the keywords “AI content” with “AI writing” to see what is more relevant.
Key Features of Google Trends:
1. Keyword trend tracking: Google Trends enables users to monitor the popularity of keywords and search terms over time. This helps in identifying emerging trends and understanding the changing interests of users.
2. Comparative analysis: The tool allows for comparing multiple keywords, providing valuable insights into their relative popularity and search volumes. This feature helps in identifying relevant and trending keywords for optimization.
3. Geographical insights: Google Trends provides location-specific data, allowing users to understand regional interests and preferences. This helps in optimizing campaigns and content for specific geographic areas.
4. Seasonal trends: By analyzing historical data, Google Trends helps identify seasonal trends and patterns in keyword popularity. This information can be used to plan marketing campaigns and optimize content accordingly.
5. Topic exploration: Users can explore different topics and related queries to gain a deeper understanding of user intent and interests. This feature helps in identifying new keyword opportunities and optimizing content for better visibility.
6. Real-time data: Google Trends provides real-time data, allowing users to stay updated with the latest trends and adjust their strategies accordingly. This helps in capitalizing on timely opportunities and staying ahead of competitors.
Google Search Console
Among the best free keyword research tools, Google Search Console is a powerful SEO tool that allows website owners and webmasters to monitor and optimize their website’s performance in search results. It provides valuable insights and data on various aspects of a website’s visibility on Google. One of the key features of Google Search Console is its ability to provide keyword data, which is essential for effective keyword research.
How to use Google Search Console to find keywords:
Navigate to the “Search Results” section on the left side of the home page, and you will find all the latest keywords that have led people to search and come to your website and given your website impressions.
Additionally, you can select the keyword, check the individual statistics, and understand its position on SERP.
Key Features of Google Search Console:
Search queries analysis: Google Search Console provides detailed information about the search queries that drive traffic to your website. It shows the keywords users are using to find your website, along with data on impressions, clicks, and click-through rates. This data helps you identify high-value keywords that are already driving traffic to your site and optimize your content accordingly.
Performance report: The Performance report in Google Search Console allows you to analyze the performance of your website’s pages and queries. You can view the keywords your website ranks for and identify opportunities for improvement. This report provides valuable insights into the keywords that are driving the most traffic and allows you to optimize your content to target those keywords effectively.
Indexing status: Google Search Console provides information about the indexing status of your website’s pages. It shows which pages are indexed by Google and which pages are experiencing indexing issues. This feature ensures that your website’s pages are properly crawled and indexed by search engines, improving their visibility in search results.
URL inspection tool: With the URL Inspection tool, you can analyze how Google sees a specific URL on your website. It provides information on indexing, mobile usability, and any errors or issues affecting your website’s visibility. This tool helps you identify and fix any issues impacting your keyword rankings.
Sitemap submission: Google Search Console allows you to submit your website’s sitemap, which helps search engines crawl and index your website more efficiently. By submitting your sitemap, you ensure that all your website’s pages are discovered and indexed, increasing their chances of appearing in search results for relevant keywords.
Mobile usability report: This feature provides insights into how well your website performs on mobile devices. With the increasing importance of mobile search, it is crucial to have a mobile-friendly website. The Mobile Usability report identifies any mobile-specific issues affecting your website’s performance and keyword rankings.
💡 You can also conduct a thorough audit using tools like Google Search Console. Read our comprehensive guide on SEO audits to know more.
8. Semrush
Semrush offers a range of features for keyword research. It provides keyword suggestions, search volume data, and competition analysis. The SEO keyword research tool also offers insights into related keywords and their estimated monthly search volume together, helping businesses identify additional keyword opportunities. With its user-friendly interface and comprehensive data, Semrush is a valuable tool for businesses looking to optimize their keyword research.
How you can use Semrush for keyword research:
Unlike some of the other tools that you’ve seen so far in this blog, Semrush requires you to create an account. However, it is among the most comprehensive free keyword research tools.
Once you log in, navigate to the “Keyword Magic Tool” on the left side of the home page and enter your keyword.
For example, type “ecommerce chatbots” and click “Search.”
Next, you can obtain a lot of information about your keyword. This is also why Semrush is an advanced tool for keyword research.
Key features of Semrush:
Keyword suggestions: Semrush provides a vast database of keyword suggestions based on a specific topic or seed keyword. This feature helps businesses discover new keyword ideas and expand their keyword targeting.
Search volume data: The SEO keyword research tool offers accurate data for monthly searches for keywords, allowing businesses to identify high-demand keywords and prioritize their keyword targeting.
Competition analysis: Semrush analyzes the competition for keywords, providing insights into the difficulty of ranking for specific search terms. This information helps businesses understand the competitive landscape and adjust their SEO strategies accordingly.
Related keyword analysis: This free keyword tool offers insights into related keywords and their search volume. This feature helps businesses identify additional keyword opportunities and refine their keyword targeting.
Domain analysis: The tool provides domain analysis, allowing businesses to assess their website’s performance and compare it to competitors’ domains. This feature helps identify areas for improvement and optimization.
Backlink analysis: Semrush offers backlink analysis, providing information about a website’s backlink profile and the quality of its backlinks. This feature helps businesses understand their link-building strategy and identify opportunities for improvement.
Rank tracking: It is among the best keyword research tools that allow businesses to track their keyword rankings over time, providing insights into their SEO performance and the effectiveness of their keyword targeting strategies.
9. Keyword Surfer
Keyword Surfer is a browser extension that provides keyword data directly within search engine results pages (SERPs) and is free keyword tool. It displays different keyword metrics such as search volume, CPC (cost per click), and competition data for keywords, allowing businesses to assess their potential value quickly. Keyword Surfer also offers related keyword suggestions and domain analysis, helping businesses refine their keyword targeting and improve their SEO strategies.
How to use Keyword Surfer for keyword research?
This is a little different from the tools mentioned so far. This is a Chrome extension.
Add the extension to your website browser.
Type a keyword in your Chrome browser.
Then, look at all the information this extension alone gives you.
It immediately gives you keyword volume and CPC data based on the selected region.
It gives the details about the feature snippet.
It shows you an overview of the top-ranking pages.
You can check the domain traffic, number of words in the page, and the number of times the keyword was used.
Additionally, for additional keyword information, you can get related keywords on the right-hand side of your browser with information about the overlap of keyword results with each relevant keyword and its volume!
💡 Notice how it also shows you data about which articles recently updated their titles. This can help you decipher how title changes can improve relevance in search engine rankings and organic traffic.
Key features Keyword Surfer:
Real-time keyword data: Keyword Surfer displays keyword list within search engine results pages (SERPs), providing instant insights into search volume, CPC, and competition for targeted keywords. For this purpose, it is the best keyword research tool, considering the feasibility of using it as an extension.
Related keyword suggestions: The tool offers related keyword suggestions based on the input keyword, helping businesses discover additional opportunities and expand their keyword targeting.
Domain analysis: Keyword Surfer provides domain analysis, allowing businesses to assess their website’s performance and compare it to competitors’ domains. This feature helps identify areas for improvement and optimization.
Content analysis: The tool analyzes the content of top-ranking pages for targeted keywords, providing insights into the optimization factors that contribute to their success.
Location-specific data: Keyword Surfer offers location-specific keyword data, helping businesses understand the search volume and competition for keywords in specific regions or countries.
SERP feature analysis: The tool identifies and analyzes various SERP features, such as featured snippets and knowledge graphs, providing insights into the search landscape for targeted keywords.
User-friendly interface: Keyword Surfer is designed to be user-friendly and intuitive, allowing businesses to quickly access keyword data and make informed decisions about their SEO strategies.
💡 Keyword Surfer is one of the tools by Surfer SEO. Here is our comprehensive Surfer SEO review to help you understand and get a walkthrough of all the features.
10. Moz Keyword Explorer
Moz Keyword Explorer is among the more comprehensive free keyword research tools. It provides search volume data, keyword difficulty analysis, and SERP analysis. The tool also offers insights into related keywords and their search volume, helping businesses expand their keyword targeting. With its robust features and reliable data, Moz Keyword Explorer is a valuable resource for businesses looking to enhance their keyword research.
How to find keywords using Moz Keyword Explorer?
Create an account on Moz, and then enter your keyword in the text box and click on “Analyze.”
The tool immediately gives you an overview of the keyword, including data such as monthly volume in the selected region, the keyword difficulty levels, the organic traffic CTR, and more.
Below that, you will see keyword suggestions for you to explore further and create a keyword plan. It also allows you to export the data as a CSV file.
Additionally, you get an overview of the top-ranking pages. The information, such as page authority, can help you understand what kind of pages are ranking and what it would take for you to rank for the same keyword.
Key features of Moz Keyword Explorer:
Search volume data: Moz Keyword Explorer provides accurate search volume data for keywords, allowing businesses to identify high-demand keywords and prioritize their targeting.
Keyword difficulty analysis: The keyword tool evaluates the keyword difficulty, indicating how challenging it would be to rank for a particular keyword. This feature helps businesses understand the competitive landscape and adjust their SEO strategies accordingly.
SERP analysis: Moz Keyword Explorer analyzes the search engine results pages (SERPs) for targeted keywords, providing information about the top-ranking pages and their optimization factors. This feature helps businesses understand the search landscape and identify areas for improvement.
Related keyword analysis: The tool offers insights into related keywords and their search volume. This feature helps businesses discover additional keyword opportunities and refine their keyword targeting.
SERP feature analysis: Moz Keyword Explorer identifies and analyzes various SERP features, such as featured snippets and knowledge graphs, providing insights into the search landscape for targeted keywords.
Pricing: Although Moz is not a free keyword tool, it offers free in-depth analysis for 10 keywords monthly and deserves a worthy mention!
11. TubeBuddy
TubeBuddy is the best keyword research tool for YouTube SEO. It is keyword research tool that helps content creators optimize their videos and grow their channels. It provides many features and insights to enhance video rankings and attract more viewers.
How to use TubeBuddy for keyword research?
Once you go through the signup process and sync your YouTube channel with Tubebuddy, it gives you information about the keywords and their relevance for YouTube SEO.
Key features of TubeBuddy:
1. Keyword Explorer: TubeBuddy’s Keyword Explorer helps users find the best keywords for their videos. It provides search volume, competition, and related keywords to assist in keyword selection.
2. Tag explorer: This feature allows users to explore popular tags other creators use in their niche. It helps identify trending topics and optimize video tags for better visibility.
3. Competitor analysis: TubeBuddy offers a competitor analysis feature that allows users to analyze the keywords and tags used by their competitors. This helps in understanding the competitive landscape and finding opportunities for keyword targeting.
4. Search rankings: With TubeBuddy, users can track their video rankings for specific keywords in YouTube search results. This feature provides insights into the performance of videos and helps optimize keyword targeting.
5. Keyword scorecard: TubeBuddy’s Keyword Scorecard provides a comprehensive analysis of a video’s optimization for a specific keyword. It evaluates factors like title, tags, description, and engagement to suggest improvements for better keyword targeting.
6. Video SEO audit: This feature analyzes a video’s metadata, tags, and optimization settings to identify areas for improvement. It provides recommendations to optimize videos for better search rankings.
7. Tag Explorer Plus: TubeBuddy’s feature provides an expanded set of tag suggestions based on the topic or keyword entered. It helps in discovering new relevant tags to improve video visibility.
12. Soovle
Soovle is a free keyword generator and research tool that provides real-time keyword suggestions from multiple search engines. It helps users discover popular search queries and optimize their content for better visibility across different platforms.
How to use Soovle for keyword research?
Enter the keyword you want in the text box and click on “Soovle.”
Enter the keyword you want, and the tool will provide you with all the related keywords from each of these search engines and websites.
If you like a keyword suggestion, move it to the book icon on the left-hand top corner for later.
Key features of Soovle:
1. Multi-platform keyword suggestions: Soovle offers keyword suggestions from various search engines, including Google, Bing, Yahoo, YouTube, Amazon, and Wikipedia. This lets users gather a comprehensive list of relevant keywords from different platforms.
2. Real-time search data: Soovle provides real-time search data, showing the most popular and trending keywords across different search engines. This helps users stay up-to-date with the latest search trends and optimize their content accordingly.
3. Customizable results: Users can customize the search results to focus on specific search engines or platforms. This allows for a more targeted keyword research approach based on the user’s content strategy.
4. Related keyword suggestions: Soovle provides related keyword suggestions based on the initial keyword entered by the user. This helps in expanding keyword ideas and exploring additional relevant keywords for content optimization.
5. Saved keyword lists: Soovle allows users to save and organize their keyword lists for future reference. This feature helps you to manage and track keywords.
6. Search volume and competition metrics: Soovle provides search volume and competition metrics for each keyword suggestion. This helps users assess the potential value and competitiveness of keywords for their content optimization strategy.
7. User-friendly interface: Soovle offers a user-friendly interface with a simple and intuitive design. It makes keyword research easy and accessible for users of all levels of expertise.
13. Ryan Robinson Keyword Research Tool
The Ryan Robinson Keyword Research Tool is a powerful and intuitive free keyword tool platform designed to help users uncover valuable keywords for their content marketing strategies. Developed by Ryan Robinson, a renowned digital marketer and entrepreneur, this is among the free keyword research tools that aims to simplify the keyword research process and provide actionable insights for optimizing content and driving organic traffic.
How to use the Ryan Robinson keyword research tool?
This underrated tool gives you keywords and ideas.
Enter the keyword in the text box and click on “Submit.”
You can see the keyword volume and the difficulty in ranking.
When you click on the 💡icon next to each keyword, you will get ideas and inspiration to use this keyword in your content.
Key Features:
1. Comprehensive keyword database: The tool boasts an extensive database of keywords covering a wide range of niches and industries. It enables users to access a vast collection of relevant keywords to target in their content.
2. Keyword difficulty analysis: Understanding the competitiveness of keywords is crucial for effective SEO. This tool provides a keyword difficulty analysis, giving users insights into the level of competition for specific keywords. This helps users identify low-competition keywords with high-ranking potential.
3. Search volume data: Accurate search volume data is essential for prioritizing keywords. With this tool, users can access up-to-date search volume metrics for keywords, allowing them to focus on keywords that drive significant search traffic.
4. Competitor analysis: Gain a competitive edge by analyzing your competitors’ keyword strategies. This tool provides insights into the keywords your competitors are targeting, allowing you to identify gaps and opportunities in your own keyword strategy.
5. Long-tail keyword suggestions: Long-tail keywords often have less competition and can drive highly targeted traffic. The Ryan Robinson Keyword Research Tool generates relevant long-tail keyword suggestions based on your seed keyword, helping you discover untapped opportunities.
6. Trend analysis: Stay ahead of the curve with trend analysis. This tool provides insights into keyword trends over time, allowing you to identify emerging topics and capitalize on them before your competitors.
7. Keyword filtering and sorting: Efficiently manage your keyword research process with advanced filtering and sorting options. Filter keywords based on search volume, difficulty, or other relevant metrics to prioritize your keyword targeting.
8. Integration with SEO tools: The Ryan Robinson Keyword Research Tool seamlessly integrates with popular SEO tools, allowing you to import and export keyword data effortlessly. This integration streamlines your workflow and enhances your overall SEO strategy.
Other ways you can do your keyword research for free:
Google
Yes, Google! This large search engine can also be used as the best keyword research tool to conduct your keyword research. Although it will not directly give you the volume of keywords, if you are planning your content and want to understand your readers, then there is no better way.
For example, I want to target the keyword “blog writing,” so I search the keyword on Google.
Use Google’s autocomplete feature. This is an underrated way to find keywords you cannot ignore.
When you navigate below, after a few immediate results, you will notice a section called “People also ask.”
This section will give you more details about keyword research for the long-tail keywords and questions closely related to the keyword you are targeting. So, if you are creating a content plan, you want to consider all these questions for possible topics.
Additionally, at the end of each page, you will find similar keywords that people would’ve looked for that are similar to the keyword “blog writing.”
When you create content, you can also include these for relevance with the reader.
💡 You can use the autocomplete data from other search engines as well to get a better understanding of what your readers are looking for.
Reddit
Navigate to the search bar and enter your keyword. Then, click on sort by to choose the relevant results, hot (trending), top (most popular), and new.
When I selected “Hot,” here are the results. These are the results, they are the latest conversations around this topic on Reddit.
However, if you want to know what type of conversations have driven the most number of conversations on Reddit, you can select the “Most comments” filter option, and this will give you a detailed list.
This indicates that people like the use cases of ChatGPT; they are incorporating them into the workflows and more – All gold mines for your content.
To understand specific terms, you can dive into the communities and comments section on the same keyword. Let’s take a look.
Here, let’s try another search term – Influencer marketing. You can the topics around this term that generate more interest from people, indicated by the number of people in the community.
Additionally, when you look at the posts, with the sorting option of “Hot,” indicating recent posts with good engagement, you can understand the kind of conversations people might want to have.
What are the differences between a paid and free keyword research tool??
The free keyword tools are definitely valuable for keyword research and can help you set up several content assets and build your SEO strategies. However, paid SEO tools offer more than just insights about keyword volume or topic ideas. Here are some key differences:
Features and functionality
Free options offer essential features like keyword research but may need more depth for complex strategies. Paid alternatives provide various advanced features, making them ideal for professional efforts.
Data accuracy
Free options typically offer limited data accuracy and monthly search volume, while paid choices provide access to vast, accurate databases, ensuring comprehensive keyword data.
Customer support
Free options might not have dedicated support, relying on online resources, whereas paid alternatives usually offer various support channels for prompt assistance.
Updates and development
Free options may receive fewer updates, potentially limiting their long-term effectiveness, while paid alternatives are regularly updated to meet evolving needs.
Competitor analysis
Understanding what your competition is doing is crucial to your strategy as well. Especially if you are new to building your organic traffic, you want to understand what is already working by doing an in-depth analysis of your competitors. Paid SEO tools can help you do this with their extensive features of content gap analysis and more.
AI-powered keyword research tools
While we discussed how free keyword research tools can help you in your SEO journey, you should also know how the revolution of AI is impacting keywords.
AI-powered tools and techniques are becoming increasingly popular in keyword research due to their ability to analyze vast amounts of data and provide accurate and relevant insights. Tools like Surfer have incorporated AI into their workflows, and Chatsonic is a full-blown generative AI tool that is changing the game.
Here are some ways how AI is revolutionizing keyword research include:
Automated keyword suggestions: AI-powered tools can suggest relevant keywords and phrases based on the user’s search query or website content. These tools can analyze search engine data, user behavior, and historical trends to suggest the most relevant and popular keywords.
Keyword filtering and sorting: AI-powered tools can filter and sort keywords based on their relevance, search volume, competition, and other factors. This enables marketers to focus on the keywords most likely to drive traffic and conversions.
Integration with SEO tools: AI-powered keyword research tools can integrate with other SEO tools such as Google Analytics, Google Search Console, and SEMrush. This enables marketers to analyze search patterns, track keyword rankings, and optimize content for better visibility and higher search engine rankings.
Are you ready to start exploring these free SEO tools to grow your organic traffic?
There you go, 14 best keyword research tools that are free to use and valuable tools to add to your arsenal of SEO tools. To get started, pick one or two tools and explore all the keywords that come up for your industry, business, or topic. Understand the role each keyword plays and the intent behind every keyword that will shape the content you create for them.
Keyword research doesn’t have to be a complicated task; break it down into simple steps, and you will have built yourself a sheet full of data that can transform your organic search. When you implement them with your content, Google and every other search engine will love you!
Chatsonic has a generous free trial option for you to explore the right keywords for your brand, the estimated search volume, and possible topic ideas. You can take it a notch higher and create the content you need with Chatsonic and Writesonic.
Good luck with your keyword research; let the organic traffic begin!